Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Return, Brave New World -- The Analysis of SHUSHU/TONG The Womenswear Designer Brand
The SHUSHU/TONG A/W 21/22 collection fuses the fantasy of the past and future based on the Brave New World, one of the Dystopia Trilogy. This return sets two variable, which takes us back to the 60s. The Space Age of that era injects futuristic feeling into this collection. Then the time travels to the future year of 2532. Fantasy is interlaced with reality. Dotted element, mesh structure, sequin, reflective material and waterproof fabric are used. And the neat tailoring well combines the girly and futuristic feeling and forms a brave new world.
Soft Girl -- The Womenswear Analysis of Korean Dongdaemun
The products of Dongdaemum market in Seoul, Korean, include every kind of trendy decorations, toys and accessories. The high cost-efficiency has attracted many retailers and foreign visitors. Great clothing develop ability, short-run production, quick-react system and proper price are the features of this biggest Asian fashion industry cluster. This market for both wholesale and retail is also famous for its large quantity of night shoppers. Latest style, bright lighting, wide passageway and lively music of Dongdaemum are attracting the teenagers from all over the world. The passenger flow has been recovered a lot from the depression of epidemic period.
Colorful Childhood -- BEBE DE PINO The Kidswear Designer Brand
The Korean kidswear designer brand BEBE DE PINO uses bold color combination and mix & match concept. It selects high-quality fabric to take care of the soft skin. Comfort is the key design point. Inspired by child's world, intensive colors underline the childlike individuality and fashion.
Avant-garde Fashion House -- The Womenswear Catwalk Analysis of Balenciaga
Balenciaga becomes the fashion leader and keeps updating the fabrics through its exquisite tailoring and sewing technology. The shoulder design, cocoon silhouette and expanded oversize of Demna Gvasalia have already been the next clear identity recognition and symbol. Pre-fall 2021 collection used a short video called Feel Good to evoke people's desire for the world. The montage editing without other product and advertisement lets people feel the positive emotions. Photographer Patrick Welde selected white background, and global travel landmarks are added through post-production. The complete daily wardrobe of 2021 collection breaks the traditional division of leisure wear and formal wear to create a new category. 90.6% of plain printed fabrics have certified by the sustainable development. Most clothes are in unisex styles, and the loose tailoring is leisurely and convenient.
The Romance of Creativity -- The Analysis of Mihano Momosa The Womenswear Designer Brand
Mihano Momosa is a Serbia-based brand founded by Miano Anusic in 2011, which is committed to the feminine expression and recognition. Leather, pearl, lace and flower are applied on formal wear and garments to present romance and elegance. 3D extravagant flower is the representative element. Pure white, gentle purple and passionate orange are gentle and advanced. The brand has attracted many followers on Instagram.
Wild Botany -- The Analysis of Zimmermann The Women's Swimsuit Benchmark Brand
Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.
Peace and Love -- The Analysis of 1ndwell The Womenswear Designer Brand
1ndwell was founded in 2020 by the Central Saint Martins graduate designer Wang Yiyi, and MBVB who has been as a buyer for 20 years. She injects her own perception of time and life into the design concept.
Denim -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.
Playful Spring and Summer -- The Comprehensive Analysis of Infants' Benchmark Brands
This report mainly analyses the smart casual infants' benchmark brands, Mikemile, Moimoln and Papa. Besides, ETTOI, Choco,el, Tartine et Chocolat are also the key brands for reference. The comprehensive analysis of latest S/S 2021 styles is made from the aspects of product positioning, price system, product structure and key items.
New Hangzhou Fashion -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Evergreen Dress Market must be the best wholesale market in Hangzhou, and it is also the A-class clothing wholesale and trading market in China. Founded in October,1989, Evergreen is actually not a market. It is a business street with over ten womenswear wholesale markets.
Chinese Aesthetic -- The Analysis of Yueqi Qi The Womenswear Designer Brand
Yueqi Qi is an eponymous designer brand founded in 2010, and it is also one of the best developing designer brands in China. A graduate of Central Saint Martins, Qi has been worked for CHANEL, DIOR, BALENCIGA and GIVENCHY. The brand is committed to inheriting Chinese traditional elements and combining Chinese handicraft with individualized designs. Emotional stories are told through dramatic expressions. Beading and weaving crafts are the brand features, which maintains the couture concept. A/W 21/22 collection Remember the Fairchild is a story of love, admiration and respect for Yueqi's husband's family and the family airline they owned. From an outsider's perspective, Yueqi relives the memories, distorted by time and second-hand information. It's an idealized memory, revisionist history, and a restoration of cultural artifacts pieced together from conversations, newspaper clippings, 8mm reels, and old photographs.
Little Artist -- The Analysis of Bobotree The Kidswear Designer Brand
Korean kidswear designer brand Bobotree uses bright colors and childish brushstrokes to present kidswear from the perspective of children. Brand is good at using contrastive colors and fashionable silhouettes to provide fresh dressing experiences. Pure cotton knit is mainly used to make clothing more natural and comfortable.
Colorful S/S -- Roanjane The Kidswear Designer Brand
Korean kidswear designer brand is good at using pure colors to create fashionable items. Extravagant ruffle and layered effect is the design concept. Unisex and mix&match clothing collocations are also the highly praised styles. Intensive contrastive colors and unique ornaments brighten every item.
The Vision of Fashion Pioneer -- The Comprehensive Analysis of Women's Streetwear Designer Brand
With the development of Gen-Z, tribal property and niche brand are becoming popular. The clear individuality and high-recognition beauty-appreciation of niche brands provide markets with freshness. And the intensive style is like a double-edged sword. Streetwear designer brand maintains the daring style and masters the secret of digital marketing. The creative design with business property keeps being an important part of market.
The Trendy Color in First Quarter -- The Color Analysis of Womenswear Markets
This comprehensive report analyses the color trend in the first quarter based on data of retailing market, wholesale market, street snap and Ins bloggers from January to March. Compared with the catwalk data of S/S 2021, the color trend in the markets corresponds well. Milk tea, pink, blue and yellow are the four most noteworthy color tones in the first quarter, and this report will introduce the relative popular styles and fashion looks.
A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week
A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.
Combination Experiment -- The Analysis of Chrisou by Dan The Womenswear Designer Brand
The designer this season pays more attention to more diversified expressions. Taking clothing as the media, it is combined with graffiti, Pop Art, internet symbol, Renaissance painting and popular culture. Girls' wardrobes are developed to be more relaxing and comfortable. H-line dress, leather sandals with brand logo and functional pleated dress, designer simplifies the clothes and shows their essence.
Daughter of the Dragon -- The Analysis of ANGEL CHEN The Womenswear Designer Brand
Angel Chen is a Chinese designer whose colourful approach to fashion coupled with the brand's core-concept of fusion of Eastern and Western aesthetics, has made her one of the country's brightest young talents. A graduate from Central Saint Martins, Chen was chosen by i-D as one of five designers-to-watch, and launched her eponymous label the following year. As a part of the 2017 International Designer Exchange Program, Mercedes-Benz invited Chen to present her Autumn/Winter 2017 collection at Milan Fashion Week. Previously, she showed at London Fashion Week with Fashion Scout, before basing herself in Shanghai. Her last Spring-Summer 2019 Collection showed at New York Fashion Week. Making the 2016 Forbes Asia "30 Under 30" and 2017&2018 BoF 500 shortlist, the Designer has been shortlisted among this year's finalists for the International Woolmark Prize. A/W 21/22 collection Daughter of the Dragon salutes to the first Chinese female Hollywood star. The fusion of Eastern and Western aesthetics puts old-time film images on the runways. This edgy visual collision interprets the unique charm of Oriental women. Eastern bamboo forest is combined with the rhythm of dancers, which presents a mysterious temperament.
New Romantic Art of Scandi Spirit -- The Womenswear Catwalk Analysis of Cecilie Bahnsen
Unique fabrics are hand-designed each season by founder and LVMH Prize finalist Cecilie Bahnsen, a Copenhagen native who returned to her home town to found her eponymous label in 2015 after studying at the Royal College of Art in London and working with Christian Dior, Erdem and John Galliano in Paris. Romantic and multidimensional tailoring is the brand feature. Babydoll dress and puff sleeve are the must-have elements in every season. Their extravagant puffy cuff and dress hem are fantastic and romantic. The A/W 21/22 collection The City is inspired by the open lockdown city of Denmark, combining romanticism, femininity and typical Scandi style. Handmade fabric, puff sleeve, quilting, ruffle and back ribbon are the spirit elements. Bahnsen likes to apply black and white as main tone with fairy lemon yellow, injecting eye-catching highlights into the romantic vibe. Soft knit is fused with organza and silk. This lightweight and skin-friendly style sends out the familiar Scandi vibe. Puff sleeve dress, delicate bowknot decoration, elegant wrapped tailoring and floral embroidery all present Bahnsen's ability to handle fabric and tailoring.
Asceticism and Minimalism -- The Analysis of BEVZA The Womenswear Designer Brand
The Ukrainian minimalist designer brand BEVZA was founded by Svetlana Bevza in Kiev in 2006. Its core design aesthetic is presented by simple silhouettes. The collections pay attention to delicate fabrics and perfect tailoring, presenting the eternal elegance. BEVZA's fresh and pure style is what makes it stand forward among all the Ukrainian fashion brands. Designer extremely loves white, and she uses white dress to take the place of trendy black dress. Bevza said that,"Only white is the extreme color, and black is just additional. White symbolizes new-birth and blank page, and it is also an individualized color. I prefer simple beauty. Life is such complicated, but the most precious value and truth are obvious. So why not dress in a more relaxing way." The main concept of BEVZA is complicated simplicity.
Dress -- The TOP Ranking of Womenswear
According to the data analysis of POP users from February to April, the proportion of mature elegance style improves obviously among dress, followed by simple sophistication and cotton-linen deconstruction styles. X-line is the key silhouette, and the demand for practicality leads to the popularity of workwear and sportswear. Splicing is the mainstream of craft design, and deconstruction and knot are also essential.
Fairy Dress -- The Analysis of MARCHEN The Womenswear Designer Brand
MARCHEN is a local Chinese designer brand founded by Chen Cihang, who graduated from Central Saint Martins, in 2016. Märchen stands for 'fairy tale' in German, and it is also the combination of the designer's name and his birth month. Being known as the expert of fairy dress, MARCHEN stands forward from the designer brands for its clear romantic girly style and iconic items. Imaginative fabric and poetic aesthetic create the daily haute couture. Inspired by the clothing and sculpture in 17th century, MARCHEN released its A/W 21/22 collection, which rebuilds the classic dress with natural charm. Water drop element, bowknot and lace construct a fantastic girl image in autumn. The MARCHEN girls in this collection return to the reality and feel the warm clothing through cold sky-touch.
Screen Life -- The Analysis of YES BY YESIR The Womenswear Designer Brand
The YES BY YESIR A/W 21/22 collection Screen Life is inspired by the modern people who feel the world and interact each other through screens. Virtuality collides reality. The screen boards on the runways are dazzling and colorful, and it interprets the fact through clothing language that modern people are searching for dopamine from screens. Chatting boxes and emoji elements are combined with vivid color and creative tailoring to show playfulness. Designer further upgrades the everydayness, versatility and artistic sense of clothing through elegant yet rebellious dress, creative button decoration and interesting hand-drawn details. Besides, Chinese most fashionable brand, Electric Cherry, composed a song for YES BY YESIR, Say Yes to Future, which conveys the diversified brand spirit from the perspective of music.
Practical Aesthetic -- The Analysis of Motoguo The Womenswear Designer Brand
The Chinese Malaysian designer Moto Guo founded his eponymous brand in 2015 with the business partner Jay. And Kinder joined in later and became the second creative director. All the collections of Motoguo are the fusion of Moto and Kinder's weirdness and individuality. These two homosexuals set no border between menswear and womenswear. Moto takes charge in the sensitive control of basic functions, and Kinder pays attention to the creative imagination and beauty. The collection still continues and extends the stories of past seasons. During these hard times where everything seems to have halted, the label shifts focus onto the subtlety revolving around them. From their close friends' achievements and recognitions to the label's very own mini milestone, each little news that came to their knowledge was sweet, heart-warming and assuring. Together, these positivity create layers of emotions which bore the very essence of this collection. Motoguo's Spring/Summer 2021 collection is a portrayal of love, happiness and blessedness towards their most cherished ones.