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Daily Practicality and Entry-luxury -- The Analysis of Viktoria Chan The Womenswear Designer Brand
The Swedish entry-luxury independent designer brand VIKTORIACHAN was founded in Stockholm, Sweden in 2013, which is loved by Swedish royals, celebrities, politicians and bloggers. This brand combines minimalist silhouette and 3D tailoring to create perfect modern and fashionable clothing for urban women, presenting distinctive attitudes. The ready-to-wear VIKTORIACHAN S/S 21/22 collection accentuates the daily practicality and functionality. Basic design elements like iconic knots, classic silhouette and daring yet feminine lines are further extended this season. Pleated fabric is combined with the knots on the neck. Adjustable metallic tabs and layered shoulder details in the last season all appear on the clothes in this collection.