Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-18 4022
Chic Techwear -- The Comprehensive Analysis of Men's Wear Designer Brands
This article focuses on three fashion styles: Gorpcore, Wasteland, and Urban Camping. The Gorpcore style combines practicality and fashion, integrating outdoor and urban elements, allowing people to showcase their personality and taste in outdoor activities. Men's clothing emphasizes comfort and durability, using breathable and soft fabrics to meet various activity needs; The wasteland functional style is a new favorite in the fashion industry, combining the dilapidated sense of wasteland culture with the pragmatism of functional style, showcasing a rugged retro style. The fabric is wear-resistant and practical, with dull colors, creating a post apocalyptic atmosphere; Urban camping outfits integrate outdoor trends with urban life, emphasizing practicality, functionality, and comfort. The loose fit provides activity space, and details such as zippers and pockets make the design more complete and coordinated, breaking the boundaries of fashion and allowing for free city travel.
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2024-04-01 8556
Japanese Unisex -- The Comprehensive Analysis of Menswear E-Commerce
This article takes the mainstream trend of unisex Japanese style as the core entry point. Through in-depth exploration of outdoor theme illustration art and letter slogan design elements, and integrating details such as vintage printing, invisible pocket construction, work bag design, fabric splicing technology, and linear decoration, a series of representative Japanese items such as pocket shirts and quick drying shorts are analyzed in detail.
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2024-03-29 4583
24/25 Autumn/Winter -- The Comprehensive Analysis of Menswear Ordering Meeting
The style of the 24/25 autumn/winter men's clothing ordering event focuses on cool street trends, Italian business, Japanese workwear, and American colleges; In terms of detail and craftsmanship, dirty appearance, patchwork embroidery, and heterogeneous splicing are the design focuses; The pattern is mainly drawn with simple strokes and written imprints; Shirt style down jacket, baseball jacket, plaid suit, and textured jacquard knit are the prominent key items of this season.
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2024-03-26 18889
Pants -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's pants data on user downloads from POP2 to March, urban light energy, workwear style, and sports and leisure are the recently popular design styles. Attention should be paid to practical details such as arc segmentation, pocket stacking, local color contrast and burrs, as well as adjustments to the placket and margin; In terms of craftsmanship, pleating and fading after washing are popular choices.
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2024-03-15 10849
Localized Detail -- The Comprehensive Analysis of Menswear Runway
Starting from the details of individual items, this article comprehensively interprets the important design details of 24/25AW Men's Wear Week, including the collar, front fly, sleeves, and hem.
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2024-02-29 49315
Modern City -- The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 2024 early spring new products have a high proportion of outdoor work style, followed by urban commuting and American retro style. The loose cut makes wearing more comfortable and comfortable, and the design emphasizes sharp lines, simple cutting, and practicality of details, creating a modern fashion style for urban boys.
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2024-02-26 5713
Exquisite and Elegance -- The Men's Runway Analysis of Dries Van Noten
After a long period of contemplation and active attempts to integrate various seemingly opposing elements, I have a firm idea to open up unexpected paths to beauty. Continuously colliding with other worlds to forge new products. The Dries Van Noten 24/25 autumn/winter men's clothing collection is titled "Unexpectedly Elegance", with continuous thinking around the tension born from contrast, paving the way to elegance and beauty.
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2024-01-31 6745
The Comprehensive Analysis of Korean Menswear Market
In January, the wholesale stalls at Dongdaemun in South Korea were mainly APM and NUZZON. APM Mall mainly engaged in wholesale of trendy clothing, with moderate prices and innovative styles. The mall has eight floors, and the 4th to 7th floors are for men's clothing; NUZZON men's clothing is mainly distributed on the 3rd, 5th, and 6th floors. In the past month, new products in the market have focused on early spring 2024, with coats, jackets, hoodies, and casual pants occupying a significant market share; In terms of style, it mainly features Korean style luxury, urban workwear, and American style leisure.
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2024-01-26 25927
Natural Instinct -- The Men's Runway Analysis of PRADA
The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.
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2024-01-19 17567
Wild Mountain -- The Comprehensive Analysis of Menswear E-Commerce
This article mainly starts from the popular style of mountain outdoor, using process details such as half body large pockets, heterogeneous pockets, flowing lines, sharp splicing, structural segmentation, detachable combinations, and auxiliary material adjustment; A detailed analysis of the mountain outdoor style was conducted on outdoor shirts, vintage jackets, and color blocking assault jackets.
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2024-01-15 37187
2023 Annual TOP Tanking of Menswear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.
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2024-01-09 16522
Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce
The dressing style of "Salt Boy" comes from the minimalist style of neutral dressing. This style gives people a feeling of lightness, cleanliness, and purity, with both a refreshing sense of youth and a faint and cool atmosphere. In specific scenarios, the dressing style of salt style boys can showcase various changes, such as artistic youth, mountain outdoor, Japanese and Korean minimalist fashion, showcasing a personal style that is not ostentatious but has unique taste. This article mainly starts from the design needs of boys in spring and summer, and comprehensively analyzes the popularity of boys and children's clothing e-commerce brands.
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2023-12-27 11838
Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand
The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.
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2023-12-27 18177
City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear
City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear
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2023-12-27 25321
Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand
The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2023-12-12 13288
The Comprehensive Analysis of Hangzhou Men's Wholesale Market
In November, new products on the market focus on fall/winter items from the 23/24 collection, including jackets, cotton coats/down jackets, and sweaters, which occupy a significant market share. In terms of style, it is mainly dominated by minimalist Korean style and fashionable functionality.
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2023-12-08 22725
Dirty Fit -- The Comprehensive Analysis of Menswear E-Commerce Brand
The Dirty fit style refers to a fashion concept that combines functionalism, future technology, and protective functional requirements. Through functional fabrics, unique exterior designs, and modular details, it presents a dirty, messy, and personalized effect. This style explores elements such as wear and tear, wrinkles, washing, and graffiti in clothing materials and effects, creating a futuristic aesthetic system that is streetwear, wasteland, or anti civilization, showcasing the unique beauty of old and damaged items, emphasizing individuality and non-traditional aesthetic aesthetics.
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2023-12-05 6455
The Comprehensive Analysis of Children's Skiwear E-commerce Brands
With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.
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2023-11-21 27071
Pants -- The Comprehensive Analysis of Menswear Runway
This report provides a comprehensive analysis of men's pants on the 2024 Spring/Summer runway, including casual pants, shorts, and sports pants. This season's styles mainly include Gorpcore, minimalist luxury, and street hip-hop style; The silhouette focuses on two pieces: wide leg casual pants and fake pants. The loose legs can provide more comfort and freedom, improving wearing comfort; The details mainly include pocket design, waist changes, and rope decoration, adding highlights and individuality to the pants.
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2023-11-17 37874
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.
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2023-11-17 54096
Full-length Pants & Sweatpants -- The TOP Ranking of Menswear
Based on the analysis of the top 100 men's trousers/shorts downloaded by users in October, the key styles in the recent trousers market are workwear, mountain, and sporty casual styles. In terms of details, workwear pockets, curved segmentation, partial splicing, adjustable leg openings, and stitched decorations have received more attention. The focus of craftsmanship is on adhesive patches, embroidered patches, and leather patches, which are popular choices. As for accessories, zippers, drawstrings, and ribbons are still worth paying attention to.
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2023-11-14 30732
Mountain Camping -- Comprehensive Analysis of Men's Wear E-commerce Brands
It is undeniable that various styles based on outdoor sports culture are still an indispensable part of the trend in the future. In the fast-paced era, people nowadays are more willing to slow down and participate in some outdoor activities. Mountain style, as a style that combines beauty and practicality, emphasizes multi-level, functionality, and compatibility. Mainly natural colors such as earth and forest colors, such as khaki, military green, grayish blue, and black. The main manifestation is a leisurely and comfortable outdoor lifestyle and dressing attitude, emphasizing comfort, relaxation, and natural retro style. Clothing has become a cultural symbol for people's desire to "return to nature", and the new natural outdoor style is a manifestation of the will of young people to live. They want to use clothing to label their outdoor life in the high-rise city.
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2023-11-09 19849
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
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2023-10-13 14595
Japanese Minimalism -- The Comprehensive Analysis of Kidswear Designer Brand
Japanese children's clothing with a simple and trendy style is highly popular in the development of autumn and winter seasons, not only because of its simplicity, comfort, and cuteness, but also because it aligns with the needs and values of modern families. It is not only a fashion choice for children, but also an attitude towards environmental protection and personal development. Whether it's studying, playing games, or daily life, Japanese trendy children's clothing accompanies children's happy growth, finding a balance between fashion and practicality. This report will comprehensively analyze popular Japanese designer brands and provide reference for the development of autumn and winter Japanese children's clothing brands.