For 19/20 A/W, young woman brands creates inclusive and emotional atmosphere aiming at the boundless perspective to incorporate elements having emotional memory like 2D culture, romanticism, vintage, nostalgia and folk.

Founded in 2011, MANAN's style is dark street. The main tones are black and white. Cuts, materials and techniques are offbeat and novel. MANAN employs new ideas to create unconventional garments.

Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.

Il Gufo, an Italian high-class kidswear brand founded in 1980, mainly design garments for kids aged 0 to 14. The fashionable simple designs, creative fabrics, natural colors add a premium and comfortable vibe. The inspiration of A/W 2019 collections comes from stitch and fabric. Lightweight lambswool, warm velour provide warmth in winter. Bright colors add vibrancy as well.

Alphabet was founded in 1976 in a famous holiday resort - Britagne. Comfort, leisure and natural qualities are emphasized. In this season, outdoor technical elements, vintage checks and lambswool are combined to provide a fashionable feel.

Burberry, traditional English luxury brand originated in 1856, enhances its glamour by constantly upgrading its design and creating new graphic decorations. Its glamour, is once more represented by the classical and retrospective design used on the new autumn-winter Children’s garments in this season. Old-fashioned photos and models in Burberry wind-breakers are filled with personality and recognition; Contrast jacquard process adds novelty and uniqueness to retro fake two sweaters; Classical plaids and stripes, however, are endowed with more potentiality in various styles.

For boys' sweatshirts at GXG.kids, MQD, little MO&Co., Mini Peace and Balabala, scarlet, forest green, light yellow, jewelry blue are included. GXG.kids's lime green is in line with the trend we predicted. For pattern, placement letters and all-over print are key. For A/W, collaborated patterns see a rise. For crafts, pockets, color blocking and placket front are still mainstream.

This report analyzes new dresses for kids at Chinese well-known kidswear brands such as GXG.kids, MQD, Mini Peace and little MO&Co.和Balabala. The sweat dress is still popular. Deconstructed and spliced sheers are special. The versatile sheers cover-up dress and exaggerated looks feel fluid. Meanwhile, the playful preppy styles, vintage velvet dresses add newness.

For A/W 19, INSUN uses the light and shadow effect to elevate garments. Natural and artificial things, landscape and decorations, paintings and graphics are mixed.

For pre-fall 2019 markets, fashion street brands are still key for Gen Z. The independent and individual designs are coveted by consumers. Splicing, applique and embroidery are more important. Letters are indispensable for menswear.

The knitwear for the middle-aged and elderly has a small share. In 21st century, youthful and vibrant elements are favored by the middle-aged and elderly. Simple, cosy and premium designs are emphasized. This report shows you the crafts, patterns and silhouettes for A/W 19/20.

COOIII , a Chinese kidswear brand, show its imagination of winter sports. Graphics and color blocks are combined to show the naive quality.

Hermes is an international brand which is famous for traditional handicraft and innovation. Founded by Thierry Hermès in Paris, 1837, Hermes has a history of more than 180 years. Hermes has 14 product categories including leather products, bags, watches, silk scarves and apparel. In recent seasons, refined stitches and subtle details on men's knitwear are highlighted for urban elite men.

As a leading smart leisure Chinese brand, GXG collaborated with UMBRO and BEARBRICK in the autumn of 2019. Meanwhile, its own items are eye-catching. Revolutionized techniques, new patterns and looks grab attention.

Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.

Alfonso is a South Korean baby&toddler brand run by Zero to Seven. It mainly designs stylish and comfortable denim products. For the A/W drops, playfulness and Americana freedom are emphasized.

Elegance is a life attitude. In women's knitwear, Elegant Prosper, JUZUI and PSALTER show the simple and modern spirit. For A/W 19, Elegant Prosper took cues from the Forbidden City, and used designs to interpret China's imperial aesthetic. JUZUI joined hands with Liu Tao to interpret resurgent elegance. PSALTER explored the poetic world to show the spirit of modern women.

For pre-fall 2019, the lady style in show windows and in-store images shows simple, natural and comfortable qualities. Orange yellow is the key bright color, and earthy tones are mainly used. The autumnal shirt and trench coat are key items.

GXG, FAIRWHALE and Cabbeen are key smart and casual brands in China. PCACEBIRD and TRENDIANO are also well-known. Recently, the collaboration collections of those brands were hot. Panelling, print and lettering are emphasized. The relaxed short-sleeved hooded sweatshirt grabs attention. The cargo pants and polo shirt are still the direction. Crafts are more refined.

Jujubong is a mixed word including Juju and Bom. Jujubong was founded in 2014 by a mother. She designed a set for her baby Juju at the age of 1. Jujubong's brand concept is simple, modern, playful and warm. Quality textiles and eco-friendly materials are used by Jujubong. For S/S 19, Jujubong still continues the elegant, classical and modern style.

& Other Stories is high-end womenswear brand owned by Hennes & Mauritz AB. It was founded in 2012, mainly designing the classical items for urban elite women.