Woo Youngmi is a clothing brand founded by renowned Korean designer Woo Youngmi (from the UK and the US) in 2002. Wooyoungmi founded a men's clothing brand from a female perspective, with the tough lines of its men's clothing carrying the unique "texture" of the Korean brand, striving to leave a deep impression on people in terms of "shape" without any strong visual impact. It blends the soft visual representation of women into the men's clothing style, balancing the tough style and soft temperament, reflecting the fresh and elegant sexy essence of ambiguity. Focus on its clean and straightforward silhouette design as well as the design of details.

Wooyoungmi is a Korean homonymic designer brand founded in Paris in 2002. And the founder Wooyoungmi is the first Korean female menswear designer. The brand put its position into the international market, westernized and bold. The designer advocates for the shared-wardrobe concept, and the gender-free element is applied throughout the whole brand. Since Wooyoungmi went to Paris in her early career, there are some Paris elements in the products. And it is also the first Korean brand performed at Paris Fashion Week. Wooyoungmi has the menswear perspective with unique heterosexual thinking and creativity. "The core of design comes from architecture" is one of the inspiration sources inspired by Wooyoungmi's father who was engaged in architectural design.

As the fashion industry tends to be more gender-neutral, womenswear colors smartly mix with menswear tones. This season Wooyoungmi draws inspiration from the Orlando adapted from Orlando: a Biography by Virginia Woolf. The movie tells the story of gender changing, records Orlando's transformation from a 16th century man to a 20th century woman, expresses the satire and attacks on gender opposition, and its tolerance of both sexes. Wooyoungmi this season fully displays the urban imagination.