Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Ether Poets Society -- Bosie The Menswear Designer Brand
Ether, which in ancient Greek refers to the azure sky and atmosphere, was once regarded as the medium of light and an imaginary thing that fills space. Ether Poets Society, Bosie S/S 2020 series, draws inspiration from romantic poetry, ingeniously blends prints of oil paintings with design, and releases the free will from the shackles of winter through the artistic ideals of the Renaissance. Fresh cream tones are main tones of this series, with bright colors in high saturation to depict a spring picture.
Surreal Dialogue in Outer Space -- ADER error The Womenswear Designer Brand
ADER error, a brand founded in 2014, creates young people's clothing with its wild imagination. Without any complicated or dramatic designs, ADER error just adjusts and recreates the simple sweatshirt, knitwear and overcoat. This season has a theme of ARIAN, a language that human and alien "Vader" co-central government has issued for the two races to communicate freely. Linguists and Vader reedit the languages and ancient characters that humans actually used to create the common language "ARIAN".
Loving British Creativity -- Loud Apparel The Kidswear Benchmark Brand
Loud Apparel is founded in 2011 by Italian designer Serena Di Scalzo. It blends Italian minimalism with creative British style. The brand is always cool due to minimalism, with imaginary totem and details to show the unique British creativity.
Vibrant Summer Days of Korean Style Babies -- The Comprehensive Analysis of Korean Infants' Wear Benchmark Brands
In S/S 2020, Alfonso, Allo&lugh, milkmile, moimoln and Pimpollo have their oven highlights. Lively summer yellow of Pimpollo, candy pink of Alfonso, fun hand-drawing, chic letter & geometric, as well as fashionable stripes bring a strong summer feeling.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
The American Style -- The Comprehensive Analysis of New York Womenswear Designer Brands
New York is a city full of limitless imagination, and a base for designers and up-rising stars. And New York designer brands are also increasingly popular. This report takes 3.1 Phillip Lim and Monse as main examples to conclude trends in the new season. The shirt dress and jumpsuit are key items. For details, the workwear style is kept, and the accordion pocket and geometric patches are key points. Generally speaking, the new season is dominated by female power, which is reflected by silhouette, craft and fabrics.
Chocolate and Elephant -- Choco.el The Kidswear Benchmark Brand
Choco. el, a mid-to-high-end brand from South Korea, means chocolate and elephant. Chocolate is imagined as a sweet and lovely child, and elephants as mother's love. The brand covers kidswear and accessories aged from 0 to 12 years old. In S/S 2020, Choco.el continues its elegant French style, emphasizes retro checks and floral elements, and brings kids back to school.
Continuing The Fashion -- The Comprehensive Analysis of Kidswear Designer Brands
Designer brands gain more attention from designers. Compared with international brands, Chinese designers pay more attention to cutting change, insist on both detail and craft, and explore subtle changes of design to create individual and chic looks.
Astro Boy -- DAZZLE The Analysis of Womenswear Benchmark Brand
1. Song Qian is wearing the collaborated T-shirt of DAZZLE with Astro Boy for the cover shooting of Grazia. 2. DAZZLE Resort 2020 series has the theme of "ASTRO BOY". 3. Fashion blogger @Anny__Fan pairs a monogram raincoat of the DAZZLE 2020 Astro Boy series with black jeans, easily creating a cool sport look. The retro monogram is combined with offset print Astro Boy, quite fun.
Multi-faced Fashion -- The Comprehensive Analysis of Fashion Leisure Menswear Benchmark Brands
Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
The Anthem of Knight Girls -- The Catwalk Analysis of Chanel Womenswear
Chanel A/W 2020 show is held in Grand Palais, Paris. The show is inspired by Ms. Chanel's racehorse "Romantica" and the photo of Karl Lagerfeld in knight boots, displaying the outline of equestrian clothing. Virginie Viard loves Les Biches by Claude Chabrol (French director), and presents the charming yet tough image of females in the movie in this season. Virginie Viard rejuvenates the signature silhouette coat with the unique tailoring. The wave-like neckline and plackets are soft and romantic.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Exploring New Touch -- The Comprehensive Analysis of Womenswear Fabrics on Catwalks
This report concludes the runway data of more than 220 brands in the four fashion weeks of A/W 20/21, and analyzes the catwalks with fabric as the main line. Different fabrics are applied to different styles, showing different wearing effects. Based on that, this report also combines with trendy fabrics in the new season to offer more design inspirations. Because of the retro trend, jacquard grows. Leather and pearlescent satin also change boldly. Novel deconstructed fabrics, futuristic parachute protective fabrics and traditional formal wear fabrics also get innovated in this season.
The Beauty of The Original -- The Comprehensive Analysis of Men's and Women's Accessories in Première Vision
As the world's most authoritative fabrics and accessories fair, Premiere Vision has attracted 13 new accessory exhibitors and sets a special exhibition area. This exhibition will have an important impact on clothing design and development in S/S 2021 through the development of innovative materials, traditional handicrafts and sportswear accessories. Environmental protection and sustainability remain the hottest topic at the show. Many exhibitors display their original production materials and processes at the booth, highlighting the waste in each production mode and the new materials, and calling for innovation and change in the industry.
BE HAPPY! -- The Comprehensive Analysis of Playtime Paris
The 27th Playtime Paris opens in January 2020 and celebrates its 10th anniversary. This time the exhibition has a theme of "BE HAPPY!" Sweetness, vintage and a series of sustainable designs become the key points. Strong color-blocking is combined with saturated colors to present a new appearance, showing diversified styles such as novel, avant-garde and environmentally-friendly style.
Denim Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's denim trousers in February, the fashion leisure style grows by 7%, occupies 27%, and becomes the main style of denim trousers. Street fashion brands increase, while the workwear style declines. Well-fitting denim trousers become the main silhouette in this month, followed by straight and gathered-ankle denim trousers. Workwear denim trousers also gain some attention. Crafts include fringes, splicing, tie-dye, blurring and splashing, adding more details to denim.
Infinite Starry Sky -- The Catwalk Analysis of Saicai Womenswear
In the whole A/W 2020 series of Sacai, the theme of "Universe" is not only the open-and-shut starry sky. They choose four from the thousands of images provided by NASA as the inspiration, so in this season we can see the brand turns space into beautiful fashion with the deconstruction design it has always followed. Inspired by the special issue of 2015 NASA, it works with fabric designer Alexander Girard to create a star map made up of mobile phones, letters and numbers. And the lower left corner which was to mark "Alien" presents "SACAI" now. Representative deconstruction and reorganization are used. The key design is combining light silk with high-tech fabric. Different items are combined to create a new silhouette which highlights the ethereal feel. But it doesn't blindly use lightweight fabrics. Instead, it makes use of the balance of fabric combination to design.
Super Lovely -- moimoln The Kidswear Benchmark Brand
"Hello, clouds!" The S/S 2020 collection of moimoln is still fresh and lovely. The fresh check is combined with patterns and letters, fresher than classic retro checks. Fun stick figure is cute and eye-catching. The all-over print of dynamic letters is paired with bright fabrics to add vibrancy. This season moimoln brings a different Nordic feel.
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
CROQUIS -- The Benchmark Brand of Menswear
In S/S 2020, CROQUIS becomes an urban explorer to bring the lost things back to our daily lives. Rethinking makes the historical context traceable at present, and drives us to take another step toward the ideal place we haven't yet reached. This time, CROQUIS aims at the Yugoslav monument of Diego Rivera's communist frescoes, and the contemporary street subculture. In the S/S 2020 collection, elegant greyish colors and functional deconstruction are used to reconstruct daily clothing, daily goods and even life scenes.
Willful and Showy -- GENANX The Menswear Designer Brand
Hong Kong menswear designer brand GENANX was founded in 2010 and has been labeled as a rebel since its establishment. The black and white flash logo symbolizes strength, passion, innovation and subversion. Designers draw inspirations from street, hip-hop, art and life, and combine the local culture with current fashion. Designers are good at deconstructing and reorganizing ordinary elements to create unruly products.
Creator of The Self -- The Catwalk Analysis of Celine Womenswear
The A/W 2020 collection of Celine still has the strong personal style of creative director Hedi Slimane. Male and female models are artistic and elegant, but with a deep rock sentiment. The whole show recreated the scene where the young bourgeois men and women strolled in the streets in the 1970s Paris. Gender ambiguity is still a hot topic in the fashion industry, and it gradually becomes a mainstream concept. Hedi said his show was unisex, where menswear can be worn by women and women's bags can be worn by men to be fit for consumers at different ages. This time he combines men's and women's fashion shows for the first time, deeply discussing the increasingly blurred gender in current fashion.