Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-12-01 6640
The Analysis of EDWIN The Denim Designer Brand
EDWIN is an original designer brand born in Japan in 1961. The brand name is arranged with the English word DENIM, reflecting its passion and spirit of challenge towards tannin. Since its inception, EDWIN has never stopped exploring the Danning area. Whether it was the establishment of Something, a jeans brand specifically designed for women, in response to the rise of feminist consciousness in 1979, or the 503 basic jeans series created in 1998 using "liquid ammonia" to conform to the retro trend, or the Jiaji pants series created in 2013 to break the impression of Dunning's stuffy and lack of elasticity, they are all expressions of constantly keeping up with the trend and innovating.This quarter, EDWIN has returned to its original intention, using the most classic washing and cutting methods to create tannins, continuing its iconic silhouette and launching a series of classic items, paying tribute to the past while awakening people's memories of the essence of tannins.
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2021-12-02 72390
Revived Retro -- The Analysis of DIESEL The Benchmark Denim Brand
Founded by Renzo Rosso in 1978, Diesel is a famous Italian denim label and a sub-brand of Genius, the Italian fashion enterprise. Being positive and vital, Diesel launched clothing for pets to create a harmonious mini-wardrobe with consumers. The innovative layout of Diesel pop-up stores interprets the avant-garde and rebellious brand DNA.
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2021-08-09 7114
Charm Rebuilding -- The Analysis of Meagratia The Menswear Designer Brand
Meagratia is a men's & unisex brand with the concept of "fusion of history and present sense". It expresses the view of the world in which the life of the flower is superimposed on the culture, environment, and people's figure that changes with the times. The new-released A/W 21/22 collection still integrated Japanese retro into the American style design through Its retro tonality and delicate details.
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2021-07-31 56891
Chic & Cool -- The Comprehensive Analysis of Men's Denim Designer Brand
Street fashion brands are divided into two categories, main brands and secondary brands. This report will analyze the benchmark brands of men's denim market. Outerwear and jeans have become the important items, and acid-washing is the must-have process to present the fashion trend of stylish denim. The innovative patterns made by laser strengthen the street fashion accent of men's denim.
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2021-07-12 84884
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
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2021-07-08 68536
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
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2021-05-31 21779
Unique Charm -- The Analysis of Bode The Menswear Designer Brand
Bode was founded in 2016, and its founder and designer Emily Adams Bode recycles and reuses old fabrics through collage and crochet. Bode A/W 21/22 ready-to-wear collection shows love. Tablecloth, grain sack and Victorian-aged sheet with the history of over hundred years are used as fabrics.
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2021-05-12 70407
Denim -- The TOP Ranking of Menswear
Based on the data analysis of TOP 100 downloaded men's denim styles of POP users in April, smart casual style occupies a large proportion. Avantgarde brand style increases a little. Splicing dominates the denim craft. Printing and gradient tie-dye are the main crafts. Applique decorations increase the fashionable feel of denim items.
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2021-04-22 68897
Sustainable Fashion -- The Comprehensive Analysis of Menswear Designer Brand
Sustainable Fashion becomes the hottest topic in the recent years. As the world second polluting industry, all the brands want to join in environmental protection, and try to develop and transform. A green storm is coming, and the eco-friendly fashion is rising. The following brands are the representatives of sustainable fashion field. Couture houses like Ganni and Stella McCartney, and new-emerging brands like Nanushka and Bode are sparing no efforts in the sustainable fashion cause.
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2020-02-28 123767
Female Power of "I SAY I" – The Catwalk Analysis of Christian Dior Womenswear
The A/W 2020 collection of Christian Dior keeps speaking out for women. The installation, created by "collective artist" Claire Fontaine, features a newspaper-covered floor and slogans from the late Italian art critic and feminist Carla Lonzi. A series of neon-decorated slogans in the show and the printed headbands display the independent character of modern women. The creative director, Maria Grazia Chiuri, draws inspirations from her girlhood diaries and integrates with Mr. Dior's beloved check elements. (Checks made up of pastel colors like milk cocoa, light green and warm grey are endowed with more creativity, elegant and nonchalant.) And tassels are prevailing in this season. Maria Grazia Chiuri continues the theme of "female power", speaks out for women, and expresses Dior's free soul of "I SAY I" with fashion.
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2020-02-14 89324
Natural Structure -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
In 2005, Lin Nengping and his partner, Zhou Xuanwen, were both 31 when they co-founded the brand 3.1 Phillip Lim. Initially, with the support of a surf wear company, Lin Nengping began designing his first collection. Retaining the concept of nature, the series was full of many low-key and unique items in natural colors. Environmental protection and charity are concerned topics of the brand.
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2019-10-12 67241
New Fashion-- The Comprehensive Analysis of Menswear Fabrics in Première Vision Paris
The A/W 20/21 Premiere Vision Paris just ends. As the top exhibition of materials and accessories, it needs to adapt to changeable situations and pressure of the fashion industry. The focuses of A/W 20/21 are sustainability and technology. This exhibition attracts more than 2000 exhibitors. Fabrics take the largest proportion. Endless new fabrics are dazzling and attract many visitors.