Charaf Tajer, a Moroccan French designer who founded the brand Casablanca in 2018, is also one of the founders of the Pigalle brand. Casablanca's unique and intimate aesthetic framework is inspired by Paris and Casablanca, supported by the rich industry experience of designers. Charaf injects its unique understanding of French style into the brand's products, integrating European precision cutting techniques with North African cultural elements, bringing a refreshing and high-quality casual sportswear. Casablanca, the eponymous city of Casablanca, not only brings a continuous source of joyful inspiration to the brand, but also establishes a light retro design tone, bringing exotic floral patterns to silk shirts and basic T-shirts. Casablanca has a unique attitude towards herself and a striking and arrogant temperament, bringing refreshing elements to a deep level of leisure style, while conveying romantic pleasure and the lazy atmosphere of Mediterranean life.

With only a few, short years in as a burgeoning design label, Charaf Tajer’s Casablanca has shown no signs of slowing down. For Spring/Summer 2023, the brand upped the ante in Paris and utilized a horse pen stage setting to showcase its western-inspired collection. Working from three different themes – Vaqueros, Phantastica and Nature & Architecture – Tajer presented distinct clothing elements based on an overarching “Future Optimist” approach.

Inspired by Morocco, Charaf Tajer takes the patterns of poker as the theme of A/W 21/22 collection, which transcends gender and age. Iconic printed pattern, thick colors and gorgeous court style bring the intensive visual impact. The pearls and pleated shirts of models soften the masculinity.