Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis

Among the top 10 best-selling men's T-shirts/POLO shirts in e-commerce from March to April, the most popular styles are dominated by fashionable trendy, high street sports, fashionable urban, business leisure, and basic leisure. Among them, three-dimensional high-frequency waves, exquisite embroidery, minimalist logos, healing simple strokes, pattern splicing, as well as cool fabrics, textured jacquard fabrics and other elements are the main design elements of T-shirt styles.

Elegant outdoor style women's clothing emphasizes simple and exquisite design, avoiding excessive decoration to showcase the high-quality texture of the clothing itself. Although simplicity is the main focus, the design can be enhanced by using different materials, such as high-quality materials such as wool and long staple cotton, as well as fibers such as viscose and Tencel, to give clothing a more delicate and smooth texture. In addition, urban outdoor style women's clothing will also combine outdoor functionality and fashion elements, such as using windproof and waterproof technology fabrics, while emphasizing comfort and convenience for daily commuting. The design will incorporate natural color schemes such as military green, earth color, gray blue, etc., as well as outdoor elements such as functional vests, fisherman hats, etc., making the overall design both practical and fashionable.

The light and mature workplace commuting style combines mature and stable professional temperament with relaxed and comfortable daily dressing elements, aiming to create a dress that not only conforms to the professional image of the workplace, but also does not lose personal style and life atmosphere. Choose high-quality basic items as the main axis of the wardrobe, such as classic cut casual jackets, fitted shirts, straight leg pants, etc. These items have simple styles and smooth lines, making them easy to handle various workplace situations. Meanwhile, the high-quality fabric texture is the key to enhancing the overall design level. In terms of color, neutral colors (such as black, white, gray, camel, navy) and low saturation soft color schemes are mainly used to create a calm and approachable visual effect. This theme revolves around casual and office sports style, retaining its formal feel while adding a fashionable and avant-garde vibe.

The romantic garden style cleverly blends French romantic countryside and vacation style, which is a more understated vacation style. Its design core is centered around floral and plant prints, combined with light and transparent thin gauze, breathable and comfortable linen fabric, glossy silk, supplemented by hollow weaving techniques and soft and delicate lace decoration, creating a fashionable atmosphere that emphasizes both visual beauty and tactile experience. In terms of color, bright colors similar to dopamine effect are used to create a strong and full summer vacation atmosphere in clothing, like being in a dreamy garden with blooming flowers. This article will analyze the romantic garden style from several women's clothing designer brands such as Xiao Li, Anna Sui, Sretis, Acler, Kitri Studio, Lyn Around, etc. Please refer to the following text for details.

Elegant minimalist style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on the three distinctive and charming brands of ME+EM, Sézane, and LATT, as detailed in the following text.

According to the analysis of the top 100 men's sweater and cardigan data on user downloads in April, the data shows that business leisure and fashion leisure are still the styles with high attention from men's sweater customers. The attention to vacation leisure style cardigans has also increased, and the new Chinese style men's sweater with strong trend has also received download attention from some customers. In addition, the design of small labels, as well as the use of business stripe patterns and holiday stitching, are also worth paying attention to.

Within the system, there is a significant emphasis on appropriate dressing, with minimalist line patterns as the core, complemented by low saturation color schemes, to create a low-key and stable dressing style. Simple detail design showcases a restrained taste and style. Common items include jackets, shirts, polos, etc., which have a certain sense of formality and are suitable for wearing in the workplace or formal occasions. In addition, the choice of accessories is also very important, such as ties, watches, belts, etc., cleverly matching to enhance the overall refinement of the design.

This retro style can be divided into Bikercore, Japanese tooling and China-Chic retro style. Among them, Bikercore is deeply influenced by motorcycle culture, with motorcycle elements such as racing jackets as the core, presenting a tough and unrestrained image; The Japanese workwear style combines the practicality of workwear and traditional Japanese craftsmanship, emphasizing simplicity, comfort, and functionality; China-Chic's retro style is a fashion trend that combines Chinese traditional elements with modern design. It absorbs the essence of Chinese traditional culture, reinvents itself through modern design techniques, and shows a unique and lasting style.

Based on the top 100 girls' hoodies downloaded by users from March to April 2024, we can see that in the past month, the girls' and children's clothing market has shown a high level of attention to minimalist Korean styles, sports and leisure styles, hoodies, split color contrasts, letter prints, and other designs. Next, we will conduct a detailed analysis of these styles and details.

In 2024, NEW BALANCE mainly launched the Hyper Sports series, Uni essentials by TDS, running and fitness series, golf series, urban outdoor leisure series, and sports leisure series. Reason for recommending the brand: The brand has launched running and fitness style clothing and sports and leisure clothing that are more in line with the current trend, with high popularity and strong wearability, and has good market attributes.

In response to the summary of external patterns, this month's POP focuses on the theme of "cultural tourism" as the starting point, and conducts cross industry analysis from patterns such as Suzhou Museum, Panda IP, Jizhang style tourism, Hongshan Zoo and Butter Bear, popular intangible cultural heritage Xu Xing grass weaving, and Chinese style ink painting techniques. This month, the Dimoo Panda Chengdu Station exhibition further promoted the export of Sichuan panda culture; The butter teddy bear, with its cute appearance and the character setting of a "well behaved worker," has captured the hearts of young people and successfully transformed dessert sales into a cultural phenomenon

In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.

The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

According to the analysis of the top 100 men's shirt downloads for POP users, three major trends have emerged in the field of men's shirt design in the past month: firstly, in terms of color application, fresh tones represented by mint manbo green have become a new favorite in the fashion industry; Secondly, the topic of new Chinese style shirts has significantly increased in popularity; Furthermore, the use of outdoor functional elements is increasing. At the level of design elements, pocket design, linear decorative details, and full text patterns are highly anticipated in the current men's shirt market.

Among the top 10 best-selling men's sweater and pullover e-commerce products this month, the most popular men's sweater and pullover styles are dominated by fashion and leisure, as well as business and leisure. Among them, stripe design, twisted needle technique and other elements are the main design elements of the pullover style, with a loose and straight fit as the main style.

According to the analysis of the top 100 men's T-shirts/hoodies downloaded by users in the past month, business leisure and mountain style are the mainstream styles in the T-shirt/hoodie market in the past month, with text and stripes as the main patterns; The detailed design focuses on changes in the collar, jersey splicing, decorative pockets, stitching decoration, and faded distressed elements, which have received much attention in the recent jacket market.

The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.

With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.

The color scheme inspired by "White Noise" constructs a tranquility and harmony like white noise through the visual language of all white tones. In terms of pairing, pay attention to layered outfits with a certain degree of skin exposure or use fabrics with different textures and transparency, such as sheer, lace, cotton, etc., to create delicate detail levels in solid color schemes. It can also be paired with metal accessories and colorless accessories to increase visual focus and showcase high-end charm in a cool and peaceful atmosphere, allowing people to find endless imagination space in a pure visual experience. This article will recommend brands from three main directions: cold intelligence, classical romance, and vacation leisure in the current market for white noise and cold sensation. And expand more color options as design extensions.

Among the top 10 best-selling men's sweatshirt e-commerce products in March, the most popular men's sweatshirt styles are dominated by urban leisure and American retro. Among them, splicing, letter printing, small label decoration, and applique embroidery are the main design elements of hoodie styles. In terms of silhouette, raglan sleeves, loose hooded open front, and zippered half open front are the current mainstream trends.