Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Redefinition -- The Analysis of BOSS The Menswear Luxury Brand
BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.
Salomon -- The Analysis of Benchmark Outdoor Sportswear Brand
1.The French professional outdoor sportswear brand Salomon is founded at Alps in 1947 to promote the development and upgradation of skiing and cross-country race. 2. The elite female athlete of Salomon, Courtney Dauwalter won the 2021 UTMB(women) with 22:30:54. 3.The male athlete François D'haene won the 2021 UTMB by 20:45:59.
Classic & Creativity -- The Analysis of Hermes The Luxury Menswear Brand
The collection of this season has started a new chapter about being active, bold and confident. Breaking the boundaries between indoor and outdoor, Hermes menswear brought a show with rhythms and changes. Its free attitude overcame the traditional restriction and explored a new vision. Unique and lively postures exuded the inner power from the casualness. Gentle tailoring was combined with elegant and neat styles, and the multiple design was rather distinctive.
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.
The Simplicity That Surpasses Complexity -- The Analysis of Bottega Veneta The Luxury Menswear Brand
In the latest A/W 21/22 collection if Bottega Veneta, 'Salon 02', the creative director Daniel Lee created a crazy and free wardrobe for the public. Fusing cold sexual appeal with bloated lines, the complexity built simple pictures. Inspired by the private display in the golden age of haute couture, photographer Tyrone Lebon was teamed up with Freja Beha Erichsen, Fernando Cabral and Yoonmi to present a cool and straight shooting style. Ostrich feathers, bright glass and leather were all used to interpret the graceful attitude of youth.
High-quality Detail -- The Analysis of Elegant Prosper The Benchmark Women's Knitwear Brand
EP YAYING keeps its consistent adherence to the cultural traditions and explores the independent and confident beauty with contemporary women by the global perspective and Chinese craftsmanship. The diversified faces of modern Chinese women are gathered to be an aesthetic language with fun and individuality, which interprets and expresses the femininity by creativity, material and craft.
Daily Ritual -- The Analysis of Valentino The Benchmark Womenswear Brand
The Valentino F/W 2021 Art Collection plays out in dramatic contrasts of black and white, where Son Ye Jin embodies the theatrical energy. Combinations of optical patterns, artisanal embroideries and sharp cutouts become part of unique wardrobe. The Stud Sign bag in hand is rather casual and agile.
An Exploration of Feeling -- The Analysis of PRADA Menswear
Feelings - emotions and senses, intimacy and tactility. The Fall Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.
Creativity & Craftsmanship -- The Analysis of DIOR MEN The Luxury Menswear Brand
An ode to creativity in all its forms, the Dior Winter 2021-2022 men's collection, designed by Kim Jones in collaboration with the painter Peter Doig, is a reinvention of ceremonial wear. Shot by Rafael Pavarotti, this collection was more stylish and avant-garde. The design of cap and beret is inspired by the personal style of Peter Doig, and these poetic decorative elements bring highlights to the general looks, which nods to the attractive aesthetic concept of this artist. A series of creative hand-painted works were made to release endless imaginations.
Outstanding Colorfulness -- The Analysis of Louis Vuitton The Luxury Menswear Brand
Virgil Abloh's latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess. Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh's work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.
The World of Fairy Tales --The Analysis of Womenswear Luxury Brand Christian Dior
On July 30, 2021, Dior held the 2021 DIORAMOUR capsule pop-up boutique & wine reception at Taikoo Li Sanlitun, Beijing. The DIORAMOUR capsule, designed by the creative director at Dior Maria Grazia Chiuri, is inspired by fantastic fairy tales to depict sweet Chinese Valentine’s Day and meet heart-beating moments. On that day, famous actor Shawn Dou and fashion celebrity and charity founder Laurinda He, the couple Han Kyung and Celina Jade and some other celebrities attended the event.
The Art Across Time & Space -- The Analysis of Louis Vuitton The Luxury Womenswear Brand
As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world -- LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.
French Romance -- The Famous Kidswear Brand Bonpoint
The fashion label Bonpoint was founded by Marie France Cohen in 1975. Its design department maintains the historical tradition of Paris haute couture. The concept of luxury kidswear has been well-known on a world scale. Through bold imagination, delicate tactility and rich details, Bonpoint integrates happiness into our daily life. The comfortable clothing of children allows them to be free to explore the world.
Italian Sweetheart -- Monnalisa The Refined Kidswear Brand
The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.
Classic Definition & Unlimited Innovation -- The Comprehensive Analysis of American Casual Menswear Benchmark Brand
Tommy Hilfiger, HAZZYS, Polo Ralph Lauren, and NAUTICA are noteworthy the most among all the American casual brands. POLO SPORT and Calvin Klein are also popular. The styles in this report are mainly extracted from online stores. T-shirt, shirt and Polo shirt dominate the main development of S/S. Delicate neat tailoring and minimalist silhouette present highlights on patterns. Plant and flower are the must-have decoration elements for hot summer, and animals are also personified. Letter design breaks the monotony and underlines the quality of brand.
Street Fashion -- The Analysis of INXX The Menswear Designer Brand
Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.
High-quality Elegancy -- The Comprehensive Analysis of Women's Knitwear Benchmark Brand(Middle-aged Women)
Minimalist fashion and French elegancy are the two major styles for middle-aged women. This report will mainly analyse three benchmark brands under the French elegancy style -- JUZUI, JORYA, and L'ORFEO. Bottom shirt, cardigan and Polo shirt become the key items, and elegant lace and gauze are the important design elements. Besides, exquisite stitching also plays a big role in the middle-aged women style. Stitched lace pattern is more novel, and stripe design increases the fashionable sense of knitwear as well.
Public Fashion -- The Comprehensive Analysis of Casual Womenswear Benchmark Brand
This report mainly analyses the benchmark casual womenswear brands in the market, PEACEBIRD, A21 and ZUKKA PRO, from the aspects of product design, style revolution and consumer requirement. Casual brands are divided into Key Brand, Secondary Brand, Mainstream Style and Popular Brand based on the popularity. Except for key brands, secondary brands include functional style, sport style and casual mix & match, which are under a rising trend among young consumers.
Mexico Symbiosis -- The Analysis of JNBY The Womenswear Benchmark Brand
Founded in 1994, the Chinese designer brand JNBY is based in Hangzhou, China. So far, it has opened direct operation companies all over the world and also set 1931 retailing points globally. JNBY calls for a lifestyle of being natural, healthy and perfect. "Just Naturally Be Yourself" well presents the brand concept of JNBY. JNBY, CROQUIS, jnby by JNBY, less, Pomme de terre, JNBYHOME, REVERB, and A PERSONAL NOTE 73 are the sub-brands.
Classic and Eternity -- The Analysis of DAZZLE The Womenswear Benchmark Brand
Founded in 2002, DAZZLE Fashion integrates European fashion culture with modern thought to create and guide the individualized lifestyle. There are four well-known sub-brands, including haute couture brand DAZZLE, advanced handcrafted womenswear brand DIAMOND DAZZLE, avant-garde womenswear brand D'ZZIT and urban elite menswear brand RAZZLE. The brand leads the mainstream high-street fashion and provides design for independent modern women who are pursuing freedom. Refined items in every season preset both fashion awareness and culture connotation. Thick colors, intensive contrast and linear charm make DAZZLE become an individualized business brand.
Stay Young -- The Comprehensive Analysis of Womenswear Fast Fashion Benchmark Brand
ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.
Wild Botany -- The Analysis of Zimmermann The Women's Swimsuit Benchmark Brand
Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.
Playful Spring and Summer -- The Comprehensive Analysis of Infants' Benchmark Brands
This report mainly analyses the smart casual infants' benchmark brands, Mikemile, Moimoln and Papa. Besides, ETTOI, Choco,el, Tartine et Chocolat are also the key brands for reference. The comprehensive analysis of latest S/S 2021 styles is made from the aspects of product positioning, price system, product structure and key items.