Comfortable and wear resistant design attracts more consumers. And the concept that Less Is More becomes an attitude. Minimalist style gets rid of redundant decorations and pays attention to quality and details. Simple and natural silhouette with low-saturation colors creates comfortable advanced knitwear styles. There are three minimalist styles, the 3D architecture silhouette which underlines powerful lines, the versatile simple style and the high-quality yarn texture. This report selects three brands of simple life style, Jil Sander, 3.1 Philip Lim and ADEAM to introduce and analysis the brand designs.

The Korean kidswear avant-garde brand Waneebe is good at making design and overlapped dressing in bright colors. Its neutral-gender design concept presents a fresh and comfortable micro-fashion style. This brand allows the clothes to be worn in more occasions with chic designs at the same time.

1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.

Chinese infant brand Papa was established in 2012. Its children-oriented brand concept has attracted many parent consumers. In the late A/W 20/21, Papa made many attempts based on the J-Korean style. Artistic illustrations, Chinese style new year clothes and lovely jumpers series bring us more fresh feelings.

Lively casual sports style is popular among young consumers. This report lists out the key domestic casual sports brands and analyses the main points according to d'zzit and HPLY. Bright color collocation and rich pattern design is the key. The loose mid-sized knitwear and easy-matching base shirts are the key items. The application of sequin craft adds highlight to the style.

On the kidswear catwalk in 2020 Shanghai Fashion Week, the Chinese fashion kidswear brand MQD stepped into its tenth year. Its mock-layered silhouette, checked and striped patterns and Chinese style patterns present diversified styles and its bright colors enliven the whole S/S 2021.

Environmental protection plays a key role in Stella McCartney. In S/S 2021, Stella McCartney focuses on the ecology and uses leopard, butterfly, flamingo and coconut tree as main elements, thus advocating environmental protection and building a passionate fashion world.

Nununu is a kidswear fashion brand from New York, and uses mainly stars, skull and "NO" as main patterns. Special cutting and worn-out designs work with a few fluorescent colors to express the fashion attitude of the brand. In A/W 20/21, Nununu merges emotional skull and smiling face with dark illustrations to extend the rebellious individuality.

This report mainly analyzes key Korean infants' wear benchmark brands such as moimoln, Minkmui, Allo&lugh and Pimpollo from perspectives of material, pattern, craft detail and item.

With the coming Christmas, many brands launch the Christmas knitwear. The British fashion magazine, Simply Knitting, releases the Christmas theme in its ISSUE 205. This report mainly analyzes e-commerce knitwear of young lady style and fashion leisure style, and the two styles account for 58%. This year JK style knitwear grows, quite noteworthy. Fair Island jacquard remains the key craft for Christmas knitwear. Influenced by 13 De Marzo (an independent designer brand), 3D toy decorations are more frequently used on Christmas knitwear, holding 15%. In addition to classic Christmas tree, ginger bread and snowflake, argyle patterns in Christmas colorways are second only to Christmas tree, holding 18%. Christmas cartoon images are more popular with consumers, becoming a key design element.

This report features NPaia, EIN and Edition. Lady style benchmark brands mainly select simple yet graceful versatile styles. In the new season, colors and styles are more practical, combining female elegance with the cool temperament.

This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.

Icebiscuit keeps youth, vigor, uniqueness and elegance as its concept to provide humorous and retro styles. In A/W 20/21, designers put hats on smiling biscuits, delivering a street fashion feel. Skateboard and ski patterns work with bold colors for tie-dyeing, enlivening the cold winter.

As the unfailing classic series of La Perla, MAISON is still hand-crafted by artisans at Bologna atelier. Silk from Como, the silk capital of Italy, works with ancient and complicated Frastaglio embroidery. To celebrate the 25th anniversary of MAISON, La Perla launches two limited capsule series, MAISON RAINBOW and MAISON METALLIC. They symbolize hope and rebirth, carry an inspiring and vigorous strength, and debut in 2020. They use wild rose and vivid green as main tones, adopts colorful embroidered gauze, and reinterprets four popular styles of La Perla. MAISON METALLIC also mixes with exquisite embroideries by gold, copper and platinum yarns.

Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.

COS Magazine returns with a brand new look and invites innovators from different fields to explore and share ideas of the times, good designs as well as city guides. Its newly released A/W series has a new silhouette and modern style. Selected seasonal fabrics, combined with innovative technology, to release your personality in the inspiration of new season. The power of simplicity redefines the modern definition. The moment of relaxation fixs the attitude of relish.

Pranksome, a children's clothing brand from South Korea, is inspired by children's daily life. In the autumn and winter of 20/21, Pranksom takes the convenience of wearing as the main theme, and combines with simple hand-painted illustration to create a variety of items, bringing an eco-friendly and comfortable fashion effect for children.

Cashmere is a rare animal fiber and a key yarn for knitwear. It is light, sheeny, soft, comfortable, warm and tensile. This report finely selects six British cashmere brands, and analyzes from three perspectives of stitches, yarns and patterns. Combined stitches inject novelty into classic cashmere. Cashmere is mixed with other yarns, worth attention. Representative British checks integrate with trendy bright colors and renew the size and layouts.

According to data analysis of key benchmark brands, we can see young lady style brands feature knitwear. In addition to trousers, dresses hold a large proportion. Overcoats grow obviously, and puffa jackets decline. Polar fleece items are gradually replacing puffa jackets.

Tommy Hilfiger and Polo Ralph Lauren are key brands of American casual style, and HAZZYS and Nautica are also popular. Wool is applied to suits. Mini embroidery shows quality and delicacy. Symbolic polo shirts shine brightly this season. Color-blocking displays vitality via bright colors.

Burberry, a British luxury brand, enhances its appeal via optimized designs and creative patterns. Sacred unicorns, new logo, classic stripe and check enrich styles.