ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

The design concept of Romanchic, a designer brand from South Korea, is to use various types of fabrics and technology to balance female softness and fuse it with French romance. Designer Choihye Jung founded Romanchic in 2015 after graduating from Parsons School of Design, The New School. It aims to find a character for women in modern times and depict a simple yet graceful image of ladies. Its spirit is romanticism.