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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
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    2024-04-12 4216

    Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand

    In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.

  • Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    2024-04-11 3691

    Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-14 36814

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.

  • Rebellion -- S/S 2025 SPINEXPO Shanghai (Part 2)
    Hot

    2024-03-12 6718

    Rebellion -- S/S 2025 SPINEXPO Shanghai (Part 2)

    The SPINEXPO 2025SS yarn exhibition opened grandly at the Shanghai World Expo Exhibition Hall on March 5th. The theme of this session is "Rebellion", which is described from four trends, namely, "Autograph", "Second Life", "Advocacy", and "Challenge". In the post COVID-19 era, the world is entering a two speed track. Economic recession and climate disruptions are becoming increasingly frequent, and anxiety is spreading throughout the country. Young people have lost patience with established rules, unpredictable decisions, and a series of meaningless obligations and restrictions. They question traditional communication channels and turn to social media for protection.

  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 19673

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • Classic Elegance -- The Analysis of Givenchy The Luxury Knitwear Brand
    Hot

    2024-02-29 28594

    Classic Elegance -- The Analysis of Givenchy The Luxury Knitwear Brand

    A new advertising campaign for the 2024 Spring/Summer women's ready to wear and accessories series has been released, with exquisite cutting to create a modern style. French romance and modern aura perfectly blend, and bright colors present an elegant style in a graceful manner.

  • Stitch & Yarn -- The Comprehensive Runway Analysis of Women's Knitwear
    Hot

    2024-02-28 15013

    Stitch & Yarn -- The Comprehensive Runway Analysis of Women's Knitwear

    The 24/25 women's sweater fashion show focuses on the use of needlework and yarn, with more emphasis on exquisite expression. The yarn emphasizes material and comfort, and classic twisted patterns are more localized. The various expressive effects of burnt patterns, jacquard patterns, and lace needlework increase the richness of the style. For more details, please refer to the following analysis.

  • Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
    Hot

    2024-02-22 50007

    Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand

    The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.

  • Dressing Rose -- The Analysis of Koradior The Womenswear Benchmark Brand

    2024-01-31 28907

    Dressing Rose -- The Analysis of Koradior The Womenswear Benchmark Brand

    At the beginning of the four seasons, exploring rose costumes from the perspective of the Rose Queen, Koradior brand spokesperson Lily Collins romantically portrays the 2024 Spring blockbuster of Koradior. This season, we will build a utopia of spring roses, sparkling with vitality, and weaving colorful romantic dreams with small fragrant winds; The rose shaped design leaps above the dress, with a three-dimensional "rose crystal" pearl and diamond craftsmanship to draw romantic messages, and a brilliant rose red printing to symbolize a happy new year.

  • Sexy and Modern -- The Analysis of Yoeyyou The Womenswear Designer Brand

    2024-01-16 6522

    Sexy and Modern -- The Analysis of Yoeyyou The Womenswear Designer Brand

    Yoeyyou, a local brand from China, was founded in 2015. Its brand design boasts a fluid structure that builds diversity in beauty. Its design is infused with a relaxed and concise atmosphere, with a simple and elegant silhouette and a cool and modern style, focusing on the minimalist and classic image of elite urban women. The latest 2024 early spring collection continues its consistent sexy and modern style, with the Gray color scheme expressing a rational and minimalist cool breeze. The core item sweater combines minimalist lines with design and cutting details, emphasizing a sense of power, confidence, and a strong feminine aura. The style expression involves modern, casual, neutral, and sexy, with a minimalist and casual atmosphere that perfectly captures the modern temperament. This report will focus on analyzing the highlights of the new product.

  • Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand
    Hot

    2024-01-04 63402

    Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand

    ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.

  • The Popular Pattern Analysis in December 2023
    Hot

    2023-12-29 39866

    The Popular Pattern Analysis in December 2023

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of dragon year restrictions, sailing vacations, butterfly dance lightness, capybara, plant art riddles and other pattern content, as well as drawing techniques such as surreal tours and oil painting art. As the Chinese New Year approaches, the Chinese zodiac sign of the dragon represents the endless essence of Chinese culture. Various sectors of society are creating dragon totems, which have gained a high level of discussion this month; The showcase of Hermès flagship store in Ginza, featuring hand-painted floral patterns, pays tribute to the magical beauty and vitality of plants, which has attracted attention from all walks of life this month; Here is a specific analysis of popular patterns.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Women's Knitwear Brand
    Hot

    2023-12-28 24888

    Elegant Commute -- The Comprehensive Analysis of Luxury Women's Knitwear Brand

    The workplace commuting mainly focuses on elegant commuting and simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three distinctive and charming brands PRADA, GUCCI, and Tory Burch, as detailed in the following text.

  • Practical Luxury - The Analysis of LOUIS SHENGTAO CHEN The Womenswear Designer Brand

    2023-12-21 8767

    Practical Luxury - The Analysis of LOUIS SHENGTAO CHEN The Womenswear Designer Brand

    LOUIS SHENGTAO CHEN is a brand of the same name founded by Chinese designer Chen Shengtao in 2021. Louis advocates for diversity in brand cultural influence, and its design constantly uses experimental experiments, exaggerated color schemes, and unconventional fabric combinations to rewrite and reshape traditional luxury. The latest 2024 Spring/Summer series focuses on pupae movement, telling the story of silkworm pupae transforming into moths and boys growing into adults; The three-dimensional structure, boudoir lace, and designers are obsessed with using the power of fashion to recreate and express the pain, love, incomprehension, and courage of their own growth. The presented works are mixed with emotions and beauty, emphasizing the contradictory aesthetic of luxury and practicality. This report will focus on analyzing the highlights of the new product.

  • The Comprehensive Analysis of S/S 2024 Womenswear Ordering Meeting

    2023-12-21 27474

    The Comprehensive Analysis of S/S 2024 Womenswear Ordering Meeting

    This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.

  • Flowers & Teens -- The Analysis of Female Celebrities' Outfits

    2023-12-20 29118

    Flowers & Teens -- The Analysis of Female Celebrities' Outfits

    The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.

  • Luxury Quality -- The Analysis of Hermes The Luxury Womenswear Brand

    2023-12-04 46438

    Luxury Quality -- The Analysis of Hermes The Luxury Womenswear Brand

    Hermès is a world-renowned luxury brand founded by Thierry Hermès in Paris, France in 1837. It started as a manufacturer of high-end horse gear and has a long history of over 170 years. Hermès is an international enterprise that is loyal to traditional handicrafts and constantly pursues innovation. As of 2014, it has a product series of 17 categories, including luggage, scarves, ties, men's and women's clothing, and life art. Hermès headquarters is located in Paris, France, with branches spread all over the world. In 1996, Hermès opened its first Hermes specialty store in China in Beijing, with Hermès being the unified Chinese translation for Greater China. Herm è s has always adhered to the design philosophy of extraordinary excellence and extreme brilliance, creating a traditional model of elegance and excellence

  • The Analysis of Marisfrolg The Benchmark Womenswear Brand

    2023-12-01 24814

    The Analysis of Marisfrolg The Benchmark Womenswear Brand

    The MARISFROLG 2023 winter collection continues the brand's concept of free design. This series presents chessboard patterns as important pattern elements, combined with mosaic and visual illusion techniques. A category centered around coats, down jackets, and suits. Please refer to the following text for details.

  • Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-11-30 27166

    Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    Mature and elegant is an important style of women's clothing, mainly focusing on the comfortable wearing of fabric materials, combined with sharp and fitting cutting designs, to create an intellectual and mature "heroine" temperament. This season, in addition to high-quality natural materials such as mulberry silk and wool, environmentally friendly recycled cellulose fibers such as acetic acid and viscose are also receiving attention. This report focuses on the hot selling items of mature and elegant style women's clothing benchmark brands in China, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in mature and elegant styles.

  • Modern City - The Comprehensive Analysis of Women's Runway Show(III)

    2023-11-28 71374

    Modern City - The Comprehensive Analysis of Women's Runway Show(III)

    This report mainly extracts patterns from the 2024 Spring/Summer women's fashion show for analysis. The overall trend of artistic patterns in this article is on the rise, with black and white stripes, floral geometry, and digital Opu patterns showing a significant upward trend. It can be seen that this type of theme pattern occupies a large proportion in the 2024 spring/summer women's fashion show. The proportion of eye-catching stripes, new-style plaid patterns, and animal patterns has slightly decreased, but there are still innovative applications in creative techniques and application methods. The following sections will list and explain. Overall, geometric stripes and abstract art are the most popular elements in this style.

  • Elegant and Exquisite -- The Analysis of Balmain The Luxury Womenswear Brand

    2023-11-22 30399

    Elegant and Exquisite -- The Analysis of Balmain The Luxury Womenswear Brand

    Balmain is a French luxury fashion brand founded by Pierre Balmain. Since its establishment, the brand has been known for its high-end customization and elegant and exquisite design. Balmain's knitted pieces blend traditional knitting techniques with the brand's unique design language. The brand not only emphasizes the selection of high-quality knitted fabrics, such as fine wool, silk, and high-end blended fabrics, but also pays attention to the handling of details, cleverly integrating elements such as unique metal decorations and gorgeous buttons into knitted items, increasing their sense of luxury and uniqueness.Balmain's design style blends classic and modern elements, full of drama and feminine charm. Known for its exquisite tailoring, complex details, and vibrant colors, it brings people a highly fashionable, personalized, and confident attitude.

  • Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway

    2023-11-10 63203

    Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway

    On the spring/summer 2024 runway this season, the proportion of detail design with dislocation and deconstruction is significantly higher, with diverse forms. The application of string ties, wrap ties, and bow tie elements is still widespread. With the continuous popularity of MIU style and boudoir style, the overlapping details of lingerie design on the runway have significantly increased this season. In addition, edge details and voluminous bottom hem both reflect the application trend of inflatable voluminous elements. Overall, the application of intertwining details is the focus of this season, combined with the material's pendulous properties, to express the elegant charm of women through multidimensional spatial imagery.

  • S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway

    2023-11-07 64513

    S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway

    The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.

  • The Analysis of Popular Pattern in October

    2023-10-31 55740

    The Analysis of Popular Pattern in October

    For the summary of external patterns, this month's POP focuses on Halloween, butterfly flapping, Sanxingdui, marine conservation, dinosaur series and other pattern content, as well as natural crayons and traditional Chinese art. Conduct cross industry analysis in terms of drawing techniques. Halloween, a traditional Western holiday this month, has a high level of discussion; Shanghai Dior Christmas New Exhibition, symbolizing the pursuit of butterfly elements of soul, transformation, and freedom, as well as Dior's new dinosaur series patterns; The Sanxingdui Light Film Festival and Marine Conservation received attention; Below is a specific analysis of popular patterns.

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