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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-03-21 6329

    Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand

    "Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.

  • Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-03-13 24129

    Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand

    Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 53305

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • New Year Capsule -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-01-10 37884

    New Year Capsule -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.

  • Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand
    Hot

    2023-12-19 15030

    Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand

    Oriental Rhyme is mainly based on Chinese style and new Chinese style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three brands with unique charm, ZHUCHONGYUN, MaxRieNY, and Yunsimu Xiang. For details, please refer to the following text.

  • The Comprehensive Analysis of Chinese Style Wedding Dress

    2023-12-18 19146

    The Comprehensive Analysis of Chinese Style Wedding Dress

    This season's benchmark wedding dress in China revolves around Chinese style, integrating traditional Chinese cultural elements and modern fashion design. It embodies both traditional Chinese aesthetics and the charm of modern fashion. Simultaneously inheriting and promoting the revival of design inspired by Chinese style and elements. By integrating different handicrafts, materials, or usage methods with modern aesthetics, more creative dress pieces are presented, adding a sense of quality and delicacy to Chinese style details. Representative brands of Chinese style dresses, such as Heaven Gaia Xiong Ying, M essential, CHENEY CHAN, Guo Pei, etc., feature classical embroidery, pearl bracelets, and feather decorations as key design elements.

  • Ancient Oriental -- The Analysis of M Essentail The Womenswear Designer Brand

    2023-11-23 23408

    Ancient Oriental -- The Analysis of M Essentail The Womenswear Designer Brand

    The designer brand M Essential from China aims to explore the contradiction and unity between contemporary Eastern aesthetics and modern lifestyles, let go of design, and return to its roots; Caring for daily life, not pleasing or deliberate; Seeking confidence through experience and advocating for dressing oneself. The brand slogan "all about love" allows the world to regain freedom, firmly upholds inner softness, and uses love and sharing to feel everything. Its style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques, insisting on the fusion of traditional and modern materials, and creating a refined lifestyle atmosphere in the contemporary East. The M essential 23/24 autumn and winter collection incorporates fabrics such as feather tassels, eco-friendly leather, and shimmering velvet, combining modernity and antiquity, continuing the id and pursuit of refined lifestyle, presenting a serene and elegant female image.

  • New Year Clothing -- The Comprehensive Analysis of Benchmark Kidswear Brand

    2023-11-13 31506

    New Year Clothing -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The New Year clothing category for children refers to holiday clothing specifically designed for children during the New Year. This type of clothing has a strong festive atmosphere and auspicious connotations, and is warmly welcomed by the market. There is a great demand for children's New Year clothes in the market. As a part of traditional festivals, people are willing to prepare special clothing for their children, so that they can rejuvenate and express their hopes for a better future during the New Year. At the same time, it has become a custom for family and friends to exchange New Year's greetings, and children's New Year's clothing, as a unique and meaningful gift, has received much attention. In addition, with people's pursuit of holiday experiences and attention to children's growth, children's clothing and New Year clothing have also become an important consumer product that drives economic growth.There are various styles of New Year clothing, including traditional Chinese Hanfu, modern suits, dresses, etc., to meet the preferences and wearing occasions of different children.

  • Comprehensive Analysis of the October Children's Clothing Market in Zhili, Huzhou

    2023-10-24 5698

    Comprehensive Analysis of the October Children's Clothing Market in Zhili, Huzhou

    In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.

  • The Comprehensive Brand Analysis of Kids' Hanfu

    2023-06-19 22521

    The Comprehensive Brand Analysis of Kids' Hanfu

    In recent years, the popularity of Chinese style in the children's clothing field has been continuously increasing in the domestic market in China. The target audience is expanding, and more and more parents are showing interest in Chinese style children's clothing as a choice for their children's wear. At the same time, parents who value education also have a fondness for it. With the continuous development of the Chinese style children's clothing market, every brand has tried to incorporate Chinese style into their product design, which has also triggered fierce competition. Brands' marketing methods include various online and offline forms, such as exhibitions, fashion shows, social media, and celebrity endorsements. Some brands have also launched limited editions and joint styles to attract consumer interest. In order to meet the increasingly diverse and widespread consumer demands, brands need to design more diversified products, strengthen brand marketing promotion, and provide consumers with more culturally rich and high-quality Chinese style children's clothing.

  • Exotic Motifs -- The Comprehensive Pattern Analysis of Womenswear Runway

    2022-10-31 80560

    Exotic Motifs -- The Comprehensive Pattern Analysis of Womenswear Runway

    This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.

  • Popular Pattern Analysis in August

    2022-08-31 93686

    Popular Pattern Analysis in August

    This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.

  • Oriental Martial Art -- The Analysis of Angel Chen The Womenswear Designer Brand

    2021-12-28 66385

    Oriental Martial Art -- The Analysis of Angel Chen The Womenswear Designer Brand

    Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)

    2021-11-01 110036

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Modern and Romantic Chinese Style -- The Analysis of XUNRUO The Womenswear Designer Brand

    2021-05-27 95267

    Modern and Romantic Chinese Style -- The Analysis of XUNRUO The Womenswear Designer Brand

    The independent designer brand XUNRUO was founded in China in 2011 by the twin designers Chen Dan and Chen Ying, who have been released their works on the fashion weeks in New York, Milan, Shanghai, and Dubai. Its retro romantic design style has attracted many first-class celebrities, fashion magazines, and medias. A/W 21/22 collection The Day When I Became A Butterfly is inspired by the Butterfly Lovers(a Chinese legend). Butterfly element is used widely to continue the retro and romantic style of XUNRUO. Colors of traditional pastel porcelain start a conversation between modern skills and traditional aesthetics. Retro elements like handmade embroidery, bishop sleeve and ruffle are combined with modern minimalist tailoring to interpret the retro and romantic style.

  • New Chinese Tailoring -- The Analysis of Ms MIN The Womenswear Designer Brand

    2021-05-14 87621

    New Chinese Tailoring -- The Analysis of Ms MIN The Womenswear Designer Brand

    Ms MIN is an independent fashion brand founded by Liu Min in 2010, which is committed to integrating Chinese traditional elements into the current fashion in a silent way. Ms MIN is also the representative of contemporary Chinese tailoring, and its new Chinese style has intensive recognition. Min brings the modest and prudent Confucian Philosophy to her design, and she also gets inspiration from tradition, art, literature, philosophy, and culture of different regions to seek common ground and reserve differences in the ready-to-wear collection.

  • Daily Chinese Style -- The Analysis of Rizhuo The Womenswear Designer Brand

    2021-05-14 71722

    Daily Chinese Style -- The Analysis of Rizhuo The Womenswear Designer Brand

    Founded in Hangzhou in 2011, Rizhuo Womenswear gets inspiration from daily life and nature. Elegant Chinese mountain, river and bamboo are the elements to present the oriental style. The brand learns details from Chinese clothing and applies cotton, linen and silk to create the daily Chinese style looks.

  • Han Fu -- Chuli The Kidswear Designer Brand

    2021-01-26 71054

    Han Fu -- Chuli The Kidswear Designer Brand

    Chuli is an original Kidswear Hanfu brand. Its brand name Chuli means cultivating kids through traditional culture and accompanying them to grow like trees. The brand aims at making improved designs based on the traditional silhouette to let the kids feel the traditional culture and increase their national identity and etiquette.

  • A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand

    2020-11-19 85956

    A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand

    Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.

  • Absolute Perception -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week

    2020-10-29 91349

    Absolute Perception -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week

    This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.

  • Focusing on Details -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week

    2020-10-29 104068

    Focusing on Details -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week

    S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.

  • A/W Fashion -- The Comprehensive Analysis of Zhili Kidswear Markets

    2020-10-22 74591

    A/W Fashion -- The Comprehensive Analysis of Zhili Kidswear Markets

    In October, new products are due in Zhili kidswear markets, and winter new-in becomes the focus. Chinese style stores increase overall. Brushed wool, polar fleece, combined fleece and glossy materials are key fabrics this season. Leopard prints have the potential to be the mainstream pattern. Drawstring, quilting, decorative pockets and frilled collar inject vitality and change to the whole market.

  • Fashion Collaboration -- The Analysis of 2020 Children-Baby-Maternity Expo

    2020-10-18 75959

    Fashion Collaboration -- The Analysis of 2020 Children-Baby-Maternity Expo

    The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.

  • Dresses -- The TOP List of Girls' Dresses
    Data Reports

    2020-09-03 92912

    Dresses -- The TOP List of Girls' Dresses

    The top list of girls' dresses is ranked based on interactive data and professional market research in August. J-Korean and fashion leisure styles stand out; emerging designer brands keep growing; Chinese style is steady. Patterns are downplayed. Except for stripes and checks, letters, animals and illustrations decline. Ruffles hold the main part, and crinkles and splicing are almost equal.

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