Korean brands which focus on a simple quality highlight design and quality. "Minimalist" and "restrained" are the essence of Korean designer brands. Light colors work with minimalist aesthetics to create simple but not ordinary items. Refined silhouette and comfy style are dominant, while details deliver an exquisite touch.

The pandemic awakens people's awareness of health, and sports equipment industry ushers in a rare development opportunity. ISPO Shanghai 2020 opens from 3 to 5 July. This year the exhibition specially divides several brand-new interactive segments such as Outdoor, Running culture and equipment area and so on. Sticking to "Creativity", ISPO Shanghai 2020 reproduces real scenes, invites KOLs to share experiences and provides live stream platforms to bring sports enthusiasts closer, thus showing a different experience.

CROQUIS S/S 2020 collection is inspired by Yugoslav Monuments and Diego Rivera (Father of the Mexican Murals). These architectures symbolize people's good hope for the future via their silhouettes and lines. CROQUIS integrate architectural lines and shapes into designs, delivering an urban simple feel. Murals highlight a design sense and bring changes via simple form and bold color blocks.

Based on downloading and viewing data of users in the first half of 2020, this report ranks top 10 items and their top 10 styles respectively, and makes a key analysis of hot elements to provide the latest market trends.

Emerging KOLs inject new blood into the clothing industry and drive its revolution. The niche dressing style once again becomes a top priority. KOLs dress what fits them and convey this concept to the public. This report makes a key analysis on influential KOLs with high topicality in 2020.

Based on downloading interactive data of users in the first half of 2020, this report ranks top 30 brands of women's leather and fur, and makes a key analysis of key brands and key designs to help with the development of new products. In the leather and fur industry, sophisticated luxury brands lead the top list, and other brands like Hermes, Fendi and Burberry also draw much attention with their refined details. Designer brands which specialize in leather and fur are accepted by the market with simple, practical yet novel designs. Original designer brands from Japan, Korea and China like FANO and Stylenanda create bold designs and pursue high-quality, comfortable items.

This report concludes online data of MO&Co., and analyzes the latest styles from perspectives of key styles and main items.

Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.

Topman was founded in London by Sir Philip Green in 1978 and is a part of the Arcadia Group. Topman provides fashionable cost-effective menswear for young stylish men. It specializes in blending retro street culture of London with its designs, aiming to become a high street brand. Its men's knitwear in S/S 2020 takes on a young business leisure style and integrates with trendy colors via simple blocking of line and plane. Fine stitches and splicing crafts display delicacy and a high quality.

According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.

French-Moroccan designer Charaf Tajer establishes Casablanca in 2019, a humorous and unruly menswear brand that aims to blend comfort and elegance. Charaf Tajer, a former creative director of various brands, once worked with celebrities such as Virgil Abloh, and was a key figure for Paris street brand Pigalle in 2008. The aesthetics of Casablanca contains street elements of Pigalle, fuses with exquisite ready-to-wear designs and mixes with the designer's unique understanding of Paris. Therefore, it is unique yet amiable, creating a relaxing languid Mediterranean vibe.

The five-year-old Korean model, Sienna Wooju, often appears in fashion shoots of various brands such as the naive and Jujubong. Her smiling is appealing. She can display various styles like the sweet printed dress and adult-like dress. Now she is trying the fashionable cool style and sportif style.

After many years at Comme des Garcons, Simon Porte Jacqumus, a designer from Southern France, starts his own brand Jacquemus in 2009. In 2012 he was the youngest designer at Paris Fashion Week at that time, and became famous in the fashion world for his quirky designs in just two years. Jacqumus is the young version of Comme des Garcons and Martin Margiela. Strange silhouettes, spliced fabrics, color-blocking and geometric patterns characterize this brand. This series has a name of Le Coup De Soleil. The overall design style matches the sunny Provence perfectly.

In this report, the office lady style mainly focuses on Lily, Less and Me & City, and makes a key analysis of suits, suit shorts, business skirts and workwear style, thus offering more office looks.

This report ranks the top list based on downloading interactive data of users in the first half of 2020. According to data analysis, Chinese brands gain more attention. Chinese brands occupy a half in the top 10 ( Septwolves, Cabbeen, Satchi, K-BOXING and BULE ERDOS). Business brands grow than last year. Placement details on simple styles become main design directions for business leisure style in the first half of 2020. Cabbeen ranks the second with its collaboration collections and its help during the pandemic. Cashmere brands also draw more attention. Malo and BULE ERDOS appear in the top 10, indicating more and more people pursue high quality, comfort and simplicity.

Abstinent style feels independent and cold. Black and white dominate. Asceticism aesthetics prevails in Japan, and Japanese brands fully display this style. In the new season, abstinent style shows a little warmth, but "minimalism" and "restraint" remain essence. Light colors as basic tones as well as the aesthetics of "less" create simple yet not ordinary designs and bring restrained yet continuous power. Refined silhouettes and comfortable fabrics display the unique temperament of every wearer via simplest lines and colors.

Inspired by Alice in Wonderland and Through the Looking-Glass, and What Alice Found There, this report analyzes young lady style designer brands. Alice Liddell, the prototype of the two books, is a young girl from a middle-class family in Victorian Era. At that time, clothing features lots of lace, sheer, ruffle, ribbon, bowknot, shirring and crinkle. And high-waist design, princess sleeves, gigot sleeves and tunic frequently appear. With the popularity of vintage trend, this luxurious and subdued style will brighten our eyes.

Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.

HAPPY PRINCE, a Korean infants' wear brand founded in 2010, wins many fans with its simple style and comfy fabrics. Its S/S 2020 collection centers on comfort and safety, and continues its elegant style. Muted tones, comfy materials and main silhouettes like dresses and rompers work together to create a cosy childhood for kids.

This report concludes downloading interactive data of users from January to June 2020, ranks the top list of designer brands with high market heat and topicality, and analyzes from styles, crafts and details.

Exquisite crafts and handicrafts bring not only warmth and comfort, but also a refined wearing experience. Cashmere is warm, smooth and soft. This report makes a key analysis of the three Italian brands, Brunello Cucinelli, Zegna and Malo. They advocate exquisite yarns and minimalist subtle designs, thus creating fine natural products. Styles are simple yet luxury.