Abstinent style feels independent and cold. Black and white dominate. Asceticism aesthetics prevails in Japan, and Japanese brands fully display this style. In the new season, abstinent style shows a little warmth, but "minimalism" and "restraint" remain essence. Light colors as basic tones as well as the aesthetics of "less" create simple yet not ordinary designs and bring restrained yet continuous power. Refined silhouettes and comfortable fabrics display the unique temperament of every wearer via simplest lines and colors.

Inspired by Alice in Wonderland and Through the Looking-Glass, and What Alice Found There, this report analyzes young lady style designer brands. Alice Liddell, the prototype of the two books, is a young girl from a middle-class family in Victorian Era. At that time, clothing features lots of lace, sheer, ruffle, ribbon, bowknot, shirring and crinkle. And high-waist design, princess sleeves, gigot sleeves and tunic frequently appear. With the popularity of vintage trend, this luxurious and subdued style will brighten our eyes.

Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.

According to data analysis of downloading data from May to June, simple and sophisticated style takes up the highest proportion, and the languid tea dress is the main item. Waisted silhouette and long shape are dominant. The retro court style is the second largest, mainly displayed by sleeves. As an accessory, lace is mainly spliced on edges and the chest, creating a luxurious court vibe.

HAPPY PRINCE, a Korean infants' wear brand founded in 2010, wins many fans with its simple style and comfy fabrics. Its S/S 2020 collection centers on comfort and safety, and continues its elegant style. Muted tones, comfy materials and main silhouettes like dresses and rompers work together to create a cosy childhood for kids.

This report concludes downloading interactive data of users from January to June 2020, ranks the top list of designer brands with high market heat and topicality, and analyzes from styles, crafts and details.

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.

JORYA, a sub-brand of XIN HEE CO.,LTD, is founded in 1992. It well blends fashion with classics and creates high-quality exquisite clothing. Its products include JORYA clothing, costume haute couture, gowns and accessories. JORYA has a unique understanding of femininity, and displays female charm via extreme design and concepts.

The Korean kidswear brand Jelispoon is founded in 2011. It is a popular online brand in South Korea, and prevails in China since its entry into China markets. Jelispoon advocates "childlike, caring and natural", and pursues "emotional, simple, graceful and practical".

EOEO's is a kidswear designer brand. In S/S 2020, candy tones bring lively and dynamic designs, and mix with workwear, retro and street elements to show the "cool kid" style. Items are passionate, chic and bold.

Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020, extracts designers brands with high market heat and topicality, and analyzes hot elements.

Dongdaemun womenswear market is gradually recovering, and selling products via live streaming has swept Dongdaemun market. Salable styles include the French style dress and the blouse. BM style is dominant. And the return of cotton and linen style creates a relaxing and cosy vibe for the market.

Traveling has always been one of Ms. Chanel's greatest hobbies, and she left her footprints all over the world. With a theme of Balade en Méditerranée, this show is inspired by legendary actresses in the 1960s, who enjoyed vacations in Cote d 'Azur. And Chanel Resort 2021 collection is launched online. Catering to sustainability trend, Virginie Viard reuses deadstock fabrics. Those perennial sets or dresses also abandon complicated designs, depicting a neat yet charming female image.

Instagram fashion bloggers with a round face break the so-called limit of round face. They prove that women with a round face can be sweet, cool or sexy.

Bellerose, an occidental kidswear brand founded in 1989, is aimed to get rid of the dull lovely image. Designers take cues from retro clothing, military uniforms and work clothes, create their own style, and become popular with mix & match look and soft comfy fabrics. Its creative mix & match style also makes kids more unique.

Limitedoudou, a Korean designer brand, is popular with its fun illustration patterns and unique styles. Every season it works with illustrators to launch different collections. Fun patterns and playful Korean style co-create practical, versatile and novel clothing.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.

This report makes key analysis of official website data of ELLASSAY, YINER, INSUN and Marisfrolg from perspectives of key items, recommended items of mature lady style, key details and key fabrics, thus providing deeper trendy information.

The TOP list of girls' dresses is ranked according to interactive data of users and professional market research in May. J-Korean style and fashion leisure dominate. Chinese emerging designer brands gain some attention. Preppy style and preppy sports style also occupy a certain place. Patterns are downplayed. Except stripe and check, patterns such as letter, floral and illustration are reduced in size and scale. Ruffle is mainly applied to cuffs and hemline, and asymmetric ruffle is also a mainstream. Drawstring, waisted design and puff sleeves grow, while splicing declines.