Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Elegance and Delicacy -- The Comprehensive Analysis of Women's Knitwear from The Mature Lady Style Benchmark Brands
For mature ladies with strong consumption capacity, they have higher requirements on clothing styles and materials, thus crafts are quite important. And the mature lady style knitwear should pay more attention to exquisite patterns and accessories.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
The American Style -- The Comprehensive Analysis of New York Womenswear Designer Brands
New York is a city full of limitless imagination, and a base for designers and up-rising stars. And New York designer brands are also increasingly popular. This report takes 3.1 Phillip Lim and Monse as main examples to conclude trends in the new season. The shirt dress and jumpsuit are key items. For details, the workwear style is kept, and the accordion pocket and geometric patches are key points. Generally speaking, the new season is dominated by female power, which is reflected by silhouette, craft and fabrics.
Focus on Placement -- The Comprehensive Analysis of Catwalk Details
Based on the data of A/W 20/21 four fashion weeks, this report analyzes different parts and placement details of clothing, explores the beauty of details and provides inspiration for extreme details.
The Beauty of Surprise -- Mame Kurogouchi The Designer Brand of Women's Knitwear
Mame Kurogouchi is a fashion brand founded in 2011 by Japanese designer Maiko Kurogouchi. It is good at matching detail and color with different materials to make a contrast, with the silhouette to display the unique temperament of female toughness and softness. Its S/S 2020 collection is inspired by "The art of packaging is to wrap your heart", mentioned in Tsutsumu by Okada Hideyuki. In the collection it integrates its symbolic cocoon element into packages of various forms and concepts, displaying the way to see natural things through thin and light objects.
Denim -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's denim items from February to March, the urban slight fashion style gains the most attention, and the romantic style is more popular than the last season. For silhouettes, the loose silhouette is comfortable and the well-fitting silhouette is practical, while the deconstructed offbeat silhouette is increasingly popular. The pollution-free washing craft and original denim fabric remain the focus of denim. According to the data of the four womenswear fashion weeks and the latest information of denim market, soft ruffles and exquisite accessories work together to create the new feminine denim, and become the key designs of entry luxury denim.
Fashion Blogger on Instagram -- Chiara Ferragni
The pandemic breaks out overseas, and Chiara Ferragni calls on her fans to attach importance to the NCP on Instagram. And her IG Story also expresses the gratitude to Chinese doctors who come to support. Chiara Ferragni and her husband, Fedez, raised 4 million Euros in a week to help build the SAN Rafael Hospital in Milan. And this time her positive voice attracts more followers.
SERIES 0120 -- C/MEO COLLECTIVE The Analysis of Womenswear Brand
C/MEO COLLECTIVE is a women's fashion brand from Australia, founded in 2010. Since its first establishment, C/MEO COLLECTIVE has always been committed to creating the brand's unique aesthetics, and using experimental design to interpret the future fashion aesthetics. C/MEO COLLECTIVE centers on a design theme to create 11 collections each year. Starting from the theme, designers look for inspirations and choose basic print, cutting and fabrics. Therefore, each collection of C/MEO COLLECTIVE is quite distinct from other collections. However, items from different collections can be mix & match. Thus clothing of C/MEO COLLECTIVE is not only the simple lines and fashion trends, but also the ingenious design and creative inspirations.
Dresses -- The TOP List of Girls' Wear
The TOP list of girls' dresses is ranked according to interactive data analysis of users in February and professional market research. Fashion leisure style, the J-Korean style and rune arts are key styles of this month. For the J-Korean style, toddlers and infants' wear are dominant, and the sweatshirt dress and the cotton woven dress with all-over print are main items. For rune arts, the exaggerated silhouette and deconstruction are prominent. For fashion and leisure style, the layered mesh has an obvious growth. In terms of the preppy style, sport splicing and stripes are main design elements.
Craft, Detail and Pattern -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Nowadays, fashion is like the melting pot, and not restricted to rules or outdated concepts. "Almighty" is the core feeling brought by A/W 2020 shows. Designers smartly use innovative crafts to create leather and fur clothing. Here we conclude core trends on these international catwalks, such as the printed mink fur, leather, ruffle and splicing.
Chocolate and Elephant -- Choco.el The Kidswear Benchmark Brand
Choco. el, a mid-to-high-end brand from South Korea, means chocolate and elephant. Chocolate is imagined as a sweet and lovely child, and elephants as mother's love. The brand covers kidswear and accessories aged from 0 to 12 years old. In S/S 2020, Choco.el continues its elegant French style, emphasizes retro checks and floral elements, and brings kids back to school.
Continuing The Fashion -- The Comprehensive Analysis of Kidswear Designer Brands
Designer brands gain more attention from designers. Compared with international brands, Chinese designers pay more attention to cutting change, insist on both detail and craft, and explore subtle changes of design to create individual and chic looks.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
The Anthem of Knight Girls -- The Catwalk Analysis of Chanel Womenswear
Chanel A/W 2020 show is held in Grand Palais, Paris. The show is inspired by Ms. Chanel's racehorse "Romantica" and the photo of Karl Lagerfeld in knight boots, displaying the outline of equestrian clothing. Virginie Viard loves Les Biches by Claude Chabrol (French director), and presents the charming yet tough image of females in the movie in this season. Virginie Viard rejuvenates the signature silhouette coat with the unique tailoring. The wave-like neckline and plackets are soft and romantic.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Elegance of History -- The Catwalk Analysis of LANVIN Womenswear
LANVIN A/W 2020 womenswear show is held in Manufacture des Gobelins built in the 15th century in Paris. The show with a theme of Conversation Piece draws inspirations from the 1960s. The space age, elaborate makeup and supermodels from the 1990s work together to make the show a retro party. The creative director Bruno Sialelli connects the contemporary era and the history through a time-travel dialogue with the brand's founder Jeanne Lanvin. In this season, he reinterprets the creative ideas of Jeanne Lanvin and interprets Lanvin in different voices. The new collection takes example by Jeanne Lanvin's signature lines, formal dress style and modern graphic embroidery in the 1920s and 1930s. The graceful lines of the shoulder and structural simple cutting remind of the elegance of haute couture in the middle of the 20th century.
Exploring New Touch -- The Comprehensive Analysis of Womenswear Fabrics on Catwalks
This report concludes the runway data of more than 220 brands in the four fashion weeks of A/W 20/21, and analyzes the catwalks with fabric as the main line. Different fabrics are applied to different styles, showing different wearing effects. Based on that, this report also combines with trendy fabrics in the new season to offer more design inspirations. Because of the retro trend, jacquard grows. Leather and pearlescent satin also change boldly. Novel deconstructed fabrics, futuristic parachute protective fabrics and traditional formal wear fabrics also get innovated in this season.
Classicism and Art -- The Catwalk Analysis of Loewe Womenswear
Silhouette and fabric are key elements to create the A/W 2020 series for Jonathan Anderson, the creative director of the Spanish brand Loewe. "I analyze Spanish culture and how the world looks at it", Jonathan Anderson explains backstage after the show, "I work on how to bring classic images of Spain into people's wardrobes and I really enjoy the process of building silhouettes of clothes. Last season I worked on silhouette and fabric very successfully, so this season I decide to continue this design idea." This collection is filled with a large number of simplified prints with traditional Spanish ceramic patterns as the main part. The partial silhouette of the design is based on the retro court looks. Loewe also works with ceramic artists to create lots of ceramic decorations for the ready-to-wear of this show. These are all in line with Jonathan Anderson's understanding of Spain.
The Beauty of The Original -- The Comprehensive Analysis of Men's and Women's Accessories in Première Vision
As the world's most authoritative fabrics and accessories fair, Premiere Vision has attracted 13 new accessory exhibitors and sets a special exhibition area. This exhibition will have an important impact on clothing design and development in S/S 2021 through the development of innovative materials, traditional handicrafts and sportswear accessories. Environmental protection and sustainability remain the hottest topic at the show. Many exhibitors display their original production materials and processes at the booth, highlighting the waste in each production mode and the new materials, and calling for innovation and change in the industry.
BE HAPPY! -- The Comprehensive Analysis of Playtime Paris
The 27th Playtime Paris opens in January 2020 and celebrates its 10th anniversary. This time the exhibition has a theme of "BE HAPPY!" Sweetness, vintage and a series of sustainable designs become the key points. Strong color-blocking is combined with saturated colors to present a new appearance, showing diversified styles such as novel, avant-garde and environmentally-friendly style.
Selection -- The Comprehensive Analysis of Womenswear Trunk Shows
This report analyzes the selected items of A/W 20/21 trunk shows, and compares the A/W 20/21 item structure with A/W 19/20. According to the figure, compared with A/W 19/20, puffa jackets and shirts account for higher proportion in A/W 20/21, while trousers decline obviously. The dress still takes up the highest proportion.
Rose in The Dark Night -- The Catwalk Analysis of Valentino Womenswear
In this series, male and female models are in black, grey, classic Valentino red, low-key indigo and emerald. The clothing starts from basic silhouette to highlight the power of accurate cutting. Valentino, which still shows haute couture technique in the ready-to-wear series, is undoubtedly more low-key than previous seasons, but it is still meticulous about details. The series uses embroidery and print to sketch the realistic florals, adding a lively feel to the calm overcoat and the sleeveless dress.
Super Lovely -- moimoln The Kidswear Benchmark Brand
"Hello, clouds!" The S/S 2020 collection of moimoln is still fresh and lovely. The fresh check is combined with patterns and letters, fresher than classic retro checks. Fun stick figure is cute and eye-catching. The all-over print of dynamic letters is paired with bright fabrics to add vibrancy. This season moimoln brings a different Nordic feel.