Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Haute Couture Smart Casual Business Leisure Avantgarde Brand Rune Arts French style Athleisure Agender Workwear Chinese Fashion J-Korea Fashion function Preppy style Chinese Style Cotton&Linen Outdoor Sports Indoor Sports Folk Style Sustainability Middle East Style Russian Style Middle Aged and Older Pattern analysis tennis_golf
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2022-07-01 4050
Creative Illustration--The Kidswear Designer Brand Analysis of Jelly Mellow
Founded in 2013, Jelly Mellow always takes the warmth and imagination of children as the theme of its design. In every season, it creates unique illustrations and develops differentiated fabrics to offer the most comfortable and approachable kidswear. The latest S/S 2022 collection, dubbed ‘Growing Together’, combines downy and rich colors with fun patterns.
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2022-07-01 3095
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-06-30 4170
Sweet Romance -- The Analysis of Dundrop The Womenswear Designer Brand
DUNDROP is a compound word of ‘Done’ and ‘Drop’. The niche Korean designer brand completes the women’s style by proposing new items suitable for a specific season. Focusing on female consumers in their 20s and 30s, DUNDROP hopes to offer rational prices and the best quality.
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2022-06-30 4024
Chaotic Neutral -- The Womenswear Runway Analysis of We11Done
We11done’s FW22 collection is a “chaotic neutral” space where nothing is off limits, and opportunities are endless. The South Korean label’s newest show is inspired by a dichotomy between 17th century renaissance details and futuristic minimalism - two aesthetics that could be polarizing in theory, but somehow appear synchronous.
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2022-06-30 3013
Natural Palette -- The Analysis of The Campamento The Kidswear Designer Brand
Born in La Coruna in the northern Spain, The Campamento hopes to protect the environment and create a timeless label to encourage kids to explore and create. S/S 2022 collection, dubbed ‘Calor’, displayed the energy that passes from one body to another when they are at different temperatures. Earthy tones and pastels finished the palette of this collection. The use of chic prints was extremely relaxing and poetic.
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2022-06-29 2303
Unconventional Deconstruction -- The Analysis of OTTOLINGER The Womenswear Designer Brand
Avant-garde darling Ottolinger is the brainchild of Swiss-born designers Christa Bösch and Cosima Gadient. Now based in Berlin, Ottolinger is renowned for its boundary-pushing designs that juxtapose couture-level tailoring with radical deconstruction. Across the collection, immaculately finished products are calculatedly slashed, burned, and manipulated into unconventional forms. Military-inspired trousers and outerwear are scorched into near-oblivion, exposed seams trace ragged trails through shredded skirts, and raw-edged cut-outs imbue casual jersey separates with disorderly seductiveness. Grounded in the interplay between creativity and destruction, Ottolinger’s unorthodox approach presents a bold challenge to luxury fashion’s status quo.
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2022-06-24 6952
Elegant Romance -- The Analysis of Red Valentino The International Womenswear Brand
Elegant Romance -- The Analysis of Red Valentino The International Womenswear Brand
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2022-06-23 12778
Tiny U -- The Analysis of BLancore The Womenswear Designer Brand
The independent New York-based designer brand BLancore centers on ‘incorporating geometric cut and subtle color palettes to restore the pureness and authenticity of fashion design’. The brand founder Yalan Li was born in a family of fabrics and clothes, and she watched the fashion kingdom being created by her father. The whole design team consists of professional designers from Polimoda Fashion Institute, Istituto Marangoni, Parsons School of Design and other fashion colleges globally.
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2022-06-22 22349
Millennial Hottie --The Analysis of NO ONE ELSE The Designer Brand
The independent Korean designer brand Chuu NO ONE ELSE fuses the welcoming streetwear aesthetic among youths with ‘90s and millennial fashions to create a gender-fluid concept. S/S 2022 collection used bright colorways and nostalgic digital prints to bring back the fashion trend of 90s.
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2022-06-22 15598
Future Women Warrior -- The Analysis of BONBOM The Womenswear Designer Brand
Launched by designer Bonbom Jo in 2020, Seoul-based BONBOM synthesizes historical and contemporary influences to create subversive womenswear. Putting high-fashion tailoring in the service of a fluid aesthetic, the brand finds a happy medium between couture and streetwear sensibilities, with architectural shapes and tongue-in-cheek details. Skintight tank tops, shorts, and T-shirts cut from mesh or stretch jersey nod to sportswear, while lace-up detailing, nano purses, and all-over monogram prints recall the early aughts. From boxy blazers to off-the-shoulder denim jackets, BONBOM’s eclectic collection is an invitation to disrupt the status quo with clever designs and flirtatious silhouettes.
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2022-06-21 54839
Summer Adventure -- The Analysis of SHEIN The Online Fast Fashion Retailer
1.SHEIN is selected as one of the most 100 influential companies of 2022 in the world by the news magazine Time. 2.SHEIN became the first official partner of Stagecoach, and released the SHEIN X STAGECOACH collection. 3.SHEIN took over Coachella with Zeuphoria. 4.SHEIN launched its eco-friendly line evoluSHEIN. 5.SHEIN has pledged to donate $15 million to The Or Foundation, a charity working at Kantamanoto in Accra. 6.SHEIN became the most downloaded APP in all America after earning its $15 billion valuation. 7.SHEIN runs the website of its underwear branch Luvlette.
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2022-06-17 17446
The Analysis of Brunello Cucinelli The Benchmark Women's Knitwear Brand
The world-class Italian luxury brand Brunello Cucinelli is known as the cashmere king and “the real luxury of the clothing industry”. Traditional Italian craftsmanship and the selection of top-class fabrics provide high-quality fashion items.
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2022-06-14 33865
Elegant Minimalism -- The Analysis of Nehera The Womenswear Designer Brand
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with MORE, NEHERA uncovers the beauty in LESS. NEHERA is opening its first boutique store, a place that embodies the brand’s philosophy. True to its cosmopolitan heritage, the store opened its doors in the city of Vienna. Located at Bauernmarkt 8, 1010 Wien, the NEHERA store is designed to create an intimate and elegant fashion experience.
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2022-06-13 32287
Innocence & Faith -- The Analysis of SOONSU The Womenswear Designer Brand
Soonsu Kwon was born and grew up in an artistic household, in the beautiful countryside of South Korea. Natually falling in love with art, she realised she would be a fashion designer at the age of 9. After fashion design studies at Central Saint Martins in London, she came back to Korea and launched her own label in 2015. For her, fashion is a gift given by God. Singing God's goodness with the gift, reflecting those joyful songs into fashion is her aim of design.
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2022-06-13 22356
Today Monaco 28℃ Cloudy -- The Analysis of Maison De Ines The Womenswear Designer Brand
Maison De Ines was launched in 2012 by Inés Kim. The brand started with the idea that “fine clothes give one wings”, which Inés thought contained the true meaning of fashion. Inés came to this conclusion through her own experience. Maison De Ines strives to create clothing for women that can highlight their natural beauty. There are many clothes that go in and out of your closet, but Maison De Inés creates the ones that stay. Themed ‘Today Monaco 28℃ Cloudy’, Pre-Fall 2022 collection created a wardrobe for urban elites.
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2022-06-10 48278
Pragmatism -- The Comprehensive Analysis of Womenswear Trunk Show
For S/S 2023 womenswear trunk shows, minimalist shirts, ballgowns, cotton-linen dresses and vests the seasonal staples. Floral prints and polka dots are the two main pattern directions. In details, girlish wavy edges and common knots are the design highlights. This comprehensive analysis about trunk shows focuses on the practical products with on-trend colors and elements.
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2022-06-10 25721
The Analysis of Bora Aksu The Women's Knitwear Brand
Bora Aksu is a Turkey-born namesake designer brand founded in 2002 whose imaginative pieces have brought great impact to to fashion world. The knitwear of Bora Aksu is developed for youthful ladies. Sweet ruffles and bowknot details are the key elements; Chanel-inspired dresses and suits are also noteworthy; for stitching, cables and fine-gauged knitting bring rich and exquisite changes.
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2022-06-10 11563
The Analysis of Alberta Ferretti The Women's Knitwear Brand
Founded in 1974, the Milan-based Alberta Ferretti represents taste, elegancy, sensibility and charm. Many international stars and celebrities have worn their master pieces on grant events and red carpets. Focusing on the mature romance, Alberta Ferretti puts emphasis on pretty curves and the quality of yarns. Fine-gauged openwork is a key point.
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2022-06-09 55454
The Little Mermaid -- The Analysis of Ann Teano The Womenswear Designer Brand
Founded in London in 2016, Ann Teano is an independent entry-lux designer brand featuring its minimalist and romantic designs. S/S 2022 collection drew inspirations from The Little Mermaid by Andersen and paid homage to the classic. Mermaids, oceans and butterflies continued the signature elements of Ann Teano. Subverting the conventions, the breakthroughs in fits, fabrics and techniques fused artistic concepts with modern aesthetics.
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2022-06-07 10671
Fantastic Marching Band -- TRNKA The Japanese Kidswear Designer Brand
Japanese designer brand TRNKA wants “to improve the daily lives of parents and children a little bit.” Occasion wear designer PIERLOT packs clothes with devices to make every day even more exciting. “Light weight, made for movement, and easy to care for.” Smart looks and functional designs will give kids a stressfree day.
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2022-06-06 40802
Rewilding & Rechilding -- The Womenswear Runway Analysis of Stella McCartney
Spring 2023 is rooted in themes of rewilding and rechilding, made for an untamed Stella woman living freely and in harmony with nature. Stella was inspired by naturalist Miriam Rothschild and Knepp Farm in Horsham – who gave their land back to Mother Earth, allowing it to rebalance itself and restore wildlife without disturbance. Made from 85% responsible materials, it is the brand’s most sustainable collection to date.
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2022-06-02 40954
Beach Journey -- The Womenswear Runway Analysis of CHANEL
From Paris to the Riviera, CHANEL heads to Monte-Carlo for the Cruise 2022/23 collection by Virginie Viard. Inspired by the cosmopolitan beach lifestyle of Monaco and CHANEL’s history along the Côte d’Azur, a first glimpse at the collection reveals silhouettes with an abundance of black and white swimsuits, glamorous sequins, and ensembles in breezy crochet.
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2022-06-01 28823
Romantic Elegancy -- The Analysis of Self-Portrait The Womenswear Designer Brand
Self-Portrait is a British designer brand, featuring lace dresses. Pre-Fall 2022 collection fuses elegancy with modern inspirations to continue its fashion principle. The use of broderie anglaise composes an elegant and romantic poem.
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2022-05-31 39642
Experimental Romance -- The Womenswear Runway Analysis of DEW E DEW E
DEW E DEW E is a Korean designer brand founded by Kim Jin-young and Lee Soo-yeon in 2014. The design of DEW E DEW E focuses on expressing female emotions. Retro girlish style is extremely loved by young Seoul girls. A/W 22/23 collection puts boldness together with practicality to develop eye-catching products. 3D handmade flower is the signature of this collection.