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The Analysis of Namesake The Menswear Designer Brand
Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.
Basketball Passion -- The Analysis of Namesake The Menswear Designer Brand
The NAMESAKE streetwear label is above all a family affair, born from the intergenerational collaboration between a father and his three sons. With roots in Taiwan, Japan, and the United States alike, NAMESAKE applies a nostalgic lens to logo-brandished streetwear, refashioning elements of Taiwan’s agricultural history, basketball apparel, and technology into something palpably modern. The label’s moniker (occasionally stylized as NAMESAK3) self-referentially addresses the concept of family lineage, but the distinctly Taiwanese inflections of its tailoring gesture towards the larger kith of community. The extended hems of shirting, hoodies, and T-shirts are indebted to traditional garb and streetwear alike, while fisherman knits cast in somber hues balance daytime work utility with statement eveningwear. Unified by bold logo typography and abstract graphic flourishes, NAMESAKE synthesizes deeply personal reference points to create generation-bridging menswear.
Family Matters -- The Analysis of Namesake The Menswear Designer Brand
The new-emerging Taiwan fashion brand Namesake released its first collection Family Matters, which puts emphasis on the family relationship between three brother designers and their father. They gather together because of basketball. And the latest S/S 2021 collection turns focus on the family trip to Hawaii in 2007, which was the first family trip and the first time to experience American Dream. Saluting to feminism and basketball culture, an intergenerational basketball team is built among males and females, basketball players and farmers. The feminism of Pasty Mink is the theme of Muscle Memory.