Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2021-05-20 24409
The New Interpretation of Yama-style -- The Analysis of Mountain Research The Menswear Designer Brand
Founded in 1993, Mountain Research must be the hall of fame of Yama-style and outdoor fashion. It even released the works which combined functionality, military style and punk spirit years before. The brand director Setsumasa Kobayashi set a outdoor studio deep in the mountains for production testing and inspiration searching, which injects the most realistic Yama spirit into every item. We can see from the S/S 2021 lookbook that punk style is gradually integrated into the classic outdoor silhouettes.