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Love Parade -- The Womenswear Runway Analysis of GUCCI
GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
Aria -- The Womenswear Catwalk Analysis of GUCCI
100 years after the founding of GUCCI, Alessandro Michele reflects on his personal vision of House mythology within the new collection, Aria. The whole collection is just like a big party filled with celebrities and colors. However, the long history of GUCCI can not come to an end in a single celebration. Alessandro Michele considers GUCCI as a hacking lab made of incursions and metamorphoses, a polluted alchemy factory which connects everything, a place where stealing and explosion happens and a perpetual motion machine filled with flame and unexpectable desire. In this moment, rebellious behaviour represents expressions of reverence and homage. The collection Aria salutes to the classic elements of brand history in every detail.
Epilogue -- The Catwalk Analysis of Gucci Menswear
Influenced by the COVID-19 pandemic, Gucci releases its Resort 2021 collection. The 12-hour online show witnesses the experimental new beginning of Gucci. The live streaming style is particularly similar to the computer interface of the late 20th century, full of an authentic artistic style and mixed elements, such as Doraemon and Donald Duck. This collection creates new rules by breaking old rules and presents an epilogue like an overture. Alessandro Michele explains the design personally, and team members become models to interpret clothes. This series is also the first collection after abandoning conventional seasonal fashion. Alessandro Michele has previously expressed in his diary, he will discard the outdated seasonality and show rituals and rediscover a more self-expressive rhythm.
Epilogue -- The Catwalk Analysis of Gucci Womenswear
Epilogue, the latest series of Gucci, is the first series after Alessandro Michele gives up conventional seasonal collections. Before, he expresses in his diary that he would discard outdated seasonality and fashion rituals to find an expressive rhythm. Epilogue, this classical music term, serves as the final chapter of the fashion fairy tale trilogy of Alessandro Michele. "Breaking" is the dominate concept to break conventions.
A Doll's House in Fairy Tale -- The Catwalks Analysis of Gucci Womenswear
Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.
Masculinity -- The Catwalks Analysis of Gucci Menswear
This is Alessandro Michele's fifth year at Gucci. Michele leads us to rethink the definition of masculinity through the nonlinear time travel to the moment of birth. Gucci jumps out of traditional concepts and rewrites the powerful male chauvinism. Without social restraints or power limits, boys are wearing Mary Jane shoes, stockings and skirts in bright colors and a well-fitting silhouette. Gucci breaks male rules and neutral beauty, showing diversified sides of men.
The Art Laboratory-- The Catwalk Analysis of Gucci Womenswear
Since Alessandro Michele takes charge of the creative director, each item he creates for Gucci is widely praised for its high artistry. Michele himself applies his funny, individual and innovative creating passion and original intention to the latest Gucci S/S 2020. This time, he turns the catwalk into his own "Gucci Art Lab". The Gucci Hub is as bright as the day. The removable extending stage is through the simple and quite space, really avant-garde. The new series born in this art lab has high artistry. Models in white loose uniforms come first. The lethargic and loose cutting makes the gender vague like they are real laboratory members.
Gucci -- Analysis of Resort 2020 Catwalk Brands
At 2:00 A.M., May 29, Beijing time, Gucci released its Resort 2020 vacation collection in the Capitoline Museums. The invitation letters were in Antica Libreria Cascianelli. Opening up old books, you could find light blue-ink stamps showing the time and address. Paul Veyne's famous saying was also printed: Only pagan antiquity awakened my desire, because it was the world of before, because it was an abolished world. In this show, you could find the classical elements, Mickey and feminist slogans.
Gucci -- Analysis of 19/20 A/W Catwalk Brands of Womenswear
On 22:00, Feb. 20 in Beijing time, Gucci held the 19/20 A/W collection show in Milan. This show's invitation letter is carried by a wooden box which contains a ancient Greek pulp mask. The invitation letter is on the inside of the mask. The location is Gucci Hub. Alessandro Michele used over 120 thousand LED bulbs to make a oval light wall which forms a unit with a mirror catwalk more than 100 meters long.
Retro Gucci -- Pre-Fall 2019 Womenswear on Catwalk
The Pre-Fall 2019 collection of Gucci is inspired by 80s styles. Sumptuous, intricate and refined details are key. The interactive campaign is full of interest. Some models are eating French fries, cakes or drinking coke. The playful lookbook is in line with the taste of young customers.
Cruise 2019 Gucci Show -- Road to Hades
Gucci's Cruise 2019 show exuded a holy vibe, but also felt mysterious as cult movies. The show was ended with a white ruffled bridal gown. Designer Alessandro Michele took us to Hades with his iconic aesthetics.