Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim
Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.
Deconstruction, Twist and Asymmetry -- The Analysis of Y/Project The Womenswear Designer Brand
Y/Project is founded in 2010 in Paris by the designer Yohan Serfaty. And the former assistant of Yohan, Glenn Martens assumed the creative director in 2013. He didn't maintain the traditional style of the brand and injected his own unique design aesthetic. Since then, extravagant and deconstructed designs have become the brand gene. Glenn Martens blends extreme elegance with contemporary street style, and he is pursuing the perfect balance between avant-garde tailoring and comfortable dressing experience. A/W 21/22 Y/Project collection still creates intense beauty impact through the first combination of masculinity and femininity. The style this season is richer and more inclusive. From British gentlemen to rebellious teenagers and from professional elite to luxurious evening wear, we can find all the relative Dress Code from out daily life here. Twist, pioneer crinkles, asymmetry and deconstruction, all the chaos and harmony become the key visual language this season.
Darling of the Fashion -- The Analysis of We11Done The Womenswear Designer Brand
Founded by Dami Kwon and Jessica Jung, We11Done comes from the Korean boutique RARE MARKET. The name We11Done stands for "To make excellent products with perfection". And the number 11 salutes to the original eleven crew members. Its design language is Wearable Coolness. The brand injects street style and distinctive designs to subvert the simple definition. Inspired by the American youth culture in the last 70s and 80s, Free Size becomes the brand label. We11Done contains both young handsomeness and naughty calmness, and it interprets the retro silhouette through modern methods. As the rare concept store in Korean, RARE MARKET perfectly combines minimalism and delicacy with modern designs. S/S 21/22 collection is the imaginary journey to the seaside town. Leather, loose suit, sexy dress and fluffy knit all present the creativity of brand.
Sweet Girl -- Johnny Hates Jazz The Womenswear Designer Brand
The Korean designer brand Johnny Hates Jazz S/S 21/22 still presents its gentle girly temperament and sweet girl style. Fairy elements like lace, prints and ruffle are the icons of Johnny Hates Jazz. Sweet and lovely details are must-have in every season to exude the sweet romance of urban women.
Millennium Galaxy Tribe -- The Analysis of ANNAKIKI The Womenswear Designer Brand
Inspired by the Quantum Mechanics of American film Source Code, Wormhole is the theme of A/W 21/22 ANNAKIKI collection. The Wormhole collection tells us the exploration and thinking toward quantum mechanics and unknown parallel spacetime through fashion languages. And it injects people's fantasy of the infinite universe into the fashion design. The brand has visited four different era scenes, Millennium Airwave, Age of Space, Cassette Futurism and Galaxy Tribe, to get inspiration through cultural idols and era symbols. From the beginning of 2021, the brand has been tracing the past and expecting the future. Experiencing the collision of different dimensions of time, technology and culture, the brand explores the intersection of technology and soul and deconstruct the new cosmology of A/W 21/22 ANNAKIKI.
Comfortable and Leisurely High-street -- The Analysis of 13MONTH The Womenswear Designer Brand
S/S 21/22 13MONTH collection still takes comfort as the main element. And print is the highlight. Leisure, street, fashion and classic elements appear throughout the items. And the young high-street clothing with fashion attitude creates diversified daily lives.
Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam
From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.
Japanese Casual Aesthetics -- The Analysis of BASE MARK The Womenswear Designer Brand
Base Mark is committed to creating exquisite structural clothes and appreciating traditional craftsmanship. It redefines the aesthetics of leisure clothing by seeking inspiration from Japanese heritage and culture. Advanced delicate leisure collection with redefined STANDARD is released in every season through exquisite details and tailoring. BASE MARK is defined by contrasts of masculine and feminine, structure and fluidity, traditional and modern, with emphasis on tailoring and the use of custom-developed natural fabrics. Subtleties of form and fit bring new character to the BASICS, resulting in elevated yet versatile pieces that can be worn in a variety of ways, creating a line that is simple and sophisticated.
Opposing Images -- The Analysis of YIRANTIAN The Womenswear Designer Brand
YIRANTIAN is a homonymic brand founded by the Chinese designer in 2014. The designer graduated from London College of Fashion as a Master. The brand interprets a group of independent women with living attitude. These women are elegant, delicate, sexy and direct, and they are not stick to the fashion trend. The brand pays attention to clothes tailoring and the craft and development of fabrics in order to provide urban women with high-quality unique daily dressing. YIRANTIAN is sold in about 38 stores in China, including LABELHOOD, Galeries Lafayette, BEAST and Roundround. In 2015, the brand cooperated with Lane Crawford to launch the 165 anniversary project. In the same year, the designer was selected as the Young Talents of Vogue Italy and displayed at Dubai with other 25 young designers around the world. In 2018, she was shortlisted in the Forbes 30 Under 30 list. In April 2019, she won the Visa Young Designer Award.
Midi Trousers -- The TOP Ranking of Menswear
According to the data analysis of POP users in January, athleisure and workwear styles are still the main styles of trousers design. Loose straight tube and sports leggings are the key silhouettes. Stitching, leg design and side-seam decoration are the important details in January. Besides, the A/W 21 men's trousers of Sacai are noteworthy.
Dream Producer -- The Analysis of MUVEIL The Womenswear Designer Brand
MUVEIL is an advanced and niche Japanese brand founded in 2007. Its brand name MUVEIL is made up of the French word mugest, which means the lilies in the valley, and the English word veil, representing the longing for happiness. The brand concept of MUVEIL is to produce the childhood dream with unique retro style and playfulness. It also uses comfortable materials and pays attention to the handicraft. Unique printing, embroidery, beads and lace element are the valuable concepts of MUVEIL, which presents both mature retro style and the individuality of lively girls.
The Convergence of Modern and Tradition -- The Brand Analysis of SASQUATCHfabrix. The Menswear Designer Brand
The Tokyo brand SASQUATCHfabrix. was founded by two designers, Daisuke Yokoyama and Katsuki Araki. Its design concept aims to integrate traditional Japanese clothing fabrics with modern street clothing. Injecting modern vocabulary into the basic Japanese traditional clothing, abundant retro prints and hollow-out floral patterns are produced by delicate Japanese crafts. There are many detailed top items, such as straight-stripe detailed shirt with 3D patterns, special U-neck sweatshirt and cropped workwear jacket.
De-gendering Mix&match Era -- The Comprehensive Analysis of Menswear Catwalk(Styling)
A/W 21/22 Milan, Paris and London menswear week has come to an end. People are having extremely intense requirements of comfortable lifestyle under this almost digitalized background. Therefore, menswear brands rebuild the affinity. They get rids of the traditional seriousness of menswear, and the monochrome unisex dressing style interprets a pure and undisturbed future to those people who want to live a relaxing and minimalist life during the quarantine. It is the dressing guide of men in this de-gendering mix&match era, which also provides women with inspiration.
Korean Unisex Dominator -- The Analysis of Andersson Bell The Womenswear Designer Brand
ANDERSSON BELL is a Korean famous designer leisurely brand founded in 2014. This brand owns the sensibility of North Europe and focuses on the brand value of slow fashion. ANDERSSON BELL is good at integrating past and present, tradition and fashion. It also blends all the street, art and culture elements to state its theme of dressing freedom. Most items are presented in unisex style. Different from other gender-free design brands, the unisex style of ANDERSSON BELL is more practical. It breaks through the border of gender and body shape. The North European slow aesthetic is also injected into the updating styling, which endows clothes with cultural connotation and value and creates high-quality fashionable clothes.
Next Stop Tin Hau -- The Analysis of UOOYAA The Womenswear Designer Brand
This collection is a reinvention of a golden era, the 80s and 90s. The collection is named after a famous song Next Stop Tin Hau by the famous Cantopop duo Twins who grew up in this era. Tin Hau means "diva" and the brand wants every UOOYAA Girl to meet and embrace their inner diva when wearing this collection. UOOYAA pays homage to these wonderous decades in this new collection which features acid wash jackets, shoulder pads, jumpsuits with bows, sequin embroidery and more. The mix of different fabrics cut into classic silhouettes, and accessories such as a crystal chain necklace, pearl strap, and kiss lock clutch pocket add to the vintage feel of the season. The Inspector Wears Skirts series launched during the epidemic period bring hope and resilient power.
Defect-Rebuild -- The Analysis of Unawares. The Menswear Designer Brand
Taking Defect-Rebuild as the theme, Unawares. this season is meant to find breakthrough and rebuild from the defect. Every item in this new collection has its own character. The curved defect design on the front and back parts of classic suits and special shirt with multidimensional-rotated structural cut-parts redefine all the details. Besides, this brand also officially released its womenswear collection this season.
Preppy Style Teenager -- The Analysis of 5252 by O!Oi The Womenswear Designer Brand
O!Oi is founded by the designer Jung Ye Seul in 2011. And 5252 by O!Oi is the secondary brand of O!Oi, which pays attention to the basic daily leisurely style. Gender-neutral leisurely styling is the main direction of clothes design. Injecting relaxing and vintage preppy style into the loose and neutral items is deeply loved by stars. Therefore, this brand has become the latest trend index.
Suprematism -- The Analysis of 7440.37.1 The Menswear Designer Brand
The theme of 7440.37.1 S/S 2021 collection is Suprematism. This theme focuses on the basic geometric shapes, such as circle, straight line and rectangle. And black and white are the two main colors of this collection. Except for the changes of structures, the application of suture also echoes the geometric theme.
Bright and Shiny Summer Days -- Il Gufo The Fashion Kidswear Brand
Il Gufo means Owl in Italy, and the owl which conveys information is the representative of wisdom and erudite. And owl also symbolizes Luck in the western culture. Inspired by the natural world, the design styling of Il Gufo is minimalist, powerful and warm. Without those variant colors, it brings us the sense of brightness and peace.
Natural Childlike Life -- Pranksome The Kidswear Designer Brand
The Korean designer brand Pranksome is a kidswear brand which gets inspiration from children's daily lives. Inspired by the things around children, the minimalist hand-drawn patterns bring eco-friendly and natural dressing experiences.
Sweet Girl -- The Analysis of Lyn Around The Womenswear Designer Brand
The niche Thai brand Lyn Around has playful and fun designs with fantastic girly styles. It also blends the French romance with the Japanese Mori style. Romantic elements like floral pattern, ruffle and bowknot are applied throughout the sweet girl collection. Its exquisite customization and delicate design elements make Lyn Around become one of the three sweet clothing brands in Thailand. And it is also known as the basic version of Miumiu, deeply loved by many young girls.
Exquisite Sensory -- The Fabric Analysis of Paris Première Vision Online Exhibition
As the most authoritative fabric&accessory exhibition, Paris Première Vision exhibition provides professionals with exclusive fashion understanding and all-around fashion information. Since its establishment, Première Vision has been searching for the connotation of collective wisdom. It brings together industry insiders and experts to discuss fashion, and provides a framework for people to share ideas and broaden their horizons. Not only presenting trends, the exhibition also set the root inside the trend to stimulate resonance, providing creativity and contribution to fashion collections in every season. Leather fabric is noteworthy in this S/S 2022 Paris Première Vision exhibition, which pays more attention to accentuating emotion, green and tactility. This season stimulates sensory, explores the exquisite differences between two hands and presents the tactility through greedy and confident texture.
Whimsical Shrimps -- The Analysis of Shrimps The Womenswear Designer Brand
Founded by the designer Hannah Weiland, Shrimps is named after the designer's nickname in her childhood. Hannah Weiland is good at using artificial leather and fur to create playful clothes. The cartoon princess Dory was once popular in A/W 2016. The eco-friendly leather and fur decorated by lovely patterns break through the seriousness. The diversified styles and rich layers of the brand make Shrimps unique and receive rave reviews. The collision of candy colors and cold colors, and the weird ornaments with iconic cartoon avatars are the representative styles. The Shrimps collection with agreeable sweetness has an academic artistic style.
Minimalist Japanese Workwear -- The Analysis of DIGAWEL The Womenswear Designer Brand
DIGAWEL was founder by the designer Kohei Nishimura in 2006. Transferred from the past workwear design, its unique Japanese minimalist style makes the brand famous. In the new released S/S collection, the maintained loose tailoring and secretive details present the low-key and steady temperament of Kohei Nishimura.