Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Middle Aged and Older Haute Couture Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style Old-money Style clean fit Yama Style Artsy Style Gothic Style Chanel Style Resort Style Romantic Fashion Minimalist Chic Modern Elegance and sexy Elegant commute Socialite Style Quiet Luxury
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2024-02-22 56541
Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.
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2024-01-30 18026
Luxury Outdoor -- The Comprehensive Analysis of Luxury Down Jacket Brand
This issue's comprehensive analysis focuses on luxury outdoor styles, with a focus on analyzing the latest series designs of down jacket luxury brands such as Moncler, Duvetica, and The North Face. Detailed analysis is given to the silhouettes of major brands such as short bread jackets, Pai Overcoming, and waist down jackets, as well as creative badges, stitching techniques, direct injection molding, and splicing designs, among other down jacket craftsmanship details.
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2024-01-25 32860
Freedom Limit -- The Analysis of Mammut The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the Mammut brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2024-01-22 27553
Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand
The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details
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2024-01-03 60295
The Analysis of Edition The Benchmark Womenswear Brand
The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth
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2024-01-02 25821
Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.
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2023-12-27 4944
The Comprehensive Analysis of Boyswear E-Commerce Brand
In December, there is a sales boom for children's clothing and youth autumn and winter styles. As a rapidly developing sub field in the fashion industry, youth clothing is full of vitality and innovation in its future development trend. Currently, with the increasing consumption power of the younger generation and the continuous rise of personalized demand, the youth clothing market is showing characteristics of diversification, personalization, and sustainable development. Teenagers' e-commerce brand development direction mainly focuses on mountain outdoor style, college style, leisure sports style, fashion brand style and China-Chic.
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2023-12-26 27325
Contradiction and Coexistence -- The Analysis of DAZZLE The Benchmark Womenswear Brand
The POP market research team in this issue conducted a comprehensive analysis of the 2023 Winter Series of DAZZLE, covering four key modules: brand dynamics, offline new product analysis, online new product data analysis from November to December, and offline new product design details analysis. Please refer to the following text for details.
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2023-12-25 17010
Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand
The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.
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2023-12-20 4834
Elegance and Vitality -- The Analysis of LRKS Down Jacket E-Commerce Brand
From the style effects presented in the LRKS Lie'er 23 autumn/winter new product series, its theme can be summarized as "Elegance and Vitality", which includes several styles such as the exquisite and light luxury new Chinese style, the sporty and energetic fashion style in fashion, and the functional style of workwear that combines practicality and aesthetics. Finding a balance between elegance and vitality injects strength into winter wear.
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2023-12-14 10107
Snow Sports -- The Comprehensive Analysis of Benchmark Brands for Children's Ski Clothing
In recent years, more and more ski resorts have begun to offer a variety of skiing activities. Skiing is a full body exercise that exercises children's muscles, balance, and coordination abilities. During skiing, children need to control their body posture and adjust their center of gravity, which is very beneficial for shaping their good posture and developing their muscle strength. In order to meet these needs, the demand for professional and fashionable ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.
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2023-12-06 11398
Light Luxury -- The Comprehensive Analysis of Benchmark Fur Clothing Brand
Intelligence and luxury are combined with simplicity, comfort and minimalism, and an intellectual, confident, and elegant temperament. This temperament usually comes from the wearer's inner confidence and external cultivation. The clothing is well cut, with smooth lines and a focus on details and texture. In addition, this style also emphasizes comfort and naturalness, so fabrics are usually chosen from soft and skin friendly materials such as fur, cashmere, wool, etc. Representative brands with a smart and luxurious style, such as Yves Salomon, Simonetta Ravizza, FABIO GAVAZZI, and Anne Vest, have distinctive and distinctive styles. The core design points of this style include short cashmere lamb wool, fur jackets, material splicing, and medieval Maillard fur.
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2023-12-05 22608
The Comprehensive Analysis of Professional Skiwear Brand
The professional ski suit adopts high-tech fabrics and design, which can provide better warmth, breathability, and waterproof performance, allowing skiers to stay comfortable and dry in extreme conditions. The improvement of these equipment helps to enhance the skiing experience and attract more people to participate in skiing activities. More and more ski resorts are offering diverse skiing options, such as freestyle skiing, ski jumping, etc., and the technical requirements for skiers are also increasing. In order to meet these needs, the demand for professional ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.
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2023-12-05 6364
The Comprehensive Analysis of Children's Skiwear E-commerce Brands
With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.
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2023-12-04 51118
Luxury Function -- The Analysis of Canada Goose The Luxury Down Jacket Brand
CanadaGoose is a Canadian clothing brand founded in 1957. This brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., mainly responsible for product sales in the China region.
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2023-12-01 45355
Relaxation and Warm Winter -- The Analysis of ICICLE The Benchmark Womenswear Brand
As the final season of the year's main theme "Tree", the 23 Winter collection mainly promotes the AIR COAT coat series and the HUG down jacket series, insisting on using natural materials to make comfortable and high-quality clothing. At the same time, partnering with Jenny Hyt ö nen, the winner of the 2023 Jury Awards, to launch the X-ray capsule series and the 2024 Spring New Year series as the year approaches, showcasing and spreading traditional Chinese culture
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2023-11-29 39160
Minimalist Commuting -- The Analysis of BOSS The Luxury Menswear Brand
The BOSS23/24 Autumn/Winter Masterpiece Series is newly presented, crafted with exquisite craftsmanship to create elegant quality. The elegant silhouette collides with the soft interior, perceiving warmth, emitting calm charm, and lighting up an elegant style.
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2023-11-29 31280
The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the Anta brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2023-11-27 41987
The Analysis of The North Face The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze The North Face brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2023-11-27 27379
Italian Business -- The Comprehensive Analysis of Luxury Brand
ZEGNA's revenue reached 903 million euros, a year-on-year increase of 24%. The Greater China region was the independent market with the highest revenue for the group, with a year-on-year growth of 15.3% to 419 million euros. LVMH, the world's top luxury goods group, saw a slow growth in sales in the third quarter, with a year-on-year increase of only 1% to 19.96 billion euros. Italian luxury goods group Armani achieved a 14% growth in sales in the first quarter of the 2023 fiscal year after the Asian market recovered. French luxury goods giant Kaiyun Group's third quarter results showed a group revenue of 4.464 billion euros, a 13% decrease based on real-time exchange rates. Looking at the overall situation of the luxury goods market, its performance in the coming period may not be ideal. The slowdown in the growth rate of the luxury goods industry is an undeniable fact, and the outcome between brands and groups will be determined by their ability to resist risks.
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2023-11-27 24041
The Analysis of PEACEBIRD The Benchmark Womenswear Brand
1. Brand changes: 2023 is not destined to be a calm year for PEACEBIRD. In 2022, it changed the growth trend during the epidemic and experienced losses for the first time since its listing. This also directly promoted the organizational change within PEACEBIRD. PEACEBIRD is also constantly adjusting its organizational structure and increasing research and development investment. However, this series of changes still requires time to validate their effectiveness. Seizing the favorable opportunity of current economic recovery and the possibility of long-term market development is the key to the future development of Taipingniao. 2. Product presentation: PEACEBIRD has high expectations for the down category in winter, and the theme of the winter runway is "down" entering a new realm. This is a brand new departure and an important measure for the brand's global strategic upgrade. Collaborate with creative forces such as domestic and foreign artists, designers, and cross-border IPs. The runway has released four new series, innovatively launching shirt style down jackets, and further enhancing product strength through research and development of insulation technology.
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2023-11-24 18543
Retro Academy -- The Analysis of Bosie Agender The Benchmark Menswear Brand
Bosie Agender, also known as Bosie in Chinese, was born on May 9, 2018. It was jointly founded by emerging designers from Central Saint Martin School of Art and Design, London Fashion College, Parsons School of Design, and Marangoni Fashion College. Bosie personifies the brand based on a asexual alien with a flower blooming in one ear, and the brand name is derived from the nickname given by British author Wilde to his lover, Lord Alfred Douglas. With the creative theme of "free walking", explore fashion that is suitable for both men and women through stylized design and cutting.
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2023-11-23 32314
The Analysis of Columbia The Benchmark Outdoorwear Brand
Columbia was founded in 1938 and initially focused on producing raincoats and hats. Later, it gradually expanded its product line and focused on researching high-tech fabrics. Today, it has become a comprehensive outdoor brand with diversified products. The brand regards functionality as the core of its design and pays attention to details. They use advanced technology and materials to ensure that the product has good waterproof, breathable, and warm performance in outdoor environments. The most well-known technologies among them are Omni Heat Omi · Thermal Reflection Technology and Omni Tech Omi · Waterproof Technology. These technologies can effectively meet the needs of outdoor athletes in different climatic conditions. The brand's design style leans towards simplicity and practicality, emphasizing comfort and convenience. Their products usually have simple lines and practical functional details to provide the best wearing experience and convenient use.
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2023-11-23 32970
The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.