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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Denim -- The TOP Ranking of Menswear
    Data Reports

    2024-04-09 3426

    Denim -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's denim downloads from POP3 to April, denim jackets and jeans are the most popular items in the new season of denim market development, mainly quantity sensitive jackets, accounting for 32%, with basic jackets being mainly deformed and increased; The nostalgic and retro casual fashion style is still a key trend, with new materials and styles showing an upward trend, accounting for 30%; With the pursuit of the new denim trend, the styles of knitted denim and digital denim are also receiving more and more attention, accounting for 17%; Grey Bull has also shown a significant upward trend this month, especially with a 21% increase in the proportion of trendy and design brands, further enhancing the new segmentation ideas of denim styles and the introduction of new materials, becoming a highlight in the development of details and craftsmanship in the new season of men's denim styles.

  • Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands
    Hot

    2024-04-08 5989

    Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands

    The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.

  • American Casual -- The Comprehensive Analysis of Luxury Brands

    2024-04-07 6023

    American Casual -- The Comprehensive Analysis of Luxury Brands

    American leisure occupies an important position in daily dressing styles due to its free and casual characteristics, as well as the design concept that emphasizes individuality and attitude. Integrating street culture, sports fashion, or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include loose T-shirts, hoodies, baseball jackets, rugby shirts, and jeans. Details such as pattern printing and patch embroidery add highlights to the overall design, highlighting unique style characteristics.

  • Pants Fabric -- The TOP Ranking of Womenswear

    2024-04-06 5809

    Pants Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past two months. In the top two month hot list, Max Mara is the most popular women's pants brand, followed by Loro Piana and Alexander Wang. According to the latest analysis data from the TOP Hot List, Tingkuo Cotton Textile, as a classic material, occupies a dominant position in the selection of early spring pants fabrics, with a significant increase in attention in this hot list, accounting for up to one-third; At the same time, the proportion of natural hemp fabrics such as silk and cotton in pants is continuously increasing. In contrast, the application rate of wool worsted and stretchable knitted fabrics has significantly decreased. What is worth paying attention to in this hot list of women's pants is the proportion of new materials and the exquisite and delicate appearance. The material ratio of natural fibers such as linen, mulberry silk, and cotton to regenerated cellulose fibers such as viscose and acetic acid creates comfortable and soft pants. At the same time, using fancy yarns such as bamboo yarn and knot yarn or small jacquard techniques to give the pants fabric a delicate and unique texture.

  • Japanese Unisex -- The Comprehensive Analysis of Menswear E-Commerce

    2024-04-01 6301

    Japanese Unisex -- The Comprehensive Analysis of Menswear E-Commerce

    This article takes the mainstream trend of unisex Japanese style as the core entry point. Through in-depth exploration of outdoor theme illustration art and letter slogan design elements, and integrating details such as vintage printing, invisible pocket construction, work bag design, fabric splicing technology, and linear decoration, a series of representative Japanese items such as pocket shirts and quick drying shorts are analyzed in detail.

  • 24/25 Autumn/Winter -- The Comprehensive Analysis of Menswear Ordering Meeting

    2024-03-29 3970

    24/25 Autumn/Winter -- The Comprehensive Analysis of Menswear Ordering Meeting

    The style of the 24/25 autumn/winter men's clothing ordering event focuses on cool street trends, Italian business, Japanese workwear, and American colleges; In terms of detail and craftsmanship, dirty appearance, patchwork embroidery, and heterogeneous splicing are the design focuses; The pattern is mainly drawn with simple strokes and written imprints; Shirt style down jacket, baseball jacket, plaid suit, and textured jacquard knit are the prominent key items of this season.

  • Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    2024-03-26 4121

    Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands

    Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

  • Pants -- The TOP Ranking of Menswear
    Data Reports

    2024-03-26 14200

    Pants -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's pants data on user downloads from POP2 to March, urban light energy, workwear style, and sports and leisure are the recently popular design styles. Attention should be paid to practical details such as arc segmentation, pocket stacking, local color contrast and burrs, as well as adjustments to the placket and margin; In terms of craftsmanship, pleating and fading after washing are popular choices.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2024-03-26 7881

    Denim -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.

  • American Street Fashion -- The Analysis of Men's Street Style

    2024-03-25 5202

    American Street Fashion -- The Analysis of Men's Street Style

    American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.

  • Megavolt -- The Analysis of Boys' E-commerce Brands
    Hot

    2024-03-19 3237

    Megavolt -- The Analysis of Boys' E-commerce Brands

    The Megavolt brand is an original Chinese e-commerce brand, mainly in a simple and trendy style. In the 2024 Spring/Summer collection, the sporty sports street trend series is created with dynamic sports clothing items, multi-level segmentation and color matching sets, combining leisure and sports to create a handsome and practical fashion image.

  • Localized Detail -- The Comprehensive Analysis of Menswear Runway
    Hot

    2024-03-15 7979

    Localized Detail -- The Comprehensive Analysis of Menswear Runway

    Starting from the details of individual items, this article comprehensively interprets the important design details of 24/25AW Men's Wear Week, including the collar, front fly, sleeves, and hem.

  • Denim -- The TOP Ranking of Menswear
    Data Reports

    2024-03-06 9394

    Denim -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's denim downloads from POP1 to February, denim jackets and jeans are the most popular items in the new season of denim market development, mainly slim fit silhouettes, accounting for 42%, with coach jackets and casual hooded jackets as the main products; The nostalgic and retro style of casual wear is still a key trend, with the trend of using waste soil, mud, dyeing, fading, and washing techniques to make old clothes increasing, accounting for 31% of the total; With the transition period from season to season, white and yellow denim styles are also receiving more and more attention, accounting for 23%; The zipper design and heterogeneous splicing of decorative details each account for 14% and 26%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of detail technology for the new season of men's denim styles.

  • Boudoir Style -- The Comprehensive Analysis of Luxury Brand

    2024-03-05 30773

    Boudoir Style -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as knitwear, shirt, camisole skirt, super shorts, and fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer collection of related brands, it can be concluded that this season's boudoir style emphasizes the use of details and materials in design. The details include exquisite and luxurious designs such as perspective layering, underwear exposure, rhinestone, lace splicing, and ruffle edge decoration. The silhouette emphasizes fitting the curves of the human body, highlighting the natural beauty of the human body, in order to create a romantic, soft, sweet, and sexy atmosphere.

  • Knitted Fabric -- The Comprehensive Analysis of Men's Runway

    2024-02-26 15984

    Knitted Fabric -- The Comprehensive Analysis of Men's Runway

    Looking at the 24/25 autumn/winter men's fashion show, clothing tailored to fabrics continues the fashionable and casual style of 24 spring/summer, as well as the street trend. At the four major fashion weeks of this season, hoodies and T-shirts remained the most mainstream knitted items, while the proportion of men's knitted fabrics used in sports and business casual sets also increased significantly. In terms of fabric style categories, influenced by the ready to wear category, loop fabric and plain fabric account for a relatively large proportion, reaching 26% and 20% respectively. Meanwhile, the proportion of velvet fabric has also increased, reaching 21%. This season's runway knitted fabrics are also worth paying attention to in terms of craftsmanship. The style of stir frying and other finishing techniques are widely used in the hoodie category of loop fabric development, while colored spun bamboo yarn is widely used in plain fabric products. The upgrading and optimization of yarn texture and silk wool technology this season have improved the tactile and visual effects of knitted fabrics.

  • Innovation Integration -- The Menswear Runway Analysis of Kolor

    2024-02-23 5262

    Innovation Integration -- The Menswear Runway Analysis of Kolor

    The Kolor 24/25 autumn/winter collection seamlessly blends classic and innovative elements with his unique artistic perspective. Designers focus on powerful cuts and extraordinary details to create stunning fashion pieces. This season, Kolor combines traditional shapes with restrained research, giving classic works a whole new life through rich decorations and small modifications. Compared to the past, Kolor has converged its reliance on piecing together and stacking items in this season's design, replaced by a restrained and concise effect, which has achieved excellent results.

  • Pitti Uomo -- The Analysis of the Florence Menswear Fair

    2024-02-22 6236

    Pitti Uomo -- The Analysis of the Florence Menswear Fair

    From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.

  • The Comprehensive Analysis of Luxury Women's Denim Brand
    Hot

    2024-02-22 24474

    The Comprehensive Analysis of Luxury Women's Denim Brand

    The light and casual style of denim is mainly based on fashion and leisure, high-end quality, simplicity, and a sense of design. It incorporates some brand logos or style characteristics, making it more simple and practical to wear. Compared with the basic denim style, it is also introverted, classic, and has design ingenuity. Under this style, denim pays more attention to the fit and comfort of the body in the design of the silhouette, followed by the selection of material quality and the design of local details, which not only has practicality but also a sense of fashion.

  • Sportswear -- The TOP Ranking of Kidswear
    Hot

    2024-02-21 42157

    Sportswear -- The TOP Ranking of Kidswear

    Based on the analysis of the data on running training clothing in the top 100 children's clothing and sports items downloaded by users from January to February 2014, we can see that in the past two months, the children's clothing market has shown a high level of attention to fake two-piece designs, sticker decorations, letter prints, pocket designs, breathable mesh, letter prints, and other designs. Next, we will conduct a detailed analysis of these styles and details.

  • The Comprehensive Analysis of Men's Fashion Week Street Styles

    2024-01-31 5581

    The Comprehensive Analysis of Men's Fashion Week Street Styles

    Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.

  • Pants Fabric -- The TOP Ranking of Womenswear

    2024-01-31 22680

    Pants Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Loro Piana is the most popular women's pants brand, followed by Hermes and Louis Vuitton. According to the analysis results of the TOP Hot List, knitted pants are showing an upward trend, accounting for up to 30%. Wool is still the mainstream component in the material, and combined with multi-component blending, it presents a delicate and soft quality; The cotton textile material is mainly twill, combined with workwear design to create fashionable and casual pants; New material ratios such as viscose, acetic acid, copper ammonia, and other regenerated cellulose fibers are used to create silky and smooth hanging pants, reflecting the material upgrade in the environmentally friendly consumer market; In addition, linen and synthetic fiber materials are showing an upward trend in this hot list with their casual and trendy designs.

  • Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    2024-01-30 30082

    Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

  • 2023 Annual Data Analysis of Kidswear
    Hot

    2024-01-24 46425

    2023 Annual Data Analysis of Kidswear

    The overall market for children's clothing in China is becoming increasingly stable, with positive expectations. This data is based on the industry data of the domestic e-commerce market in 2023, as well as the POP backend click through and download database. Data analysis is conducted from two aspects: consumer and children's growth scenarios, in order to extract industry trends, product attribute trends and track distribution, core consumer demographics, fashion scene demand directions, popular styles and items, etc., in order to better understand industry trends and new season development trends.

  • Business Pants Fabric -- The TOP Ranking of Menswear

    2024-01-12 4827

    Business Pants Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

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