Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2024-04-18 3930
The Analysis of ICICLE The Menswear Benchmark Brand
Rather than focusing on creativity, it is more like a return of body and mind, returning to the origin and the simplest and most comfortable state. A group of real, lively, and exciting individuals find their favorite daily outfits in the new season fashion proposal created by ICICLE, then walk into nature together, feel nature, and express nature. The so-called one of all things in nature, but that's all.
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2023-12-01 45917
Relaxation and Warm Winter -- The Analysis of ICICLE The Benchmark Womenswear Brand
As the final season of the year's main theme "Tree", the 23 Winter collection mainly promotes the AIR COAT coat series and the HUG down jacket series, insisting on using natural materials to make comfortable and high-quality clothing. At the same time, partnering with Jenny Hyt ö nen, the winner of the 2023 Jury Awards, to launch the X-ray capsule series and the 2024 Spring New Year series as the year approaches, showcasing and spreading traditional Chinese culture
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2023-09-28 39260
Forest Echo -- The Analysis of ICICLE The Benchmark Menswear Brand
Comfortable tailoring conforms to tradition, shaping smooth lines and relaxed silhouettes. The unique wrinkled surface depicts the texture of weathering, with a lightweight feel that accommodates various body shapes. Outdoor functionality and refined style go hand in hand, tracing the footsteps of nature and effortlessly returning to everyday life. Various inspirations return from the realm of fantasy, revealing the natural beauty of cave formations and resonating with the cultural heritage. Drawing on the splendid Chinese tradition, natural fabrics and desert structures interweave, exquisitely embodying the inherent elegance and simplicity of men.
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2023-08-16 63597
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2020-09-17 97928
Wrap Me -- ICICLE The Womenswear Benchmark Brand
ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.
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2020-09-16 67989
Wrapped Comfort -- ICICLE The Menswear Benchmark Brand
ICICLE A/W 2020 advertising campaign has no stylists or models. This season leading actors are fabrics, nature and the comfort of being wrapped. Natural fabrics and ready-to-wear in earthy tones wrap dancers comfortably, establishing a close relationship between man, natural and fabrics.