Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Joyous Sense -- The Womenswear Catwalk Analysis of Versace
Born in Italy in 1978, Versace has become an international leading fashion brand and the symbol of Italian luxe. Managed by the art director Donatella Versace in 1997, the extravagant, sexy and luxurious Medusa was the brand signature. 2022 Resort collection brought back the optimism. Comfort is presented from the aspects of design, material and printing. Donatella gave the Medusa a psychedelic spin, taking a sort of trippy turn through a kaleidoscopic tunnel of pop-bright colors and melty, distorted, lava lamp patterns—think: Summer of Love with a luscious twist. She cleverly kept the collection's silhouette svelte and neat: A-line, 60's mod-ish, and slashed short with conviction. Summer tweeds in acid sherbet colors looked fresh and luxe, signaling a desire for more dressed-up situations. Riffing on the house heritage, Versace offered little tweed skirt suits in vibrant colors with hand-finished fringed hems. The primness of A-line shifts was sharply contrasted by doses of slick, liquid latex in a sort of 'sickly bubblegum pink' (as it was described) and a new baby blue shade, called DV. It was rendered into a couple of ultra-short bustier slipdresses that will be headturners wherever they go. The same can be said of a rather sensational translucent crystal mesh number with lace intarsia, its surface mutating into melty aurora borealis shades. It sparked joy and optimism to no end.
Minimalist Comfort -- The Analysis of Fear of God The Menswear & Womenswear Designer Brand
Fear of God Pre-autumn 2021 collection drawn inspiration from the 80-90's movies, presenting the aesthetics of Jerry Lorenzo. The latest collection perfectly fuses functionality with fashion culture and uses minimalist style to interpret the youthful vitality. Genderless style makes the formal wear casual and comfortable, composing the extreme harmony in the conflict and leading the high-street fashion. Camel, deep blue and brown can easily present textures. And transitional black & white integrates formal suit jacket, trousers and knitwear into street silhouette. Iconic and elegant styles of Jerry represent the new design language of Fear of God, which is more than the pure American street style.
Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*
The latest collection of A-COLD-WALL* was released under the background of 90's City of East London. Minimalist silhouette combines technology with function. Black & gray tone is collided with fluorescent green to present individuality. Eye-catching bright gears in fluorescent green, orange and yellow are utility for bike riders. Nylon jacket, printed sweatshirt and denim outfit show prettiness and practicality. Eco-friendly practice is also integrated into the clothes manufacturing, such as recyclable synthetic fiber fabric and more organic denim dyeing.
Midi Pants & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's midi pants and shorts of POP users in May, workwear(25%) and athleisure style(23%) occupy the most. Deconstruction is the main craft, and 3D pocket, side color stripe and detachable leg are the noteworthy design points.
Bohemian Pragmatism -- The Womenswear Catwalk Analysis of Chloé
The founder of Chloé -- Gaby Aghion set the romantic, fashionable and charming design style for the brand. Gabriela Hearst launched her first resort collection for the brand recently. Under the creative vision of Gabriela Hearst, Chloé is becoming fashion's embodiment of the age of awareness. The brand tries to make its collections sustainable and accurately present the brand spirit -- being elegant and graceful. In design, the collection's Chloé-revering bohemian pragmatism reached out to generations somewhat older. Puritan-ish dresses were constructed in circular deadstock denim—with no metal, laser treatment instead of water, and recycled wood buttons—scalloped leather, and deadstock broderie anglaise. Linen trench coats trimmed with embroidered white edges demonstrated how Hearst might see a classic wardrobe staple through the instinctive Chloé lens she talks about. Blanket coats and fringed hand-spun dresses riffed on the hippie-esque references we historically relate to an eco-friendly wardrobe. "Rave against the machine," Hearst punned, showing off a matching multi-color debut Chloé sneaker defined by its great, big stitches, every component created from recycled material.
The Utopia of Outdoor Pastoral Life -- The Analysis of Engineered Garments The Menswear Designer Brand
Founded in 1999 by Japanese designer Daiki Suzuki as an in-house line of Japanese umbrella company NEPENTHES and based out of New York City, Engineered Garments reinterprets classic American workwear, outdoors, military, and prep styles in unexpected ways. A/W 2021 collection drawn inspiration from Henry David Thoreau's Walden. Iconic military and outdoor elements are added to show the natural tawny, fresh red and peaceful khaki, creating the utopia of outdoor pastoral life in this book. The selection of fabric maintains the elegancy and practicality. Denim cloth, mohair and flannel are used to insist the retro high-quality of EG
Shorts -- The TOP Ranking of Boys' Wear
Based on the interaction data of POP users in May, smart casual and avantgarde brand are the main styles of boys' short. Letter and animal printing are the two most popular pattern elements. Positioning printing and splicing are the noteworthy crafts in May.
Retro Street -- The Analysis of NEEDLES The Menswear Designer Brand
NEEDLES A/W 2021 collection fuses retro street elements with classic menswear to create the alternative brand style, including 70's paisley suit, tie-dyed parka, leopard-print sweater, checked vest, leather with brushed liner, corduroy outfit, trousers and dress. Understated A/W colors and fitted tailoring reveal maturity and fully present the unique aesthetics of NEEDLES.
Digital Clone -- The Catwalk Analysis of Balenciaga
The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.
Italian Sweetheart -- Monnalisa The Refined Kidswear Brand
The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.
Casual Macaroon -- The Analysis of MIMICAWE The Womenswear Designer Brand
The sister brand of unboundedAWE, MIMICAWE is popular from home and aboard. The application of fresh colors and unique design presents variable naughty and lovely girly styles. These daily comfortable styles for young girls are really refreshing. The latest S/S 2021 collection becomes the representative of Macaroon clothing, which reveals the flexible and variant images of girls. New products widely use flowers and bows to pursue the comfortable warmth, sending out the leisurely Macaroon tonality.
Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand
Marine Serre founded the namesake brand in Paris, France in 2017. And the brand is known for its avant-garde, modern and bold design styles. Its signature moon printing and regenerated materials take inspiration from Arabic culture and present individualized fashion looks. Marine Serre fuses avant-garde sportswear with linear silhouette and high-level customized style to present the unique tailoring and the in-depth understanding of color and silhouette. The brand interprets the value and concept of ecological futurism. Except for the exploration of diversified fabric splicing and reformation, experimental requirements for design, fashion manufacturing and supplement have also been launched. Meanwhile, hi-tech sports fabrics made by recycled materials are connected with the delicate woven fabrics, which reveals the distinctive interpretation of traditional French haute couture.
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
A Journey of Retro Romance -- The Comprehensive Analysis of Korean Namdaemun Kidswear Wholesale Market
Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.
Delicate Yuppies -- The Analysis of UNDERCOVER The Menswear Designer Brand
The various styles of UNDERWEAR are presented in 3D modeling this season, including high-neck wide-waist suit, all-over printed shirt, leisurely sweater paired with beret, street-style gold chain, and western-style denim jacket. These changes are seemingly abstracted from video games. The movement of 3D models and the low-saturation grayish filter produce a weird visual experience.
Sweet & Cool Girl -- ANAP The Kidswear Designer Brand
ANAP GiRL is a sub-brand of ANAP, which is committed to creating daily fashion for teenage girls. Every unique girl will be like the heroine of drama in all the scenes. Fashionable styles and trendy printing make this fashion brand suitable for teenagers.
New Minimalist Aesthetics --The Analysis of C2H4 The Menswear Designer Brand
C2H4 is a Los Angeles-based young designer brand founded by the Chinese American designer Yixi Chen. The brand name comes from the name of founder, and it is also the chemical formula for ethylene. Complex ideology is combined with simple aesthetic standard, and high-quality materials and crafts are applied to create the unique brand concept of C2H4.
Scandi Fashion -- The Analysis of Acne Studios The Menswear Designer Brand
Acne Studios was founded in Stockholm, Sweden in 1997. The founder and creative director Jonny Johansson integrates and interprets his own thick interest in photograph, art, architecture and modern culture through ingenious designs. The Scandi style of the brand shows high recognition and minimalist, fashionable and creative styles.
Minimalist Korean Style -- The Analysis of BEMUSE MANSION The Womenswear Designer Brand
BEMUSE MANSION is a Korean womenswear brand founded by two designers in 2017. Their design concept is that the brand experiences the minimalist Korean lifestyle, and pursues femininity and delicate silhouette to provide comfortable clothing for every woman. Latest S/S 2021 ready-to-wear collection applied more healing fresh colors instead of black, gray and white to present the minimalist looks of Korean girls.
Weird Dream -- Caroline Bosmans The Kidswear Designer Brand
The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.
Deconstructed Expression -- The Analysis of Juun.J The Menswear Designer Brand
JUUN.J is a Korean menswear brand founded by Jung Wook Jun in 1999. Its unconventional deconstructed tailoring has drawn attention. New modern street aesthetics is integrated to enliven the classic. Oversized tailoring, geometric silhouette and military elements are used frequently in the collection of JUUN.J. The combination with different fabrics creates a distinctive style.
Gentle and Intellectual -- The Analysis of It MICHAA The Womenswear Designer Brand
It MICHAA is the young sub-brand of the high-end Korean womenswear brand MICHAA. The brand signed Kim Ji-soo as the spokesman and have become the first choice of famous Korean film stars. The gentle feminine lines look for the balance between classical and modern. The latest online collection -- For a Day Michaa released the S/S 2021 campaign featured Kim Ji-soo.
The Combination of Sports and Fashion -- The Womenswear Catwalk Analysis of Lacoste
Maintaining the mix & match sport style of S/S 2021, Lacoste A/W 21/22 collection presents a better feeling of British style. Such large changes of Lacoste owe to their new creative director -- Louisee Trotter, who has been the first female creative director since the establishment in 1933. Sport DNA is integrated with fashionable silhouettes and mix & match mode in this season to reveal the features of personal fashion and the transition of Lacoste's sport style.
Street Casual Girl -- The Analysis of Mmlg The Womenswear Designer Brand
As a branch of the well-known fashion brand 87MM, Mmlg was launched in 2017. Its unisex street casual style of daily clothing has attracted many followers in Asian, which allow its to become one of the hottest street brands in fashion world, showbiz and social medias. S/S 2021 collection integrated trendy Instagram colors into casual items to provide the younger versatile property. Classic T-shirt with number 1987 and oval logo is almost the must-have item of every fashionista.