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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2

    2024-03-22 4435

    Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2

    24/25 Autumn/Winter Women's Fashion Week. Continuing the concept of twins, while innovating, also maintains the classics. Especially the emphasis is on the overlapping use of traditional denim techniques and the technological effects brought by new technologies. The opposing and unified language of cowboys can provide many inspirations in both ancient and modern times.

  • CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair
    Hot

    2024-03-20 2688

    CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair

    CIFF Kids will be held in Copenhagen from January 31 to February 2, 2024. CIFF Kids is held twice a year and is the only independent children's trade event in Northern Europe. CIFF Kids is committed to bringing talent, brands, media, and buyers together in a relaxed, fun, and business dynamic atmosphere, creating an ideal place for children and youth brands to showcase products and build relationships. The rainbow themed decoration creates a warm and vibrant atmosphere for the exhibition.

  • Megavolt -- The Analysis of Boys' E-commerce Brands
    Hot

    2024-03-19 1862

    Megavolt -- The Analysis of Boys' E-commerce Brands

    The Megavolt brand is an original Chinese e-commerce brand, mainly in a simple and trendy style. In the 2024 Spring/Summer collection, the sporty sports street trend series is created with dynamic sports clothing items, multi-level segmentation and color matching sets, combining leisure and sports to create a handsome and practical fashion image.

  • The Menswear Runway Analysis of Ami Alexandre Mattiussi

    2024-03-13 5137

    The Menswear Runway Analysis of Ami Alexandre Mattiussi

    This season boldly presents the brand's iconic elegance, delicacy, and simplicity, showcasing the charm of day and night reversal. The sharp contour lines and exquisite cutting proportions highlight the slender shoulder and arm lines. Color options include black, gray, navy blue, brown, beige, as well as soft tones such as cream and earth. The lightweight materials and fabrics complement AMI's exquisite craftsmanship, creating fluffy, breathable, thick and soft autumn and winter clothing. Multiple mixed patterns echo the theme of day and night alternation this season.

  • Natural Journey -- The Comprehensive Pattern Analysis of Men's Runway (Part Two)
    Hot

    2024-03-06 10121

    Natural Journey -- The Comprehensive Pattern Analysis of Men's Runway (Part Two)

    This report focuses on analyzing the outdoor and folk style patterns of the 24/25 autumn and winter men's fashion show. The pattern content focuses on six directions: island tours, plant imprints, colorful textures, natural inspirations, western exploration, and jungle stealth. In terms of artistic techniques, natural rubbings, artistic hand drawing, etc. are mainly used; In terms of pattern elements, geometry, flora and fauna, abstract texture, and camouflage are popular elements, among which LV runway has received high attention with the topic of "West". The whole conveys reverence for nature in a relatively gentle way.

  • Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    2024-03-04 6352

    Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    Throughout the 24/25 autumn and winter men's fashion show, cotton and linen fabrics are mainly made of cotton, presenting a clear outdoor style. Focus on six major directions: high-density smoothness, workwear cotton spinning, casual stripes, retro velvet texture, natural texture, and crepe texture. Overlaying functional organization on the classic texture as a whole, showcasing a simple and practical functional leisure style with a harmonious natural concept, and presenting a restrained material beauty with low saturation colors and original tones. Among them, the focus is on the finishing process of oil wax textured cotton spinning.

  • SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January
    Data Reports

    2024-02-07 25114

    SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January

    The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 18133

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand
    Hot

    2024-01-15 27818

    Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand

    Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.

  • Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand
    Hot

    2024-01-05 18423

    Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The fashion history evolution of children's clothing academy style is mainly influenced by the culture of British and American academies, emphasizing simple, elegant, and classic clothing styles. Nowadays, classic elements, the combination of youth and trendy brands, high-quality fabrics, accessories and details all constitute the characteristics of children's fashion academy style. The future style of the college will pay more attention to innovation and diversity, with new school style, informal school style, intellectual style, Gray style dressing, British style, JK uniform style and other styles representing the innovative and diversified trend of the college style.

  • Comfortable Sports -- The Comprehensive Analysis of Benchmark Kids' Sportswear Brand
    Hot

    2024-01-04 22994

    Comfortable Sports -- The Comprehensive Analysis of Benchmark Kids' Sportswear Brand

    The children's clothing line of Chinese sports brands started in the 1990s, initially only providing basic products such as simple sports shoes and clothing. Emphasis on functionality with few design elements. With the increase of brand awareness, we are expanding our product line and adding more categories, injecting more fashion elements and design concepts. After 2010, with the help of sports commercial effects such as the Olympics, the size of the children's clothing market has rapidly expanded. Accelerate brand research and development, emphasizing a sense of technology and authenticity. Currently, children's clothing has become an important business for sports brands, with a complete product line. Emphasize concepts such as environmental protection and technological health. Enhance interest points and deeply explore the children's market through IP linkage and other means. This article takes domestic benchmark sports brands in children's clothing as an example to unfold, please refer to the following content for details.

  • Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    2023-12-26 25891

    Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

  • The Comprehensive Analysis of Children's Skiwear E-commerce Brands
    Hot

    2023-12-05 6268

    The Comprehensive Analysis of Children's Skiwear E-commerce Brands

    With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.

  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 57377

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

  • Breaking the Depression -- The Analysis of LACOSTE The Luxury Sportswear Brand

    2023-11-20 37601

    Breaking the Depression -- The Analysis of LACOSTE The Luxury Sportswear Brand

    The LACOSTE A/W 2023 series utilizes highly saturated visual effects and distinct silhouettes to create a vibrant atmosphere. In terms of color matching, the series showcases vitality and tension, especially in contrast color design. The use of contrasting color stitching creates a rich and varied visual effect on clothing, giving people a sense of modernity and fashion. In addition, in terms of detail processing, unique design details such as ribbon decoration, bright edge wrapping, and thread decoration are used to enrich the layering and texture of the clothing, enhancing the overall fashion and refinement of the design. The brand also retains unique and classic iconic elements, such as the green crocodile logo, further highlighting the brand's tradition and personality.

  • Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand

    2023-11-14 19690

    Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand

    Malbon Golf is a street fashion brand focused on golf, founded by culture and golf enthusiasts Stephen and Erica Malbon in 2017. The brand is renowned for its innovative design, high-quality production, and unique style. Malbon Golf's clothing is characterized by fashion, youth, and avant-garde, injecting new vitality and trendy elements into golf. Their products, from golf jerseys to pants, hats, and accessories, pay great attention to details and comfort, and use excellent fabrics and craftsmanship. In addition to focusing on product quality, Malbon Golf also values co branding and collaborates with various fashion brands and artists to launch unique limited edition collections. Whether on the golf course or in daily life, wearing Malbon Golf clothing can showcase fashion, personality, and taste. The reasons for recommending this brand are as follows: the brand has recently gained a high popularity on social media and a high POP download index. The combination of fashion and professional performance is more in line with the current popular characteristics.

  • Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    2023-11-09 17444

    Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.

  • Trend Storm -- The Comprehensive Analysis of Benchmark Teenage Brand

    2023-11-08 22837

    Trend Storm -- The Comprehensive Analysis of Benchmark Teenage Brand

    With the changes in economy and consumption concepts, as well as the increasing demand for fashionable and personalized clothing among young people, the youth clothing market has shown enormous potential and a growing trend of attention. Teenagers pay more attention to fashion and personalized expression of their clothing needs, with a bias towards diversity in styles. Among them, street trendy brands, Korean girls, cleanfit minimalist and neutral styles, and new style colleges are the styles that teenagers are paying attention to this season.

  • Wasteland Street Fashion -- The Analysis of Acne Studios The Menswear Designer Brand

    2023-11-06 24737

    Wasteland Street Fashion -- The Analysis of Acne Studios The Menswear Designer Brand

    Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.

  • The Comprehensive Analysis of Skiwear Designer Brand

    2023-10-23 17284

    The Comprehensive Analysis of Skiwear Designer Brand

    In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.

  • Woven Fabric -- The Fabric Analysis of Performance Days

    2023-10-20 66890

    Woven Fabric -- The Fabric Analysis of Performance Days

    As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally sustainable development of functional fabrics, using environmentally friendly materials, and fashioning professional functional fabrics is a major highlight of this season. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the exhibition situation. This report focuses on functional woven fabrics, and analyzes six trend points from three aspects: material sustainability, fashionable surface texture, and outdoor sports functions, including textile waste recycling, new green yarns, performance wool worsted, glossy taffeta, thermal upgrading, and high-performance protection, providing new ideas for clothing and fabric development.

  • Cotton-linen -- The Comprehensive Analysis of Women's Runway

    2023-10-18 70450

    Cotton-linen -- The Comprehensive Analysis of Women's Runway

    Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

  • Japanese Minimalism -- The Comprehensive Analysis of Kidswear Designer Brand

    2023-10-13 13566

    Japanese Minimalism -- The Comprehensive Analysis of Kidswear Designer Brand

    Japanese children's clothing with a simple and trendy style is highly popular in the development of autumn and winter seasons, not only because of its simplicity, comfort, and cuteness, but also because it aligns with the needs and values of modern families. It is not only a fashion choice for children, but also an attitude towards environmental protection and personal development. Whether it's studying, playing games, or daily life, Japanese trendy children's clothing accompanies children's happy growth, finding a balance between fashion and practicality. This report will comprehensively analyze popular Japanese designer brands and provide reference for the development of autumn and winter Japanese children's clothing brands.

  • Accessory -- The Comprehensive Analysis of Women's Runway

    2023-10-12 35551

    Accessory -- The Comprehensive Analysis of Women's Runway

    Throughout the 24 Spring/Summer women's fashion show, decorative accessories present a visual focus, while classic accessories emphasize decorative effects in terms of basic practical functions. The main styles are luxurious retro, exquisite, and minimalist. Compared to the 23/24 women's fashion show, this season's accessories highlight a more delicate and feminine temperament.

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