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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Pants -- The TOP Ranking of Menswear
    Data Reports

    2024-03-26 14618

    Pants -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's pants data on user downloads from POP2 to March, urban light energy, workwear style, and sports and leisure are the recently popular design styles. Attention should be paid to practical details such as arc segmentation, pocket stacking, local color contrast and burrs, as well as adjustments to the placket and margin; In terms of craftsmanship, pleating and fading after washing are popular choices.

  • Wild Mountain -- The Comprehensive Analysis of Menswear E-Commerce

    2024-01-19 16427

    Wild Mountain -- The Comprehensive Analysis of Menswear E-Commerce

    This article mainly starts from the popular style of mountain outdoor, using process details such as half body large pockets, heterogeneous pockets, flowing lines, sharp splicing, structural segmentation, detachable combinations, and auxiliary material adjustment; A detailed analysis of the mountain outdoor style was conducted on outdoor shirts, vintage jackets, and color blocking assault jackets.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 11479

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • Cold Endorphins -- The Comprehensive Analysis of Menswear E-Commerce Brand
    Hot

    2023-12-25 12455

    Cold Endorphins -- The Comprehensive Analysis of Menswear E-Commerce Brand

    In addition to dopamine in summer, the Maillard style of early autumn is also very popular, and another trend with full personality is gradually emerging, which is the dark endorphin style. If dopamine is the color of joy, then endorphins are the silent black. Through personalized dressing, expressing inner emotions and attitudes through clothing, showcasing an independent and pursuit of unique attitudes, just like the feeling that endorphins bring to people, calm and full of power, it is a mysterious, cold and exquisite atmosphere.

  • The Comprehensive Analysis of Hangzhou Men's Wholesale Market

    2023-12-12 12962

    The Comprehensive Analysis of Hangzhou Men's Wholesale Market

    In November, new products on the market focus on fall/winter items from the 23/24 collection, including jackets, cotton coats/down jackets, and sweaters, which occupy a significant market share. In terms of style, it is mainly dominated by minimalist Korean style and fashionable functionality.

  • The Analysis of EDWIN The Denim Designer Brand

    2023-12-01 7009

    The Analysis of EDWIN The Denim Designer Brand

    EDWIN is an original designer brand born in Japan in 1961. The brand name is arranged with the English word DENIM, reflecting its passion and spirit of challenge towards tannin. Since its inception, EDWIN has never stopped exploring the Danning area. Whether it was the establishment of Something, a jeans brand specifically designed for women, in response to the rise of feminist consciousness in 1979, or the 503 basic jeans series created in 1998 using "liquid ammonia" to conform to the retro trend, or the Jiaji pants series created in 2013 to break the impression of Dunning's stuffy and lack of elasticity, they are all expressions of constantly keeping up with the trend and innovating.This quarter, EDWIN has returned to its original intention, using the most classic washing and cutting methods to create tannins, continuing its iconic silhouette and launching a series of classic items, paying tribute to the past while awakening people's memories of the essence of tannins.

  • Wasteland Punk -- The Analysis of GALL The Menswear Designer Brand

    2023-11-14 10297

    Wasteland Punk -- The Analysis of GALL The Menswear Designer Brand

    GALL was founded by American designers Justin Gall and Chiara Nardelli Gall in Rome in 2014, combining human physiology, art, and graphic design to create a unique GALL world. Starting from the first series in the spring/summer of 2015, it has been infused with industrial representative colors such as rust red. The modular style is formed by detachable practical styles and diverse wearing functions, presenting a primitive and avant-garde modernism. With the green evolution of the environment, the fabric selection of GALL also tends to be comfortable, durable, and environmentally friendly.

  • Mountain Camping -- Comprehensive Analysis of Men's Wear E-commerce Brands

    2023-11-14 29493

    Mountain Camping -- Comprehensive Analysis of Men's Wear E-commerce Brands

    It is undeniable that various styles based on outdoor sports culture are still an indispensable part of the trend in the future. In the fast-paced era, people nowadays are more willing to slow down and participate in some outdoor activities. Mountain style, as a style that combines beauty and practicality, emphasizes multi-level, functionality, and compatibility. Mainly natural colors such as earth and forest colors, such as khaki, military green, grayish blue, and black. The main manifestation is a leisurely and comfortable outdoor lifestyle and dressing attitude, emphasizing comfort, relaxation, and natural retro style. Clothing has become a cultural symbol for people's desire to "return to nature", and the new natural outdoor style is a manifestation of the will of young people to live. They want to use clothing to label their outdoor life in the high-rise city.

  • Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    2023-11-09 19515

    Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.

  • Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand

    2023-10-30 35516

    Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand

    The 23/24 Autumn/Winter collection, the brand is committed to imaginative creative fusion of outdoor sports in appropriate and classic attire. The brand is fascinated by the romantic colors in the 1990s movies, advocating for the beauty image. The Times reporter and archaeologist met on a tennis court, presenting a confident and relaxed lifestyle.

  • Urbancore -- The Comprehensive Analysis of Men's Runway

    2023-09-27 47880

    Urbancore -- The Comprehensive Analysis of Men's Runway

    Urbancore is a style that takes urban settings as its background, combining outdoor trends with urban lifestyles. It brings outdoor fashion into the city, integrates sporty elements into OOTD (Outfit of the Day), breaks free from location constraints, and surpasses fashion boundaries, emphasizing practicality, functionality, and comfort. It emphasizes individual expression, vibrant colors, and loose cuts, and showcases a unique fashion attitude through mix and match and layering techniques. This style is suitable for young people who enjoy urban street culture, freedom of expression, and fashion trends.

  • Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand

    2023-09-19 10542

    Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand

    A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.

  • Gorpcore -- The Comprehensive Analysis of Men's Runway

    2023-09-06 64461

    Gorpcore -- The Comprehensive Analysis of Men's Runway

    Gorpcore is a fashion style that incorporates practicality and functionality into clothing, combining outdoor adventure with urban fashion elements, allowing people to enjoy the fun of outdoor sports while showcasing their personality and fashion taste; Urbancore is a style that takes the city as its backdrop, combining outdoor trends with urban lifestyles; bringing outdoor style into the city, integrating sportswear into OOTD, breaking free from location constraints, and transcending the boundaries of fashion, emphasizing wearability, functionality, and comfort; Urban lightweight sports focuses on simplicity and functionality, while also emphasizing loose cuts and flowing lines, providing a more comfortable experience for the wearer and creating a diverse style of dressing; Retro sports create a dressing atmosphere through color matching and tailoring, showcasing the combination of classic, trendy, and nostalgic elements.

  • Playful Dressing -- The Comprehensive Analysis of Men's Ordering Meeting

    2023-08-30 34927

    Playful Dressing -- The Comprehensive Analysis of Men's Ordering Meeting

    2024 Spring/Summer Men's Ready-to-Wear ordering meeting will focus on vacation style, American retro, streetwear, and outdoor functionality. In terms of craftsmanship, distressing, ink dyeing, and fading are the key design focuses. Noteworthy patterns include dragon motifs, varsity badges, cartoon IPs, and humorous trends. Standout key items for this season are mock-layered sweatshirts and outdoor functional jackets.

  • Chemical Fiber Fabric -- The Comprehensive Analysis of Menswear Runway

    2023-07-21 22457

    Chemical Fiber Fabric -- The Comprehensive Analysis of Menswear Runway

    The fashion trend is becoming more diverse, and chemical fiber fabrics are gradually becoming popular due to their technological functionality. In the 2024 spring/summer men's fashion show, chemical fiber fabrics are breaking gender definitions and carrying the dual functions of lightness and protection. Glossy fabrics occupy a dominant position, accounting for about 30%, presenting a metallic flowing effect. Sheer fabrics dominated by organza, creating a hazy transparency, become a highlight of the runway, accounting for about 27%. Lightweight and flowing sun protective fabrics are mainly used in outerwear, highlighting the elegance and comfort of men's fashion protection, accounting for about 17%. In addition, fabrics with a technological coating process account for about 12%, focusing on the gradient application and iridescent effect on ready-to-wear garments. Textured fabrics express more diverse textures compared to previous seasons, with a focus on exploring natural creases in this season. PVC materials are trending upward, becoming softer and lighter, with a clear emphasis on wearability.

  • Outdoor Daily -- The Analysis of Eastlogue The Menswear Designer Brand

    2023-07-05 20722

    Outdoor Daily -- The Analysis of Eastlogue The Menswear Designer Brand

    Established in 2011, Eastlogue is a South Korean fashion brand that focuses on blending traditional American style with modern casual wear. Drawing inspiration from outdoor activities such as hunting, hiking, and fishing, as well as military equipment, the brand combines modern technical fabrics with classic designs, offering a fresh interpretation. It is quickly becoming a rising star in numerous excellent concept stores worldwide.

  • Urbancore -- The Analysis of Womenswear Fashion Influencer

    2023-07-04 42245

    Urbancore -- The Analysis of Womenswear Fashion Influencer

    Urbancore is an aesthetic style inspired by urban and street life. This aesthetic showcases elements such as city streets, graffiti, nighttime skate parks, and picnics. Urbancore embodies a nostalgic and slightly rebellious attitude of young people. It is heavily influenced by Skater, Art Hoe, Hip-Hop, and Nostalgiacore fashion, making it a vibrant style with fashionable and comfortable clothing. In short, Urbancore fashion is a favored style among young people, emphasizing comfort, color, athleticism, and a street vibe. It doesn't require too much styling technique, with a relaxed vibe as its core characteristic. When styling, it's easy to showcase one's personality by simply adding one or two bright-colored pieces. It is a relaxed and easy-to-wear style suitable for daily work, school, travel, and leisure.

  • Pioneering Beauty -- The Analysis of AMBUSH The Womenswear Designer Brand

    2023-06-19 13352

    Pioneering Beauty -- The Analysis of AMBUSH The Womenswear Designer Brand

    AMBUSH brand continues its designer's consistent design style in the spring and summer of 2023. The designer's deconstruction technique this season presents a unique appearance through tensioned cut-out designs imitating tearing and stretching. Destructive disassembly techniques have been applied to both intimate knitted tops and dresses to create distinctive appearances of each item. Various items showcase the unique style of this season, conveying a cold and severe technological trend while exemplifying a modern and pioneering attitude. Short-cut jackets, ultra-long suspender skirts, mesh-insert sporty baseball jackets, and pink suits reveal exclusive and trendy characteristics.

  • Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton

    2023-06-09 69786

    Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton

    On May 24th, Louis Vuitton's Resort 2024 women's wear show took place on the Isola Bella, Italy. Prior to the show, it rained on the island and due to the downpour, guests were moved indoors, resulting in the show starting 15 minutes earlier than originally scheduled. The Louis Vuitton resort 2024 collection draws inspiration from marine life, with fish scale-like decorations on the skirts and shell elements on the headwear. The finale pieces were inspired by the concept of mermaids, with a variety of three-dimensional shapes and colors. The Baroque-style headpieces were custom-made by a studio in Rome that works with operas and films. "In the end, the mermaid became a flower, but perhaps not a real one," said Ghesquière, the designer. This idea inspired a series of long dresses in soft hues.

  • Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand

    2023-05-30 34118

    Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand

    The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.

  • Urban Performance -- The Analysis of Stone Island The Menswear Designer Brand

    2023-04-13 16601

    Urban Performance -- The Analysis of Stone Island The Menswear Designer Brand

    A culture of research, experimentation and usability are the matrixes that have always defined Stone Island; the brand, established in 1982, destined to become a symbol of extreme research on fibres and textiles applied to innovative design. Each Stone Island piece is born from the perfect synthesis between experimentation and usability, between the study of fabrics and rationality. The study of uniforms and of workwear, its evolution according to new functions of use, becomes Stone Island’s observatory for defining a project where the clothing’s purpose is never just purely aesthetic.

  • Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand

    2023-02-07 17528

    Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand

    Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.

  • Trend Integration -- The Comprehensive Pattern Analysis of Womenswear Runway

    2022-11-07 82589

    Trend Integration -- The Comprehensive Pattern Analysis of Womenswear Runway

    This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.

  • Visual Fusion -- The Comprehensive Pattern Analysis of Womenswear Runway

    2022-11-03 74719

    Visual Fusion -- The Comprehensive Pattern Analysis of Womenswear Runway

    This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.

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