Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-06-29 16429
The Analysis of Rokh The Womenswear Designer Brand
Rokh, since its establishment in 2016, has been highly sought after for its exquisite tailoring and creative expression. Founder Rok Hwang is renowned for his deconstructive approach, using cutting and structure to convey ideas and design with a sense of avant-garde. The clothing shaped for Spring/Summer 2023 is a combination of freedom, vitality, and creativity. In Rokh's designs, the clothing is wearable yet sensual, deliberately emphasizing practical decorative elements. Playing with garment structure, using irregular cuts, hook details, and other elements, the collection depicts suits, trench coats, and skirts suitable for commuting, creating a distinct style of dressing and attracting numerous followers and admirers.
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2022-08-03 62989
Rebellious Preppy -- The Analysis of Rokh The Womenswear Designer Brand
Subverting expectations has been Rok Hwang’s strength ever since launching his label Rokh in 2016. The Korea-born, United States-raised designer moved to London to study at the prestigious Central Saint Martins, completing a Womenswear MA under the tutelage of the legendary Louise Wilson before cutting his teeth as a ready-to-wear designer for iconic Parisian houses Céline, Louis Vuitton, and Chloé. Since setting out on his own, the LVMH-nominated designer has garnered a loyal industry following for his inventive and elegant interpretations of women’s staples. Rokh’s subverted classics represent a meeting point between opposites: fragility and boldness, functionality and luxury, masculine and feminine. Hwang’s technical expertise appears in the clever constructions and meticulous cuts of the label’s signature deconstructed trench coats.
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2021-12-16 62508
Charming Evening Wear -- The Womenswear Runway Analysis of ROKH
ROKH is a London-based fashion house founded by Rok Hwang in 2016. Workwear was made into evening gown in the S/S 2022 collection. Garments were torn apart and regrouped to create something new. ROKH's constant researches on structures and artisanship discovered the common points between timeless workwear and appealing evening wear. The reproduction of black cocktail gown, drama gloves, and workwear elements is the process to create evening wear. Slim-fit black slip dress and strapless black PVC ball gown continue asymmetric cutting, folding, and deconstructed tailoring to show great impact.
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2021-06-26 74408
Fantastic Mix & Match -- The Analysis of Rokh The Womenswear Designer Brand
Fantastic mix & match is the repeated theme of Resort 2022 collection, and freedom and sports compose the main concept. Rok Hwang clearly adds sneakers into his collection. Deconstructed suit, party dress, commuting suit and sneakers are paired with athletic dress made by smooth corset and parachute-like airy dress. The weird mix of motor sweatshirt and gauze dress expresses designer's keen insight into clothes making. More understated expression is presented through slit trousers, trench coat materials and backless puff sleeve top. Lines of Pulp Fiction are sewn on slim underwear and dress by hand. The feminism presented by this collection meets the young professional ladies and restructures the comfortable fashion.
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2021-05-18 66042
Elegant Deconstruction -- The Analysis of Rokh The Womenswear Designer Brand
Rokh has creativity, professional spirit and the X-factors of our era. Its delicate tailoring and design have attracted many followers. The brand philosophy is to allow consumers to express themselves through clothes. Searching for the balance between elegancy and fashion, basic styles are designed to become the tool to demonstrate individuality. The A/W 21/22 collection Omniverse maintains the elegancy of deconstruction and restructuring. Lace corset with masculine trousers, folded waistline, and chain suspenders of black gown present the environment of 90s' underground club. The exquisite cutting of leather corset explores the new wearing style for women. Handmade deconstructed lace dress is collocated with jeans to integrate the elegancy and leisure.
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2021-04-13 74552
Blank-leaving and Deconstruction -- The Analysis of Rokh The Womenswear Designer Brand
The Korean independent designer brand Rokh is founded by the Korean designer Rok Hwang in London in 2016. The designer, who graduated from Central Saint Martins, once worked as the assistant of Phoebe Philo and free designer of Chloe and LV, and he also won the LVMH Prize 2018. Rokh is filled with the spirit of subverting the traditional classics. Its deconstructed clothes contain considered, plain and premium crafts and techniques. His design is like a festival of deconstruction, which is scattered yet tidy, clean yet powerful. Rokh girls are standing far away from the fashion trend, but they are elegant, independent and unconventional. Rok Hwang is trying to create a timeless female wardrobe. Neat masculine tailoring reveals the sophisticated womenswear.
