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Horror Punk -- 99%IS The Menswear Designer Brand
Black eye shadow, holey mask and bold hair colors remind people of Bajowoo, a designer who has been immersed in his own world for years. He founded 99%IS in 2012, which is rooted in punk culture and motorcycle culture. It is the most rock-and-roll and rebellious designer brand among the emerging brands in South Korea. Bajowoo, who breaks the rule of fashion world dominated by luxury with anti-fashion designs, also attracts various stars and artists with his strong punk rock style. Recently, Wang Yibo appears on the TV show in the Gopchang Pants with lots of rubber bands.