Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Middle Aged and Older Haute Couture Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style Old-money Style clean fit Yama Style Artsy Style Gothic Style Chanel Style Resort Style Romantic Fashion Minimalist Chic Modern Elegance and sexy Elegant commute Socialite Style Quiet Luxury
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2022-01-21 77171
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2022-01-13 25111
Night Train -- The Analysis of Saint Laurent The Luxury Menswear Brand
In a special video directed by Jean-Paule Goude, dancers are seen performing to Jimmy Forrest's Night Train. The makeup of the song is reminiscent of a marching band soundtrack. The dancers begin the video dancing in line before individually breaking off to show off their moves and their fits. The dancing ensemble adds a dramatic flair to the presentation that further emphasizes the 1980s inspiration for the collection.
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2022-01-04 79998
The Analysis of The North Face The Benchmark Outdoor Brand
1.The North Face Shanghai pop-up store unveiled the collab with Gucci. 2.Huge Christmas crystal ball in Wuhan. 3.The North Face held a street skiing contest. 4.The cross-country runners of The North Face won the 110km championship in Thailand By UTMB 5.The North Face 2021 IN SEARCH OF landed in Shanghai. 6.Metaverse pop-up store is opened in Shanghai.
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2021-12-31 65805
The Analysis of Ermenegildo Zegna The Luxe Men's Knitwear Brand
Zegna is a luxury fashion house founded in 1910 by Ermenegildo Zegna in Trivero, Northern Italy. And it is still one of the most famous Italian enterprises today. Beyond producing menswear for luxury brands, Zegna is also the biggest fabric manufacture in the world, which produces 2.3 million meters of fabrics every year and promotes wooden products. The knitwear of Ermenegildo Zegna presents high-quality fabrics. High-count fine cashmere is their most important material, which has soft handle and silky gloss. Minimalist details and supreme crafts create mature pullovers and polo shirts for consumers.
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2021-12-23 90301
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
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2021-12-22 75838
Dream House -- The Analysis of MINI PEACE The Benchmark Kidswear Brand
Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.
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2021-12-22 51846
Multiple Identities -- The Analysis of J.D.V The Benchmark Menswear Brand
J.D.V A/W 21/22 collection tried to figure out the multiple identities of modern people. DANDY and PREPPY are the two collections separately meet the needs of urban wear and outdoor wear. The exploration of personality and potential presents a better fusion of living, working, and hobbies. A series of classic suits, down jackets, jackets, and shirts are released to present looks that suit multiple occasions.
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2021-12-19 86574
Chinese Fashion Leader -- The Analysis of LI-NING
1.Li-Ning S/S 2022 fashion show & music festival 2.Land in American ComplexCon 3.Open world-first LI-NING 1990 store in Beijing on November, 6, 2021. 4. LI-NING 1990 immersive art exhibition 5.LI-NING Running Camp
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2021-12-16 64376
Dreams in a Dream -- The Analysis of ANGEL'S FACE The Benchmark Girlswear Brand
Angel's Face designs luxe occasionwear for girls aged 0-13 years. Tutu skirt is the signature for the brand that can be seen in every collection. Angel's Face builds a dreamy stage for all the girls who love fashion.
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2021-12-16 36064
Relaxed & Casual -- The Analysis of Lanvin The Luxe Menswear Brand
The creative director Bruno Sialelli got inspirations from the past and rebuilt the present to release the Lanvin A/W 21/22 collection. The designs of womenswear and menswear revealed a contrasting yet harmonious relationship this season, just like the conversation between the two genders.
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2021-12-11 73846
Riding the Wave -- The Analysis of Helly Hansen The Benchmark Outdoor Sportswear Brand
Helly Hensen was founded by the Norwegian sea captain Helly Juell Hensen in 1877, providing sailing gear and skiwear. Fashion design focuses on reinforcing the protective functions in outdoor activities. Based on the Scandinavian accent, the brand puts emphasis on fashionable styles, minimalist lines, slim tailoring, and the comfortable dressing experience.
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2021-12-11 72970
LAFAYETTE 148 -- The Benchmark Brand of Women's Cashmere
Lafayette 148 was named after its address in SoHo, New York City. It is a global lifestyle brand led by women, for women. Founded in 1996, the brand was built on founders' belief that women serve beautiful clothing created for women's needs. Uncompromising quality, luxurious materials, flawless construction and a modern, New York sensibility are hallmarks of their collections. Designs as dynamic as the women who wear them and the city that inspires designers.
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2021-12-09 43845
Redefine the Future -- The Analysis of COS The Benchmark Menswear Brand
COS started its journey in the vast Dunhuang desert in A/W 21/22. Regarding clothing as a media for self-expression, the label tried to redefine the future by its powerful styles. Advanced daywear and practical details elevate the qualities and present a comfortable and easy wardrobe.
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2021-12-08 64020
Rebuild the Fashion -- The Analysis of EVISU The Benchmark Menswear Brand
EVISU released a luxurious A/W collection with products in changeable styles. Creative mindset was penetrated into every detail to break the boundaries and show a mysterious, artistic touch. Exclusive A/W fabrics and colors brought thermal performance.
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2021-12-07 66737
Elegant Queen -- The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara is celebrating its 70th anniversary with special editions of its most iconic coats, designs that have made an impact not only on the brand's history, but on fashion itself: the legendary 101801, the luxurious Ludmilla and the on-trend Teddy Coat.
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2021-12-04 56209
Freeze the Charm -- The Analysis of VERSACE The Luxury Womenswear Brand
1.The Chinese actress Rayza in VERSACE suit. 2.Superstar Lady Gaga wore the silk gown dress of Atelier Versace haute couture collection on the opening ceremony of House of Gucci. 3.The musician Tizzy T in A/W 2021 medusa T-shirt. 4.The products in Versace A/W 2021 were shown on the cover of ELLEMEN. 5.The Chinese actress Gulnazar wears A/W 2021 collection. 6.Roy Wang in LaGreca print knitted vest.
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2021-11-24 74588
Chivalry -- The Analysis of CELINE The Luxury Menswear Brand
Different from S/S The Dancing Kid, CELINE's collection in A/W 21/22 used dazzling tones to reflect the self-oriented freedom and youthfulness of Gen Z. Hedi Slimane explored boys' feeling about sub-culture via a dark Gothic style. Focusing on clear silhouettes, metallic studs, and leather elements, the collection provided us with ruffled collars, eye-catching leather tops, elegant overcoat, slim jackets, solid fur, and hoodie. The medieval helmet was presented by knitted hats with metallic studs. The new romanticism of Hedi Slimane discovered a perfect balance between street rock and classic elegance.
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2021-11-23 56165
GUCCI's Gift Giving -- The Analysis of GUCCI The Luxury Womenswear Brand
The latest The Hacker Project combined the codes of GUCCI and Balenciaga, from GUCCI's Jackie 1961 bag, Dionysus bag to reproduced classic ready-to-wear and accessories; the exclusive GUCCI Flora was fused with Balenciaga's signature silhouettes to reflect the merging of creativity and inspirations. The design aesthetics and languages of Alessandro Michele and Demna Gvasalia formed a brand new crossover and saluted to the 100th anniversary.
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2021-11-23 88186
Diverse Perspectives -- The Analysis of Moncler The Luxury Menswear Brand
From unexpected quilted patterns and black looks, scientific reflected puffa jacket to enriched mixed-and-matched styles, this collection of Moncler reveals the unique temperament of Japanese modern metropolis; the smart use of nylon, hi-tech organza, cotton, and ribbed knits presents an extremely natural form.
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2021-11-18 74500
Brunello Cucinelli -- Benchmark Women's Knitwear Brand
The world-class Italian luxury brand Brunello Cucinelli is known as the cashmere king and "the real luxury of the clothing industry". Traditional Italian craftsmanship and the selection of top-class fabrics provide high-quality fashion items.
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2021-11-16 64811
Reborn in Dreams -- The Analysis of VALENTINO The Luxury Menswear Brand
Valentino A/W 21/22 collection was joined by the immersive drama "Sleep No More" to bring this fashion show titled "Reborn in Dreams" into a theater. The fusion of fashion performance and drama interpreted this surreal and fantastic Act Collection, creating a dreamland about subversion and rebirth. Led by black and white, this A/W collection also used impressive cutouts, embroideries, checks, laces, dots, and tassels to inject the punk spirit into the elegancy of theater.
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2021-11-09 72496
Born Subversive -- The Analysis of BOY LONDON The Benchmark Menswear Brand
The prosperous development of high technology broadens the boundaries of the material world to an unknown universe. The A/W 21/22 collection of BOY LONDON surpassed the physical rules and got inspirations from diverse universe, mysterious kingdom, mythology, and dreamy garden. Street artworks were created by the virtual technologies in the real world to bring a brand new fashion culture.
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2021-11-01 66348
Eye/LOEWE/Nature -- The Analysis of LOEWE The Luxury Menswear Brand
Vitality and fun are the core of the Fall/Winter 2021 collection, Eye/LOEWE/Nature. Patchwork and upcycled techniques become the way to produce apparels. Materials, colors, and even styles are mixed boldly. Colorful hiking boots, tool backpacks, and utility ornaments extend the spirit of outdoor sports.
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2021-10-29 44005
Modern Momentum -- The Analysis of Versace The Famous Luxury Menswear Brand
Versace followed the guidance of classic Greek key motif and entered into an endless maze of fashion. Inspired by the La Greca, classic logo was combined with novelty and creativity to present power and confidence.