From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.

LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.

In the latest A/W 21/22 collection if Bottega Veneta, 'Salon 02', the creative director Daniel Lee created a crazy and free wardrobe for the public. Fusing cold sexual appeal with bloated lines, the complexity built simple pictures. Inspired by the private display in the golden age of haute couture, photographer Tyrone Lebon was teamed up with Freja Beha Erichsen, Fernando Cabral and Yoonmi to present a cool and straight shooting style. Ostrich feathers, bright glass and leather were all used to interpret the graceful attitude of youth.

EP YAYING keeps its consistent adherence to the cultural traditions and explores the independent and confident beauty with contemporary women by the global perspective and Chinese craftsmanship. The diversified faces of modern Chinese women are gathered to be an aesthetic language with fun and individuality, which interprets and expresses the femininity by creativity, material and craft.

The Valentino F/W 2021 Art Collection plays out in dramatic contrasts of black and white, where Son Ye Jin embodies the theatrical energy. Combinations of optical patterns, artisanal embroideries and sharp cutouts become part of unique wardrobe. The Stud Sign bag in hand is rather casual and agile.

Feelings - emotions and senses, intimacy and tactility. The Fall Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.

An ode to creativity in all its forms, the Dior Winter 2021-2022 men's collection, designed by Kim Jones in collaboration with the painter Peter Doig, is a reinvention of ceremonial wear. Shot by Rafael Pavarotti, this collection was more stylish and avant-garde. The design of cap and beret is inspired by the personal style of Peter Doig, and these poetic decorative elements bring highlights to the general looks, which nods to the attractive aesthetic concept of this artist. A series of creative hand-painted works were made to release endless imaginations.

Virgil Abloh's latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess. Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh's work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

On July 30, 2021, Dior held the 2021 DIORAMOUR capsule pop-up boutique & wine reception at Taikoo Li Sanlitun, Beijing. The DIORAMOUR capsule, designed by the creative director at Dior Maria Grazia Chiuri, is inspired by fantastic fairy tales to depict sweet Chinese Valentine’s Day and meet heart-beating moments. On that day, famous actor Shawn Dou and fashion celebrity and charity founder Laurinda He, the couple Han Kyung and Celina Jade and some other celebrities attended the event.

As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world -- LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.

The fashion label Bonpoint was founded by Marie France Cohen in 1975. Its design department maintains the historical tradition of Paris haute couture. The concept of luxury kidswear has been well-known on a world scale. Through bold imagination, delicate tactility and rich details, Bonpoint integrates happiness into our daily life. The comfortable clothing of children allows them to be free to explore the world.

The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.

Tommy Hilfiger, HAZZYS, Polo Ralph Lauren, and NAUTICA are noteworthy the most among all the American casual brands. POLO SPORT and Calvin Klein are also popular. The styles in this report are mainly extracted from online stores. T-shirt, shirt and Polo shirt dominate the main development of S/S. Delicate neat tailoring and minimalist silhouette present highlights on patterns. Plant and flower are the must-have decoration elements for hot summer, and animals are also personified. Letter design breaks the monotony and underlines the quality of brand.

Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.

Minimalist fashion and French elegancy are the two major styles for middle-aged women. This report will mainly analyse three benchmark brands under the French elegancy style -- JUZUI, JORYA, and L'ORFEO. Bottom shirt, cardigan and Polo shirt become the key items, and elegant lace and gauze are the important design elements. Besides, exquisite stitching also plays a big role in the middle-aged women style. Stitched lace pattern is more novel, and stripe design increases the fashionable sense of knitwear as well.

This report mainly analyses the benchmark casual womenswear brands in the market, PEACEBIRD, A21 and ZUKKA PRO, from the aspects of product design, style revolution and consumer requirement. Casual brands are divided into Key Brand, Secondary Brand, Mainstream Style and Popular Brand based on the popularity. Except for key brands, secondary brands include functional style, sport style and casual mix & match, which are under a rising trend among young consumers.

Founded in 1994, the Chinese designer brand JNBY is based in Hangzhou, China. So far, it has opened direct operation companies all over the world and also set 1931 retailing points globally. JNBY calls for a lifestyle of being natural, healthy and perfect. "Just Naturally Be Yourself" well presents the brand concept of JNBY. JNBY, CROQUIS, jnby by JNBY, less, Pomme de terre, JNBYHOME, REVERB, and A PERSONAL NOTE 73 are the sub-brands.

Founded in 2002, DAZZLE Fashion integrates European fashion culture with modern thought to create and guide the individualized lifestyle. There are four well-known sub-brands, including haute couture brand DAZZLE, advanced handcrafted womenswear brand DIAMOND DAZZLE, avant-garde womenswear brand D'ZZIT and urban elite menswear brand RAZZLE. The brand leads the mainstream high-street fashion and provides design for independent modern women who are pursuing freedom. Refined items in every season preset both fashion awareness and culture connotation. Thick colors, intensive contrast and linear charm make DAZZLE become an individualized business brand.

ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.

Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.

This report mainly analyses the smart casual infants' benchmark brands, Mikemile, Moimoln and Papa. Besides, ETTOI, Choco,el, Tartine et Chocolat are also the key brands for reference. The comprehensive analysis of latest S/S 2021 styles is made from the aspects of product positioning, price system, product structure and key items.