Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
T-shirts -- The Comprehensive Analysis of Boys' T-shirts from Benchmark Brands
In S/S 2020, boys' T-shirts from benchmark brands are dominated by fashion leisure style. Cartoon patterns jointly created by Balabala and GXG.kids with classic IP are quite eye-catching. Prints of Chinese characters show the different charm. The rainbow stripes of Mini Peace create a unique visual experience. little MO&Co and MQD splice different materials and patterns to bring a strong visual impact.
Urban Revivo -- The Comprehensive Analysis of Women's Fast Fashion Brand
This season Urban Revivo releases the collaboration collections with Disney, including 2020 Spring Festival Special Series of Disney Chef Mickey, 2020 Spring Disney Minnie Series, 2020 Spring Disney VILLAINS Series.
Farfetch -- The Comprehensive Analysis of E-commerce Platform
Jose Neves, the founder and CEO of Farfetch (a luxury e-commerce platform), recently starts the action of helping the global select stores, offering free storage and delivery services for the stores, as well as deducting the operating expenses of the platform. During the outbreak, Farfetch's Chinese staff have donated 50,000 masks to Huangdong Hospital Affliated to Fudan University, as well as to other places in Europe. Farfetch uses its own global platform and technology to help affected countries and regions. In August 2019, Farfetch acquires Italian group New Guards, which owns well-known brands such as Off-White, Palm Angels and Heron Preston, to inject more power into the platform.
My City, My Holiday -- III VIVINIKO The Benchmark Brand of Women's Knitwear
Founded in 2006, III VIVINIKO has always taken "simple freshness" as the design concept. It advocates using the most minimalist technique to interpret freshness. With the theme of My City My Holiday, its S/S 2020 collection conveys a life attitude of keeping pace with the times through the relationship between color, pattern and silhouette, and advocates urban women in the city to enjoy a free and comfortable lifestyle like during holiday.
BOATMOUSE -- The Kidswear Benchmark Brand
BOATMOUSE has always been characterized by fresh, quietly elegant and soft colors. Products of its new season is also adhering to the design concept of making daughter more beautiful. Fine and soft mesh puff sleeves, elegant and ethereal ruffled cap sleeves and various lace make the clothing more dreamlike and ethereal. The ready-to-wear is added by applique, hand-made beads and 3D florals to enhance the exquisite feeling. The novel and unique turn-down collar and the princess dress are highlights of this season.
Interpreting Charm of New Women -- The Comprehensive Analysis of Womenswear Benchmark Brands of The Lady Style
According to data from official websites and related platforms of key brands, we conclude the quantity and proportion of new products. From the pie chart, the dress is dominant in new products of S/S 2020 the lady style clothing; secondly, knitwear, skirt and shirt have almost equal proportion. These reflect dresses, knitwear and shirts lead the fashion of the lady style.
Loving British Creativity -- Loud Apparel The Kidswear Benchmark Brand
Loud Apparel is founded in 2011 by Italian designer Serena Di Scalzo. It blends Italian minimalism with creative British style. The brand is always cool due to minimalism, with imaginary totem and details to show the unique British creativity.
Vibrant Summer Days of Korean Style Babies -- The Comprehensive Analysis of Korean Infants' Wear Benchmark Brands
In S/S 2020, Alfonso, Allo&lugh, milkmile, moimoln and Pimpollo have their oven highlights. Lively summer yellow of Pimpollo, candy pink of Alfonso, fun hand-drawing, chic letter & geometric, as well as fashionable stripes bring a strong summer feeling.
Elegance and Delicacy -- The Comprehensive Analysis of Women's Knitwear from The Mature Lady Style Benchmark Brands
For mature ladies with strong consumption capacity, they have higher requirements on clothing styles and materials, thus crafts are quite important. And the mature lady style knitwear should pay more attention to exquisite patterns and accessories.
Architecture and Shadow -- Ports The Benchmark Brand of Men's Knitwear
Ports was founded in 1961 in Toronto, the port city of Canada. It is beloved by celebrities and fashionistas for its simple fashion style. The S/S 2020 new collection starts from the concept of Luis Barragan (a famous architect), integrates his use of light, color, structure and and materials with modern art, and applies the minimalist architectural space into the line, pattern, texture and structure of the knitwear, to present a poetic dialogue with the light shadow space.
Chocolate and Elephant -- Choco.el The Kidswear Benchmark Brand
Choco. el, a mid-to-high-end brand from South Korea, means chocolate and elephant. Chocolate is imagined as a sweet and lovely child, and elephants as mother's love. The brand covers kidswear and accessories aged from 0 to 12 years old. In S/S 2020, Choco.el continues its elegant French style, emphasizes retro checks and floral elements, and brings kids back to school.
The Magic of West African Masks -- DENIM IN THE BOX The Kidswear Benchmark Brand
DENIM IN THE BOX, from South Korea, belongs to the same company as Blue Dog and Minkmui. With a theme of "Festima Magic", its S/S 2020 series uses playful illustrations to integrate the mask culture from west Africa into colorful kidswear. The advanced color proportion in low saturation, fine details and highly practical styles create an art world for kids.
Astro Boy -- DAZZLE The Analysis of Womenswear Benchmark Brand
1. Song Qian is wearing the collaborated T-shirt of DAZZLE with Astro Boy for the cover shooting of Grazia. 2. DAZZLE Resort 2020 series has the theme of "ASTRO BOY". 3. Fashion blogger @Anny__Fan pairs a monogram raincoat of the DAZZLE 2020 Astro Boy series with black jeans, easily creating a cool sport look. The retro monogram is combined with offset print Astro Boy, quite fun.
Multi-faced Fashion -- The Comprehensive Analysis of Fashion Leisure Menswear Benchmark Brands
Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.
Awakening Spring By Ordinary Power -- ZUCZUG The Womenswear Benchmark Brand
ZUCZUG is founded in Shanghai in 2002. As the multi-brand platform aiming at new lifestyle, it owns environmental-friendly brand klee klee, sports brand An Ko Rau, designer brand WHM and the multi-brand retail brand ZUCZUG. ZUCZUG adheres to value of "calmness", takes "life and imagination" as the concept, and invites real ordinary people to display its brands. The S/S 2020 ZUCZUG focuses on the daily leisure life, and uses the moving moments in the past and future, as well as seemingly ordinary power, to wake up spring vitality. Due to the pandemic, everyone has to stay at home, and ZUCZUG presents its employees daily life to interact with customers. "Will electronic roses have fragrance", its theme promotion about Valentines' day on Sina Weibo, display the interaction between virtuality and reality.
Cute Babies -- Pimpollo The Kidswear Benchmark Brand
Pimpollo is a South Korean kidswear brand. It focuses on interesting design, and gains much attention in China. In the new styles for S/S 2020, designers apply soft tones, fun animal illustrations and detail decorations to show kids' cuteness.
Super Lovely -- moimoln The Kidswear Benchmark Brand
"Hello, clouds!" The S/S 2020 collection of moimoln is still fresh and lovely. The fresh check is combined with patterns and letters, fresher than classic retro checks. Fun stick figure is cute and eye-catching. The all-over print of dynamic letters is paired with bright fabrics to add vibrancy. This season moimoln brings a different Nordic feel.
CROQUIS -- The Benchmark Brand of Menswear
In S/S 2020, CROQUIS becomes an urban explorer to bring the lost things back to our daily lives. Rethinking makes the historical context traceable at present, and drives us to take another step toward the ideal place we haven't yet reached. This time, CROQUIS aims at the Yugoslav monument of Diego Rivera's communist frescoes, and the contemporary street subculture. In the S/S 2020 collection, elegant greyish colors and functional deconstruction are used to reconstruct daily clothing, daily goods and even life scenes.
Reiss -- The Analysis of Benchmark Brand of Women's knitwear
Reiss is a British entry luxury brand founded in 1971. Its simple silhouette and advanced cutting are quite fit for commuting clothing. It also draws much attention from Hollywood stars and royal families. Princess Kate wears a Reiss gown at her engagement party, quite graceful. In S/S 2020, Reiss provides summer commuting and date clothing for urban females, bringing a British feel.
Colorful Early Spring -- The Comprehensive Analysis of Girls' Sweatshirts from Benchmark Brands
This season sweatshirts from benchmark brands play with colors. And there are many collaboration collections, such as Tuzki x GXG.kids, TWEETY x little MO&Co., Sailor Moon x Mini Peace, and Disney. Splicing is still dominant. Ruffles and crinkles are daintier, and mainly applied to the collar, the hemline and pockets.
Fashionable Sweatshirts -- The Comprehensive Analysis of Boys' Sweatshirts from Benchmark Brands
Kidswear brands gaining much attention such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids are dominated by the sportif style and the leisure style. Rainbow colors of Balabala, fluorescent green of Mini peace and blurring of little MO&Co bring new experiences to sweatshirts.
The Comprehensive Analysis of Online Menswear Brands Under The Plague
The outbreak is bringing unprecedented difficulties to the apparel industry, like the closure of offline stores, the postponed autumn trunk show, and new products becoming the stock. Chinese fashion brands are operating in different channels, such as the mini programs of WeChat, live streaming of e-commerce, and KOL selling products. During the Spring Festival, Peacebird starts live streaming and invites fans to go shopping online. GXG allows shopping guides to join sales and distribution and explore ecological e-commerce on WeChat. A number of clothing enterprises temporarily turns to engage in masks or protective clothing and other protective supplies. In addition to these changes, brands have also made some efforts in product designs. For instance, TRENDIANO uses the death of the pygmy rabbit in the Columbia basin as a warning to humans to cherish animals and to understand the importance of living in harmony with nature.
Little Guardians -- Stella Mccartney The Benchmark Brand for Kidswear
Stella McCartney kidswear was born in 2010. The overall style is sweet, romantic, and childlike. In S/S 2020, it uses bright and gorgeous tones, abstract doodles, diversified rainbow elements and symbolic slogans, applies print and felt embroidery to integrate environmental protection into the design and to encourage kids to love the nature.
Commuting Ladies -- The Comprehensive Analysis of Women's Knitwear of Chinese Lady Style Benchmark Brands
Femininity is increasingly discussed and focused on. We can see the importance of females in workplace is gradually upgrading, and the commuting lady style will prevail. So we here select six Chinese lady style brands, JUZUI, YINER, PSALTER, INSUN, Ochirly and ANMANI, and analyze from styles, details, stitch and crafts.