The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.

New season GUCCI campaigns feature a vivid attitude towards a thrilling rendezvous, collaborating with supermodel Vittoria Ceretti to elegantly portray a minimalist encounter, embodying modern relaxed vibes, and igniting a fresh start for the early autumn and winter seasons. The striking red announces moments of excitement, while the metallic space silver style transcends the boundaries of time and space. The handbags matched with black and red translucent tops are bright and captivating, creating infinite vitality and creativity. This season's autumn and winter collection focuses on the transformation and richness of delicate vintage patterns on women's sweaters, showcasing the combination of vivid colors and classic retro aesthetics. Pay close attention to this brand analysis chapter.