Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim
Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.
A/W 21/22 Outdoor Retailer Market
A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.
Layering Time -- The Analysis of ADER error The Womenswear Designer Brand
ADER error is a Korean fashion brand founded in 2014. Its design team members come from catering, design, painting and other fields all graduated from Central Saint Martins. ADER is a playful brand which pays attention to quality, detail and gender-free based on fashion and minimalism. It combines elements like retro, playfulness, gender-free and deconstruction together to make them simpler and more interesting. The S/S 21/22 collection Layering Time comes from the Infinite Layering Process. And with the time layering, documents are under constantly editing and connected with the current moment. Maintaining its multi-layered dressing style, formal wear and casual clothes are collocated together with harmonious colors. The playful layering effect is presented between materials and colors.
Deconstruction, Twist and Asymmetry -- The Analysis of Y/Project The Womenswear Designer Brand
Y/Project is founded in 2010 in Paris by the designer Yohan Serfaty. And the former assistant of Yohan, Glenn Martens assumed the creative director in 2013. He didn't maintain the traditional style of the brand and injected his own unique design aesthetic. Since then, extravagant and deconstructed designs have become the brand gene. Glenn Martens blends extreme elegance with contemporary street style, and he is pursuing the perfect balance between avant-garde tailoring and comfortable dressing experience. A/W 21/22 Y/Project collection still creates intense beauty impact through the first combination of masculinity and femininity. The style this season is richer and more inclusive. From British gentlemen to rebellious teenagers and from professional elite to luxurious evening wear, we can find all the relative Dress Code from out daily life here. Twist, pioneer crinkles, asymmetry and deconstruction, all the chaos and harmony become the key visual language this season.
T-shirt -- The TOP Ranking of Girls' Wear
According to the interaction data of POP users in January and February, we list out this TOP ranking of girls' T-shirt. Smart casual and J-Korea are the two main styles in this two months, followed by emerging design style. Letter, animal and plant&flower are the main pattern elements. Besides, positioning printing occupies the most proportion among crafts, followed by ruffle. Compared with the past seasons, bow and embroidery attract more attention.
Sweatshirt -- The TOP Ranking of Girls' Wear
According to the interaction data of POP users in January and February, we list out this TOP ranking of girls' sweatshirt. Compared with the data during August to September, J-Korea style has a large improvement, while smart casual and emerging design styles decrease rapidly. Animal and letter are the main pattern elements. And combined multiple elements becomes the normality. Ruffle, splicing and embroidery are the main crafts in these two months.
Darling of the Fashion -- The Analysis of We11Done The Womenswear Designer Brand
Founded by Dami Kwon and Jessica Jung, We11Done comes from the Korean boutique RARE MARKET. The name We11Done stands for "To make excellent products with perfection". And the number 11 salutes to the original eleven crew members. Its design language is Wearable Coolness. The brand injects street style and distinctive designs to subvert the simple definition. Inspired by the American youth culture in the last 70s and 80s, Free Size becomes the brand label. We11Done contains both young handsomeness and naughty calmness, and it interprets the retro silhouette through modern methods. As the rare concept store in Korean, RARE MARKET perfectly combines minimalism and delicacy with modern designs. S/S 21/22 collection is the imaginary journey to the seaside town. Leather, loose suit, sexy dress and fluffy knit all present the creativity of brand.
Sweet Girl -- Johnny Hates Jazz The Womenswear Designer Brand
The Korean designer brand Johnny Hates Jazz S/S 21/22 still presents its gentle girly temperament and sweet girl style. Fairy elements like lace, prints and ruffle are the icons of Johnny Hates Jazz. Sweet and lovely details are must-have in every season to exude the sweet romance of urban women.
Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino
The Valentino A/W 21/22 catwalk is launched at the reopened Piccolo Teatro Di Milano. With The Fun Is Here singing by the British singer Cosima, models are walking under the spotlight in a slow pace and start a peaceful yet gorgeous feast. Black and white is the main rhythm this season, which completely breaks through the gender border. Only using golden with monotonous black&white in the catwalk abandons the past luxurious palette and return back to the advanced texture. And the hollow-out check and dot patterns with strong visual effect underline the neutral style of the closet this season. The creative director Pierpaolo Piccioli said that,"Reopening a theater, even though only for the span of a show, is a bold, almost punk gesture." In this season, artistic cool make-ups and black&white fashion suits underline the new romanticism and free attitude of Valentino.
Millennium Galaxy Tribe -- The Analysis of ANNAKIKI The Womenswear Designer Brand
Inspired by the Quantum Mechanics of American film Source Code, Wormhole is the theme of A/W 21/22 ANNAKIKI collection. The Wormhole collection tells us the exploration and thinking toward quantum mechanics and unknown parallel spacetime through fashion languages. And it injects people's fantasy of the infinite universe into the fashion design. The brand has visited four different era scenes, Millennium Airwave, Age of Space, Cassette Futurism and Galaxy Tribe, to get inspiration through cultural idols and era symbols. From the beginning of 2021, the brand has been tracing the past and expecting the future. Experiencing the collision of different dimensions of time, technology and culture, the brand explores the intersection of technology and soul and deconstruct the new cosmology of A/W 21/22 ANNAKIKI.
Comfortable and Leisurely High-street -- The Analysis of 13MONTH The Womenswear Designer Brand
S/S 21/22 13MONTH collection still takes comfort as the main element. And print is the highlight. Leisure, street, fashion and classic elements appear throughout the items. And the young high-street clothing with fashion attitude creates diversified daily lives.
Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam
From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.
Grunge Euphoria -- The Analysis of Stine Goya The Womenswear Designer Brand
Inspired by the Fluorescent Flower of Japanese artist Tetsumi Kudo in Louisiana Museum of Modern Art, Stine Goya designs the printed patterns this season. The A/W 2021 collection Grunge Euphoria conveys the positive attitude through bright colors and prints.
Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear
Based on the data analysis of A/W 21/22 men's knitwear catwalks, business style occupies the largest proportion(54%) and smart casual style occupies 42%. The overall trend of knitwear is younger. Pullover(56%) is the most popular items, followed by cardigan(26%). Stitching and jacquard(totally 63%) are the main crafts. Notably, the application of gold&silver hot foil craft(2%) is obviously increased this season. Knitwear styles this season pay more attention to the comfort and multi-occasional versatility. And the extreme comfortable design becomes the key factor. Therefore, skin-friendly yarn has become the key developing point of knitwear. The softness of napping plush yarn is very important. Returning back to the basic, cable, stripe, color-blocking and folk patterns are upgraded to become the design core.
Basic Attainments -- The Analysis of Kuho The Womenswear Designer Brand
Founded by Korean designer Kuho Jung in 1997, KUHO was developed by the Fashion Sector of Samsung C&T in 2003 from an entry-luxury girly fashion brand to a well-known womenswear brand. The minimalist tailoring of KUHO is clean, neat and girly, which is suitable for young office ladies.
Sweet Philosophy -- The Analysis of Nadya Dzyak The Womenswear Designer Brand
NADYA DZYAK is an effortless chic with a very feminine aesthetic, and it is also the brand fashion philosophy. Taking Revival as the maintaining of S/S 2021, sculptural pleated style, extravagant sleeves, fairy lacing and organza dress are all presenting the sweet philosophy of NADYA DZYAK. For NADYA DZYAK, every woman has her own energy that can't be underestimated, just like the secret garden. The brand injects vitality into the ready-to-wear collection. And women can realize their self-value by putting on the style with sweet philosophy at the right time.
Japanese Casual Aesthetics -- The Analysis of BASE MARK The Womenswear Designer Brand
Base Mark is committed to creating exquisite structural clothes and appreciating traditional craftsmanship. It redefines the aesthetics of leisure clothing by seeking inspiration from Japanese heritage and culture. Advanced delicate leisure collection with redefined STANDARD is released in every season through exquisite details and tailoring. BASE MARK is defined by contrasts of masculine and feminine, structure and fluidity, traditional and modern, with emphasis on tailoring and the use of custom-developed natural fabrics. Subtleties of form and fit bring new character to the BASICS, resulting in elevated yet versatile pieces that can be worn in a variety of ways, creating a line that is simple and sophisticated.
Cool and Gentle -- The Analysis of Jonathan Simkhai The Womenswear Designer Brand
The homonymic brand Jonathan Simkhai was founded in 2010 in New York. One of the most eye-catching designers in the current world, Jonathan Simkhai graduated from Parsons School of Design. And the brand provides luxury ready-to-wear with feminine power and sensory tension for modern women. He refines high-quality cashmere, silk, cotton and wool. And he also inspires from the menswear to create a unique styling combining cool sports style with feminine temperament. Jonathan Simkhai perfectly interprets the cool and gentle style through semiclassical tradition.
The Convergence of Modern and Tradition -- The Brand Analysis of SASQUATCHfabrix. The Menswear Designer Brand
The Tokyo brand SASQUATCHfabrix. was founded by two designers, Daisuke Yokoyama and Katsuki Araki. Its design concept aims to integrate traditional Japanese clothing fabrics with modern street clothing. Injecting modern vocabulary into the basic Japanese traditional clothing, abundant retro prints and hollow-out floral patterns are produced by delicate Japanese crafts. There are many detailed top items, such as straight-stripe detailed shirt with 3D patterns, special U-neck sweatshirt and cropped workwear jacket.
De-gendering Mix&match Era -- The Comprehensive Analysis of Menswear Catwalk(Styling)
A/W 21/22 Milan, Paris and London menswear week has come to an end. People are having extremely intense requirements of comfortable lifestyle under this almost digitalized background. Therefore, menswear brands rebuild the affinity. They get rids of the traditional seriousness of menswear, and the monochrome unisex dressing style interprets a pure and undisturbed future to those people who want to live a relaxing and minimalist life during the quarantine. It is the dressing guide of men in this de-gendering mix&match era, which also provides women with inspiration.
Korean Unisex Dominator -- The Analysis of Andersson Bell The Womenswear Designer Brand
ANDERSSON BELL is a Korean famous designer leisurely brand founded in 2014. This brand owns the sensibility of North Europe and focuses on the brand value of slow fashion. ANDERSSON BELL is good at integrating past and present, tradition and fashion. It also blends all the street, art and culture elements to state its theme of dressing freedom. Most items are presented in unisex style. Different from other gender-free design brands, the unisex style of ANDERSSON BELL is more practical. It breaks through the border of gender and body shape. The North European slow aesthetic is also injected into the updating styling, which endows clothes with cultural connotation and value and creates high-quality fashionable clothes.
Defect-Rebuild -- The Analysis of Unawares. The Menswear Designer Brand
Taking Defect-Rebuild as the theme, Unawares. this season is meant to find breakthrough and rebuild from the defect. Every item in this new collection has its own character. The curved defect design on the front and back parts of classic suits and special shirt with multidimensional-rotated structural cut-parts redefine all the details. Besides, this brand also officially released its womenswear collection this season.
Preppy Style Teenager -- The Analysis of 5252 by O!Oi The Womenswear Designer Brand
O!Oi is founded by the designer Jung Ye Seul in 2011. And 5252 by O!Oi is the secondary brand of O!Oi, which pays attention to the basic daily leisurely style. Gender-neutral leisurely styling is the main direction of clothes design. Injecting relaxing and vintage preppy style into the loose and neutral items is deeply loved by stars. Therefore, this brand has become the latest trend index.
Suprematism -- The Analysis of 7440.37.1 The Menswear Designer Brand
The theme of 7440.37.1 S/S 2021 collection is Suprematism. This theme focuses on the basic geometric shapes, such as circle, straight line and rectangle. And black and white are the two main colors of this collection. Except for the changes of structures, the application of suture also echoes the geometric theme.