Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style
Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.
TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.
Shorts -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's shorts of POP users in December, the athleisure style holds the highest proportion of 27%, followed by street fashion brands and fashion leisure style. For silhouettes, the loose Bermuda shorts hold the largest part, 11%, followed by track shorts and suit shorts. Sportif buckle and elastic drawstring take up a large proportion.
Rock Sweetheart -- Candy Stripper The Womenswear Designer Brand
The Japanese brand, Candy Stripper, is established in 1955 by Yoshin and Kikuchi Chiharu. These two young designers graduate from Vantan Design College which gives birth to the Japanese magazine "Zipper". Its designs are retro and statement-making, with little sweetness and sexiness in the tough punk. And it also focuses on the individuality and charm of models. There are three fashion lines, Candy Sweet, Stripper Rock and CS Black. Candy Sweet is popular with girls for its lovely colorful patterns, such as classic mushrooms and hearts. Stripper Rock always centers on rock music with music notes and skulls. Although its patterns are simple, it's quite good at cutting. It is cool and cute.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
The Freedom to Wear -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
Inspired by the work of John Chamberlain, subtle expressions and subtle tensions in artistic works are introduced to explore the harmony and disharmony of fashion. Referring to the hardware details and the processing of gold and silver ware in Noguchi's work and jewellery, practical items are equipped with more sculpture details and asymmetric designs, keeping fashion beauty in the rhyme of body. This series displays emotions and makes the closet freer. Constantly emphasizing the contemporary spirit held by 3.1 Phillip Lim, through the mix & match of different elements and styles, we can explore more possibilities for daily clothes.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
Adventure in a Winter Town -- Seven Solo The Benchmark Brand of Kidswear
Seven Solo, a Chinese fashion kidswear brand, attaches great importance to children's dressing and outdoor experience. In A/W 19/20, Seven Solo takes kids to a winter town where kids ride bikes, shuttle around the town and appreciate the scenery, bringing joy to kids.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
K-Fashion -- Hyein Seo The Designer Brand of Womenswear
Hyein Seo, a Korean designer who graduated from the Royal Academy of art in Antwerp, started her eponymous brand in 2013. Hyein Seo does not follow the traditional Korean design. And the design not only integrates the street fashion elements, but also reveals a strong punk style, and combines the dark and twisted aesthetics. Hyein Seo creates a different kind of aesthetics through integrating diversified cultural elements. Fashion critics have commented on clothing of HYEIN SEO as saleable and wearable. Such products are an attractive category in retail market currently. The brand became a global hit after Rihanna wore its first collection. The address in Korean is 95-5 Cheongdam-dong, Gangnam-gu, Seoul.
Sophisticated Elite -- The Comprehensive Analysis of Womenswear Designer Brands
In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.
Fujisaki Mihuyu -- The Comprehensive Analysis of Japanese Womenswear Market
In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.
Jeans -- The TOP list of Menswear
According to the data analysis of TOP 100 downloaded men's jeans of POP users in November, the fashion leisure style holds 20%; the street style holds 14% and the workwear style takes up 17%. The well-fitting trousers occupy the largest part, 23%, followed by workwear trousers (18%), straight trousers (13%) and tampered trousers (8%). In terms of crafts, splicing and applique still take up a large part, while the distressed craft is 5%.
Renewal and Rebirth -- The Comprehensive Analysis of Women's Denim In Chinese Markets
Denim is approachable for us. It is widely accepted because of its comfort, casualty and utility. This report comprehensively analyzes denim items in Chinese markets (Guangzhou, Hangzhou and Shanghai). Currently, denim items get rid of the tedium and monotony of conventional indigo. And washing becomes a mainstream. This light simple and old school style is suitable for autumn and winter. In A/W 19/20, denim outerwear pays more attention to warmth and wearability. Deconstruction breaks the tedium of denim. High-waist straight trousers can well modify legs and give no constrained feel. Denim suits, color-blocked stitches, whitish acid pickling and metal decorations will become new trends in Chinese markets. In addition, POP will keep focusing on spring styles in January.
N.Hoolywood -- The Menswear Designer Brand
N.Hoolywood is founded in 2002 by a Japanese designer Daisuke Obana, and known as the DIOR MEN of the Japanese fashion circle. It pursues simplicity and refinement, absorbs American street fashion, together with its own Harajuku style to be closer to people than DIOR MEN. Just like other personal brands, Daisuke Obana gets used to integrating his daily life and interests into designs, so his design will change according to his life experience. The slight deconstructed outline is displayed by technical materials and vivid tones, showing the design technique of its street wear. Its collaboration collections, including the seasonal collaboration with Reebok Classic, reflect the brand is thriving in fashion industry.
Beautiful But Not Likable -- Push Button Womenswear Designer Brand
Push button, founded by Seung Gun Park in 2003, is a South Korean designer brand which rises and prevails worldwide in recent two years. Park, a former K-Pop star, named the brand after a lyric, "Push the button, don't Push the button" from Madonna's song - Hollywood. The brand aims to create bright and playful street wear through the combination of opposing elements. The theme of this season is "beautified the typically unflattering" which is presented by the installation art headwears. The dramatic look and complicated cutting make a strong contrast.
Enjoy Your Meal! -- Run rabbit The Kidswear Benchmark Brand
As a native Korean brand, designers of Run rabbit pay great attention to displaying the infinite creativity of children in each season, and it is especially good at representing retro sentiments with modern style through the unique culture. In A/W 19/20, designers create a restaurant scene of Run rabbit and integrate the bazaar, restaurant and waiters into simple and versatile styles, bringing a different wearing experience.
Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear
Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.
The Original Femininity -- The Catwalk Analysis of Karen Walker's Womenswear
The S/S 2020 series of Karen Walker shows that designer is recalling the past. The inspiration of this series is from a mathematician, astronomer and philosopher, Hypatia, in 350 AD. This intelligent woman ranks among the best scholars of the ancient world with her talents and contributions. And her tragic death by barbaric pagans is always a tragedy. Karen Walker says the primitive feminist already existed at that time, and it was a turbulent time just like today. But the designer still focuses on her goal of gender equality.
Ankle-length Trousers -- The Top List of Menswear
According to the data analysis of TOP 100 downloaded men's trousers of POP users in October, the fashion function style and the fashion and leisure style are steady compared with last month. The business leisure style rises a little. The workwear style and fashion leisure are almost equal. Check and letter are dominant in patterns. For crafts, splicing is still the main and there are a few printing decorations. The workwear style and fashion function style become the mainstream styles. The loose straight workwear trousers also take a certain part. Splicing of side seams strengthens a layered sense and the visual impact.
Pants -- The Top List of Womenswear
According to the data analysis of TOP 100 downloaded women's pants of POP users in October, the simple & sophisticated style is still dominant. Fashion leisure is the second. The cotton & linen style declines compared with August and September. For silhouette, fitted pants dominated by the simple & sophisticated style take up a large part. Straight pants grow. Tapered pants which were warmly welcomed by the market in S/S 19 decline in A/W. Pleats and deconstruction are main design crafts.
Gifts for Little Ladies -- LITTLE CLOSET The Kidswear Benchmark Brand
LITTLE CLOSET, founded in 2015, is an international kidswear brand under GoodBaby (China). It pursues exquisite designs, advocates sensibility, and focuses on children's aesthetics and fashionable lifestyle. In A/W 19/20, LITTLE CLOSET uses mainly blue tones and purple tones to create styles and bring individual funny fashion experience.
Unity of Man and Nature -- The Comprehensive Analysis of Designer Brands' Women's Sportswear
People are eager to escape from the city to seek for a peaceful life. Influenced by this trend, Yoga, a 5000-year-old exercise, has become particularly popular in recent years. Yoga is a very ancient method of energy knowledge training and the integration of philosophy, science and art, seeking for the truth and method of the unity of Buddhist and ego. Yoga clothing is the medium which promises the comfort of the wearer and helps the wearer pursue the physical and mental peace.