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Edgy Streetwear -- The Analysis of LOSTCTRL The Menswear Designer Brand
LOSTCTRL is an original Guangzhou fashion brand founded in 2020 spring. Inspired by the Chinese culture and era, the brand takes clothing as the carrier and calls for independent thinking pattern. LOSTCTRL keeps exploring the common place of couture and daily clothing. Fashion design elements are integrated into garment to present the iconic aesthetics. "We sneaked into the gap before the waves hit the seas, and planted the illusion in the illusion." The latest theme Lost in Illusion uses deconstruction to express the main idea. Distressed and raw-edged designs are also noteworthy.