Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-29 37435
Wind Chaser -- The Analysis of JNBY The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis of the JNBY 2023 winter and early spring 2024 series, covering four key modules: brand dynamics, offline new product analysis, January online new product data analysis, and offline new product design details analysis. Please refer to the following text for details.
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2023-12-30 22916
The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.
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2023-12-27 9377
Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand
The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.
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2023-12-12 22003
Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand
Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.
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2023-10-25 67856
Practical and Playful -- The Women's Runway Analysis of LOEWE
Jonathan Anderson, Creative Director of LOEWE's 2024 Spring/Summer Women's Wear Collection, adopts the design concept of "embracing randomness" and takes us into a chaotic and possible mental state through experiments, hallucinations, and sidekicks. In this process, daily clothing has undergone a subversive interpretation, presenting a bold, bizarre, and interesting side. The sparkling brooches that make up the top, the playful and vibrant star brooches, and oversized pins all showcase the creativity and ingenuity of designers. These unique elements infuse fashion with depth and texture, making it strange and interesting, like an extraordinary adventure to explore fashion elements.
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2023-10-10 53087
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-09-22 46090
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.
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2023-09-14 38005
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
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2023-08-16 62387
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2023-07-13 14615
The Analysis of CLANE The Womenswear Designer Brand
CLANE, beloved in Japan, is run by Japanese model Keina Matsumoto. It is a clothing brand that focuses on clean lines and emphasizes proportion adjustment, allowing even petite girls to easily master it. Brand founder Keina Matsumoto injects her unique fashion vision and experience into the brand, focusing on proportion, clothing cutting, and fabric application when wearing, so that even the loose-fitting cuts can exude a simple and elegant style. CLANE is praised for having a style reminiscent of old Celine in the Japanese fashion scene, with its clean lines, comfortable materials, proportion adjustment, feminine colors, and breaking free from the constraints of traditional female frameworks.
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2023-06-25 9748
Artistic French Style -- The Analysis of IMMI The Womenswear Designer Brand
IMMI strives for high standards in fabric and cutting, with a focus on neutral tones and classic styles made from high quality natural materials. This expresses a new creative outlook. Balancing uniqueness with limited rare abilities will help evolve silhouettes over time and may lead to successful blends. This season, the emphasis is on stripe elements, utility pockets, pastel prints, and padded shoulder shapes.
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2023-06-21 8625
Clean Fit -- The Analysis of TOTEME The Womenswear Designer Brand
TOTEME is a stylish world with a unique aesthetic. Based in Stockholm, Sweden, the brand explores the allure of modern uniforms through unique design cues, meticulous craftsmanship, and systematic repetition. Inspired by women's lifestyles and needs, TOTEME creates iconic pieces with strong personalities, defined by crisp perspectives and design DNA. Unique silhouettes, perfect cuts, and noble fabrics define precise and thoughtful appearances. Over time, each piece undergoes clever improvements and adjustments, creating a capsule wardrobe that transcends trends and suits different occasions.
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2023-06-19 6748
Clean Fit -- The Analysis of Le17 Sepembre The Womenswear Designer Brand
The LE17 SEPTEMBRE collection features an eternal and relaxed style, with structured silhouettes and unexpected design details. The quality of the garments and exquisite craftsmanship are the core values of the clothing brand. Minimalistic casual pants, monochromatic outfits, and perspective knitted suits utilize subtle neutral tones that are versatile and refined. The pleated, knotted, and twisted designs around the waist transform the fabric and enhance the design of the garments, adding safety and dimension to the wear.
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2023-06-13 9734
Minimalist Philosophy -- The Analysis of Subtle Studios The Womenswear Designer Brand
Subtle Studio comes from Vietnam. Its name was originally Subtle Simple, but later changed to Subtle Studio. The minimalist style features a light retro texture and a French flavor in the design. Although the lines are very simple, they outline contours that are both feminine and powerful, and each design contains a strong sense of design in simplicity. The brand focuses on clean color design, and its wearability is equally excellent as its design sense. The cutting is mostly loose, and it knows how to highlight the key points in the minimalist style. The use of many asymmetrical small designs and classic elements reveals avant-garde and dramatic flair.
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2023-06-05 5183
The Analysis of Tove The Womenswear Designer Brand
Tove is a brand originating from London, United Kingdom, established in 2019 by Camille Perry and Holly Wright. It embraces a minimalist style with a palette primarily consisting of black, white, and gray, aiming to strike a balance between minimalism and romantic aesthetics. The brand adheres to a niche design philosophy, emphasizing a light luxury minimalism with a European sensibility, creating a minimal and refined wardrobe for modern women. This selection of everyday wear showcases a clean and elegant European minimalist aesthetic, highlighting unique personalities while maintaining a timeless appeal of classic luxury and fashion that never goes out of style.
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2023-04-26 5236
Minimal Japanese Fashion -- The Analysis of GRAPHPAPER The Designer Brand
Graphpaper,the store that functions as an art gallery. Takayuki Minami created Graphpaper in Aoyama district of Tokyo in February 2015. Inspired by Harald Szeemann, the independent curator who pioneered the metamorphosis of international art exhibitions, and his attitude “free from any regulation”. The space lines up all the works equally, not restrained by time or genres. On the wall of this symmetrical space, designed to show neutrally, the black canvas are installed golden ratio. By pulling back the canvas, the works will be revealed.
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2022-10-10 81238
Modern Desert -- The Womenswear Runway Analysis of Hermès
“We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.
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2022-09-23 77153
The Blue Horizon -- The Womenswear Runway Analysis of Max Mara
Max Mara Spring/Summer 2023 collection continued the minimalist mindset and fluid tailoring to display the timeless Italian fashion and a cozy vacay style. The sunny blue coastline exuded the atmosphere of Riviera style. It focused on Renée Perle, a lover and much-snapped subject of early alpha-photographer Jacques-Henri Lartigue. Then there was Eileen Gray, who designed her own feminocratic ideal of the modernist house, the Villa E-1027 in Roquebrune-Cap-Martin, France, in 1929.
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2022-06-22 62681
Future Women Warrior -- The Analysis of BONBOM The Womenswear Designer Brand
Launched by designer Bonbom Jo in 2020, Seoul-based BONBOM synthesizes historical and contemporary influences to create subversive womenswear. Putting high-fashion tailoring in the service of a fluid aesthetic, the brand finds a happy medium between couture and streetwear sensibilities, with architectural shapes and tongue-in-cheek details. Skintight tank tops, shorts, and T-shirts cut from mesh or stretch jersey nod to sportswear, while lace-up detailing, nano purses, and all-over monogram prints recall the early aughts. From boxy blazers to off-the-shoulder denim jackets, BONBOM’s eclectic collection is an invitation to disrupt the status quo with clever designs and flirtatious silhouettes.
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2022-05-07 30045
Chic Flappers -- The Analysis of Saint Laurent The Luxury Womenswear Brand
1.For the new season, Saint Laurent creative director Anthony Vaccarello turns to the Art Deco era. In particular, the political activist, writer and editor Nancy Cunard became a great inspiration for him. 2.Saint Laurent launched a collaboration with Belgian artist Bruno V. Roels, changing palm trees into artistic symbols. 3.Hailey Bieber wears Saint Laurent dress at Met Gala 2022.
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2022-04-29 84003
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-25 63952
Summer Rhapsody -- The Analysis of LOEWE The Luxury Womenswear Brand
LOEWE releases the new Paula's Ibiza collection: a hedonistic vision sparkling with sequins andcolour, fragrant with a new scent. Ibiza is the island of escapism; a parallel world where everything is possible. Different generations have escaped here in a quest for personal freedom, making the identity of the place richly layered.
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2022-03-22 62665
Breaking the Gender Boundary -- The Analysis of RECTO The Womenswear Designer Brand
RECTO is an independent brand founded by the Korean designer JI YEON JUNG. By definition, Recto means a right-hand page of a book. However, in French, Recto is also referred to as the front of a sheet of paper. Fluid masculine tailoring is combined with feminine details to create a formal and unisex design language. Inspired by the ‘30s classic tennis dressing, S/S 2022 collection injected desaturated yellow and green into the elegant palette made of white, black, and brown.
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2021-12-28 88783
Lace -- The Fabric Analysis of Luxury Womenswear Brand
Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.