Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Renewal in Winter -- The Comprehensive Analysis of Lady Style Womenswear Benchmark Brands
This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.
Vigorous and Retro -- icebiscuit The Kidswear Benchmark Brand
Icebiscuit keeps youth, vigor, uniqueness and elegance as its concept to provide humorous and retro styles. In A/W 20/21, designers put hats on smiling biscuits, delivering a street fashion feel. Skateboard and ski patterns work with bold colors for tie-dyeing, enlivening the cold winter.
Engraved Softness -- La Perla The Women's Underwear Benchmark brand
As the unfailing classic series of La Perla, MAISON is still hand-crafted by artisans at Bologna atelier. Silk from Como, the silk capital of Italy, works with ancient and complicated Frastaglio embroidery. To celebrate the 25th anniversary of MAISON, La Perla launches two limited capsule series, MAISON RAINBOW and MAISON METALLIC. They symbolize hope and rebirth, carry an inspiring and vigorous strength, and debut in 2020. They use wild rose and vivid green as main tones, adopts colorful embroidered gauze, and reinterprets four popular styles of La Perla. MAISON METALLIC also mixes with exquisite embroideries by gold, copper and platinum yarns.
A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand
Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.
Delicate Life and Enduring Style--COS The Menswear Benchmark Brand
COS Magazine returns with a brand new look and invites innovators from different fields to explore and share ideas of the times, good designs as well as city guides. Its newly released A/W series has a new silhouette and modern style. Selected seasonal fabrics, combined with innovative technology, to release your personality in the inspiration of new season. The power of simplicity redefines the modern definition. The moment of relaxation fixs the attitude of relish.
Fun Painting Life--Pranksom The Kidswear Benchmark Brand
Pranksome, a children's clothing brand from South Korea, is inspired by children's daily life. In the autumn and winter of 20/21, Pranksom takes the convenience of wearing as the main theme, and combines with simple hand-painted illustration to create a variety of items, bringing an eco-friendly and comfortable fashion effect for children.
Renew the Classics -- The Comprehensive Analysis of Men's Cashmere Brands
Cashmere is a rare animal fiber and a key yarn for knitwear. It is light, sheeny, soft, comfortable, warm and tensile. This report finely selects six British cashmere brands, and analyzes from three perspectives of stitches, yarns and patterns. Combined stitches inject novelty into classic cashmere. Cashmere is mixed with other yarns, worth attention. Representative British checks integrate with trendy bright colors and renew the size and layouts.
Self-Expressive Girls -- The Comprehensive Analysis of Young Lady Style Benchmark Brands
According to data analysis of key benchmark brands, we can see young lady style brands feature knitwear. In addition to trousers, dresses hold a large proportion. Overcoats grow obviously, and puffa jackets decline. Polar fleece items are gradually replacing puffa jackets.
American Classics -- The Comprehensive Analysis of Menswear Benchmark Brands
Tommy Hilfiger and Polo Ralph Lauren are key brands of American casual style, and HAZZYS and Nautica are also popular. Wool is applied to suits. Mini embroidery shows quality and delicacy. Symbolic polo shirts shine brightly this season. Color-blocking displays vitality via bright colors.
Renewed Letter and Pattern -- Burberry The Kidswear Benchmark Brand
Burberry, a British luxury brand, enhances its appeal via optimized designs and creative patterns. Sacred unicorns, new logo, classic stripe and check enrich styles.
New Source of Power -- The Comprehensive Analysis of Men's Street Fashion Benchmark Brands
FIVE CM, Boy London, Fingercroxx and Izzue play a key role in street fashion markets in China, and RESHAKE, GF FERRE, Off-White and Balenciaga are also popular. This report mainly analyzes online styles. Mixed materials and mini embroidery remain key expressions. Corduroy and berber fleece find currency this season. Letters are main prints. Sweatshirts and sporty jackets are popular items this season.
Warm Protection -- Jujubong The Kidswear Benchmark Brand
Jujubong is the mixture of a son's name and a mother's name, focusing on kids' life scene. Designers mix styles with school, home and daily leisure, contributing to Jujubong A/W 20/21 series.
Hello, Cloud! -- moimoln The Benchmark Brand of Infants' Wear
Moimoln is a kidswear brand from South Korea. In A/W 20/21, it continues its "fresh and comfortable" design idea. Color-blocking, stick figure animals, and color blocks of plants add highlights. Apart from berber fleece, textured materials also enrich the collection.
Fun Youth! --The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report focuses on INXX, GUUKA, GENAX and Dangerouspeoplefor key reference. Notable design highlights this season includes snowflake/ripple tie-dye technology, small flower jacquard,letter jacquard, landscape pictures, illustration version of cartoon patterns and other patterns, combined spliced polar fleece jacket and ombre puffa jacket items, workwear spotrs details also need attention.
Gender-Neutral Integration -- MO&Co. The Womenswear Benchmark Brand
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.
Chic Colors -- GXG.kids The Kidswear Benchmark Brand
According to data analysis of GXG.kids online flagship store by Lingxi Industry AI Platform, dresses, shirts and T-shirts decline sharply in A/W 2020. Sweatshirts, knitwear, outerwear and puffa jackets stand out. The most salable one and the second most salable one are all new products of A/W 2020 collection.
Continuation of Fashion -- PEACEBIRD The Menswear Benchmark Brand
Quantity data of PEACEBIRD 2020 A/W collection is drawn from online official flagship store. Puffa jackets and jackets account for the largest proportion, followed by overcoats. Overcoats are mainly in solid colors, displaying the plain simplicity. The shirt-collar jacket uses various materials.
Urban Life -- The Comprehensive Analysis of Benchmark Brands of Women's Business Attire
This report mainly analyzes Lily, Less and Me & City, focuses on their blazers, suit shorts, office skirts, accessories and workwear style, thus providing more office looks.
LOVESTRUCK -- Zimmermann The Benchmark Brand of Women's Swimwear
Normally creative director Nicky Zimmermann designs collections from a specific angle, like a memory, a story or a particular inspiration. And she designs this resort collection with a completely different mood. Textures, embroideries and other details are designed to make the series optimistic and fun. Those beautiful memories, like joyful experiences, lovely moments and happy times with families, are seen on every aspects, especially on colors and prints.
Stockholm Youths -- VIVINIKO The Womenswear Benchmark Brand
1. VIVINIKO goes to Stockholm for inspiration. It blends local cultural symbols, local ethnic elements and contemporary design language, giving a new feel to seemingly simple silhouettes. 2. VIVINIKO A/W 2020 collection "STOCKHOLM" is unveiled in the People's Square. This series hopes to break shackles the busy urban life gives to women, and advocates a new lifestyle, Urban Holiday. 3. VIVINIKO creates coin purse as the gift, with a theme of lobster.
New Fashion for the Young -- The Analysis of Menswear Fashion Leisure Benchmark Brands
Currently, Cabbeen, GXG and Fairwhale are main fashion leisure brands for reference. gxg jeans, PEACEBIRD and the emerging brand Andersson Bell are also popular. This report focuses on online styles. Collaboration collections can promote brads, quite popular. Fabric changes shine brightly this season. Cartoon images are main patterns, youthful and childlike. Check elements are redesigned to rejuvenate items.
Rainbow Colors -- Stella McCartney The Kidswear Benchmark Brand
Stella McCartney kidswear, which is born in 2010, tends to be more artistic. In A/W 20/21, it uses elements from daily life and nature, such as rainbow, letters, horse, stars and musical notes, as important elements. Besides, bright colors enliven autumn and winter.
Pure Cashmere -- Comoboca The Benchmark Brand of Women's Knitwear
COMOBOCA is a brand focused on pure cashmere for more than 30 years. Its commute styles are natural and clean, gentle and soft. Its elegant styles are ladylike. Classic styles are refined and subdued. Colors are natural and harmonious. Details on the neckline, armhole and cuffs are meticulous. It adopts smooth and neat lines, soft silhouettes and exquisite stitches. All these complement the pure cashmere, thus creating high-quality items.
Let Kids Stay Lovely -- BEBEZOO The Kidswear Benchmark Brand
BEBEZOO, a kidswear brand from South Korea, is good at combining cute animals with clothes. It applies ruffles, embroideries, turn-down collar and other details to sets, dresses, sweatshirts and outerwear, quite creative.