Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2023-09-28 65888
The Runway Analysis of BOSIDENG
BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.
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2023-08-01 29117
Modern City -- The Analysis of LILY The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis of Lily's 2023 early autumn series, covering four key modules: brand dynamics, offline new product analysis, June online new product data analysis, and offline new product design details analysis. Refer to the following text for more details.
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2023-03-09 69642
Black Tie -- The Runway Analysis of Valentino
Pierpaolo Piccioli is re-writing the codification of Valentino. Black tie is a dress code, a restrictive factor of attire that must be adhered to. It’s a faux pas to digress from the expected norms when required to follow the code, and it is something that is habitually ingrained in the sartorial world. With this in mind, black tie is seldom subverted, but that is exactly what Valentino has done.
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2022-07-15 76278
Ecological Duty -- The Comprehensive Analysis of A/W 23/24 Première Vision Paris
Ecological Duty -- The Comprehensive Analysis of A/W 23/24 Première Vision Paris
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2022-07-14 70204
Silk -- The Fabric Analysis of Digital Première Vision Paris
Driven by the boom of pursuing casualness, traditional silk and satin still present visual enjoyment and also offer more low-impact selections. Regenerated polyester, cupro and viscose fibers are blended to give more possibilities. Crinkled surface and jacquard textures develop more comfortable silk.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-03-14 91064
The Rhythm of Color -- The Runway Analysis of Emporio Armani
Emporio Armani released the fall 2022 collection at Milano Fashion Week. Themed ‘The Rhythm of Color’, Grayish menswear and bright womenswear formed contrasts. Sheer, silk, and velvet developed cocktail dresses in bright colors. Lustrous, matted backless minidress also displayed charm. On the other stage, menswear played a symphony about grays and showed smart modernized overcoats and jackets.
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2020-12-18 71527
2020 Annual Celebrity Ranking of Fashion
The fashion search engine Lyst launched 2020 annual fashion report on Nov.17. Its data collected over 100 million searches, sales, social media data and news report to list and reveal this most influential fashionista, brand and item this year. In the past 12 months, there were 10 individualized celebrities broke the records in the previous data.
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2020-11-30 78902
Sophisticated Charm -- The Comprehensive Analysis of Sophisticated Style Designer Brands
Sophisticated ladies exude the charm of living a peaceful life and standing aloof from the worldly success. They pursue a high-quality life, simple yet refined details, pure and accurate cutting, natural and fine patterns, and fluent silhouettes. They are elegant, frank and leisured.
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2020-10-31 87156
Heritage, Community and Optimism -- The Catwalk Analysis of Balmain Womenswear
Balmain S/S 2021 fashion show is held in Jardin des Plantes, paring with BGM of Blinding Lights of The Weekend to create a strongly nostalgic vibe. LG OLED seems to bring audience to the scene. This show covers three basic themes, Heritage, Community and Optimism. Olivier Rousteing, the creative director, re-explores classic 1970s patterns of Pierre Balmain. PB monogram gets crossed with each other, recreating labyrinthine gardens that Mr. Balmain loves. Moreover, symbolic shoulder pads run through the entire S/S 2021 collection, reflecting Olivier Rousteing blends traditional and creative designs to explore the brand-new chapter from 1945 to 2020.
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2020-10-18 86067
Urban Life -- The Comprehensive Analysis of Benchmark Brands of Women's Business Attire
This report mainly analyzes Lily, Less and Me & City, focuses on their blazers, suit shorts, office skirts, accessories and workwear style, thus providing more office looks.
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2020-09-22 86117
Her Power -- The Analysis of Sophisticated Womenswear Benchmark Brands
This report focuses on EP YAYING, ELLASSAY, YINER and JUZUI. Noteworthy designs include key color (red), key items (color-blocked cardigans, pleated sweater dresses, sleeveless V-neck dresses, waistcoats, velvet suits, double-faced wool overcoats and puffa jackets), key designs (Chanel style splicing). Smooth lines, as the core design concept, depict the elegant and intellectual side of modern ladies. Besides, we can also see Chinese sophisticated brands are taking cues from mega brands like Burberry, Max Mara and Chanel.
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2020-07-16 89909
The High Summer, a New Future -- Lily The Benchmark Brand of Women's Business Wear
1. Qi Wei is wearing clothing from FRESH, the autumn series of Lily, and interprets the novel snakeskin and grass green. 2. POP MART and Lily join hands this time. JOY, the new online product line of Lily, works with PUCKY to create retro young clothes. There are also three co-branded blind box tees. 3. Lily cooperates with Chinese National Geography to record China's geographical features. After the natural series of Landscapes as Clothing, and the animal series of The Rare World, Lily brings the sea series of Adventure in the Deep Sea and the glacier series of New Look of Snow Mountains. Gasherbrum glacier, marine elements, snow leopard and harbor seal arouse our reverence for nature.
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2020-06-30 78180
The Comprehensive Analysis of Women's Fashionable Business Wear from Benchmark Brands
In this report, the office lady style mainly focuses on Lily, Less and Me & City, and makes a key analysis of suits, suit shorts, business skirts and workwear style, thus offering more office looks.
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2020-04-26 77640
Artistic Summer -- Lily The Benchmark Brand for Business Womenswear
1. From mountains, rivers, lakes and seas to rare animals, Lily cooperates with Chinese National Geography to collect China's geographical features into the natural series of Landscapes as Clothing, and the animal series of The Rare World, and invites Song Yi to display the clothing. 2. Fashion blogger SusanChenStylist takes fashion photos, wearing clothing from the collaboration collection of Lily × Disney Mulan. 3. In S/S 2020, Lily brings the New Chinese Fashion for office ladies.