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Unlabelled Minimalist -- The Analysis of Lado Bokuchava The Womenswear Designer Brand
Lado Bokuchava is a Georgia homonymic designer brand founded in 2017. Lado Bokuchava likes the contrasts between everything. Never just loving advanced fashion or underground styles, the brand tries to blend these two elements together. The combination of 1970s underground style and trending fashion is the brand feature. His collections are always feminine and delicate. Designer's crinkle process and draping tailoring make each clothes have its unique silhouette and rich retro sense. Lado Bokuchava said that he don’t want to define something in explicit words no matter in the fashion industry or in the daily lives. "I don't like stereotype. Never use one word to define anything, even gender. I don't think something can be absolutely female or absolutely male. Although I don't like defining direction, minimalism is a direction of fashion, even if I don't think it's about me."