LOEWE releases the new Paula's Ibiza collection: a hedonistic vision sparkling with sequins andcolour, fragrant with a new scent. Ibiza is the island of escapism; a parallel world where everything is possible. Different generations have escaped here in a quest for personal freedom, making the identity of the place richly layered.

Created in collaboration with Swiss performance brand On, the collection presents sustainable pieces with technical qualities for life in the city and the great outdoors.

FW22 marks LOEWE's latest collaboration with London-based artist Anthea Hamilton, whose 2010 piece Aquarius forms the bold entrance to the Paris show space, as well as sculptural works from her 2018 work The Squash. In a film by Stephen Isaac-Wilson. Hamilton muses on the themes and ideas presented in ‘Mash Up’: her first major survey exhibition, currently on show at M HKA, Museum of Contemporary Art Antwerp and proudly supported by LOEWE.

Vitality and fun are the core of the Fall/Winter 2021 collection, Eye/LOEWE/Nature. Patchwork and upcycled techniques become the way to produce apparels. Materials, colors, and even styles are mixed boldly. Colorful hiking boots, tool backpacks, and utility ornaments extend the spirit of outdoor sports.

The latest collection of LOEWE was staged at the equestrian training arena of La Garde Républicaine, a historic location in the centre of Paris. Inspired by The Deposition from the Cross, painted by the Italian Mannerist artist Jacopo Pontormo in Florence 1528, the designer Jonathan Anderson said,"Neurotic, psychedelic, and completely hysterical." of his S/S 2022 collection. He tried to break the rules of LOEWE and explored the concept of draping, sculpture and color by distortion to create a new LOEWE.

The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano's characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.

Silhouette and fabric are key elements to create the A/W 2020 series for Jonathan Anderson, the creative director of the Spanish brand Loewe. "I analyze Spanish culture and how the world looks at it", Jonathan Anderson explains backstage after the show, "I work on how to bring classic images of Spain into people's wardrobes and I really enjoy the process of building silhouettes of clothes. Last season I worked on silhouette and fabric very successfully, so this season I decide to continue this design idea." This collection is filled with a large number of simplified prints with traditional Spanish ceramic patterns as the main part. The partial silhouette of the design is based on the retro court looks. Loewe also works with ceramic artists to create lots of ceramic decorations for the ready-to-wear of this show. These are all in line with Jonathan Anderson's understanding of Spain.

LOEWE -- 19/20 A/W Brand Analysis of Men's Knitwear on Catwalk