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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Sportswear Retail Market in March

    2024-04-01 6971

    The Comprehensive Analysis of Sportswear Retail Market in March

    In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.

  • Office Siren -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-01 12933

    Office Siren -- The Comprehensive Analysis of Women's Fashion Designer Brands

    Office Siren combines a sexy and charming boudoir style, a sharp and efficient commuting style, and a highly intelligent intellectual style, showcasing the collision of multiple qualities of women, such as being capable and sharp, and sexy and luxurious. At the same time, it is more youthful and suitable for more people to wear. Pay attention to the use of details and materials in design, such as straps, perspective, asymmetry, lace, mesh, satin, leather, etc; The colors are mainly dark shades such as black and gray, with a small amount of bright colors present; The silhouette emphasizes the delineation of the body's curves, making it concise and slim fitting. This article will analyze several intellectual style women's clothing designer brands such as MARKGONG, Courreges, Dion Lee, etc. For details, please refer to the following text.

  • Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    2024-03-20 27383

    Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

  • The Analysis of S/S 2025 INTERTEXTILE Shanghai

    2024-03-19 14492

    The Analysis of S/S 2025 INTERTEXTILE Shanghai

    On March 6-8, 2024, the intertextile China International Textile Fabric and Accessories (Spring/Summer) Expo was grandly held at the National Convention and Exhibition Center. This exhibition covers seven major exhibition halls, including 1.2, 5.1, 6.1, 6.2, 7.1, 7.2, and 8.1, with a total exhibition area of nearly 190000 square meters. This expo has 13 professional exhibition areas, including formal clothing fabrics, fashionable women's clothing fabrics, casual clothing fabrics, functional sportswear fabrics, jumping denim, shirt fabrics, leather fur fabrics, underwear fabrics, wedding dress fabrics, baby and child fabrics, pattern design, accessory perspectives, and dye additives. It carefully plans to showcase the outstanding products of over 3000 top and high-quality exhibitors from 25 countries and regions around the world.

  • Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    2024-03-18 22578

    Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

  • Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    2024-03-13 14630

    Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.

  • Blokette -- The Comprehensive Analysis of Womenswear Designer Brands

    2024-03-13 12701

    Blokette -- The Comprehensive Analysis of Womenswear Designer Brands

    As an emerging trend in the fashion industry, Blokette integrates two seemingly opposing aesthetic concepts - Blokecore and Coquette - cleverly combining masculine sporty style with soft ballet elements, challenging and reshaping the traditional perception of gender boundaries in clothing matching, thus giving birth to a unique fashion expression that combines frank and carefree characteristics with subtle female charm.

  • Boudoir Style -- The Comprehensive Analysis of Luxury Brand

    2024-03-05 31867

    Boudoir Style -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as knitwear, shirt, camisole skirt, super shorts, and fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer collection of related brands, it can be concluded that this season's boudoir style emphasizes the use of details and materials in design. The details include exquisite and luxurious designs such as perspective layering, underwear exposure, rhinestone, lace splicing, and ruffle edge decoration. The silhouette emphasizes fitting the curves of the human body, highlighting the natural beauty of the human body, in order to create a romantic, soft, sweet, and sexy atmosphere.

  • Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand

    2024-03-01 13302

    Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand

    The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.

  • Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce

    2024-02-29 28246

    Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce

    The boudoir style is a super feminine style derived from the pure desire style. Integrating lightweight lace fabric, lace lace lace, mesh and other materials into the design elements to create a new boudoir style. Unlike styles such as BALLETCORE, Sweetheart Barbie, and Valkyrie Madeline, the boudoir style focuses on overall lightness and thinness, while the silhouette conforms to the body shape with a smooth sense of body curves; At the same time, the boudoir style does not have too much delicacy and sense of regularity, but also weakens the sportiness of BALLETCORE and reduces the sweetness and cuteness of sweet Barbie. More emphasis is placed on highlighting female tension, either charming or sweet.

  • The Comprehensive Analysis of Kidswear Retail Market in South Korea in January
    Hot

    2024-02-05 7050

    The Comprehensive Analysis of Kidswear Retail Market in South Korea in January

    The main filming location in January is South Korea. The retail market focuses on three age groups: babies, toddlers and teens in the spring and summer of 2024; According to market analysis, it can be seen that the key styles of children's clothing in the 24 Spring/Summer clothing market.

  • Holiday Fun -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-02-03 43006

    Holiday Fun -- The Comprehensive Analysis of Women's Fashion Designer Brands

    With the resurgence of vacation style on the 2024 spring/summer fashion week runways and the regional tourism boom from barbecue in Zibo to small potatoes in Harbin, as well as the lifestyle experiential consumption trends such as City Walk, camping, special forces travel, and cultural tours, leisure culture of holiday excursions has become an emotional outlet for people in the pressure and homogenization of urban life rhythms. French Riviera holiday and Bohemian style are key stylistic directions for this season's vacation trend. The French Riviera holiday style cleverly combines the lazy sunshine and romantic vibes of the Mediterranean coast, exuding a bright and sunny seaside vacation atmosphere while also mixing in a fresh and elegant countryside artistic charm. On the other hand, the Bohemian style showcases exotic folk patterns and handmade crochet craftsmanship, along with details like tassels and patchwork, reflecting a passionate, free-spirited, and culturally diverse ethnic vibe. In the following, this article will further interpret the design direction of holiday excursions.

  • Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    2024-01-30 31402

    Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

  • Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    2024-01-15 51848

    Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.

  • Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-21 58972

    Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.

  • Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway

    2023-11-10 63203

    Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway

    On the spring/summer 2024 runway this season, the proportion of detail design with dislocation and deconstruction is significantly higher, with diverse forms. The application of string ties, wrap ties, and bow tie elements is still widespread. With the continuous popularity of MIU style and boudoir style, the overlapping details of lingerie design on the runway have significantly increased this season. In addition, edge details and voluminous bottom hem both reflect the application trend of inflatable voluminous elements. Overall, the application of intertwining details is the focus of this season, combined with the material's pendulous properties, to express the elegant charm of women through multidimensional spatial imagery.

  • Data Analysis of Cross-Border E-Commerce Womenswear in October

    2023-11-09 35086

    Data Analysis of Cross-Border E-Commerce Womenswear in October

    Current situation analysis: In October, the underwear and pajamas category continued to rank first, accounting for 28%, and the number of sports products ranked second, accounting for 18%; The top, T-shirt, and shirt categories rank third, accounting for 10%. And jackets, jackets, and vests accounted for 4%, an increase of 1.79%. Data inspiration: In Amazon's clothing category, the women's clothing market share accounts for about 40.11% of the total market, which is one of the most important parts, reflecting the high demand for clothing by female consumers on Amazon. The underwear & pajamas category and sports account for the largest proportion in women's clothing, followed by the top&T-shirt&shirt and dress categories.

  • The Data Analysis of Cross-Border Womenswear E-commerce in September

    2023-10-12 38129

    The Data Analysis of Cross-Border Womenswear E-commerce in September

    Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.

  • Quiet Luxury Wilderness -- The Womenswear Runway Analysis of HERMES

    2023-10-11 65599

    Quiet Luxury Wilderness -- The Womenswear Runway Analysis of HERMES

    On September 30th Beijing time, Herm è s held the 2024 Spring/Summer fashion show in Paris. In a rustic runway, creative director Nad è ge Vanhee Cybulski showcased her vision for the next season's "emotional, modern silhouette". Women's personal expression of themselves runs through the entire series. The long suit jacket, elephant gray trench coat, striped knit bra, and hollowed out dress all reflect Herm è s unique dress code and visual aesthetics, composing Herm è s unique texture, freedom, and refinement. In addition to the classic silhouette, the suit vest in this series is also designed with a half sleeve style, tracing the shoulder contour and outlining the graceful waistline. The soft armor like a knight highlights and emphasizes the era's strength of women's combination of hardness and softness.

  • Allover Pattern - Top Hot List of Women's Dress Patterns in September

    2023-10-10 63402

    Allover Pattern - Top Hot List of Women's Dress Patterns in September

    According to POP pattern data, patterns of butterflies, flowers, and text elements have been relatively popular recently; Flower elements, as the main popular element in women's clothing, continue to be popular in the market, and in September's flower patterns, design elements such as ditsy florals, outlined flowers, and shadowed flowers have attracted much attention.

  • Elegant and Romantic -- The Womenswear Runway Analysis of Altuzarra

    2023-09-13 52473

    Elegant and Romantic -- The Womenswear Runway Analysis of Altuzarra

    Altuzarra's 2024 Spring/Summer collection sees designer Joseph returning to an exploration of vulnerability and authenticity. Drawing inspiration from "Rosemary's Baby," with Miuccia Prada leading the entire process, the aesthetic of the 1960s and 70s from the film is reintroduced to the runway. In an effort to attract women, Altuzarra presents satin coats in shades of red, butter yellow, and ivory. These coats are A-line and slightly oversized, resembling enlarged versions of doll coats from the 60s. They manage to be neither distorted nor conservative, but simply stunning. The collection aims to persuade women to move away from outdated notions of avant-garde and provocative sexiness.

  • The TOP Ranking of Women's All-over Pattern

    2023-09-04 64042

    The TOP Ranking of Women's All-over Pattern

    According to the TOP10 list, abstract tie-dye patterns have been popular recently. Floral elements as a major trend in women's clothing occupy a significant proportion in the market, with artistic techniques being highly favored by consumers, such as graffiti, watercolor, oil painting, etc. Abstract and blurry floral patterns deserve special attention.

  • Lace Fabric -- The Comprehensive Analysis of Women's Runway

    2023-03-16 62909

    Lace Fabric -- The Comprehensive Analysis of Women's Runway

    POP Fashion figures out the four major styles of lace fabric from the women’s runway show: See-through Textures(33%), Lightweight(21%), Sweet & Retro(29%) and Post Process(11%). Dress and tops are the major categories for lace fabric. The data and materials of this report are collected from the ‘Big Four’ Fashion Weeks.

  • Subtle Sophistication -- The Womenswear Runway Analysis of Miu Miu

    2023-03-10 89474

    Subtle Sophistication -- The Womenswear Runway Analysis of Miu Miu

    For Fall/Winter 2023, the House took to Paris Fashion Week to continue its efforts in creating it-girl bags and garments, while also putting the focus on cozy essentials elevated for the off-duty casual-chic attitude that oozes out of Miu Miu’s walls. This season, Mrs. Prada dives into the notion of “looking,” in turn uncovering what is “underneath” and addressing the “outer” layers of clothing construction, and the structure of how we dress.

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