Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Girls' Trousers -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, girls' trousers emphasize details and styling, and show individuality. Brands including MQD, GXG.kids, Little MO&Co., Mini Peace and Balabala stand out in terms of silhouettes, details and fabrics.
Athleisure -- 18/19 A/W Menswear Benchmark Brand
To celebrate the collaboration of "A-Cold-Wall x NikeLab" and show five items, Samuel Ross created a pop-up showroom in Nike 1948 London. The industrial style of A-Cold-Wall combines with sport function of Nike. A-Cold-Wall locks its official website and allows customers to enter with a password and buy the products in advance.
System Homme -- 18/19 A/W Benchmark Brand for Men's Knitwear
System Homme is a brand of the Korean company Handsome, featuring slim shapes and stylish design for expressive males. The label focuses on customized fitted silhouettes, high-end materials and trendy details. The A/W 18 collection entices customers including celebrities with delicate suits and smart casual items.
High Street -- 18/19 A/W Menswear Benchmark Brand
Based on the sales of menswear on Taobao and Tmall during Singles' Day, we find that GXG, Peacebird Men, Jack & Jones and Mark Fairwhale are most popular high-street brands in China. Males prefer simple yet distinctive garments nowadays.
(To Reform & Be Unique) III VIVINIKO -- 18/19 A/W Women's Benchmark Brand
III VIVINIKO launched a designer brand – VVNK Jane Plus in 2018, sticking to the aesthetic philosophy "to reform and be unique". It is targeted at the urban mature women with luxury, high-quality and casual wear. The first collection covers women's garments, shoes and accessories.
Boys' Puffer Coat -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, boys' puffer coats underline utility and individuality at the same time. Patch pocket, bold all-over word print, half-zip design, outdoor camouflage, glossy material and long line are key, updated with paneling, color blocking and embroidery to give a funky edge.
Diesel -- 18/19 A/W Benchmark Brand of Men's Knitwear
Diesel is a famous international company dedicated to innovation. Renzo Rosso founded Diesel in 1978, which later became one of the prominent brands owned by OTB. The values of Diesel are passion and individuality. Initially, it manly made denim garments, then gradually stepped in the field of high-class leisure garments. The knitwear of Diesel are particularly popular.
Puffer Coat -- 18/19 A/W Benchmark Brand for Girls' Apparel
Puffer coats vary in silhouettes in A/W 18/19. Neat jackets, functional outdoor jackets, voluminous puffas, bomber jackets and parkas are all good choices. Materials are also diverse. Warm cottons are popular in autumn and winter, while denim, glossy materials and twill cottons feel new.
Joseph -- 18/19 A/W Benchmark Brand of Women's Knitwear
Joseph is a luxury ready-to-wear brand and retail chain established by Joseph Ettedgui in 1972. It made early business association with designers like Kenzo, Cotelbajac and Azzedine Alaia, and changed the history of knitwear.
Boys' Sweatshirt -- 18/19 A/W Kidswear Benchmark Brand
In A/W 18/19, boys' sweatshirts of MQD, Mini Peace, GXG.kids, Balabala and Little MO&Co. are vibrant and chic. Color blocking and letters play key roles, while appliques are in brights and mixed materials.
Sophisticated Women (Pattern & Detail) -- 18/19 A/W Womenswear Benchmark Brand
On October 17, Sandro unveiled "The Muppet Show x Sandro" capsule. The brand founder and creative director Evelyn Chetrite, CEO for Asia Stephane Ledru and brand ambassador Ma Sichun attended the promotional event.
Sophisticated Women (Color) -- 18/19 A/W Womenswear Benchmark Brand
Lily is bold with colors; III VIVINIKO and ICICLE show elegant shades; Edition exudes a natural style; Maje is youthful and vibrant. These brands tap into the trends of nature, environment, life and art, and they play with seasonal colors.
Mark Fairwhale -- 18/19 A/W Menswear Benchmark Brand
The A/W 18 collection of Mark Fairwhale takes inspiration from extreme sports and Chinese kung fu. Patches, webbings and color blocking are key details.
18/19 A/W Kidswear Brand in Korean Market
In the A/W 18/19 Korean market, kidswear brands like Alfonso, Allo & Lugh, Milk Mile and Pimpollo are recommended. Tops with puff sleeves, ruffled dresses, sailor collars, work jackets and fuzzy coats are key.
Girls' Sweatshirt -- 18/19 A/W Kidswear Benchmark Brand
Sweatshirts are undoubtedly faddish, important for A/W 18/19. MQD, Mini Peace, GXG.kids and Balabala update girls' sweatshirts. Drop-shoulder, half-zip, elongated, paneled and mock-neck looks and sweatsuits feel sweet or cool.
Boys' Trousers -- 18/19 A/W Brands of Kidswear
Leisure and sporty styles are key of boys' trousers. This report is all about A/W 18/19 trousers from Balabala, GXG.kids, Mini Peace and MQD. With different fabrics, patterns, colors, techniques and silhouettes, trousers are stylish.
Stylish -- 18/19 A/W Benchmark Brand for Menswear
Removable labels are common on denim coats and cropped jackets in 18 A/W. For example, there are GXG's removable label and Peacebird's long woven label, which are both convenient and stylish.
Tommy Hilfiger -- 18/19 A/W Menswear Benchmark Brand
The A/W 2018 collaboration of Kith x Tommy Hilfiger includes 50 items, marrying Tommy Hilfiger's classic design with Kith's street style.
Zoe Jordan (Athleisure) -- 2019 S/S Knitwear from Womenswear Brand
British designer Zoë Jordan founded this namesake brand. She takes inspiration from auto racing and adventures. The brand features elegant styles and neat lines. The S/S 19 collection reveals a sporty and optimistic mood. Athleisure becomes an ideal option for women to express themselves.
GXG -- Pre-Fall 2018 Menswear Benchmark Brand
The 1980s style makes a comeback. GXG collaborates with Warrior to recreate classics, making a fashion statement.
Athleisure Brands (Silhouette & Style) -- Pre-Fall 2018 Womenswear Benchmark Brand
This season, athleisure items come to prominence. Palettes are bright and relaxed, with color-blocking design, drawstrings, sports materials and details to add vibrancy.
Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand
Photos are all taken in malls of Shanghai.
Streetwear Brands (Pattern & Fabric) -- 2018 Pre-Fall Benchmark Brand for Womenswear
1. On August 29, INXX cooperated with OPPO to produce limited items for the smartphone - OPPO R17; 2. On September 11, UOOYAA released the campaign of Sports X Playboy; 3. On August 24, Yuka Mannami, the famous model starred in a Dizzit's funny fashion campaign.
Boys' Knitwear -- 18/19 A/W Kidswear Benchmark Brand
As a staple to keep warm in autumn and winter, knitwear varies in silhouette, detail and stitch. Its soft tactility is irreplaceable. We recommend four Chinese brands for A/W 18/19. They choose unconventional silhouettes, words and patterns to personify knitwear.