Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Joyous Sense -- The Womenswear Catwalk Analysis of Versace
Born in Italy in 1978, Versace has become an international leading fashion brand and the symbol of Italian luxe. Managed by the art director Donatella Versace in 1997, the extravagant, sexy and luxurious Medusa was the brand signature. 2022 Resort collection brought back the optimism. Comfort is presented from the aspects of design, material and printing. Donatella gave the Medusa a psychedelic spin, taking a sort of trippy turn through a kaleidoscopic tunnel of pop-bright colors and melty, distorted, lava lamp patterns—think: Summer of Love with a luscious twist. She cleverly kept the collection's silhouette svelte and neat: A-line, 60's mod-ish, and slashed short with conviction. Summer tweeds in acid sherbet colors looked fresh and luxe, signaling a desire for more dressed-up situations. Riffing on the house heritage, Versace offered little tweed skirt suits in vibrant colors with hand-finished fringed hems. The primness of A-line shifts was sharply contrasted by doses of slick, liquid latex in a sort of 'sickly bubblegum pink' (as it was described) and a new baby blue shade, called DV. It was rendered into a couple of ultra-short bustier slipdresses that will be headturners wherever they go. The same can be said of a rather sensational translucent crystal mesh number with lace intarsia, its surface mutating into melty aurora borealis shades. It sparked joy and optimism to no end.
Minimalist Comfort -- The Analysis of Fear of God The Menswear & Womenswear Designer Brand
Fear of God Pre-autumn 2021 collection drawn inspiration from the 80-90's movies, presenting the aesthetics of Jerry Lorenzo. The latest collection perfectly fuses functionality with fashion culture and uses minimalist style to interpret the youthful vitality. Genderless style makes the formal wear casual and comfortable, composing the extreme harmony in the conflict and leading the high-street fashion. Camel, deep blue and brown can easily present textures. And transitional black & white integrates formal suit jacket, trousers and knitwear into street silhouette. Iconic and elegant styles of Jerry represent the new design language of Fear of God, which is more than the pure American street style.
Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*
The latest collection of A-COLD-WALL* was released under the background of 90's City of East London. Minimalist silhouette combines technology with function. Black & gray tone is collided with fluorescent green to present individuality. Eye-catching bright gears in fluorescent green, orange and yellow are utility for bike riders. Nylon jacket, printed sweatshirt and denim outfit show prettiness and practicality. Eco-friendly practice is also integrated into the clothes manufacturing, such as recyclable synthetic fiber fabric and more organic denim dyeing.
Bohemian Pragmatism -- The Womenswear Catwalk Analysis of Chloé
The founder of Chloé -- Gaby Aghion set the romantic, fashionable and charming design style for the brand. Gabriela Hearst launched her first resort collection for the brand recently. Under the creative vision of Gabriela Hearst, Chloé is becoming fashion's embodiment of the age of awareness. The brand tries to make its collections sustainable and accurately present the brand spirit -- being elegant and graceful. In design, the collection's Chloé-revering bohemian pragmatism reached out to generations somewhat older. Puritan-ish dresses were constructed in circular deadstock denim—with no metal, laser treatment instead of water, and recycled wood buttons—scalloped leather, and deadstock broderie anglaise. Linen trench coats trimmed with embroidered white edges demonstrated how Hearst might see a classic wardrobe staple through the instinctive Chloé lens she talks about. Blanket coats and fringed hand-spun dresses riffed on the hippie-esque references we historically relate to an eco-friendly wardrobe. "Rave against the machine," Hearst punned, showing off a matching multi-color debut Chloé sneaker defined by its great, big stitches, every component created from recycled material.
Rebellious & Variable -- The Analysis of Kolor The Menswear Designer Brand
Kolor is a Tokyo-based high-level casual fashion brand founded by Junichi Abe in 2004, which is focusing on men's and women's ready-to-wear currently. Its unique Asian tailoring and proverbial fitness perfectly present the accurate, elegant and understated Japanese fashion. Kolor S/S 2021 collection contains both womenswear and menswear. The younger design is based on the classic products in the past, and deconstruction takes it to another domain. Layered feel is the core of this collection. Except for the layering of various streetwear and leisurely clothing, designer unexpectedly puts the clothing in kids' size out of the loose adult silhouette, accentuating the hippie and decadent aesthetic of colorful and anti-mainstream mix & match and echoing the rebellious and variable inner activity of teenagers.
The Wardrobe of Celebrity -- The Analysis of Self-Portrait The Womenswear Designer Brand
The young British independent designer brand Self-Portrait was founded by the Malaysian designer HanChong in 2013. High-street fashion is combined with luxury to show a style which is not too formal and also not too casual. Widely-used lace and gauze fabric allow all Self-Portrait girls to present their wonderful and confident looks.
The Utopia of Outdoor Pastoral Life -- The Analysis of Engineered Garments The Menswear Designer Brand
Founded in 1999 by Japanese designer Daiki Suzuki as an in-house line of Japanese umbrella company NEPENTHES and based out of New York City, Engineered Garments reinterprets classic American workwear, outdoors, military, and prep styles in unexpected ways. A/W 2021 collection drawn inspiration from Henry David Thoreau's Walden. Iconic military and outdoor elements are added to show the natural tawny, fresh red and peaceful khaki, creating the utopia of outdoor pastoral life in this book. The selection of fabric maintains the elegancy and practicality. Denim cloth, mohair and flannel are used to insist the retro high-quality of EG
Dark Naiveness -- The Analysis of AnnoMundi The Womenswear Designer Brand
Founded in 2015, the Hangzhou-based designer brand AnnoMundi is trying to explore the free design in the fantasy, which presents the personality of the wearer and breaks through the mediocre dressing principle. Feminine romantic rose and butterfly are used throughout the latest collection.
Social Celebrity -- The Analysis of Masion Wester The Womenswear Designer Brand
Masion Wester originates from a French fashion brand. Inspired by the retro court style, designer perfectly fuses classical elegancy with avant-garde fashion on every garment, and it is what the contemporary women really need. The mature femininity in this classical elegancy is balanced by the avant-garde fashion.
Bold Emotion -- The Comprehensive Analysis of Menswear Designer Brand
Bold color combination and fearless flamboyance exude the attitude and joy, which looks like the overturned summer palette. Pattern printing is a frequent craft of S/S items. Scenery pattern, which carries the life concept of being joyous, has become the key pattern in this year.
Retro Street -- The Analysis of NEEDLES The Menswear Designer Brand
NEEDLES A/W 2021 collection fuses retro street elements with classic menswear to create the alternative brand style, including 70's paisley suit, tie-dyed parka, leopard-print sweater, checked vest, leather with brushed liner, corduroy outfit, trousers and dress. Understated A/W colors and fitted tailoring reveal maturity and fully present the unique aesthetics of NEEDLES.
Digital Clone -- The Catwalk Analysis of Balenciaga
The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.
Italian Sweetheart -- Monnalisa The Refined Kidswear Brand
The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.
Casual Macaroon -- The Analysis of MIMICAWE The Womenswear Designer Brand
The sister brand of unboundedAWE, MIMICAWE is popular from home and aboard. The application of fresh colors and unique design presents variable naughty and lovely girly styles. These daily comfortable styles for young girls are really refreshing. The latest S/S 2021 collection becomes the representative of Macaroon clothing, which reveals the flexible and variant images of girls. New products widely use flowers and bows to pursue the comfortable warmth, sending out the leisurely Macaroon tonality.
Refreshing Spring -- The Analysis of DE POUPÉE The Womenswear Designer Brand
The Korean niche designer brand DE POUPÉE calls for the youthful style, which combines leisure with vitality. Minimalist styles are decorated by details. The latest collection draws inspiration from the countryside of France, and presents the modern French-style romance.
Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand
Marine Serre founded the namesake brand in Paris, France in 2017. And the brand is known for its avant-garde, modern and bold design styles. Its signature moon printing and regenerated materials take inspiration from Arabic culture and present individualized fashion looks. Marine Serre fuses avant-garde sportswear with linear silhouette and high-level customized style to present the unique tailoring and the in-depth understanding of color and silhouette. The brand interprets the value and concept of ecological futurism. Except for the exploration of diversified fabric splicing and reformation, experimental requirements for design, fashion manufacturing and supplement have also been launched. Meanwhile, hi-tech sports fabrics made by recycled materials are connected with the delicate woven fabrics, which reveals the distinctive interpretation of traditional French haute couture.
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
A Journey of Retro Romance -- The Comprehensive Analysis of Korean Namdaemun Kidswear Wholesale Market
Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.
Delicate Yuppies -- The Analysis of UNDERCOVER The Menswear Designer Brand
The various styles of UNDERWEAR are presented in 3D modeling this season, including high-neck wide-waist suit, all-over printed shirt, leisurely sweater paired with beret, street-style gold chain, and western-style denim jacket. These changes are seemingly abstracted from video games. The movement of 3D models and the low-saturation grayish filter produce a weird visual experience.
Sweet & Cool Girl -- ANAP The Kidswear Designer Brand
ANAP GiRL is a sub-brand of ANAP, which is committed to creating daily fashion for teenage girls. Every unique girl will be like the heroine of drama in all the scenes. Fashionable styles and trendy printing make this fashion brand suitable for teenagers.
Looking for Alice -- The Analysis of ANN TEANO The Womenswear Designer Brand
The London-based independent designer brand ANN TEANO, which was founded in 2016, is the representative of new romanticism. Its minimalist and romantic design shows high recognition. Delicate details and craftsmanship have always been the brand feature and the eternal pursuit. Exquisite tailoring and high-level imported fabrics create luxurious yet low-key and practical items. Its unique brand style has attracted many celebrities and talents. The latest S/S 21/22 collection Looking for Alice drawn inspiration from the fairy tale Alice in Wonderland, and designer maintained classic brand elements and made innovation to break the stereotype of Alice. Advanced silhouette, fabric and craft integrate artistic design with modern aesthetic. The outstanding application of bowknot, rhinestone, flower and gradient rendering present Alice's spiritual world of ANN TEANO.
New Minimalist Aesthetics --The Analysis of C2H4 The Menswear Designer Brand
C2H4 is a Los Angeles-based young designer brand founded by the Chinese American designer Yixi Chen. The brand name comes from the name of founder, and it is also the chemical formula for ethylene. Complex ideology is combined with simple aesthetic standard, and high-quality materials and crafts are applied to create the unique brand concept of C2H4.
The Road to Ordinary -- The Analysis of BANXIAOXUE The Womenswear Designer Brand
The Chinese designer brand BANXIAOXUE calls for natural clothing and natural people. And this inclusive and kind "Nature" is the faith of the brand. Searching for the origin and source of ego and life, we need to feel the contemporary consciousness on our road. S/S 2021 collection The Road to Ordinary presents the most valuable thing in our lives. Light and translucent organza interprets women's longing for the normal life. Sweet French-style dress, blouse and skirt are the main items.