Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha
The homonymic designer brand Simone Rocha was founded by the Chinese Irish designer in 2010. The designer is good at using embroidery and pearls to present the romantic and gorgeous vibe. Released in the parish church of St. John's Hyde Park, the theme Winter Rose interprets the Fragile Rebel of princesses. Different from the fairy sweetness of S/S collection, this season updates the sweet and cool rebellious punk style. Complex tulle, crinkles, 3D rose, handcrafted embroidery and ruffle elements are injected into the hardcore black leather jackets to send out the cool rebellious temperament of retro schoolgirls, fully presenting the boldness and avant-garde of young designer.
Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam
From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.
Grunge Euphoria -- The Analysis of Stine Goya The Womenswear Designer Brand
Inspired by the Fluorescent Flower of Japanese artist Tetsumi Kudo in Louisiana Museum of Modern Art, Stine Goya designs the printed patterns this season. The A/W 2021 collection Grunge Euphoria conveys the positive attitude through bright colors and prints.
Basic Attainments -- The Analysis of Kuho The Womenswear Designer Brand
Founded by Korean designer Kuho Jung in 1997, KUHO was developed by the Fashion Sector of Samsung C&T in 2003 from an entry-luxury girly fashion brand to a well-known womenswear brand. The minimalist tailoring of KUHO is clean, neat and girly, which is suitable for young office ladies.
Sweet Philosophy -- The Analysis of Nadya Dzyak The Womenswear Designer Brand
NADYA DZYAK is an effortless chic with a very feminine aesthetic, and it is also the brand fashion philosophy. Taking Revival as the maintaining of S/S 2021, sculptural pleated style, extravagant sleeves, fairy lacing and organza dress are all presenting the sweet philosophy of NADYA DZYAK. For NADYA DZYAK, every woman has her own energy that can't be underestimated, just like the secret garden. The brand injects vitality into the ready-to-wear collection. And women can realize their self-value by putting on the style with sweet philosophy at the right time.
Japanese Casual Aesthetics -- The Analysis of BASE MARK The Womenswear Designer Brand
Base Mark is committed to creating exquisite structural clothes and appreciating traditional craftsmanship. It redefines the aesthetics of leisure clothing by seeking inspiration from Japanese heritage and culture. Advanced delicate leisure collection with redefined STANDARD is released in every season through exquisite details and tailoring. BASE MARK is defined by contrasts of masculine and feminine, structure and fluidity, traditional and modern, with emphasis on tailoring and the use of custom-developed natural fabrics. Subtleties of form and fit bring new character to the BASICS, resulting in elevated yet versatile pieces that can be worn in a variety of ways, creating a line that is simple and sophisticated.
Opposing Images -- The Analysis of YIRANTIAN The Womenswear Designer Brand
YIRANTIAN is a homonymic brand founded by the Chinese designer in 2014. The designer graduated from London College of Fashion as a Master. The brand interprets a group of independent women with living attitude. These women are elegant, delicate, sexy and direct, and they are not stick to the fashion trend. The brand pays attention to clothes tailoring and the craft and development of fabrics in order to provide urban women with high-quality unique daily dressing. YIRANTIAN is sold in about 38 stores in China, including LABELHOOD, Galeries Lafayette, BEAST and Roundround. In 2015, the brand cooperated with Lane Crawford to launch the 165 anniversary project. In the same year, the designer was selected as the Young Talents of Vogue Italy and displayed at Dubai with other 25 young designers around the world. In 2018, she was shortlisted in the Forbes 30 Under 30 list. In April 2019, she won the Visa Young Designer Award.
Cool and Gentle -- The Analysis of Jonathan Simkhai The Womenswear Designer Brand
The homonymic brand Jonathan Simkhai was founded in 2010 in New York. One of the most eye-catching designers in the current world, Jonathan Simkhai graduated from Parsons School of Design. And the brand provides luxury ready-to-wear with feminine power and sensory tension for modern women. He refines high-quality cashmere, silk, cotton and wool. And he also inspires from the menswear to create a unique styling combining cool sports style with feminine temperament. Jonathan Simkhai perfectly interprets the cool and gentle style through semiclassical tradition.
Dream Producer -- The Analysis of MUVEIL The Womenswear Designer Brand
MUVEIL is an advanced and niche Japanese brand founded in 2007. Its brand name MUVEIL is made up of the French word mugest, which means the lilies in the valley, and the English word veil, representing the longing for happiness. The brand concept of MUVEIL is to produce the childhood dream with unique retro style and playfulness. It also uses comfortable materials and pays attention to the handicraft. Unique printing, embroidery, beads and lace element are the valuable concepts of MUVEIL, which presents both mature retro style and the individuality of lively girls.
Next Stop Tin Hau -- The Analysis of UOOYAA The Womenswear Designer Brand
This collection is a reinvention of a golden era, the 80s and 90s. The collection is named after a famous song Next Stop Tin Hau by the famous Cantopop duo Twins who grew up in this era. Tin Hau means "diva" and the brand wants every UOOYAA Girl to meet and embrace their inner diva when wearing this collection. UOOYAA pays homage to these wonderous decades in this new collection which features acid wash jackets, shoulder pads, jumpsuits with bows, sequin embroidery and more. The mix of different fabrics cut into classic silhouettes, and accessories such as a crystal chain necklace, pearl strap, and kiss lock clutch pocket add to the vintage feel of the season. The Inspector Wears Skirts series launched during the epidemic period bring hope and resilient power.
Bright and Shiny Summer Days -- Il Gufo The Fashion Kidswear Brand
Il Gufo means Owl in Italy, and the owl which conveys information is the representative of wisdom and erudite. And owl also symbolizes Luck in the western culture. Inspired by the natural world, the design styling of Il Gufo is minimalist, powerful and warm. Without those variant colors, it brings us the sense of brightness and peace.
Natural Childlike Life -- Pranksome The Kidswear Designer Brand
The Korean designer brand Pranksome is a kidswear brand which gets inspiration from children's daily lives. Inspired by the things around children, the minimalist hand-drawn patterns bring eco-friendly and natural dressing experiences.
Sweet Girl -- The Analysis of Lyn Around The Womenswear Designer Brand
The niche Thai brand Lyn Around has playful and fun designs with fantastic girly styles. It also blends the French romance with the Japanese Mori style. Romantic elements like floral pattern, ruffle and bowknot are applied throughout the sweet girl collection. Its exquisite customization and delicate design elements make Lyn Around become one of the three sweet clothing brands in Thailand. And it is also known as the basic version of Miumiu, deeply loved by many young girls.
Exquisite Sensory -- The Fabric Analysis of Paris Première Vision Online Exhibition
As the most authoritative fabric&accessory exhibition, Paris Première Vision exhibition provides professionals with exclusive fashion understanding and all-around fashion information. Since its establishment, Première Vision has been searching for the connotation of collective wisdom. It brings together industry insiders and experts to discuss fashion, and provides a framework for people to share ideas and broaden their horizons. Not only presenting trends, the exhibition also set the root inside the trend to stimulate resonance, providing creativity and contribution to fashion collections in every season. Leather fabric is noteworthy in this S/S 2022 Paris Première Vision exhibition, which pays more attention to accentuating emotion, green and tactility. This season stimulates sensory, explores the exquisite differences between two hands and presents the tactility through greedy and confident texture.
Whimsical Shrimps -- The Analysis of Shrimps The Womenswear Designer Brand
Founded by the designer Hannah Weiland, Shrimps is named after the designer's nickname in her childhood. Hannah Weiland is good at using artificial leather and fur to create playful clothes. The cartoon princess Dory was once popular in A/W 2016. The eco-friendly leather and fur decorated by lovely patterns break through the seriousness. The diversified styles and rich layers of the brand make Shrimps unique and receive rave reviews. The collision of candy colors and cold colors, and the weird ornaments with iconic cartoon avatars are the representative styles. The Shrimps collection with agreeable sweetness has an academic artistic style.
Britpop -- The Womenswear Catwalk Analysis of R13
R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.
Charming and Bold -- The Fabric Analysis of Paris Première Vision Online Exhibition
Top fashion textile industry exhibition in the world and the most influential visual fabric exhibition, S/S 2022 Paris Première Vision fabric&accessory exhibition was held online during February 15 to 19. The PV exhibition is known as the wind vane of global fabric trend, which leads to the trend of latest fabric, especially pattern fabrics. The new printed products of S/S 2022 PV exhibition not only provide eye-catching colors, but also present bold and unique patterns, expressing the intense pursuit of futuristic living. Imagery patterns tell people the memory of seaside journey and escapism. The newly reformed flower patterns send out charming temptation. The digital technology gradually expands its influence and releases the fearless dreams. Besides, to satisfy the global sustainable development and eco-recycable strategy, S/S 2022 pattern fabrics also open a green door to use eco-friendly and sustainable fibers and printing crafts.
Glamorous and Charming -- The Fabric Analysis of Paris Première Vision Online Exhibition
The second PV Digital Show was held online during February 15 to 19, including online releasing, trend analysis and PV Marketplace. Different from the first online exhibition, this exhibition period is extended to five days, which provides more time and opportunities for professionals to explore the trend and products of S/S 2022 and interact with PV exhibitors. There are over 35,000 products and 15 digital forums in this PV exhibition. So it is easy to communicate about the new products with exhibitors through online calls and video calls. The expression this season is simple and direct. The glamorous decorations present the charm through high-beautification fabrics. Textiles, leather and ornaments firmly apply extravert and shiny decorations, which brings imagination to the reality and digital world.
Fresh and Exquisite -- The Fabric Analysis of Paris Première Vision Online Exhibition
The S/S 2022 Paris Première Vision fabric&accessory exhibition was still held online from February 15 to 19. The most authorized and valuable exhibition in the world, Première Vision, is a magnificent event for the textile industry throughout the world. And it always cooperates with fabric&accessory suppliers and tanneries. Their latest researches broaden the horizon of the whole fashion industry and provide trends and directions. Nowadays, sustainable and eco-friendly fashion has been one of the most essential trends in the global fashion industry. The new products in this S/S 2022 Paris PV exhibition are not only eye-catching, but also present the integration of fashionable and sustainable quality, responsible fashion requirements and ecological cycles. The latest fabrics, no matter knitted, lace, jacquard, towel, woven or leather and denim, all underline the new position of moral and ecological responsibility. The ingenious application of various eco-fibers, low chemical impact finishing and recycled biodegradable fibers once again takes S/S 2022 fashion to another stage and rebuilds the ecological fashion, starting the environmental conversation between fashion and eco-responsibility.
Eco-responsibility -- The Fabric Analysis of Paris Première Vision Online Exhibition
The S/S 2022 Paris Première Vision fabric&accessory exhibition was still held online from February 15 to 19. The most authorized and valuable exhibition in the world, Première Vision, is a magnificent event for the textile industry throughout the world. And it always cooperates with fabric&accessory suppliers and tanneries. Their latest researches broaden the horizon of the whole fashion industry and provide trends and directions. Nowadays, sustainable and eco-friendly fashion has been one of the most essential trends in the global fashion industry. The new products in this S/S 2022 Paris PV exhibition are not only eye-catching, but also present the integration of fashionable and sustainable quality, responsible fashion requirements and ecological cycles. The newest fabrics, no matter knitted, lace, jacquard, towel, woven or leather and denim, all underline the new position of moral and ecological responsibility. The ingenious application of various eco-fibers, green crafts with low chemical impact finishing and recycled biodegradable fibers once again takes S/S 2022 fashion to another stage and rebuilds the ecological fashion, starting the environmental conversation between fashion and eco-responsibility.
Cyberpunk Space -- The Analysis of Annakiki The Womenswear Designer Brand
ANNAKIKI is a Chinese independent designer brand founded in Shenzhen in 2012 by the designer Anna Yang. And her label was officially added to Milan Fashion Week. Brand Style: ANNAKIKI puts emphasis on delicate and playfulness, and it pursues design aesthetic balance between tradition and rebellion. Brand Concept: ANNAKIKI features diversified styles of independent, contemporary, playful, rebellious and anti-traditional. ANNAKIKI champions multiculturism, uniqueness and innovation with a sense of independence. Anna Yang's designs are brought to life through a self-conscious and peculiar process. The brand has received orders from prestigious buyers and stores worldwide like Italian LuisaViaRoma, Italian La Rinascente and Hong Kong I.T. ANNAKIKI has been also committed to the promotion and transformation of the combination of fashion and digital, it released the world's first clothing capsule collection jointly created by designers and AI with Huawei. The S/S 2021 collection inspires from Contact, the film in 1997. This collection expresses people's romantic fantasy of the universe through fashion language and shows typical Cyberpunk style.
Leisurely Life -- Filou&Friends The Kidswear Designer Brand
The Argentine kidswear brand Filou&Friends advocates for the comfortable and leisurely life experience. Its design aims at applying minimalist, simple and lively patterns to fill children's world with playfulness and innocence.
Fashionable Dressing Experience -- The Animals Observatory The Kidswear Designer Brand
The Animals Observatory is a brand from Barcelona, Spain founded by Laia Aguilar and Jan Andreu. Inspired by many artworks, the brand conveys the fashionable charm through artistic prints and bold colors.
Dress -- The TOP Ranking of Girls' Wear
This Top ranking of girls' dress is based on the statistics of users' interactive data of browsing and searching in January. J-Korea and smart leisurely styles occupy the most parts in January, followed by the rising emerging design style. Chinese and preppy style have lower proportions. A-line, H-line, X-line and O-line constitute the main dress silhouettes. A-line occupies the biggest proportion. Influenced by the A-line, pleating is the most popular craft, followed by decorative ruffle.