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2023-07-18 4712
Modern Elegance -- The Analysis of Rejina Ryo Womenswear Designer Brand
Rejina Pyo is a designer originally from South Korea, currently based in London. Her vision is to inspire individuality through creating timeless and durable collections. Pyo launched her own contemporary women's wear brand in 2014, three years after graduating from Central Saint Martins with a master's degree in fashion design. Her final collection for the master's program won her the prestigious Han Nefkens Award. Today, she runs the company together with her husband Jordan Bourke. The brand is dedicated to challenging diversity, actively recruiting models from different backgrounds to showcase their designs, regardless of age, body type, or ethnicity. Rejina Pyo's design style is beloved by editors and influencers such as Leandra Medine, Camille Charriere, and Pandora Sykes. Her statement bubble-sleeve dresses, playful proportions, asymmetric knitwear designs, and bold color combinations are highly popular.