The LACOSTE A/W 2023 series utilizes highly saturated visual effects and distinct silhouettes to create a vibrant atmosphere. In terms of color matching, the series showcases vitality and tension, especially in contrast color design. The use of contrasting color stitching creates a rich and varied visual effect on clothing, giving people a sense of modernity and fashion. In addition, in terms of detail processing, unique design details such as ribbon decoration, bright edge wrapping, and thread decoration are used to enrich the layering and texture of the clothing, enhancing the overall fashion and refinement of the design. The brand also retains unique and classic iconic elements, such as the green crocodile logo, further highlighting the brand's tradition and personality.

Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.