YIRANTIAN GUO graduated from London College of Fashion, University of the Arts London with a specialty in womenswear design. After graduating in 2014, she returned to China to establish her eponymous brand, YIRANTIAN. Starting from the pursuit of quality life by urban women, the designer creates and produces high-end ready-to-wear with exquisite pattern making and sharp cutting, presenting a complete description of the charming woman of YIRANTIAN. The YIRANTIAN 2023 spring/summer collection is themed "BACK TO THE TIME", aiming to depict a female image of authenticity and sexiness. The collection magnifies the brilliance of women under the spotlight of the 50s and 60s, who lead their own sexual awakening, break free from constraints, and pursue self-expression by embellishing sexiness with sharpness and sculpting power with sensuality.

YIRANTIAN is a homonymic brand founded by the Chinese designer in 2014. The designer graduated from London College of Fashion as a Master. The brand interprets a group of independent women with living attitude. These women are elegant, delicate, sexy and direct, and they are not stick to the fashion trend. The brand pays attention to clothes tailoring and the craft and development of fabrics in order to provide urban women with high-quality unique daily dressing. YIRANTIAN is sold in about 38 stores in China, including LABELHOOD, Galeries Lafayette, BEAST and Roundround. In 2015, the brand cooperated with Lane Crawford to launch the 165 anniversary project. In the same year, the designer was selected as the Young Talents of Vogue Italy and displayed at Dubai with other 25 young designers around the world. In 2018, she was shortlisted in the Forbes 30 Under 30 list. In April 2019, she won the Visa Young Designer Award. ​