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2022-09-23 77307
The Blue Horizon -- The Womenswear Runway Analysis of Max Mara
Max Mara Spring/Summer 2023 collection continued the minimalist mindset and fluid tailoring to display the timeless Italian fashion and a cozy vacay style. The sunny blue coastline exuded the atmosphere of Riviera style. It focused on Renée Perle, a lover and much-snapped subject of early alpha-photographer Jacques-Henri Lartigue. Then there was Eileen Gray, who designed her own feminocratic ideal of the modernist house, the Villa E-1027 in Roquebrune-Cap-Martin, France, in 1929.
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2022-03-24 68435
The Beat Generation -- The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara A/W 2022 collection paid homage to Sophie Taeuber-Arp’s work and drew inspirations from Dadaism to develop dramatic pieces. Resort 2022 collection embraced the spring by Whitney Bag’s fresh tones. The technical knitted fabrics of 101801 Light coat were presented in dreamy pastels.
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2021-12-07 66737
Elegant Queen -- The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara is celebrating its 70th anniversary with special editions of its most iconic coats, designs that have made an impact not only on the brand's history, but on fashion itself: the legendary 101801, the luxurious Ludmilla and the on-trend Teddy Coat.
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2021-09-24 75599
Classic Heritage -- The Womenswear Runway Analysis of Max Mara
The Max Mara S/S 2022 ready-to-wear collection was inspired by the novel Bonjour Tristesse(Françoise Sagan,1954). Wearing denim shirt with a knot at waist is exactly the signature of Sagan. Griffith called it the 'Beatnik Fashion', which stimulated his luxury processes of fisherman’s workwear, cargo jacket and carpenter pants.
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2020-02-27 97557
Navigation Season -- The Catwalk Analysis of Max Mara Womenswear
Inheritance and innovation are the essence of the A/W 2020 Max Mara show. This season Ian Griffiths draws inspiration from the sailor chic. Michel Foucault says, dreams will dry up without civilization on board. As Ian Griffiths puts it at the start of the show, "This is a romantic trip that starts in Morocco and goes north to Russia". The A/W 2020 collection of Max Mara is very adventurous. The compass marked with the brand name and the sailing ship lead us to experience the charm of the winter sea.