Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.

In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.

The S/S 2020 collection of KYE is based on the key word, "UNTAMABLE". Designers express their freedom of rebellion and not being tamed. KYE tends to be fashionable instead of cool. In the new season, it focuses on more diversified colors and styles, and is dedicated to mixing fabrics and details to be layered. We are trapped in invisible social rules, formal norms and frameworks of race, gender and age. And designers want to break free through designs.

According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.

Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.

As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.

Lisa Hahnbuck, a German fashion blogger with more than 110000 followers on Instagram, is adept at mixing and matching items to create a simple and neat urban modern style. Daily looks are mainly mix & match of items from big brands and some designer brands. For office ladies aged from 22-32, her sharing is highly practical and worth reference. Now let's look at her knitwear match.

The Japanese brand, Candy Stripper, is established in 1955 by Yoshin and Kikuchi Chiharu. These two young designers graduate from Vantan Design College which gives birth to the Japanese magazine "Zipper". Its designs are retro and statement-making, with little sweetness and sexiness in the tough punk. And it also focuses on the individuality and charm of models. There are three fashion lines, Candy Sweet, Stripper Rock and CS Black. Candy Sweet is popular with girls for its lovely colorful patterns, such as classic mushrooms and hearts. Stripper Rock always centers on rock music with music notes and skulls. Although its patterns are simple, it's quite good at cutting. It is cool and cute.

In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

Inspired by the work of John Chamberlain, subtle expressions and subtle tensions in artistic works are introduced to explore the harmony and disharmony of fashion. Referring to the hardware details and the processing of gold and silver ware in Noguchi's work and jewellery, practical items are equipped with more sculpture details and asymmetric designs, keeping fashion beauty in the rhyme of body. This series displays emotions and makes the closet freer. Constantly emphasizing the contemporary spirit held by 3.1 Phillip Lim, through the mix & match of different elements and styles, we can explore more possibilities for daily clothes.

According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

The blockbuster of Valentino Pre-Fall 2020 is shot at the Palazzo Mignanelli in central Rome. In this season, the creative director, Pierpaolo Piccioli, moderates the rich colors and adopts chromatic lace, textured embroidery and contrasting edges, with flowing sequins to bring a gorgeous visual feast.

This report analyzes and summarizes styles of designer brands, with the dimension of designer brands and the young lady style as the main line. Nowadays as the post-00s consumers increase, consumer group is younger and the aesthetics of elder group tends to be girlish, which draw much attention on the young lady style. This report depicts a sweet girl image, from perspective of item details (puff-sleeved suits, puff sleeves and bwknot shirts), crafts (tucked waisted dresses and trench coats with spliced materials), and pattern (light-colored prints).

Seven Solo, a Chinese fashion kidswear brand, attaches great importance to children's dressing and outdoor experience. In A/W 19/20, Seven Solo takes kids to a winter town where kids ride bikes, shuttle around the town and appreciate the scenery, bringing joy to kids.

According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.

Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.

In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.

According to data analysis of the TOP 100 downloaded women's dresses in November and December, the simple & sophisticated style and the young lady style become key styles. For silhouettes, X-line and A-line are major styles and the waisted dress is a mainstream silhouette. Splicing and deconstruction still gain much attention. And ruffles become the key to dresses for Resort 2020.

In S/S fashion weeks, new femininity began to take shape, and this Pre-fall series reinforces it. Silvia Venturini Fendi hides a side of freedom and rebellion. Her gift for subtlety and cleverness shapes the brands' style and endows the brand with unconventionality and uniqueness. Now she is in charge of Fendi and brings creative designs. Although works of Karl Lagerfeld also have similar spirits, Venturini Fendi adds her own style. She uses softer style to smooth out the edges, and the brand is more feminine, more graceful and gentler.