Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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New Independent Ladies- FORELE Designer Brand for Womenswear
The designer of FORELE, Gao Rixuan, graduates from school of media at University of East Anglia in England and created the independent designer brand, FORELE, in 2016. The key words of this brand are independence, reality and elegance. The brand is in the view of contemporary females, sets "sharing" and "cherishing" as the tenet, advocates the concept of independent aesthetics, and expresses the longing for pure beauty.
New Fashion-- The Comprehensive Analysis of Menswear Fabrics in Première Vision Paris
The A/W 20/21 Premiere Vision Paris just ends. As the top exhibition of materials and accessories, it needs to adapt to changeable situations and pressure of the fashion industry. The focuses of A/W 20/21 are sustainability and technology. This exhibition attracts more than 2000 exhibitors. Fabrics take the largest proportion. Endless new fabrics are dazzling and attract many visitors.
La Belle Epoque- The Catwalk Analysis of Louis Vuitton Womenswear
Nicolas Ghesquière, the art director of Louis Vuitton womenswear, mixes the ingenious thoughts in the golden age of fashion with the S/S 2020 womenswear catwalk. The unique design language is applied to play back the La Belle Epoque of Paris. The S/S 2020 womenswear catwalk of Louis Vuitton invites many celebrities, such as the brand ambassador Alicia Vikander, its friend Zhong Chuxi and Dilraba (an actress).
New Wave Films-- The Catwalk Analysis of CHANEL Womenswear
In this S/S 2020 series, the creative director, Virginie Viard, brings the roofs of street houses in Paris directly under the dome of the Grand Palais. As the third fashion independently created by CHANEL, this season still takes the classic black and white as main colors and mixes many bright colors to cater to young consumers. It also attracts more young and energetic workmates and inherits the classic design core of the brand.
Cute And Funny Diary- BEBE DE PINO Benchmark Brand for Kidswear
The South Korean kidswear brand, BEBE DE PINO, is listed in 2010. BEBE DE PINO is a little Nordic style and means "the little squirrel" in Spanish. In this season, this brand extends the classical blue and red. The cardigan is the main knitwear style. The corduroy makes kid closer to the nature and has the simple Nordic style atmosphere.
Pants- The Popular Item in Menswear
According to the analysis of mid-length pants in August, the proportions of fashion leisure style and athleisure are almost equal. And the functional style still takes up a large proportion. The check is back and the camouflage also plays an important role in autumn and winter. The splicing rises a little compared to last month.
Sweet Dreams During Childhood-- The Catwalk Analysis of Lanvin Womenswear
The Lanvin fashion show is in the charge of Gilles Clément, a French botanist and designer. The gurgling stream, a meandering path and lush bamboo forests are main sights. This show encourages people to stay away from the crowded metropolis to rest here and have some fantasies. The French designer, Bruno Sialelli, changes the seriousness and elegance of the previous Lanvin, seeks inspirations from real life and trips in a more romantic and funnier way, and aims at the young and energetic consumers. Inspirations of this series come from Little Nemo in Slumberland. The goddess, Yukee, and the singer, Jiayi, appear in the Lanvin S/S 2020 to heat the discussion of this brand.
Recapturing Self-- The Comprehensive Analysis of London Fashion Week Street Snaps
The biggest feature of this London Fashion Week is the matching rule of the French style dress, the folk style dress, the slinky fashionable dress, the suit collocation, the suit and the trench coat silhouette. Neutral colors like black, white and gray are main. Chromatic colors have higher purity like the ginger tones, the pink tones, the orange tones, the red tones and the green tones, showing the bold color application of fashionistas.
Encounter Early Autumn-- SIBEIXIU Benchmark Brand for Kidswear
The Chinese fast fashion kidswear brand founded in 2009, SIBEIXIU, pays much attention to the market trend and the change of fashion. The more and more popular Chinese ancient style, the retro preppy style and the sportif style are the focuses of SIBEIXIU. Designers bring a classic and artistic feeling through the fashionable detail design.
Medieval Architectural Aesthetics-- ST.AGNI Womenswear Designer Brand Recommendation
St.agni is an Australia local brand founded in 2014. It is dedicated to create multifunctional, exquisite and high quality products with the design philosophy of "Less is more.". The studio is located in a coastal town, Byron bay, Australia. Therefore, the culture of coastal life is embodied in all aspects of its design aesthetics. St.agni is always good at adopting medieval architectural warm colors like ocher, rust and clay which are well presented in the design works of all seasons.
Evolution-- The Analysis of Burberry Womenswear Catwalks
Burberry, starting from The Victoria Age, demonstrates the change of modern times with the theme of “Evolution” in the 2020 S/S fashion show. The mirror cube device is rising constantly after the opening, showing the retro acoustic vision and intertwining the past and the future. With the appearance of celebrities like Chen Kun, Zhou Dongyu and Huang Xuxi, 2020 S/S is in more heated discussion.
Discover "Little Artist"-jinby BY JNBY kidswear designer brand
The jnby BY JNBY, which is affectionately called little "jnby", adopts a slogan of "free imagination" this season. It combines retro illustrations, pop color changes and other craftsmanship with fashion personalized cutting, full of artistic atmosphere. The brand gives children happiness and at the same time, the personalized and variable clothes make every child feel like a "little artist."
The Unisex Fashion Lab -- Bosie
Bosie, a Chinese brand, specializes in designing unisex garments. it is more fashionable than fast-fashion brands. At the beginning, it directly showed ust the unisex aesthetic. Bold and vibrant elements show the styles and features of Bosie which just released its A/W collection with the theme Best Before.
The Mid-Length Pants -- The Popular Pants in Menswear Markets
According to the analysis of mid-length pants in July, both smart leisure and fashion function hold almost the same shares, but they all see a decrease. Athleisure mid-length pants see a rise. For pattern, letters play a key role. Splicing is the most important craft.
Lookism -- The Comprehensive Analysis of S/S trunk shows for Women's Denim
On S/S 2020 trunk shows, repetitive logos, placement collaging, diverse and multicolored palettes, new fabrics and contrasting fading washes are key elements.
Knitwear -- The Analysis of Popular Items for Boys
In August, the smart casual and preppy style is dominant. Pullovers are most popular, followed by vests and cardigans. On crafts, jacquard holds the majority. Letters, animals, stripes and geometric shapes stand out.
The Pre-Fall Womenswear Retail Market in China/ The Trend Confirmation at the Wholesale Market
Tie-dye is still popular. On August 17, 2018, POP forecast the transformation to regular textures. From JNBY and ZUCZUG's items, the forecast is in line with the direction of the market.
Marine Serre is a namesake designer brand. Every item is one of a kind. Recycled materials are used to offer a new aesthetic, blurring the boundaries between ready-to-wear apparel, haute couture clothes, tailoring and sportswear.
Urban Nomadic -- Louise Misha
Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.
Cool Styling -- RE'VAN
RE'VAN is deeply influenced by modern directional art and street culture, and it re-defines fashion apparel and the active lifestyle for young women. Rose red, green and yellow are used to show newness. Key items include outerwear, jumpsuits, skirts, cycling shorts and leisure jeans.
Elegant Mixing -- Dorothee Schumacher
In 1989, Dorothee Schumacher founded his namesake brand featuring an elegant, confident and vibrant aesthetic. Dorothee Schumacher creates the contemporary independent and confident urban female image.