The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.

Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.

Jonathan Anderson, Creative Director of LOEWE's 2024 Spring/Summer Women's Wear Collection, adopts the design concept of "embracing randomness" and takes us into a chaotic and possible mental state through experiments, hallucinations, and sidekicks. In this process, daily clothing has undergone a subversive interpretation, presenting a bold, bizarre, and interesting side. The sparkling brooches that make up the top, the playful and vibrant star brooches, and oversized pins all showcase the creativity and ingenuity of designers. These unique elements infuse fashion with depth and texture, making it strange and interesting, like an extraordinary adventure to explore fashion elements.

On October 12th, the Shanghai 2024 Spring/Summer Order Fair gradually came to an end. Ontimeshow coincides with the tenth anniversary, with the theme of "unparalleled national strength" to interpret the power of Chinese aesthetic design, empowering trends, talents, and products from three dimensions. Shitang's new brands accounted for nearly 35% of the exhibition, with mature overseas brands such as CURIEL and LOIS joining in. MODE collaborates with 17 professional showrooms, bringing together over 300 brands, and collaborates with Youngor to hold a sustainable art exhibition to explore the future development of sustainable fashion. At the moment when designer brands are becoming increasingly mature, various ordering events have showcased a diverse group of domestic and foreign designer brands. We can see that the market may not be very friendly to young entrepreneurial designers, and the polarization of the market is becoming increasingly severe. Buyers' budgets are more concentrated in the head or some stable performance mid waist brands they are collaborating with. How to enhance commercial competitiveness will be a problem that designers need to face directly. In the current sluggish environment, the comfortable and natural minimalist style and the new Chinese style are outstanding, and relevant new brands have also shown us their unique design expressions, which are worth paying close attention to.

Looking at the 2024 Spring/Summer women's fashion show, we can analyze the six key styles of fashion synthetic fiber fabrics: recycled cellulose fiber, sports synthetic fiber, wrinkled texture, dense high gloss, technological metal, and smooth & dry. From the style proportion table, it can be seen that the most popular fabric style is dense high gloss, which has significantly increased compared to the proportion of Spring and Summer 23; The classic clean and dry style of chemical fiber fabrics is still mainstream, accounting for 21%; Regenerated cellulose accounts for 15%, and its application scope gradually expands with a significant increase; Sports chemical fibers, wrinkled texture, and technological metals all account for about 7%, with wrinkled texture style fabrics showing a significant decrease compared to the previous season. Technological metallic luster fabrics are one of the key trends of this season. In terms of ready-made clothing categories, fashion chemical fiber fabrics are mainly used in skirts and their proportion has slightly decreased. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on the new trends in three-dimensional decorative fabrics during the four major fashion weeks.

Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.

The Spring/Summer 2024 four major fashion weeks once again showcased the creativity and diversity of the fashion industry. Beyond the runway, street style during fashion week displayed a variety of fashion choices. Firstly, the millennium Spice Girls style, which combines elements of wasteland, New Vintage, and retro-futurism, remains a popular choice for showcasing individuality this autumn. In addition, the styles of modern metropolis, trendy high street, and party gathering also revealed the endless creativity of fashion enthusiasts, while the relaxed and minimalist Clean fit style also claimed its place in this fashion week. Lastly, the street style outfits also demonstrated a blurring and breaking of gender boundaries. More and more fashion brands and enthusiasts are embracing gender-neutral styles, showcasing a fashion-forward attitude regardless of gender. Men wearing skirts and women donning suits with masculine cuts break traditional gender norms and create avant-garde fashion with their individual styles.

The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.

Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.

The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.

CLANE, beloved in Japan, is run by Japanese model Keina Matsumoto. It is a clothing brand that focuses on clean lines and emphasizes proportion adjustment, allowing even petite girls to easily master it. Brand founder Keina Matsumoto injects her unique fashion vision and experience into the brand, focusing on proportion, clothing cutting, and fabric application when wearing, so that even the loose-fitting cuts can exude a simple and elegant style. CLANE is praised for having a style reminiscent of old Celine in the Japanese fashion scene, with its clean lines, comfortable materials, proportion adjustment, feminine colors, and breaking free from the constraints of traditional female frameworks.

IMMI strives for high standards in fabric and cutting, with a focus on neutral tones and classic styles made from high quality natural materials. This expresses a new creative outlook. Balancing uniqueness with limited rare abilities will help evolve silhouettes over time and may lead to successful blends. This season, the emphasis is on stripe elements, utility pockets, pastel prints, and padded shoulder shapes.

TOTEME is a stylish world with a unique aesthetic. Based in Stockholm, Sweden, the brand explores the allure of modern uniforms through unique design cues, meticulous craftsmanship, and systematic repetition. Inspired by women's lifestyles and needs, TOTEME creates iconic pieces with strong personalities, defined by crisp perspectives and design DNA. Unique silhouettes, perfect cuts, and noble fabrics define precise and thoughtful appearances. Over time, each piece undergoes clever improvements and adjustments, creating a capsule wardrobe that transcends trends and suits different occasions.

The LE17 SEPTEMBRE collection features an eternal and relaxed style, with structured silhouettes and unexpected design details. The quality of the garments and exquisite craftsmanship are the core values of the clothing brand. Minimalistic casual pants, monochromatic outfits, and perspective knitted suits utilize subtle neutral tones that are versatile and refined. The pleated, knotted, and twisted designs around the waist transform the fabric and enhance the design of the garments, adding safety and dimension to the wear.

Subtle Studio comes from Vietnam. Its name was originally Subtle Simple, but later changed to Subtle Studio. The minimalist style features a light retro texture and a French flavor in the design. Although the lines are very simple, they outline contours that are both feminine and powerful, and each design contains a strong sense of design in simplicity. The brand focuses on clean color design, and its wearability is equally excellent as its design sense. The cutting is mostly loose, and it knows how to highlight the key points in the minimalist style. The use of many asymmetrical small designs and classic elements reveals avant-garde and dramatic flair.

Tove is a brand originating from London, United Kingdom, established in 2019 by Camille Perry and Holly Wright. It embraces a minimalist style with a palette primarily consisting of black, white, and gray, aiming to strike a balance between minimalism and romantic aesthetics. The brand adheres to a niche design philosophy, emphasizing a light luxury minimalism with a European sensibility, creating a minimal and refined wardrobe for modern women. This selection of everyday wear showcases a clean and elegant European minimalist aesthetic, highlighting unique personalities while maintaining a timeless appeal of classic luxury and fashion that never goes out of style.

Graphpaper,the store that functions as an art gallery.
Takayuki Minami created Graphpaper in Aoyama district of Tokyo in February 2015. Inspired by Harald Szeemann, the independent curator who pioneered the metamorphosis of international art exhibitions, and his attitude “free from any regulation”. The space lines up all the works equally, not restrained by time or genres. On the wall of this symmetrical space, designed to show neutrally, the black canvas are installed golden ratio. By pulling back the canvas, the works will be revealed.

Jacquard fabrics are presented less frequently than other fabrics. Tone-on-tone jacquard fabric is the mainstream. POP Fashion figures out four major styles of jacquard fabric: monochromatic satin, 3D texture, classic motif and diverse crafts. All the data and materials come from fashion weeks in Milan, Paris, London, New York and Copenhagen.