Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
The Dress -- The Analysis of Hot Items in Womenswear Market
According to data of dresses in July and August, the total share of simple sophistication and juniors' style reaches 74%. Linen&cotton holds 18%, while ruffles and gathering are used most. Florals are dominant.
A/W Stylish Looks -- The Comprehensive Analysis of the Kidswear Market in Zhili
As the biggest kidswear market in China, Zhili takes the lead. For A/W 19/20, the popularity of J-Korean Styling decreases. Influenced by adult apparel, the original design is the direction. Designer styles, Chinese fashion and Chinese elements emerge. The Chinese style and Chanel style gain momentum. Meanwhile, tie-dye and blurring also appear.
New Aestheticism -- The Comprehensive Analysis of Womenswear at South Korean Market
The South Korean wholesale market is the mirror to show Seoul fashion. The pre-fall Chanel-style, extra panels on the shirt, displaced closures and straight pleats stand out.
Beauty -- The Comprehensive Analysis of Designers' Dresses
For juniors' dresses, sweet silhouette, color, fabric and pattern are key. In addition, different floral effects give a special style for juniors. This report shows you pinks, polka dots, ditsies, table plaid, sprigged florals and the folk dress.
Pattern at Hong Kong Retail Market -- The Analysis of Women's Knitwear at Hong Kong Retail Market
Big brands such as Christian Dior, Chanel, Gucci and Celine are seen at Hong Kong's knitwear retail market this year. Checks, poker cards, modern folk, tropical plants and all-over text are renewed.
Marine Serre is a namesake designer brand. Every item is one of a kind. Recycled materials are used to offer a new aesthetic, blurring the boundaries between ready-to-wear apparel, haute couture clothes, tailoring and sportswear.
Urban Nomadic -- Louise Misha
Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.
Skirt -- The Comprehensive Analysis of Designer Brands' Skirts
Skirts are romantic and interesting in summer. The classic silhouettes and details provide inspiration for S/S 2020.
Elegant Mixing -- Dorothee Schumacher
In 1989, Dorothee Schumacher founded his namesake brand featuring an elegant, confident and vibrant aesthetic. Dorothee Schumacher creates the contemporary independent and confident urban female image.
The Comprehensive Analysis of Knitwear at Japanese Retail Markets
The boundaries between menswear and womenswear has been blurred. In this season A/W , unisex elements and shapes in Japanese retail markets bring more possibilities and broad appeal.
LA BELLEZA DE LA LUZ -- Berta Cabestany
Berta Cabestany is a namesake Spanish brand founded in September 2016. Berta Cabestany's pre-spring 2020 collection with the theme of LA BELLEZA DE LA LUZ nods to Valencia and Spanish painter Joaquín Sorolla. Cabestany is obsessed with paintings and artistic skills. The new marble print and lighting effect are used. Embroidery is key, and Valencia flame and Valencia-style lace trims go through the collection. Puff sleeves bring a romantic and warm feeling.
Elegant Sentiment -- The Comprehensive Analysis of Benchmark Brands for Women's Knitwear
Elegance is a life attitude. In women's knitwear, Elegant Prosper, JUZUI and PSALTER show the simple and modern spirit. For A/W 19, Elegant Prosper took cues from the Forbidden City, and used designs to interpret China's imperial aesthetic. JUZUI joined hands with Liu Tao to interpret resurgent elegance. PSALTER explored the poetic world to show the spirit of modern women.
Protecting Animals and Nature -- The Comprehensive Analysis of Lady Brands
For pre-fall 2019, the lady style in show windows and in-store images shows simple, natural and comfortable qualities. Orange yellow is the key bright color, and earthy tones are mainly used. The autumnal shirt and trench coat are key items.
We Cosmos -- Bobo Choses
BOBO CHOSES is a famous Spanish kidswear brand founded by Laia Aguilar and Adriana Esperalba in 2008. It features creative prints, clean and warm colors, soft and cosy textures. In every season, BOBO CHOSES's collection has a background story. In this season, Bobo Choses's A/W 19 collection' story is We Cosmos.
The Integration of Silhouette and Color -- DROMe
DROMe is an Italian brand founded by creative director Marianna Rosati. Leather is the core material for DROMe. On the basis of natural harmony, the slim shape is key, along with soft tones. The materials have a luxe quality. Most inspirations come from bike racers.
The Chemistry Lab -- Minichoc
In that grey lab, cold machines and quiet atmospheres are repressive. The colorful liquids and strange substances in containers are the world of microbes. For A/W 19/20, Minichoc, a Chinese original brand, shows us the amazing world.
The Slow Industrial Pace -- Akira Naka
Akira Naka believes garments are the vehicle to express emotions. This season, Akira Naka shows a urban feminine minimalist feel via the simple industrial styling. The key items include outerwear pieces, shirts, skirts, dresses and trench coats.
Humorous Art -- A.W.A.K.E
A.W.A.K.E. is a personal brand founded by Natalia Alaverdian in London, 2012. Just like her experiences, A.W.A.K.E. is humorous and changeable. A.W.A.K.E. are initials of All Wonderful Adventures Kindle Enthusiasm. She hopes to use garments to show attitudes and reaches a balance between art, story and commerce. A.W.A.K.E.'s pre-spring 2020 collection features neat cuts, asymmetric suits, ruffles at the hem, ruching, large collars and rich colors.