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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    2024-03-26 1878

    Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2024-03-26 3624

    Denim -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.

  • Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2

    2024-03-22 4480

    Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2

    24/25 Autumn/Winter Women's Fashion Week. Continuing the concept of twins, while innovating, also maintains the classics. Especially the emphasis is on the overlapping use of traditional denim techniques and the technological effects brought by new technologies. The opposing and unified language of cowboys can provide many inspirations in both ancient and modern times.

  • Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-03-21 6329

    Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand

    "Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.

  • Dresses -- The TOP Ranking of Womenswear

    2024-03-21 8415

    Dresses -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.

  • Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    2024-03-20 16297

    Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.

  • Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 1

    2024-03-20 5434

    Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 1

    24/25 Autumn/Winter Women's Fashion Week. Under the influence of the big wave, denim, on the one hand, traces back to classics through techniques such as washing water. On the other hand, reform and innovation are also worth paying attention to in the new AI technology hotspots. Conservative and innovative approaches go hand in hand. Just like twin faces, cowboys appear in a more precise double-sided state, appearing in their respective style languages in an ultimate way.

  • Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    2024-03-20 6638

    Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

  • The Analysis of S/S 2025 INTERTEXTILE Shanghai

    2024-03-19 5272

    The Analysis of S/S 2025 INTERTEXTILE Shanghai

    On March 6-8, 2024, the intertextile China International Textile Fabric and Accessories (Spring/Summer) Expo was grandly held at the National Convention and Exhibition Center. This exhibition covers seven major exhibition halls, including 1.2, 5.1, 6.1, 6.2, 7.1, 7.2, and 8.1, with a total exhibition area of nearly 190000 square meters. This expo has 13 professional exhibition areas, including formal clothing fabrics, fashionable women's clothing fabrics, casual clothing fabrics, functional sportswear fabrics, jumping denim, shirt fabrics, leather fur fabrics, underwear fabrics, wedding dress fabrics, baby and child fabrics, pattern design, accessory perspectives, and dye additives. It carefully plans to showcase the outstanding products of over 3000 top and high-quality exhibitors from 25 countries and regions around the world.

  • The Analysis of Edition The Benchmark Womenswear Brand

    2024-03-19 7005

    The Analysis of Edition The Benchmark Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the Edition 2024 Spring series in this issue, covering four chapters: brand dynamics, online data analysis from February to March, online new product analysis, and offline new product analysis. Please refer to the following text for details.

  • Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    2024-03-18 7182

    Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 25592

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand
    Hot

    2024-03-15 4864

    Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.

  • Mini Balabala -- The Analysis of Benchmark Kidswear Brand
    Hot

    2024-03-15 3744

    Mini Balabala -- The Analysis of Benchmark Kidswear Brand

    BALABALA24 has developed a spring outing series and a college series during the spring and summer seasons. On the basis of simple and comfortable wearing requirements, the overall product further extends the childlike and fun style, full of vitality and childlike fun; Using natural images such as animals, insects, and flowers and plants to bring children a rich and interesting world, cultivating their observation ability, and guiding their interest in exploring nature from an early age.

  • The Comprehensive Analysis of Kidswear Retail Market in Zhili, Huzhou
    Hot

    2024-03-15 2732

    The Comprehensive Analysis of Kidswear Retail Market in Zhili, Huzhou

    In March, the children's clothing wholesale market in Zhili Liji Road, Huzhou will mainly focus on summer style replenishment, with a focus on rural vacation, light outdoor, street fashion, and Chinese style; We focus on creating fashionable style items through color, pattern, and detail design. Among them, T-shirts, baby shirts, sun protection clothing, skirts, pants, etc. are all worth our attention, which enhances the overall visual effect of the items. This article will elaborate on four aspects: key styles, individual items, details, and market attention styles.

  • The Comprehensive Analysis of S/S 2025 Première Vision Paris Fabric & Accessory Fair

    2024-03-14 6790

    The Comprehensive Analysis of S/S 2025 Première Vision Paris Fabric & Accessory Fair

    From February 6th to 8th, 2024, Paris PV, as a grand event for international creative fashion professionals, attracted nearly 1200 international exhibitors from 42 countries to showcase their 25 spring/summer collection products. This includes 73 new exhibitors, covering fields such as spinning, weaving, leather making, textile design, accessory manufacturing, and clothing manufacturing. This exhibition has a total of 4 venues, showcasing 8 areas including yarn, fabric, design, accessories, manufacturing, intelligent creation, Maison d'Exceptions, and leather. The exhibition attracted a total of 30340 visitors from 125 countries.

  • March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    2024-03-14 40101

    March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.

  • Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand
    Data Reports

    2024-03-13 11114

    Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand

    This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary and development extension recommendation.

  • Korean Chic -- The Comprehensive Analysis of Designer Brands
    Hot

    2024-03-13 5522

    Korean Chic -- The Comprehensive Analysis of Designer Brands

    Korean style minimalism mainly focuses on Japanese and Korean minimalism, with a casual and street style. Skateboarding culture, street academy, and American retro under this style are also key design directions to focus on. This article will elaborate on brands such as BLUETAIL, HIRO, KOKOYARN, icebiscuit, LITTLE DEPT, and Megavolt. Please refer to the following for details.

  • Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-03-13 24129

    Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand

    Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.

  • Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    2024-03-13 6368

    Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.

  • Blokette -- The Comprehensive Analysis of Womenswear Designer Brands

    2024-03-13 5897

    Blokette -- The Comprehensive Analysis of Womenswear Designer Brands

    As an emerging trend in the fashion industry, Blokette integrates two seemingly opposing aesthetic concepts - Blokecore and Coquette - cleverly combining masculine sporty style with soft ballet elements, challenging and reshaping the traditional perception of gender boundaries in clothing matching, thus giving birth to a unique fashion expression that combines frank and carefree characteristics with subtle female charm.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2024-03-12 5363

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.

  • The Analysis of AMAZINGCRE The Golfwear Designer Brand

    2024-03-11 6153

    The Analysis of AMAZINGCRE The Golfwear Designer Brand

    AMAZINGCRE was introduced to the US market in 2016 and was launched in April 2020 at Qingtan Cave P O. The first flagship store has been opened in M Building. We have launched functional sportswear and shoes with various designs. The brand excels in the unique functional design of fluid mechanics. The brand name is a combination of "Amazing" and "Creation", a compound word that reflects Americans' fascination with unique functional designs based on "fluid mechanics". Reason for recommending this brand: The design and performance of the brand's clothing are quite outstanding.

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