Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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All-over Printing -- The TOP Ranking of Menswear
According to the TOP100 downloaded menswear all-over prints in July and August 2022, different types of checks still play an important part; collaged paisleys attract eyeballs; letters and graphics are grouped together; besides, the renewed camouflage is also noteworthy.
A Journey to Africa -- The Analysis of Engineered Garments The Menswear Designer Brand
Engineered Garments was founded by Daiki Suzuki in New York in 1999, after taking inspiration from his years buying for the Nepenthes stores in their early stages, and combining it with his own vision. As a brand, the aim is to make garments that become more personal through the experiences you have with them. They value unique garment construction with attention to detail, with meaning and hidden qualities behind each design. They venture into conflicting themes, straying from “perfect design”.
Urban Outdoor -- The Analysis of White Mountaineering The Menswear Designer Brand
White Mountaineering is a Japanese outdoors-inspired label founded by Yosuke Aizawa after years of working as Junya Watanabe's assistant at Rei Kawakubo's COMME des GARCONS. As one of the few designers who adhere to outdoor styles, Aizawa expresses the perceptions and emotions about life through his design. The brand concept lies in the imaginative integration of design, utility and technique and a focus on patterns, colorways and tailoring. It fuses pragmatism with a retro aesthetic to create pieces with high-quality fabrics, structured silhouettes and a high-tech performance. Besides collaboration with UNIQLO, the brand also teams up with GRAMICCI, Danner, and Barbour to release cooperative collections.
Accessory -- The Analysis of Menswear Runway Show
POP Fashion discovers accessories from Spring/Summer 2023 runway shows in Paris, Milan and London. We can see retro fashion, modern casual and futuristic sporty trend in buttons, zippers and accessories. Buttons and zippers maintain the connecting function and develop the ornamental quality. Metallic chains and ornamental buttons are not the exclusive elements for athleisure anymore. The mixes with men’s businesswear show great visual conflict.
Embellishment & Jacquard -- The Comprehensive Runway Analysis of Menswear
Embellished fabrics and jacquard fabrics show an outstanding performance on S/S 2023 men’s runway shows. Artistic flower, stylish embellishment, statement sequin and futuristic metal are the main styles for embellished fabrics. Futuristic metal-tone materials become the key trend; multiple embellishments are combined with creativity; classic sequins form artistic geos and motifs. Giorgio Armani continues classic jacquard motifs such as geometric dobby. The combination with multiple techniques will be a new trend for jacquard fabrics.
The Comprehensive Analysis of Pre-Fall Korean Womenswear Market
Welcoming the season of development, we can see plenty of youthful shirts in Korean Dongdaemun market. Brighter pink, blue, green and yellow present the vitality of youths. Classic loose fits bring a smart and casual temperament for girls. Fun patterns are also noteworthy.
The Comprehensive Analysis of A/W Hangzhou Kidswear Market
In early August, Hangzhou kidswear market has almost completed the release of A/W products. The bestsellers put emphasis on original designs, chic cuts and diverse colorways. This report separates the market into three age ranges: infants, toddlers and teens.
The Analysis of Loro Piana The Luxury Women's Knitwear Brand
Founded in 1924, Loro Piana is a Italian luxury house known for its cashmere, baby cashmere and Vicuña. The use of high-quality yarns offers extremely soft and skin-friendly experiences. The sophisticated knitwear of Loro Piana is minimalist and elegant. Fine stitched textures and clashing stripes enrich the visual experiences.
The Analysis of Elegant Prosper The Benchmark Women’s Knitwear Brand
Elegant Prosper is a womenswear brand founded in 1988. Leading the fashion trends in China, the brand is sharing its modern aesthetics with consumers from allover the world, and exploring the independence and confidence of contemporary women. The mature, elegant knitwear of Elegant Prosper expresses feminine temperament through creativity, techniques and materials.
The Analysis of DAZZLE The Benchmark Women's Knitwear Brand
DAZZLE fashion co.Ltd was born in Shanghai in 2002. DAZZLE fashion owns 4 reowned women’s wear brands.Unque high-street DAZZLE, affordable luxury DIAMOND DAZZLE, mixed-up chic d’zzit, star-crossover brand NA BY DAZZLE. Mature elegance is at the center of DAZZLE. All-over jacquard, mixed stitch techniques, beads and sequins satisfy the appetite for enriched details.
Key Items -- The Comprehensive Runway Analysis of Men's Knitwear
According to the data analysis of men's knitwear on S/S 2023 runway shows, vests and polos have trended upward clearly; T-shirts and pullovers also share a bigger proportion; cardigans and knitted sets reveal a decrease in this season.
Vest -- The TOP Ranking of Women's Knitwear
Based on interactive data and market researches, POP Fashion sorts out the TOP10 list of women’s knitted vests. Based on the style of being sophisticated, stitching is still the key point in the market. Stripes and all-over geos take the place of florals.
Cool Japanese-style -- The Analysis of Nunuforme The Kidswear Designer Brand
Japanese kidswear label Nunuforme launched its first collection in 2014 guided by two key words: "fashionable" and "casual". Introducing adult elements into kidswear design, its highly original patterns, high quality fabrics and unique cuts are incorporated for textured products that show personality.
Illusaits -- The Analysis of ZIGGY CHEN The Menswear Designer Brand
ZIGGY CHEN is the namesake label of the Chinese emerging designer Chen Xiang. The Shanghai Xintiandi branch is the first concept store that integrates womenswear, menswear and household supplies in China. As a Shanghai-born designer, Ziggy Chen takes inspiration from the collision of extreme cultures: old and new, east and west, antique and modern, probing the coalescence of Chinese origins and minimalist aesthetics to create innovative garments. 2D tailoring in traditional Chinese garments can be surprisingly found in his menswear design. Elements from different countries and times are incorporated for harmonious and practical pieces.
The Analysis of Wynn Hamlyn The Women's Knitwear Designer Brand
Auckland Designer Wynn Hamlyn established his eponymous label in 2014. Wynn Hamlyn strikes a balance of playful palettes and relaxed textiles, coupled with feminine elegance. Showing an intimate attention to shape and silhouette, Wynn creates harmony between the classic and the eccentric. From Wynn Hamlyn's signature knitwear through to feminine dresses and tailored blazers, the collection established a parallel between bold and soft color selections, bridging the gap between moods and occasions.
Wild Spirit -- The Analysis of Roberto Cavalli The Luxury Menswear Brand
After the establishment of his namesake brand in 1970, Roberto Cavalli stole the spotlight with his first runway show at Palazzao Pitti, where he unveiled an avant-garde collection expressing his joyful, opulent aesthetic. The creative director Fausto Puglisi centered into the house in 2001 with his signature animal patterns. For Fall/Winter 22/23 collection, Fausto Puglisi presented luxurious animal patterns through minimalist cuts to reach a balance between sexual appeal and extravagance.
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
Technical Sport Fabric -- The Comprehensive Runway Analysis of Menswear
Technical sport fabrics are presented frequently on S/S 2023 runway shows. Classic Smooth, Lustrous Nylon, Performance Filming and Textured Surface are the four fabric styles. The application of technical sport fabric is mainly focusing on jackets, down jackets and trousers.
Worsted Fabric -- The Comprehensive Runway Analysis of Menswear
According to the data analysis of S/S 2023 fashion shows in Paris, Milan and London, POP Fashion divides the worsted fabrics into four styles: Lively Business, Classic Retro, Luxury Gloss and Natural Comfort. Driven by the trend of retro fashion, Classic Retro(48%) shares the biggest part. Natural Comfort(31%) breaks the tradition and pursues a more comfortable dressing experience. Classic colorful checks and irregular prints interpret a Lively Business(15%) style. The glossy worsted of occasion wear is more daily on runways.
Minimalist Mood -- The Analysis of Nanushka The Menswear Designer Brand
Founded by London College of Fashion alumnus Sandra Sandor, whose nickname doubles as the brand’s namesake, Nanushka’s breezy and facile approach to design is peppered with the influence of her Budapestian origins. After a decade of accumulation in Budapest, Sandra and Peter Baldaszti, the two designers, steer the womenswear brand to international success. Furthermore, they also occupy a certain place in menswear design. Adhering to sustainable development, Nanushka creates wardrobe staples with fine fabrics and professional artisanship. Nomadic spirit of Budapest is always at the crux of the label’s breakthrough collections.
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
Knitted Fabric -- The Comprehensive Runway Analysis of Menswear
According to the data analysis of the three finished fashion weeks(in Milan, Paris and London), the uptrend of athleisure prompts the proportion of technical sporty knit to 10.6%; air-layer fabric(8.3%) emerges on runway shows for continuously three seasons. Driven by the concept of metaverse and decadent aesthetics, the chic post finishing(7.6%) and water washing(5.8%) show an outstanding performance. Classic knits such as jersey, double-face cloth and terry share 54% of the category.
Detail & Craft -- The Comprehensive Runway Analysis of Men's Knitwear
For men’s knitwear on S/S 2022 runway shows, heterogeneous splicing, embroidery and distressed detail are trending downward; the combination of smudged dyeing/tie dyeing and stitching presents an outstanding performance; the use of bright color contrasts underlines color matching and hem piping; tassels, rhinestones/beads and necklines will be the noteworthy trends.