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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 25592

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    2024-01-15 37171

    Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.

  • Dress -- The TOP Ranking of Womenswear

    2023-11-13 73863

    Dress -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in October, the clothing market in the past month has shown a focus on traditional Chinese style and commuting style. In terms of silhouette, casual and commuting waisted shirts and skirts account for a relatively large proportion. In terms of details, the focus is on ruching, twisting, and studded sequins, while in terms of patterns, plants and flowers are important design elements.

  • S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway

    2023-11-07 63717

    S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway

    The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.

  • Dress -- S/S 2024 Women's Runway Analysis

    2023-10-13 58133

    Dress -- S/S 2024 Women's Runway Analysis

    This report provides a comprehensive analysis of women's dresses on the 2024 Spring/Summer runway. The main silhouettes of this season are ultra long dresses and party mini dresses, while elegant commuting shirts and skirts are also worth paying attention to. In terms of details, there are various forms, and the use of perspective tulle shows a clear upward trend. In addition, the design methods of segmentation and hollowing out, deconstruction and skillful shaping, Bowcore and wrap ties, as well as boudoir style lace stitching cannot be ignored.

  • Modern Aesthetics -- The Analysis of Miss Blumarine The Luxury Kidswear Brand

    2023-09-26 12577

    Modern Aesthetics -- The Analysis of Miss Blumarine The Luxury Kidswear Brand

    MISS BLUMARINE brand is inspired by the feminine qualities and iconic styles of the well-established Italian and international fashion brand, BLUMARINE. The collection carries a strong romantic vibe but is interpretated with a modern twist, dedicated to young and very young girls with a recognizable style that is both fun and refined. In the new 2023 autumn-winter collection, MISS BLUMARINE maintains its uniqueness and distinctive features, thanks to its renowned themes for each season - exquisite craftsmanship and detailing, as well as the presentation of iconic animal and floral prints. These elements have always been a significant part of the brand's heritage.

  • French Style -- The Comprehensive Analysis of Luxury Brand

    2023-09-19 57826

    French Style -- The Comprehensive Analysis of Luxury Brand

    French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.

  • SHEIN -- The E-commerce Data Analysis of Kidswear

    2023-08-25 29754

    SHEIN -- The E-commerce Data Analysis of Kidswear

    This article conducts a comprehensive analysis of the children's cross-border e-commerce brand in children's clothing, focusing on analyzing the key cross-border e-commerce brand SHEIN. Starting from the brand's new trends, it analyzes the data of the latest 2023 autumn and winter new products of the key brand, captures popular items, hot patterns, and refines design points.

  • The Womenswear Market Analysis of Korean Dongdaemun August New Arrivals

    2023-08-18 7683

    The Womenswear Market Analysis of Korean Dongdaemun August New Arrivals

    In August, the early autumn styles have arrived at Dongdaemun Market in South Korea. Currently, the popular items feature a predominant striped pattern, with a highlight on French countryside style in terms of design. The color scheme focuses on vibrant dopamine colors, either used as mono-colors or as contrasting accents. When it comes to details, the design elements of functional work pockets are utilized in different items such as jackets and dresses.

  • The Analysis of Celine The Luxury Womenswear Brand

    2023-07-19 60601

    The Analysis of Celine The Luxury Womenswear Brand

    CELINE's 2023 Winter Women's Collection seamlessly integrates intricate details into enduring silhouettes, capturing elegant figures with unique cuts and showcasing delicate charm, interpreting the rules of French elegance.

  • Modern Elegance -- The Analysis of Patou The Womenswear Designer Brand

    2023-06-27 9731

    Modern Elegance -- The Analysis of Patou The Womenswear Designer Brand

    The background story of the brand Patou is as fascinating as its collections. As a socialite who traveled the world at that time, Jean Patou's works were sought after by socialites and celebrities, earning him the title of "sportswear designer" and marking a revolution in women's fashion. His creations embraced the innovative fashion imagery of the early 20th century, which included bikini swimsuits, t-shirts, jeans, and sneakers. Patou has always pursued attention to detail, continuously researching new fabrics and production processes, and winning with innovative designs and quality. Today, Patou stands as a benchmark brand in the fashion and beauty industry, continuing to lead fashion trends and stay at the forefront of the times.

  • The Analysis of Self-Portrait Kids The British Designer Brand

    2023-06-19 25776

    The Analysis of Self-Portrait Kids The British Designer Brand

    Self-Portrait Kids is a brand that specializes in children's fashion, established in 2013. They have launched a self-portrait series for the younger generation, drawing inspiration from the adult brand's Self-Portrait women's clothing elements and iconic details, including casual silhouettes and cheerful patterns. These coveted pieces, which empower modern women, have won admiration. With the launch of Self-Portrait Kids, the brand has attracted the next generation with its beautiful and playful designs. Self-Portrait Kids' clothing styles include dresses, tops, pants, jackets, and more, suitable for children aged 3 to 12. The brand pays attention to the selection and quality of fabrics, using natural materials and environmentally friendly dyes to ensure the safety and comfort of their products. Self-Portrait Kids' clothing design is simple and generous, in line with children's nature and needs, while still maintaining a sense of fashion and quality. The brand's clothing is suitable for various occasions, including daily wear, parties, weddings, and is loved by both parents and children. This series features mini versions of the brand's iconic party dresses, brimming with lace, ruffles, and plenty of polka dots.

  • June 2023 -- The Womenswear Market Analysis of Korean Dongdaemum

    2023-06-07 24485

    June 2023 -- The Womenswear Market Analysis of Korean Dongdaemum

    In the June market of Dongdaemun in South Korea, the focus is still on summer clothing, with key items including dresses, t-shirts, and shirt-jackets. The use of pleats in design has become mainstream, with vertical pleating applied to various garments, while tuck pleats create a more elegant and exquisite look. French-inspired floral cutouts and embroidery, as well as minimalist patchwork dresses, exude an elegant and luxurious vibe. Romantic three-dimensional flowers add a touch of feminine grace. Additionally, the bear motif is also popular among the younger demographic.

  • The Womenswear Analysis of Christian Dior

    2023-05-31 71705

    The Womenswear Analysis of Christian Dior

    The inspirational city of Mexico, birthplace of one of the greatest women in modern art history, Frida Kahlo, who boldly broke free from traditional female images and proclaimed an independent spirit beyond conventional understanding, serves as the inspiration for DIOR's 2024 early spring ready-to-wear collection. The San Ildefonso College Museum in Mexico, where this remarkable Mexican painter once studied, is a source of inspiration. The designer drew inspiration from photographs of the artist breaking gender boundaries, and the suits are intended to celebrate Frida's style.

  • The Analysis of Cest Moidew The Womenswear Designer Brand

    2023-05-30 14622

    The Analysis of Cest Moidew The Womenswear Designer Brand

    Cest Moidew is a niche independent designer brand from South Korea, established in 2013. The name "Cest Moidew" is derived from French and translates to "It's me." The brand offers a crossover style for women that is suitable for everyday life and office settings, allowing individuals to express their personalities. Drawing inspiration from the beauty of everyday life, Cest Moidew creates a vacation-inspired romantic French girl style, aiming to cultivate an elegant and vintage feminine image.

  • The Analysis of Maje The Luxury Womenswear Brand

    2023-05-24 34299

    The Analysis of Maje The Luxury Womenswear Brand

    Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.

  • French Y2K -- The Analysis of Isabel Marant The Luxury Womenswear Brand

    2023-05-19 20341

    French Y2K -- The Analysis of Isabel Marant The Luxury Womenswear Brand

    Isabel Marant's 2023 Spring-Summer collection continues her iconic bohemian romantic style. Since the brand's founding in the mid-1990s, Isabel Marant has consistently recreated classic designs, presenting an intellectual French female image that captivates the romantic essence of time. This season's ready-to-wear collection features flowing chiffon fabrics combined with metallic embroidery, bohemian-style dresses with added low-waisted pants, loose work pants, and other contemporary fashion elements, bringing a modern and carefree feel and a retro touch of the 90s. The moderate attention to detail and carefree design strikes a balance between Isabel Marant's signature French style.

  • Gorgeous Holiday -- The Womenswear Runway Analysis of Chanel

    2023-05-13 85759

    Gorgeous Holiday -- The Womenswear Runway Analysis of Chanel

    The French luxury brand staged its 2024 resort show at the historic studio where members of the Writers Guild had been striking earlier in the day. Hollywood is in its second week of the action, which has brought nearly all production to a standstill. But Chanel made it clear it has no part in the dispute. The runway set was dominated by an enormous movie screen on the side of a building near the iconic Paramount water tower, with a painted wood floor that turned into a roller rink for the after party.

  • Camellia Motif -- The Womenswear Runway Analysis of Chanel

    2023-03-10 77399

    Camellia Motif -- The Womenswear Runway Analysis of Chanel

    Virginie Viard has been inspired by the camellia as a signature design motif throughout the history of the Parisian fashion house for her Fall 2023 ready-to-wear collection. The presentation was an exercise in reduction, with the vast majority of looks being created in grayscale, save for a few accents of dusty rose throughout. “The camellia is more than a theme, it’s an eternal code of the House,” explained Viard on her inspiration from the flower.

  • Dreamy Garden -- The Comprehensive Pattern Analysis of Womenswear Runway

    2022-10-27 89366

    Dreamy Garden -- The Comprehensive Pattern Analysis of Womenswear Runway

    This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.

  • Printed Fabric -- The TOP Ranking of Womenswear

    2022-08-02 73806

    Printed Fabric -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded printed womenswear fabrics in the three recent months, Torannce(31%) and Roberto Cavalli(27%) are the most welcoming labels, followed by AJE(13%). Based on the data analysis of TOP ranking, J-Korean is the most popular style; Youthful Lady shares an impressive part; Chinoiserie also shows an increasing trend.

  • Lace -- The Fabric Analysis of Digital Première Vision Paris

    2022-07-28 80786

    Lace -- The Fabric Analysis of Digital Première Vision Paris

    Based on the fineness, elegance and comfort of fabric, lace is joined by organic cotton and regenerated synthetic fibers to strengthen the ecological duty. Gentle flower is still the key element for lace, which is combined with the ancient manufacturing of Leavers loom to display exquisite textures. Geometric shapes and linear element are trending upward in this season. The use of water-soluable treatment, beaded embroideries and digital embroideries develops modernized lace fabric.

  • DANS PARIS -- The Womenswear Runway Analysis of CELINE

    2022-05-10 72975

    DANS PARIS -- The Womenswear Runway Analysis of CELINE

    Dubbed ‘DANS PARIS’, the Fall/Winter 22/23 collection pays homage to the roots by shooting in two of the city’s historical monuments: the Hôtel de la Marine and Hôtel National des Invalides. Each look from the collection is unmistakably chic, whether it has a pair of denim trousers or a sequin mini dress, and also captures the effortlessness of Parisian style. Of course, the collection also features plenty of eyewear, as well as bags. This season, the Shoulder Chain Matelassé Monochrome Celine, Medium Triomphe Frame and the Trapeze Triomphe are in focus.

  • Chic Flappers -- The Analysis of Saint Laurent The Luxury Womenswear Brand

    2022-05-07 30045

    Chic Flappers -- The Analysis of Saint Laurent The Luxury Womenswear Brand

    1.For the new season, Saint Laurent creative director Anthony Vaccarello turns to the Art Deco era. In particular, the political activist, writer and editor Nancy Cunard became a great inspiration for him. 2.Saint Laurent launched a collaboration with Belgian artist Bruno V. Roels, changing palm trees into artistic symbols. 3.Hailey Bieber wears Saint Laurent dress at Met Gala 2022.

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