Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Creative Illustration--The Kidswear Designer Brand Analysis of Jelly Mellow
Founded in 2013, Jelly Mellow always takes the warmth and imagination of children as the theme of its design. In every season, it creates unique illustrations and develops differentiated fabrics to offer the most comfortable and approachable kidswear. The latest S/S 2022 collection, dubbed ‘Growing Together’, combines downy and rich colors with fun patterns.
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
Sweet Romance -- The Analysis of Dundrop The Womenswear Designer Brand
DUNDROP is a compound word of ‘Done’ and ‘Drop’. The niche Korean designer brand completes the women’s style by proposing new items suitable for a specific season. Focusing on female consumers in their 20s and 30s, DUNDROP hopes to offer rational prices and the best quality.
Natural Palette -- The Analysis of The Campamento The Kidswear Designer Brand
Born in La Coruna in the northern Spain, The Campamento hopes to protect the environment and create a timeless label to encourage kids to explore and create. S/S 2022 collection, dubbed ‘Calor’, displayed the energy that passes from one body to another when they are at different temperatures. Earthy tones and pastels finished the palette of this collection. The use of chic prints was extremely relaxing and poetic.
Tiny U -- The Analysis of BLancore The Womenswear Designer Brand
The independent New York-based designer brand BLancore centers on ‘incorporating geometric cut and subtle color palettes to restore the pureness and authenticity of fashion design’. The brand founder Yalan Li was born in a family of fabrics and clothes, and she watched the fashion kingdom being created by her father. The whole design team consists of professional designers from Polimoda Fashion Institute, Istituto Marangoni, Parsons School of Design and other fashion colleges globally.
Millennial Hottie --The Analysis of NO ONE ELSE The Designer Brand
The independent Korean designer brand Chuu NO ONE ELSE fuses the welcoming streetwear aesthetic among youths with ‘90s and millennial fashions to create a gender-fluid concept. S/S 2022 collection used bright colorways and nostalgic digital prints to bring back the fashion trend of 90s.
Summer Adventure -- The Analysis of SHEIN The Online Fast Fashion Retailer
1.SHEIN is selected as one of the most 100 influential companies of 2022 in the world by the news magazine Time. 2.SHEIN became the first official partner of Stagecoach, and released the SHEIN X STAGECOACH collection. 3.SHEIN took over Coachella with Zeuphoria. 4.SHEIN launched its eco-friendly line evoluSHEIN. 5.SHEIN has pledged to donate $15 million to The Or Foundation, a charity working at Kantamanoto in Accra. 6.SHEIN became the most downloaded APP in all America after earning its $15 billion valuation. 7.SHEIN runs the website of its underwear branch Luvlette.
The Analysis of Brunello Cucinelli The Benchmark Women's Knitwear Brand
The world-class Italian luxury brand Brunello Cucinelli is known as the cashmere king and “the real luxury of the clothing industry”. Traditional Italian craftsmanship and the selection of top-class fabrics provide high-quality fashion items.
Elegant Minimalism -- The Analysis of Nehera The Womenswear Designer Brand
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with MORE, NEHERA uncovers the beauty in LESS. NEHERA is opening its first boutique store, a place that embodies the brand’s philosophy. True to its cosmopolitan heritage, the store opened its doors in the city of Vienna. Located at Bauernmarkt 8, 1010 Wien, the NEHERA store is designed to create an intimate and elegant fashion experience.
Innocence & Faith -- The Analysis of SOONSU The Womenswear Designer Brand
Soonsu Kwon was born and grew up in an artistic household, in the beautiful countryside of South Korea. Natually falling in love with art, she realised she would be a fashion designer at the age of 9. After fashion design studies at Central Saint Martins in London, she came back to Korea and launched her own label in 2015. For her, fashion is a gift given by God. Singing God's goodness with the gift, reflecting those joyful songs into fashion is her aim of design.
The Analysis of Bora Aksu The Women's Knitwear Brand
Bora Aksu is a Turkey-born namesake designer brand founded in 2002 whose imaginative pieces have brought great impact to to fashion world. The knitwear of Bora Aksu is developed for youthful ladies. Sweet ruffles and bowknot details are the key elements; Chanel-inspired dresses and suits are also noteworthy; for stitching, cables and fine-gauged knitting bring rich and exquisite changes.
The Analysis of Alberta Ferretti The Women's Knitwear Brand
Founded in 1974, the Milan-based Alberta Ferretti represents taste, elegancy, sensibility and charm. Many international stars and celebrities have worn their master pieces on grant events and red carpets. Focusing on the mature romance, Alberta Ferretti puts emphasis on pretty curves and the quality of yarns. Fine-gauged openwork is a key point.
The Little Mermaid -- The Analysis of Ann Teano The Womenswear Designer Brand
Founded in London in 2016, Ann Teano is an independent entry-lux designer brand featuring its minimalist and romantic designs. S/S 2022 collection drew inspirations from The Little Mermaid by Andersen and paid homage to the classic. Mermaids, oceans and butterflies continued the signature elements of Ann Teano. Subverting the conventions, the breakthroughs in fits, fabrics and techniques fused artistic concepts with modern aesthetics.
Fantastic Marching Band -- TRNKA The Japanese Kidswear Designer Brand
Japanese designer brand TRNKA wants “to improve the daily lives of parents and children a little bit.” Occasion wear designer PIERLOT packs clothes with devices to make every day even more exciting. “Light weight, made for movement, and easy to care for.” Smart looks and functional designs will give kids a stressfree day.
Leviathan and the Mermaid -- The Analysis of HERLIAN The Womenswear Designer Brand
S/S 2022 collection drew inspirations from Leviathan and the Mermaid. With the ecological problems brought by sea pollution, HERLIAN launched a project to help mermaids back to their Garden of Eden. Fresh colors, stripes, navy collars and babydoll collars developed romantic Spring/Summer products.
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
The Analysis of Louis Vuitton The Luxury Womenswear Brand
1.Louis Vuitton unveiled ‘200 Trunks, 200 Visionaries: The Exhibition’ in April in Marina Bay Sands Event Plaza, Singapore to celebrate the 200th anniversary. 2.The Foundation Louis Vuitton unveiled “Coming of Age” on 8 April in Paris, France. The exhibition is in loving memory and honour of the late Virgil Abloh, and an extension of the original global “Coming of Age”. 3.Louis Vuitton’s Objets Nomades in Taiwan 4.Eileen Gu walked her first runway show for Louis Vuitton Cruise 2023 collection.
Delicate Lifestyle -- The Analysis of Ameri VINTAGE The Womenswear Designer Brand
Ameri VINTAGE was founded by the famous Japanese model and designer Naoko Kuroishi in 2014. This Tokyo-based label combines its signature structures with Vintage to develop elegant, practical and retro pieces. The latest S/S 2022 collection continues the retro elegancy. Intellectual elegance and natural commute are the main dressing concepts. The cooperation with Disney presents sexy printed gauze tops. Dress and trousers are the staples for Ameri VINTAGE.
A Voyage in Descent -- Issey Miyake The Womenswear Designer Brand
The Issey Miyake Spring/Summer 2022 collection A Voyage in Descent is the fourth collection brought by designer Satoshi Kondo. This collection is inspired by a voyage into the deep sea, beginning with a portrayal of the silence and tranquility first felt in the water, and continuing to the uplifting sensation of making new discoveries in the deep sea. This voyage serves as inspiration to the original designs and making of the collection expressed through fluid, dynamic garments and lightweight, glistening materials.
Chic Flappers -- The Analysis of Saint Laurent The Luxury Womenswear Brand
1.For the new season, Saint Laurent creative director Anthony Vaccarello turns to the Art Deco era. In particular, the political activist, writer and editor Nancy Cunard became a great inspiration for him. 2.Saint Laurent launched a collaboration with Belgian artist Bruno V. Roels, changing palm trees into artistic symbols. 3.Hailey Bieber wears Saint Laurent dress at Met Gala 2022.
Joyful Summer -- TINYCOTTONS The Kidswear Designer Brand
Based in Barcelona, TINYCOTTONS is a chic and bold label founded by Barb Bruno and Gerard Lazcano. Every collection provides a strong impression and attractive story, inviting children to take part in it, learn something or only just remember a single piece of work in the rest of their lives.
City Legend -- The Analysis of LANVIN The International Womenswear Brand
1.Inspired by Art Deco and Ancient Egypt, the Lanvin F/W 2022 collection is a celebration of the paradox and contradiction of fashion, and of the contrasting themes that energized the work of Jeanne Lanvin. 2.The Tribute capsule found inspirations from the classic ballgowns and nodded to the agile Lanvin women. 3.The second collab between Lanvin and Gallery Department includes signature Curb shoes, handbags and ready-to-wear,
Whimsical Girl -- The Analysis of Lirika Matoshi The Womenswear Designer Brand
Lirika Matoshi launched her namesake line of handmade accessories in 2016 at the age of 20 after moving to New York City. The Kosovo native initially began handcrafting choker necklaces on Etsy before gaining popularity for her hand-embellished tights, glittery dresses and socks, and intricate crystal covered blouses via Instagram. Now based in New York City, Lirika Matoshi has expanded to include a wide variety of apparel and accessories.
Multi-faceted Fashion -- The Analysis of Celine The Luxury Womenswear Brand
1.Shot by Hedi Slimane, Celine S/S 2022 womenswear campaign was brought by brand ambassador LISA. LISA wore on the pieces of the new collection on the covers of ELLE KOREA in May. 2.Chinese model Mao Xiaoxing presented her multi-faceted personality on the cover and inside pages of Numéro China.