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The Spring Festival Special -- 2019 S/S Report of Women's chic Benchmark Brands
The Chinese lunar new year is coming, so many brands start to take action. In 2018, Chinese style reached its peak. In this spring festival collection, Chinese drawings and characters are utilized boldly and stylishly to create a new visual impact.
Mark Fairwhale -- 2019 Resort Benchmark Brand for Menswear
Luca Font, an Italian graffiti and tattoo artist, likes to make multi-dimensional space with abstract color blocks, which is rebellious and artistic. The 2019 resort collection of Fairwhale uses Hi Pig to show the liking of nature and animals.
TRENDIANO -- 2019 Resort Benchmark Brand for Menswear
Bright colors make portraits vivid and attractive. Highly saturated color blocks are striking and youthful.
Trendiano -- 18/19 A/W Benchmark Brand for Men's Knitwear
Trendiano features a British style, blending Western popular cultures with global trends. The A/W 18/19 collection works with F4 (Dylan Wang, Connor Leong, Darren Chen, Caesar Wu) to explore fashion trends.
Maje -- 2019 S/S Benchmark Brand for Women's Knitwear
The womenswear brand Maje from Paris was launched in 1995. Its founder Judith Milgrom was born in the exotic coastal town of Morocco and grows in the culture-rich Paris. Influenced by both romanticism and North African cultures, Judith Milgrom creates mysterious and delicate Bohemian looks, reflecting the diversity and confidence of women.
Stella McCartney -- 19 S/S Benchmark Brand for Girls
Stella McCartney, which was established in 2010, designs garments for children with ages below 16. Designers pay high attention to health and make positive images children. In this season, Stelle Kids sets up a small Vegetable Squad, which very well delivers a funny fashion attitude.
Chinese New Year -- 2019 S/S Benchmark Brand for Boys' Apparel
Lunar New Year is the most important festival for Chinese. To celebrate the holiday, Balabala, Mini Peace, GXG.kids and MQD released new collections. Whether as a key color or a complementary tone, joyous Chinese red is eye-catching.
Chinese New Year -- 2019 S/S Benchmark Brand for Girls' Apparel
Girls are well-dressed to celebrate the Chinese New Year. Mini Peace, MQD, Little MO&Co., Balabala and GXG.kids all release new collections for Spring Festival. Warm Knitwear, cool sweatshirts, sweet dresses, offbeat sets and long coats are covetable.
Stylish Leisurewear -- 18/19 A/W Menswear Benchmark Brand
Brands launch New Year collections for celebration. Traditional Chinese cultures inspire design, and meaningful patterns are widely used.
Warm & Lovely -- 18/19 A/W Kidswear Benchmark Brand
The Korean kidswear brands including Milk Mile, Bebe de Pino, Agabang, Ettoi, Minkmui and Moimoln continue their sweet styles. But they vary in materials and details in this season.
Urban Revivo -- 18/19 A/W Benchmark Brand for Men's Knitwear
Urban Revivo upholds "Incite, Inspire, Intermesh & Play Fashion" as its brand concept. The A/W 18 collection takes us to a virtual world, and encourages us to keep real and different.
GXG -- 18/19 A/W Menswear Benchmark Brand
The new collection of GXG "Growing Wild" takes inspiration from plants and animals. Rectangular patch, floral embroidery, colorful graffiti and PVC are noticeable. The store display is simple and modern, exuding a relaxed vibe. The products are classified based on colors.
Girls' Trousers -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, girls' trousers emphasize details and styling, and show individuality. Brands including MQD, GXG.kids, Little MO&Co., Mini Peace and Balabala stand out in terms of silhouettes, details and fabrics.
Athleisure -- 18/19 A/W Menswear Benchmark Brand
To celebrate the collaboration of "A-Cold-Wall x NikeLab" and show five items, Samuel Ross created a pop-up showroom in Nike 1948 London. The industrial style of A-Cold-Wall combines with sport function of Nike. A-Cold-Wall locks its official website and allows customers to enter with a password and buy the products in advance.
System Homme -- 18/19 A/W Benchmark Brand for Men's Knitwear
System Homme is a brand of the Korean company Handsome, featuring slim shapes and stylish design for expressive males. The label focuses on customized fitted silhouettes, high-end materials and trendy details. The A/W 18 collection entices customers including celebrities with delicate suits and smart casual items.
High Street -- 18/19 A/W Menswear Benchmark Brand
Based on the sales of menswear on Taobao and Tmall during Singles' Day, we find that GXG, Peacebird Men, Jack & Jones and Mark Fairwhale are most popular high-street brands in China. Males prefer simple yet distinctive garments nowadays.
(To Reform & Be Unique) III VIVINIKO -- 18/19 A/W Women's Benchmark Brand
III VIVINIKO launched a designer brand – VVNK Jane Plus in 2018, sticking to the aesthetic philosophy "to reform and be unique". It is targeted at the urban mature women with luxury, high-quality and casual wear. The first collection covers women's garments, shoes and accessories.
Boys' Puffer Coat -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, boys' puffer coats underline utility and individuality at the same time. Patch pocket, bold all-over word print, half-zip design, outdoor camouflage, glossy material and long line are key, updated with paneling, color blocking and embroidery to give a funky edge.
Diesel -- 18/19 A/W Benchmark Brand of Men's Knitwear
Diesel is a famous international company dedicated to innovation. Renzo Rosso founded Diesel in 1978, which later became one of the prominent brands owned by OTB. The values of Diesel are passion and individuality. Initially, it manly made denim garments, then gradually stepped in the field of high-class leisure garments. The knitwear of Diesel are particularly popular.
Puffer Coat -- 18/19 A/W Benchmark Brand for Girls' Apparel
Puffer coats vary in silhouettes in A/W 18/19. Neat jackets, functional outdoor jackets, voluminous puffas, bomber jackets and parkas are all good choices. Materials are also diverse. Warm cottons are popular in autumn and winter, while denim, glossy materials and twill cottons feel new.
Joseph -- 18/19 A/W Benchmark Brand of Women's Knitwear
Joseph is a luxury ready-to-wear brand and retail chain established by Joseph Ettedgui in 1972. It made early business association with designers like Kenzo, Cotelbajac and Azzedine Alaia, and changed the history of knitwear.
Boys' Sweatshirt -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, boys' sweatshirts of MQD, Mini Peace, GXG.kids, Balabala and Little MO&Co. are vibrant and chic. Color blocking and letters play key roles, while appliques are in brights and mixed materials.
Sophisticated Women (Pattern & Detail) -- 18/19 A/W Womenswear Benchmark Brand
On October 17, Sandro unveiled "The Muppet Show x Sandro" capsule. The brand founder and creative director Evelyn Chetrite, CEO for Asia Stephane Ledru and brand ambassador Ma Sichun attended the promotional event.