Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.

COS Magazine returns with a brand new look and invites innovators from different fields to explore and share ideas of the times, good designs as well as city guides. Its newly released A/W series has a new silhouette and modern style. Selected seasonal fabrics, combined with innovative technology, to release your personality in the inspiration of new season. The power of simplicity redefines the modern definition. The moment of relaxation fixs the attitude of relish.

Pranksome, a children's clothing brand from South Korea, is inspired by children's daily life. In the autumn and winter of 20/21, Pranksom takes the convenience of wearing as the main theme, and combines with simple hand-painted illustration to create a variety of items, bringing an eco-friendly and comfortable fashion effect for children.

Cashmere is a rare animal fiber and a key yarn for knitwear. It is light, sheeny, soft, comfortable, warm and tensile. This report finely selects six British cashmere brands, and analyzes from three perspectives of stitches, yarns and patterns. Combined stitches inject novelty into classic cashmere. Cashmere is mixed with other yarns, worth attention. Representative British checks integrate with trendy bright colors and renew the size and layouts.

According to data analysis of key benchmark brands, we can see young lady style brands feature knitwear. In addition to trousers, dresses hold a large proportion. Overcoats grow obviously, and puffa jackets decline. Polar fleece items are gradually replacing puffa jackets.

Tommy Hilfiger and Polo Ralph Lauren are key brands of American casual style, and HAZZYS and Nautica are also popular. Wool is applied to suits. Mini embroidery shows quality and delicacy. Symbolic polo shirts shine brightly this season. Color-blocking displays vitality via bright colors.

Burberry, a British luxury brand, enhances its appeal via optimized designs and creative patterns. Sacred unicorns, new logo, classic stripe and check enrich styles.

FIVE CM, Boy London, Fingercroxx and Izzue play a key role in street fashion markets in China, and RESHAKE, GF FERRE, Off-White and Balenciaga are also popular. This report mainly analyzes online styles. Mixed materials and mini embroidery remain key expressions. Corduroy and berber fleece find currency this season. Letters are main prints. Sweatshirts and sporty jackets are popular items this season.

Jujubong is the mixture of a son's name and a mother's name, focusing on kids' life scene. Designers mix styles with school, home and daily leisure, contributing to Jujubong A/W 20/21 series.

Moimoln is a kidswear brand from South Korea. In A/W 20/21, it continues its "fresh and comfortable" design idea. Color-blocking, stick figure animals, and color blocks of plants add highlights. Apart from berber fleece, textured materials also enrich the collection.

This report focuses on INXX, GUUKA, GENAX and Dangerouspeoplefor key reference. Notable design highlights this season includes snowflake/ripple tie-dye technology, small flower jacquard,letter jacquard, landscape pictures, illustration version of cartoon patterns and other patterns, combined spliced polar fleece jacket and ombre puffa jacket items, workwear spotrs details also need attention.

Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.

According to data analysis of GXG.kids online flagship store by Lingxi Industry AI Platform, dresses, shirts and T-shirts decline sharply in A/W 2020. Sweatshirts, knitwear, outerwear and puffa jackets stand out. The most salable one and the second most salable one are all new products of A/W 2020 collection.

Quantity data of PEACEBIRD 2020 A/W collection is drawn from online official flagship store. Puffa jackets and jackets account for the largest proportion, followed by overcoats. Overcoats are mainly in solid colors, displaying the plain simplicity. The shirt-collar jacket uses various materials.

This report mainly analyzes Lily, Less and Me & City, focuses on their blazers, suit shorts, office skirts, accessories and workwear style, thus providing more office looks.

Normally creative director Nicky Zimmermann designs collections from a specific angle, like a memory, a story or a particular inspiration. And she designs this resort collection with a completely different mood. Textures, embroideries and other details are designed to make the series optimistic and fun. Those beautiful memories, like joyful experiences, lovely moments and happy times with families, are seen on every aspects, especially on colors and prints.

1. VIVINIKO goes to Stockholm for inspiration. It blends local cultural symbols, local ethnic elements and contemporary design language, giving a new feel to seemingly simple silhouettes. 2. VIVINIKO A/W 2020 collection "STOCKHOLM" is unveiled in the People's Square. This series hopes to break shackles the busy urban life gives to women, and advocates a new lifestyle, Urban Holiday. 3. VIVINIKO creates coin purse as the gift, with a theme of lobster.

Currently, Cabbeen, GXG and Fairwhale are main fashion leisure brands for reference. gxg jeans, PEACEBIRD and the emerging brand Andersson Bell are also popular. This report focuses on online styles. Collaboration collections can promote brads, quite popular. Fabric changes shine brightly this season. Cartoon images are main patterns, youthful and childlike. Check elements are redesigned to rejuvenate items.

Stella McCartney kidswear, which is born in 2010, tends to be more artistic. In A/W 20/21, it uses elements from daily life and nature, such as rainbow, letters, horse, stars and musical notes, as important elements. Besides, bright colors enliven autumn and winter.

COMOBOCA is a brand focused on pure cashmere for more than 30 years. Its commute styles are natural and clean, gentle and soft. Its elegant styles are ladylike. Classic styles are refined and subdued. Colors are natural and harmonious. Details on the neckline, armhole and cuffs are meticulous. It adopts smooth and neat lines, soft silhouettes and exquisite stitches. All these complement the pure cashmere, thus creating high-quality items.

BEBEZOO, a kidswear brand from South Korea, is good at combining cute animals with clothes. It applies ruffles, embroideries, turn-down collar and other details to sets, dresses, sweatshirts and outerwear, quite creative.