GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.

23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

New season GUCCI campaigns feature a vivid attitude towards a thrilling rendezvous, collaborating with supermodel Vittoria Ceretti to elegantly portray a minimalist encounter, embodying modern relaxed vibes, and igniting a fresh start for the early autumn and winter seasons. The striking red announces moments of excitement, while the metallic space silver style transcends the boundaries of time and space. The handbags matched with black and red translucent tops are bright and captivating, creating infinite vitality and creativity. This season's autumn and winter collection focuses on the transformation and richness of delicate vintage patterns on women's sweaters, showcasing the combination of vivid colors and classic retro aesthetics. Pay close attention to this brand analysis chapter.

The Gucci 2023 Fall Collection showcases more everyday styles, presenting a fashion wardrobe with retro flavors and elegant atmosphere. The minimalist design maintains the brand's unique style, while incorporating a lot of sporty elements. The vintage and playful college style is interpreted with vibrant colors.

GUCCI's Fall 2023 collection is themed around retro academies, with key patterns including animal parks, human figure, and all-over vintage prints. The key details focus on the clash of retro color schemes in the line's highlighted accent lines, with simplified embroidery techniques adding an extra level of detail and texture to individual items. The key single items are focused on luxurious lightweight shirts, sporty jackets, loose-fitting sports shorts, and casual pants. Additionally, GUCCI also released a capsule collection in collaboration with MLB, integrating their trademark color schemes and badges from teams such as the New York Yankees into the designs.

Gucci adultswear collaborated with Adidas to create a classic retro style in the 2023 spring-summer collection, mainly featuring khaki and grass green colors, combined with stripe and plaid pattern elements to showcase a sporty fashion style. In the 2023 autumn season, the new Gucci collection will team up with MLB to create a disruptive and trendy style, using highly saturated orange, red, and deep navy blue colors with bold color combinations and rich craftsmanship details. Large-scale use of printing and embroidery splicing techniques bring a strong visual impact.

As technology moves the world ever closer and the lines begin to blur, hybridisation shone through as the overarching theme of the recently unveiled Gucci Cruise 2024 collection in South Korea. To emphasise this theme of blending cultures and genres, the iconic House set its show against the illuminated 14th century backdrop of Seoul’s Gyeongbokgung Palace to deepen the ties it has had with the city since 1998.The collaboration with Korean artist RamHan, who introduced surreal patterns, is a highlight of this season. The collection combines the urbanistic style of the 90s with the current trends, creating a fresh and exciting new spark.

Gucci has revealed its SS23 campaign, spotlighting the Ready-to-Wear and runway-seen pieces for this season. Using twins, as the House did in the show, Gucci takes over an Italian villa to showcase how its identity — new and old — comes to life with twists to its own norms.

Alessandro Michele presented his latest collection, “Twinsburg,” for Gucci Spring/Summer 2023, and it primarily focuses on reflection and how that intertwines with individual self-expression despite appearing the same. The show leads with twin models matching across the runway, each a reflection of the other. The sophisticated concept was inspired by Michele’s upbringing. In true Michele fashion, the collection’s 68 looks didn’t need doubles to make an impact. He worked his way through strict tailoring, souped-up activewear, Hollywood Boulevard glitz, embroidered chinoiserie, red carpet glam, and country quilting, among other motifs.

For Gucci's Cosmogonie Fashion Show, creative director Alessandro Michele transported the fashion set to Castel del Monte where he presented a sparkling collection of 101 looks exploring the idea of past and present. Rooted in writer Hannah Arendt’s devoted essay on her friend and philosopher Walter Benjamin, Gucci’s Cosmogonie considers the past and how it is reflected in the present. Michele’s collection enveloped both romanticised mediaeval monikers with multi-layered pearls, starched ruffs, and heavy velvets, as well as modern fashion history – demonstrated in crimped hair and oversized sunglasses of the 80s.

GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.

From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.

100 years after the founding of GUCCI, Alessandro Michele reflects on his personal vision of House mythology within the new collection, Aria. The whole collection is just like a big party filled with celebrities and colors. However, the long history of GUCCI can not come to an end in a single celebration. Alessandro Michele considers GUCCI as a hacking lab made of incursions and metamorphoses, a polluted alchemy factory which connects everything, a place where stealing and explosion happens and a perpetual motion machine filled with flame and unexpectable desire. In this moment, rebellious behaviour represents expressions of reverence and homage. The collection Aria salutes to the classic elements of brand history in every detail.

Influenced by the COVID-19 pandemic, Gucci releases its Resort 2021 collection. The 12-hour online show witnesses the experimental new beginning of Gucci. The live streaming style is particularly similar to the computer interface of the late 20th century, full of an authentic artistic style and mixed elements, such as Doraemon and Donald Duck. This collection creates new rules by breaking old rules and presents an epilogue like an overture. Alessandro Michele explains the design personally, and team members become models to interpret clothes. This series is also the first collection after abandoning conventional seasonal fashion. Alessandro Michele has previously expressed in his diary, he will discard the outdated seasonality and show rituals and rediscover a more self-expressive rhythm.

Epilogue, the latest series of Gucci, is the first series after Alessandro Michele gives up conventional seasonal collections. Before, he expresses in his diary that he would discard outdated seasonality and fashion rituals to find an expressive rhythm. Epilogue, this classical music term, serves as the final chapter of the fashion fairy tale trilogy of Alessandro Michele. "Breaking" is the dominate concept to break conventions.

Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.

This is Alessandro Michele's fifth year at Gucci. Michele leads us to rethink the definition of masculinity through the nonlinear time travel to the moment of birth. Gucci jumps out of traditional concepts and rewrites the powerful male chauvinism. Without social restraints or power limits, boys are wearing Mary Jane shoes, stockings and skirts in bright colors and a well-fitting silhouette. Gucci breaks male rules and neutral beauty, showing diversified sides of men.

Since Alessandro Michele takes charge of the creative director, each item he creates for Gucci is widely praised for its high artistry. Michele himself applies his funny, individual and innovative creating passion and original intention to the latest Gucci S/S 2020. This time, he turns the catwalk into his own "Gucci Art Lab". The Gucci Hub is as bright as the day. The removable extending stage is through the simple and quite space, really avant-garde. The new series born in this art lab has high artistry. Models in white loose uniforms come first. The lethargic and loose cutting makes the gender vague like they are real laboratory members.

At 2:00 A.M., May 29, Beijing time, Gucci released its Resort 2020 vacation collection in the Capitoline Museums. The invitation letters were in Antica Libreria Cascianelli. Opening up old books, you could find light blue-ink stamps showing the time and address. Paul Veyne's famous saying was also printed: Only pagan antiquity awakened my desire, because it was the world of before, because it was an abolished world. In this show, you could find the classical elements, Mickey and feminist slogans.

Gucci -- Recommended 19 S/S Benchmark Brands of Boy's Wear

On 22:00, Feb. 20 in Beijing time, Gucci held the 19/20 A/W collection show in Milan. This show's invitation letter is carried by a wooden box which contains a ancient Greek pulp mask. The invitation letter is on the inside of the mask. The location is Gucci Hub. Alessandro Michele used over 120 thousand LED bulbs to make a oval light wall which forms a unit with a mirror catwalk more than 100 meters long.