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2024-01-22 9327
Passionate Speed -- The Menswear Runway Analysis of MSGM
This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.
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2023-08-22 22739
The Analysis of MSGM The Luxury Menswear Brand
The MSGM 23/24 Autumn-Winter collection is inspired by Peter Weir's film "Dead Poets Society," leading the students to freely unleash their creativity and various forms of artistic and literary talents, and composing a chapter of youthful runway-style story. With boundless creativity, diverse eye-catching colors, and a sense of freedom to chase dreams, the collection reflects the distinct personality of the campus boys, who are fresh, lively, and effortlessly cool.
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2023-05-15 23539
Island Holiday -- The Analysis of MSGM The Luxury Menswear Brand
The MSGM 2023 Spring/Summer collection takes us on a journey to a beautiful utopia. Inspired by the novel "The Possibility of an Island," the designer reflects on the tense relationship between technology and nature, virtuality and reality. In the ad campaign, the interweaving of reality and fantasy presents a colorful utopian world.
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2022-07-11 76138
The Possibility Of An Island -- The Menswear Runway Analysis of MSGM
"MSGM boys are good natured boys, with not a soupçon of dark side. Or at least, they keep it well hidden under the cheerful, über-positive designs concocted by Massimo Giorgetti, an equally sunny-side-up kind of guy. " Designer said that reading Michel Houellebecq’s dystopian and rather cynical novel The Possibility Of An Island made him think about the tension between the natural and the virtual, humanity and technology. To amplify his message, the location he choose for the show was a brand new glass and cement building located in an up-and-coming industrial area of Milan.
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2022-04-08 62772
Happy Picnic -- The Analysis of MSGM The Luxury Womenswear Brand
1.MSGM A/W 22/23 runway show was released on Feb. 27th with the theme of ‘astrophilia®️’. Bright, translucent and reflective celestial bodies were presented on garments through printing, cutouts, intarsia and sequined embroidery. 2.The member of Cosmic Girls WJSN, Yeo Reum wore in MSGM’s purple ruffled top during the variety show QUEENDOM2.
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2022-01-19 77149
Il Rumore del Tempo -- The Menswear Runway Analysis of MSGM
MSGM was joined by Gaetano Pesce, the renowned architect and furniture and industrial designer, this season to release its Fall 2022 menswear collection. Giorgetti was struck by Pesce's vivid visuals, which resonate with MSGM's saturated palette, and by one of Pesce's many quotes and aphorisms. "It's about Il Rumore del Tempo (The Noise of Time)," he explained at a press appointment in MSGM's new headquarters. Giorgetti's MSGM repertoire is still largely shaped by his energetic yet gentle interpretation of streetwear. Significant elements of Pesce's aesthetic were transposed into the collection. The felted quilting of his soft-shaped armchair and trompe l'oeil prints were the inspirations.
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2021-07-16 66757
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
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2020-04-10 74656
MSGM -- The Kidswear Benchmark Brand
Italian designer brand MSGM Kids has been adhering to the design concept of "cooler and more fashionable" since its establishment in 2014. In addition to logo in S/S 2020, realistic fruits and vegetables are added, which brings more vitality. Various colors are combined with fluorescent details to be chic.