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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-03-21 6314

    Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand

    "Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.

  • Mini Balabala -- The Analysis of Benchmark Kidswear Brand
    Hot

    2024-03-15 3744

    Mini Balabala -- The Analysis of Benchmark Kidswear Brand

    BALABALA24 has developed a spring outing series and a college series during the spring and summer seasons. On the basis of simple and comfortable wearing requirements, the overall product further extends the childlike and fun style, full of vitality and childlike fun; Using natural images such as animals, insects, and flowers and plants to bring children a rich and interesting world, cultivating their observation ability, and guiding their interest in exploring nature from an early age.

  • New Year Capsule -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-01-10 37884

    New Year Capsule -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.

  • Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand
    Hot

    2024-01-04 5717

    Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand

    It is crucial to choose warm and comfortable fabrics for the development of the foundation series for autumn and winter children's clothing. Cashmere, modal, viscose, cotton, and fabric blends are common choices for insulation fabrics. The lining fabric is usually made of skin friendly materials. Cashmere and acrylic have the best insulation effect, followed by polyester fiber, cotton, and modal. The application of 5A antibacterial technology helps to improve health standards and provide a better wearing experience. This season's material focus is on double-sided warm velvet hot leather, with added insulation patches on the elbows and knees to provide children with double-layer warmth. Anti static treatment makes children safer during exercise activities.

  • Soft Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand
    Hot

    2023-12-22 15813

    Soft Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    The single item design for infants and young children usually focuses on creating a "soft healing" atmosphere, with fresh and elegant color combinations combined with comfortable and soft fabrics to create a warm and pleasant environment. Single items can provide infants and young children with a comfortable and reassuring dressing experience. Currently, the top 5 popular domestic brands for infant and toddler products are UNIQLO, Balabala, Tongtai, YEEHOO, and EMXEE. This article will analyze popular infant and toddler brands one by one, including the latest brand trends, best-selling products, and brand new combinations, providing reference and trend elements for infant and toddler product development.

  • New Year Clothing -- The Comprehensive Analysis of Benchmark Kidswear Brand

    2023-11-13 31506

    New Year Clothing -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The New Year clothing category for children refers to holiday clothing specifically designed for children during the New Year. This type of clothing has a strong festive atmosphere and auspicious connotations, and is warmly welcomed by the market. There is a great demand for children's New Year clothes in the market. As a part of traditional festivals, people are willing to prepare special clothing for their children, so that they can rejuvenate and express their hopes for a better future during the New Year. At the same time, it has become a custom for family and friends to exchange New Year's greetings, and children's New Year's clothing, as a unique and meaningful gift, has received much attention. In addition, with people's pursuit of holiday experiences and attention to children's growth, children's clothing and New Year clothing have also become an important consumer product that drives economic growth.There are various styles of New Year clothing, including traditional Chinese Hanfu, modern suits, dresses, etc., to meet the preferences and wearing occasions of different children.

  • Eco-friendly Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    2023-10-19 20492

    Eco-friendly Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand

    Under the trend of natural healing, people pay more attention to the construction of their inner world and seek natural energy for self healing. Enrich children's understanding in nature, immerse themselves in the mountains, observe the shapes and colors of wind, dust, rain, and dew, resonate with the mountains, dance with wild animals, and increase fun and warmth in life. Balancing sports, leisure, and environmental attributes in outdoor activities.

  • Down Jacket -- The Comprehensive Analysis of Benchmark Kidswear Brand

    2023-10-12 13418

    Down Jacket -- The Comprehensive Analysis of Benchmark Kidswear Brand

    Based on customer search interactive data and market research, we have launched a brand hot list of down jacket benchmarks that have received the most attention from designers in the past three months. In the hot list, we can see that down jacket items from brands such as PUMA, the north face, and filakids have received attention from designers who focus on scientific performance. Brands such as new balance, Il Gufo, and balabala, which focus on innovative design, are more concerned by designers who focus on planning and development. This report will focus on children's clothing cotton down items, with a focus on recommending benchmark brands such as PUMA, the north face, filakids, new balance, Il Gufo, balabala, and MQD.

  • Outdoor Sports -- The Comprehensive Analysis of Benchmark Kidswear Brand

    2023-09-07 41410

    Outdoor Sports -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The outdoor sports style for children refers to the outdoor activities and styles that are suitable for children to participate in. These activities encourage children to interact with nature, exercise their bodies, improve coordination, and cultivate their awareness of environmental protection. In the past few decades, with the continuous expansion of urbanization and advancements in technology, children have been spending more time indoors, reducing their opportunities for outdoor activities. This has resulted in children lacking opportunities for exercise and contact with nature, leading to a range of physical and mental health problems. To address this issue, various outdoor activity organizations and institutions have begun to focus on children's outdoor sports styles and actively promote and develop them. By cultivating children's love and attention for nature, we can stimulate their curiosity to explore the world and enjoy the fun that nature provides. Through outdoor sports, children can gain rich experiences and knowledge, build confidence, develop courage and resilience, and become healthy, active, and responsible individuals.

  • Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand

    2023-07-19 50678

    Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Preppy-style children's clothing is a type of clothing that emphasizes the theme of campus culture. With the increase in household incomes and parents' investment in children's education, the market for preppy-style kidswear is continuously expanding and brand competition is intensifying. Most brands incorporate various academic styles, such as sports academy style, American academy style, casual academy style, etc., to meet the ever-changing needs of consumers. In the future, the market will develop towards personalized customization, digital marketing, and environmental sustainability. Brands need to constantly innovate and improve product quality to meet the increasing demands of consumers. At the same time, brands should also focus on environmental protection and sustainable development concepts to win the favor of consumers.

  • The Comprehensive Brand Analysis of Active Kidswear

    2023-05-18 55912

    The Comprehensive Brand Analysis of Active Kidswear

    The active kidswear market is a rapidly growing segment market favored by consumers, especially after the epidemic, when people pay more attention to children's health and sports. Sports children's wear brands face fierce competition and need to continuously innovate and improve product quality, design, functionality, and comfort to meet diverse consumer needs. They need to pay attention to external factors such as market supply and demand, price changes, and adjustments in national laws and regulations, as well as internal factors such as consumer rationality, consumption concepts, and consumption behaviors to adapt to market changes. The sports children's wear market has huge potential and space and is expected to maintain rapid growth in the next few years. Brands should focus on personalized, customized, digital, and social needs of consumers, use technology and creativity to enhance product experiences and service quality, and create a differentiated and interactive brand image.

  • A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand

    2020-11-19 85956

    A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand

    Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.

  • Winter Fashion -- The Comprehensive Analysis of Boys' Wear Benchmark Brands

    2020-08-31 84544

    Winter Fashion -- The Comprehensive Analysis of Boys' Wear Benchmark Brands

    Transboundary collaboration collections depict a new image and inject new strength into brands. In A/W 2020, Balabala joins hands with Dunhuang Museum to decode the new Chinese fashion. Mini Peace works with a variety show to promote its brand culture. GXG.kids, little MO&Co. And MQD also collaborate with other brands to inject new vitality into designs.

  • Data Reflects Fashion -- The Comprehensive Analysis of Girls' Wear Benchmark Brands
    Data Reports

    2020-08-23 95244

    Data Reflects Fashion -- The Comprehensive Analysis of Girls' Wear Benchmark Brands

    This report extracts key elements including bright yellow, fluorescent decorations, checks and stripes, gauze and ruffles, based on sales data from Taobao and Tmall, and salable styles from Balabala, GXG.kids, little MO&Co., Mini Peace and MQD.

  • Sweet Resort Blouses -- The Comprehensive Analysis of Girls' Shirts from Benchmark Brands

    2020-07-19 79516

    Sweet Resort Blouses -- The Comprehensive Analysis of Girls' Shirts from Benchmark Brands

    According to major benchmark brands of girls' wear (Balabala, GXG.kids, little MO&Co., Mini Peace and MQD), shirts are dominated by baby doll blouses and cardigans. Stripes, checks and flowers are key designs. Besides, wide ruffle and embroidery on the collar are fashionable.

  • Slight Fashion and Retro -- The Comprehensive Analysis of Boys' Shirts from Benchmark Brands

    2020-07-19 74922

    Slight Fashion and Retro -- The Comprehensive Analysis of Boys' Shirts from Benchmark Brands

    According to major benchmark brands of boys' wear (little MO&Co., MQD, GXG.kids, Mini Peace and Balabala), shirts feature slight fashion, leisure, preppy and retro styles. Stripes and checks are still popular. Besides, the combination of slight fashion styles and letters is noteworthy.

  • Fashionable Pants -- The Comprehensive Analysis of Boys' Pants from Benchmark Brands

    2020-06-30 85110

    Fashionable Pants -- The Comprehensive Analysis of Boys' Pants from Benchmark Brands

    According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.

  • Stylish Looks -- The Comprehensive Analysis of Girls' Pants from Benchmark Brands

    2020-06-05 75503

    Stylish Looks -- The Comprehensive Analysis of Girls' Pants from Benchmark Brands

    According to data of S/S 2020 girls' wear benchmark brands (Mini Peace, Balabala, little MO&Co, MQD and GXG.kids), influenced by the pandemic, casual pants and comfy leggings will rise, and lightweight gathered-ankle pants and sports leggings are highlights. Jeans are popular this season with their versatility and durability.

  • Beautiful Dress -- The Comprehensive Analysis of Girls' Dresses from Benchmark Brands

    2020-05-22 71821

    Beautiful Dress -- The Comprehensive Analysis of Girls' Dresses from Benchmark Brands

    In S/S 2020, benchmark brands of girls' dresses feature fashion leisure style and rune arts. The ethereal gauze dress is a highlight. GXG.kids and Mini Peace improve the Chinese style dress, showing different charm. MQD and Balabala employ individual splicing to add novelty. little MO&Co designs a different back, injecting vitality to conventional dresses.

  • Practicality -- The Comprehensive Analysis of Boys' Outerwear from Benchmark Brands

    2020-04-19 83227

    Practicality -- The Comprehensive Analysis of Boys' Outerwear from Benchmark Brands

    This season benchmark brands such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids try to balance between practicality and individuality on boys' outerwear. The functional outdoor workwear, half-open outerwear and lightweight sun-proof clothing are emphasized. Influenced by the vintage trend, the nostalgic school uniform rises, tends to use simplified patterns, and displays details through pockets.

  • Fashion Party in The Sun -- The Comprehensive Analysis of Girls' Outerwear from Benchmark Brands

    2020-04-08 73547

    Fashion Party in The Sun -- The Comprehensive Analysis of Girls' Outerwear from Benchmark Brands

    This season benchmark brands like MQD, little MO&Co., Mini Peace, Balabala and GXG.kids focus more on outdoor sports experience in terms of girls' outerwear. Wind-proof and sun-proof features gain more attention in this season, with blurring, ruffle and splicing to enhance the sport feeling.

  • T-shirts -- The Comprehensive Analysis of Boys' T-shirts from Benchmark Brands

    2020-04-08 80807

    T-shirts -- The Comprehensive Analysis of Boys' T-shirts from Benchmark Brands

    In S/S 2020, boys' T-shirts from benchmark brands are dominated by fashion leisure style. Cartoon patterns jointly created by Balabala and GXG.kids with classic IP are quite eye-catching. Prints of Chinese characters show the different charm. The rainbow stripes of Mini Peace create a unique visual experience. little MO&Co and MQD splice different materials and patterns to bring a strong visual impact.

  • Fashionable Sweatshirts -- The Comprehensive Analysis of Boys' Sweatshirts from Benchmark Brands

    2020-02-26 95229

    Fashionable Sweatshirts -- The Comprehensive Analysis of Boys' Sweatshirts from Benchmark Brands

    Kidswear brands gaining much attention such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids are dominated by the sportif style and the leisure style. Rainbow colors of Balabala, fluorescent green of Mini peace and blurring of little MO&Co bring new experiences to sweatshirts.

  • Knitwear -- The Comprehensive Analysis of Benchmark Brands of Boys' Knitwear

    2019-12-04 83140

    Knitwear -- The Comprehensive Analysis of Benchmark Brands of Boys' Knitwear

    Girls' knitwear changes styles and fabrics, while boys' knitwear in A/W 19/20 changes patterns and colors. We analyze benchmark brands like Mini Peace, little MO&Co., Balabala, MQD and GXG.kids, and find many eye-catching points. Ever-lasting stripes have various colors. Multiple colors and jacquard texts are combined together to be rich and changeable. Bold oversized jacquard text is also the trend in this autumn and winter. Comic with a story sense is exaggerated and humorous. In addition, different stitches are combined with colors to create a more individual textural effect and bring more new points.

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