Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.

Current situation analysis: According to data from the Amazon platform in November 2023, sales of thermal underwear and tops have increased by 51.37% year-on-year since November, ranking first on the best-selling list. Meanwhile, the sales of thermal underwear sets have shown a significant decline, with a decline rate of 27.92%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for warm tops is significantly increasing, while the demand for set type warm underwear is decreasing, indicating that Amazon consumers are more inclined to purchase single tops rather than complete sets of warm underwear, and pay more attention to personalized and freely combined dressing forms.

Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.

The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

P. E Nation was founded in 2016 and is an Australian sports and fashion brand. The brand emphasizes the functionality and texture of clothing, committed to creating suitable sportswear for the fast-paced lifestyle of modern urbanites. They focus on designing fashionable and functional sportswear for modern women to meet the multiple needs of daily life and sports. The design style of P. E Nation is unique, adept at using large area color blocks, splicing of different materials, and non-traditional cutting to create a unique design sense. The design of P. E Nation is full of vitality, integrating elements of fashion and sporty retro style. Whether on the sports field or in daily wear, it can showcase a sense of fashion and unique personality.

Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.

POP Fashion offers you a cross-industry analysis based on the inspirations from the World Cup, ditsy florals, calla lilies, chinoiserie embroideries, color gradients, Memphis geometry and the painting skill of Van Gogh.

For Spring/Summer 2023 women’s knitwear, Simple Casual is the most popular style in the market; Commute Elegance decreases in the mature lady market, but the performance of Chanel-inspired styles is outstanding; for young consumers, Athleisure shares a bigger proportion than Sweet Girl; Retro Leisure is also a noteworthy style in this year. The decreasing ethnic styles highlight a vacay atmosphere in this season.

For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.

This report offers graphic references for multiple industries. Balloons, Teletubbies, vinyl records, camouflage and thermal imaging will be the emerging trends.

In early August, Hangzhou kidswear market has almost completed the release of A/W products. The bestsellers put emphasis on original designs, chic cuts and diverse colorways. This report separates the market into three age ranges: infants, toddlers and teens.

With the popularity of outdoor activities, consumers want to enter into the natural world and also show great interest in the powerful performance of outdoor techwear. This report keeps eyes on those famous techwear brands, such as VOLLEBAK, CMF, GUERRILLA-GROUP, White Mountaineering, ACRONYM, C.P. COMPANY AND KRAKATAU.

C/MEO COLLECTIVE is an Australian designer brand founded by Melanie Flintoft and her husband Dean in 2010. The brand focuses on experimental designs. Through positioning prints, every collection has a special theme. Mash-up pieces interpret the future aesthetic. Featured printing, high-quality fabrics, and powerful silhouettes complete the signature design language of C/MEO COLLECTIVE. S/S 2022 collection continued its signatures and made innovations. With the eyes on western women, ingenious pieces were created.

Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.

C+Plus Series was founded by an emerging Chinese Designer C.T.LIU in 2018. Continuing the endless additions of Pragmatism, confidence, urban, chic, contemporary, and art are the brand DNA. Inspired by the poem “Presentiment” by Rainer Maria Rilke, S/S 2022 collection created a palette of moon shadow. The silhouettes presented by gray, black, purple, and yellow explored a new style for active-wear and nightwear. Subversive suit jacket, fluid lines, and the development of asymmetric or loose-fit dresses express the unconventional aesthetics and self-appreciation.

Stella McCartney founded the eponymous brand in 2001. The designer celebrates vegetarianism and refuses all kinds of leather and fur. Inspired by Netflix’s Fantastic Fungi, Spring 2022 ready-to-wear collection sourced neutrals and brights from the natural world and placed fungi at the center. Hand-painted mushroom prints, psychedelic spirals, and ethereal ruffles express the diversity of fungi. The collection also involved sportif looks. Lightweight parachute jacket and belted vest exuded a relaxing and joyous condition. Mushroom-shaped vest, mushroom printed trousers, and braided tassels brought vitality and liveliness.

Founded by Ashley and Mary-Kate Olsen in 2006, The Row features minimalist pieces with smart tailoring, and fuses timeless designs with high-quality fabrics. The bright shades of red and blue were added into neutrals and classic black and white in the Spring 2022 menswear collection. Adaptability is one of the themes of The Row. Minimalist unisex styles show fun details and vivid colors to build a casual and free image of wandering poets.

AREA was founded by Beckett Fogg and Piotrek Pansczczyk in downtown NYC in 2014. Exploring women’s temperament and beauty is inspiring the design of AREA. S/S 2022 collection maintained the signature nightclub style through the bold use of rhinestones, feathers, and checks. Party elements were renewed to create modernized, sexy, and retro looks.

ROKH is a London-based fashion house founded by Rok Hwang in 2016. Workwear was made into evening gown in the S/S 2022 collection. Garments were torn apart and regrouped to create something new. ROKH's constant researches on structures and artisanship discovered the common points between timeless workwear and appealing evening wear. The reproduction of black cocktail gown, drama gloves, and workwear elements is the process to create evening wear. Slim-fit black slip dress and strapless black PVC ball gown continue asymmetric cutting, folding, and deconstructed tailoring to show great impact.

En Or is a Korean fashion label aiming at rebuilding and completing the classics by fusing retro with the temperament. A/W 21/22 collection set off creative details and retro color emotions based on unisex oversized silhouettes; the unique tailoring updated the classics by details.

Founded in 2007, MUVEIL injects a retro touch into haute couture. Iconic printing, embroidery, beads, and lace complete the brand value of MUVEIL. Cruise 2022 collection started from a tablet computer of an elegant lady who is a scriptwriter, a novelist, and a lover of fashion, food, and travelling. Four-leaf clovers and bowknots gave us a charming and exciting collection.