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The Beauty of Surprise -- Mame Kurogouchi The Designer Brand of Women's Knitwear
Mame Kurogouchi is a fashion brand founded in 2011 by Japanese designer Maiko Kurogouchi. It is good at matching detail and color with different materials to make a contrast, with the silhouette to display the unique temperament of female toughness and softness. Its S/S 2020 collection is inspired by "The art of packaging is to wrap your heart", mentioned in Tsutsumu by Okada Hideyuki. In the collection it integrates its symbolic cocoon element into packages of various forms and concepts, displaying the way to see natural things through thin and light objects.