Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Little Guardians -- Stella Mccartney The Benchmark Brand for Kidswear
Stella McCartney kidswear was born in 2010. The overall style is sweet, romantic, and childlike. In S/S 2020, it uses bright and gorgeous tones, abstract doodles, diversified rainbow elements and symbolic slogans, applies print and felt embroidery to integrate environmental protection into the design and to encourage kids to love the nature.
Commuting Ladies -- The Comprehensive Analysis of Women's Knitwear of Chinese Lady Style Benchmark Brands
Femininity is increasingly discussed and focused on. We can see the importance of females in workplace is gradually upgrading, and the commuting lady style will prevail. So we here select six Chinese lady style brands, JUZUI, YINER, PSALTER, INSUN, Ochirly and ANMANI, and analyze from styles, details, stitch and crafts.
Perfection and Simplicity -- SELECTED The Benchmark Brand for Men's Knitwear
SELECTED is a sub-brand of the Danish fashion group, SELECTED. It is positioned as the fashionable and simple modern business style. Inspired by architectures, handicraft and modern art, it pays attention to details, stitches and high-quality yarns, focuses on mix & match of basic styles with new styles, and creates a brand-new urban business style.
Playful and Lovely Girls -- SASAKIDS The Benchmark Brand of Kidswear
The Chinese kidswear brand, SASAKIDS, insists on beauty, temperament and fashion. It pays attention to quality and cutting and makes use of different materials to bring surprises and beauty.
Refuse The Definition -- The Comprehensive Analysis of Fashion and Leisure Menswear Benchmark Brands
Currently, among Chinese fashion and leisure brands, GXG, Fairwhale and TRENDIANO are important in the market. PEACEBIRD, Cabbeen and Jack & Jones are also popular. Many brands still prefer to tranboundarily collaborate with others. Animal and sports elements are still key elements of this style. The minimalist woolen overcoat and colorful knitwear are prevailing, and the workwear puffa jacket is shining in this season.
Adventure in a Winter Town -- Seven Solo The Benchmark Brand of Kidswear
Seven Solo, a Chinese fashion kidswear brand, attaches great importance to children's dressing and outdoor experience. In A/W 19/20, Seven Solo takes kids to a winter town where kids ride bikes, shuttle around the town and appreciate the scenery, bringing joy to kids.
Cute and Childlike -- Pimpollo The Benchmark Brand of Kidswear
Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.
Technology Warming The Winter -- PEACEBIRD The Benchmark Brand of Menswear
In A/W 2019, black technology intelligent temperature-locking technology is applied to puffa jackets. The A/W 2019 series of Peacebird will use the electrical heating technology of 5-micron carbon nanotube thin film from Suzhou Institute of Nanometer, Chinese Academy of Sciences. The USB charging cable inside the garment will be connected to the charging bank. Press the key, then the heating plate starts to work. It can be adjusted in four gears to gradually heat up. At the same time, the fabric is light, thin and soft. In 10 seconds, the fabric will be warm evenly. The conversion rate is 99%, quickly converting electrical energy into heat energy.
Simple and Beautiful -- Roanjane The Benchmark Brand of Kidswear
Roanjane is a kidswear brand from South Korea, founded by Roa and Jane's mother. It advocates simplicity and comfort. Its clothing and furniture are mainly in a solid color. Different from the lively prints, this brand is good at splicing calm stripes with geometrics.
Disney Girls -- The Comprehensive Analysis of Benchmark Brands for The Young Lady Style
In the latest showcase display and store image of the young lady style in winter 2019, slight fashion and dark style are dominant; red is the major bright color and black tones are main colors; key items are knitwear, puffa jackets and overcoats.
Magic of Reality and Virtuality -- PortsPUR The Analysis of Women's Knitwear Benchmark Brand
PortsPURE is a young subsidiary brand of PORTS. It inherits the avant-garde design genes of PORTS 1961 and integrates advanced aesthetic taste into modern interpretation, so the classic item is both fashionable and functional, interpreting the fashion attitude of urban people. In A/W 19/20, PortsPURE takes "Sustainable Fashion" as its theme, and uses sustainable wool and eco-friendly fur to feel the warm touch brought by recycled fabrics. It uses "BEST BEFORE" as a metaphor for the best appreciation period of fashion, starts a magic to connect the real world and the virtual world, and extends color graphics and interesting expressions.
Beauty in Winter -- moimoln The Kidswear Benchmark Brand
Finnish "moi(hello)" and Swedish "moln(cloud)" are combined to form the Korean kidswear brand, moimoln, which contains new Nordic sentiments. This winter this brand continues the Scandinavian Nordic style, with bold color blocks and harmonious collocation to show the beauty in winter.
Enjoy Your Meal! -- Run rabbit The Kidswear Benchmark Brand
As a native Korean brand, designers of Run rabbit pay great attention to displaying the infinite creativity of children in each season, and it is especially good at representing retro sentiments with modern style through the unique culture. In A/W 19/20, designers create a restaurant scene of Run rabbit and integrate the bazaar, restaurant and waiters into simple and versatile styles, bringing a different wearing experience.
Knitwear -- The Comprehensive Analysis of Benchmark Brands of Boys' Knitwear
Girls' knitwear changes styles and fabrics, while boys' knitwear in A/W 19/20 changes patterns and colors. We analyze benchmark brands like Mini Peace, little MO&Co., Balabala, MQD and GXG.kids, and find many eye-catching points. Ever-lasting stripes have various colors. Multiple colors and jacquard texts are combined together to be rich and changeable. Bold oversized jacquard text is also the trend in this autumn and winter. Comic with a story sense is exaggerated and humorous. In addition, different stitches are combined with colors to create a more individual textural effect and bring more new points.
The Warm Fabrics -- The Comprehensive Analysis of Benchmark Brands of Girls' Knitwear
The heavy fabric with a quality sense is fit for autumn and winter. Simple, versatile, fine and soft knitwear takes up a large proportion in kidswear brands in A/W 19/20. We focus on Mini Peace, little MO&Co., Balabala, MQD and GXG.kids to make a comprehensive analysis through mink-like fabric, rich color blocks, text and various stitches.
Gifts for Little Ladies -- LITTLE CLOSET The Kidswear Benchmark Brand
LITTLE CLOSET, founded in 2015, is an international kidswear brand under GoodBaby (China). It pursues exquisite designs, advocates sensibility, and focuses on children's aesthetics and fashionable lifestyle. In A/W 19/20, LITTLE CLOSET uses mainly blue tones and purple tones to create styles and bring individual funny fashion experience.
Simple Knitwear- Sandro The Benchmark Brand Analysis of Women's Knitwear
Sandro, as the pioneer of entry luxury brands in Paris, is committed to creating elegant and diversified superior menswear and womenswear. Simple but exquisite cutting and elegant fashionable temperament are very eye-catching. Ms. Evelyne Chetrite founded Sandro in 1984 and has served as design director ever since. She integrates delicacy and modern style, perfectly balances masculinity and softness, and forms the new aesthetics of neutral womenswear. Women's knitwear in A/W 19 is simple and neat, quiet and restrained, showing the forthright and sincere French style of this brand.
Wear in Polar Winter- Heilan Home The Analysis of Menswear Benchmark Brand
Located in the Arctic, Greenland is as pure as the holy land on earth. While as global warming is accelerating, polar bears are losing their homes, and the Arctic in our mind is disappearing little by little. Together with National Geographic, Heilan Home invites Chinese explorer Liu Yong, and the global champion of National Geographic Travel Photo Contest, Chu Weimin @Thomas看看世界 (His Nickname on Sina Weibo). They are wearing explorer goose down series to challenge the cold polar region and investigate the real Arctic environment at the temperature of minus 20 degrees Celsius. The goose down series of Heilan Home selects fluffy goose down, and double-layered taping technique to make the clothing warm. The fabric is also suitable for sports to meed the demand of winter outdoors.
Open up Babies' Wonderful World- papa The Kidswear Benchmark Brand
Founded in 2012, the Chinese infants' wear brand, papa, is favored by parents with its simpleness and purity. In A/W 19/20, papa is inspired by the mysterious farm, happy holiday, secrets of the nature, outdoors in autumn and the snowman in forest. It shares papa's winter story with children through patters easily understood.
Fashionable- The Comprehensive Analysis of Boys' Pants of Designer Brands
Boys' pants tend to be the outdoor sports style and the fashionable cool style. According to the analysis of Mini Peace, MQD, Balabala, little MO&CO. and GXG.kids, we have more visible understanding of boys' pants in this autumn and winter. Fashionable and dynamic decorations in side seams, outdoor twill, reflective stripe, workwear pockets and mock-layer are main design points. And retro corduroy has more color changes. Check pants are still popular in boys' market.
A Winter Walk- The Comprehensive Analysis of Benchmark Brands for Girls' Pants
In A/W 19/20, the sportif style and the leisure style are dominant in girls' brands, such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids. In terms of silhouettes, baggy pants, loose pants, flares, leggings and washed jeans are main items. Different details and fabrics show the unique brand style.
Encounter French Romance- Choco.el The Benchmark Brand for Infants
Choco. El, a high-end south South Korean brand with elegance and naturalness, continues the brand's traditional French romantic style in this autumn and winter. Neutral styles without gender boundary are the feature of Choco.el. Raglan sleeve, drop shoulder, color-blocking, irregular splicing and individual suspenders are exquisite, simple and elegant. Buttons in the shoulder are creative. Styles for A/W 19/20 are made of velvet, cotton & linen, and corduroy, very retro and magnificent.
Fashionable and Classic- Neil Barrett The Benchmark Brand Analysis of Mens' Knitwear
After graduation Neil Barrett worked for Gucci for five years as a senior menswear designer and founded Prada menswear. Then he founded his personal brand, Neil Barrett, in 1999 and debuted at the fashion week in 2000. Neil Barrett pays attention to the development of new materials and the comfort of clothes. While retaining the unique style of the brand in the design, the brand has diversified styles, novel elements and energetic techniques to meet market demands.