Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Focus on Details -- The Comprehensive Analysis of Guangzhou Kidswear Markets
According to data analysis of ZHONG BA kidswear markets in Guangzhou, the turn-down collar, double-layered collar, placement gauze and 3D decorations are warmly welcomed by markets. Chinese style and Chanel style get more changeable and exquisite after several seasons.
Vigorous and Retro -- icebiscuit The Kidswear Benchmark Brand
Icebiscuit keeps youth, vigor, uniqueness and elegance as its concept to provide humorous and retro styles. In A/W 20/21, designers put hats on smiling biscuits, delivering a street fashion feel. Skateboard and ski patterns work with bold colors for tie-dyeing, enlivening the cold winter.
Young Ladies -- Analysis of Womenswear in Dongdaemun Market in South Korea
This report analyzes the data of Dongdaemun market in South Korea. The overall style of South Korea market is young with a sense of design. Among the designs, the most popular is the splicing design and the spliced element of ruffle penetrates the whole market. The collision between knitted fabric and woven fabric has obviously back to their heat. Lambwool is the most expressive fabric in the market this year, which is worth investment.
Feminine Strength -- The Catwalk Analysis of Sacai Womenswear
Many fashion brands are looking for different ways to display their fashion series in face of the special condition this year. Sacai has always held fashion shows in Paris. However, the founder and creative director Chitose Abe decides to hold a physical fashion show in Japan and choose her favorite Enoura Observatory of the Odawara Art Foundation as the exhibition place. The key to S/S 2021 series is undoubtedly to present the original genes of the brand again and to remix materials used in previous series. Chitose specially introduces the fringed skirt made of trench coat materials and T-shirt with portrait of legendary British singer Sade printed on it. The fashion show will be filmed by fashion photographer Albert Watson, and the background music will be Sade's classic song Kiss of Life.
A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand
Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.
Carving Time -- Cahiers The Womenswear Designer Brand
Cahiers was established in 2016 and its name comes from the French word "Noteboook". It has both minimalist aesthetics and high-level customized taste, revealing both elegance and femininity. Cahiers did not seek to follow the trend at the beginning nor to meet the needs of "millennials" or "Gen Z" that many other brands focus on. Instead, Cahiers created a modern wardrobe with a sense of exclusivity and personal style for mature urban women. Unique prints and luxurious fabrics make the fabric comfortable and fitted. This is the charming point of many Korean drama heroines, whose elegance shows a calm attitude of life.
Retro Girly Chic -- The Comprehensive Analysis of Womenswear Designer Brands
In A/W 20/21, young lady style designer brands continue vintage fashion and feature a strong feminine style. Each item can make a romantic visual effect. Girly dresses and sets work with fresh colors and retro collar designs to inspire A/W 20/21 young lady style designer brands.
Delicate Life and Enduring Style--COS The Menswear Benchmark Brand
COS Magazine returns with a brand new look and invites innovators from different fields to explore and share ideas of the times, good designs as well as city guides. Its newly released A/W series has a new silhouette and modern style. Selected seasonal fabrics, combined with innovative technology, to release your personality in the inspiration of new season. The power of simplicity redefines the modern definition. The moment of relaxation fixs the attitude of relish.
Girls' Sentiments -- VVV The Womenswear Designer Brand
VVV is founded in 2014 by Vicky Pyo who loves culture and art and focuses on expressing personal preferences via failures. VVV interprets new trends through communication with human, conveys freedom and positive energy, and takes on a unique appearance via unique patterns and organic elements.
Fun Painting Life--Pranksom The Kidswear Benchmark Brand
Pranksome, a children's clothing brand from South Korea, is inspired by children's daily life. In the autumn and winter of 20/21, Pranksom takes the convenience of wearing as the main theme, and combines with simple hand-painted illustration to create a variety of items, bringing an eco-friendly and comfortable fashion effect for children.
Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week
Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.
Renew the Classics -- The Comprehensive Analysis of Men's Cashmere Brands
Cashmere is a rare animal fiber and a key yarn for knitwear. It is light, sheeny, soft, comfortable, warm and tensile. This report finely selects six British cashmere brands, and analyzes from three perspectives of stitches, yarns and patterns. Combined stitches inject novelty into classic cashmere. Cashmere is mixed with other yarns, worth attention. Representative British checks integrate with trendy bright colors and renew the size and layouts.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts from October to November, the young lady style keeps growing compared with last month, while simple and sophisticated style is quite steady. Collar designs stand out, followed by sleeve designs. These are two common design techniques for the young lady style. Structure and splicing gain much attention.
Self-Expressive Girls -- The Comprehensive Analysis of Young Lady Style Benchmark Brands
According to data analysis of key benchmark brands, we can see young lady style brands feature knitwear. In addition to trousers, dresses hold a large proportion. Overcoats grow obviously, and puffa jackets decline. Polar fleece items are gradually replacing puffa jackets.
Gender-Neutral -- RECTO The Womenswear Designer Brand
RECTO is an independent Korean designer brand founded by Jyeon Jung. It means "the right page of the book" in English and "the front of a sheet of paper" in French. Designer hopes to display a slightly formal and genderless design style.
Urban Adventure -- The Comprehensive Analysis of Menswear Designer Brands
In the post-coronavirus era, people look to protective clothes for a sense of safety, so they pay more attention to functions. Chic, protective and technical clothes become increasingly popular. Multi-occasional clothes keep prevailing. Warm fleece and graphene materials remain first choices of outdoor fabrics. Both commute and outdoor trench coats meet consumers' various needs. Embroidery and camouflage patterns inject a chic touch.
The 1980s Disco -- The Catwalk Analysis of ISABEL MARANT Womenswear
With the beat of I Feel Love (Rick Owens also auditioned for his music score earlier in the day), the dance group La Horde went wild as Marant girls promoted a night of fun. "My outline is so obvious that I can't design any other way and I don't have to force myself because of the time constraints." This style centers on the 1980s, suspending somewhere between St. Germain and Manhattan, with an extra sheen.
Girly Sentiments -- Romanchic The Womenswear Designer Brand
The design concept of Romanchic, a designer brand from South Korea, is to use various types of fabrics and technology to balance female softness and fuse it with French romance. Designer Choihye Jung founded Romanchic in 2015 after graduating from Parsons School of Design, The New School. It aims to find a character for women in modern times and depict a simple yet graceful image of ladies. Its spirit is romanticism.
Sweatshirts -- The TOP List of Girls' Wear
According to data analysis of top 100 downloaded girls' sweatshirts from August to October, fashion leisure style is a main style, and designer style shows an obvious growth. Letters occupy a high percentage, followed by animals. As for crafts, ruffles, crafted decorations and splicing all stand out.
American Classics -- The Comprehensive Analysis of Menswear Benchmark Brands
Tommy Hilfiger and Polo Ralph Lauren are key brands of American casual style, and HAZZYS and Nautica are also popular. Wool is applied to suits. Mini embroidery shows quality and delicacy. Symbolic polo shirts shine brightly this season. Color-blocking displays vitality via bright colors.
Pullovers -- The TOP List of Womenswear
The top list of young lady style knitwear is drawn according to interactive data analysis and professional market research. Fashion leisure style makes up 71%; sweet young lady style holds a small part but shows clear growth; individualized and cool style is a niche style and holds the least proportion. Young lady style knitwear features pattern designs. Flowers, letters and animals are the most frequently used. Lovely cartoon animals or freehand animals ascend, with jacquard as the main craft. Therefore, combination of jacquard with other crafts will be more prevalent, and combo of embroidery with jacquard is the hottest. Stitches aim to display layer changes.
New Urban Fashion -- The Comprehensive Analysis of Guangzhou Menswear Wholesale Markets
This report makes a key analysis of Guangzhou menswear markets (including UUS, KAPOK and Zhanxi markets) in October. Fashion leisure and sports fashion brands stand out. Sweatshirts and T-shirts dominate markets, and some puffa jackets and outerwear are newly launched. The attention is paid to diversified uses of accessories on menswear.