This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

This report focuses on the hot and exciting fashion trends of today, carefully selecting the following highly regarded brands and delving into their brand characteristics and key design elements for this season. Through in-depth analysis of these brands, more inspiration and creativity are provided for developing items that match the thermal style.

GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.

Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

In this season's women's fashion show, the woven fabric materials are rich and the styles are diverse. They are widely used in the categories of fashion casual, streetwear, and simple European style. The cross-border application of unconventional fabrics in styles or designs deserves attention. In the early spring 2024 women's fashion show, the most popular woven fabric is casual cotton and linen, accounting for about one-third of the total, appearing in various categories and styles. Fine weaving and woolen fabrics account for 16% and 14% respectively. Woolen fabrics show a significant decline trend and are mostly used in outerwear categories such as suits and coats. Soft blended fabrics and minimalist silk account for 12% and 11% respectively. They have begun to expand their influence this season, not only in the conventional elegant and simple European styles but also gradually applied to streetwear and avant-garde designs. Classic women's fabric materials such as fashion fiber and lightweight chiffon are less frequently used this season. Brands like GUCCI have started incorporating sporty fiber fabrics into fashion designs.

Lyst is an authoritative fashion shopping platform that is used by over 150 million people annually to browse, discover, and purchase products from 12,000 brands and stores. The formula behind Lyst Index takes into account the behavior of Lyst shoppers, including conversion rates and sales volume. It also includes Google search data, as well as statistics on social media mentions and engagement worldwide over the past three months.

The Gucci 2023 Fall Collection showcases more everyday styles, presenting a fashion wardrobe with retro flavors and elegant atmosphere. The minimalist design maintains the brand's unique style, while incorporating a lot of sporty elements. The vintage and playful college style is interpreted with vibrant colors.

As technology moves the world ever closer and the lines begin to blur, hybridisation shone through as the overarching theme of the recently unveiled Gucci Cruise 2024 collection in South Korea. To emphasise this theme of blending cultures and genres, the iconic House set its show against the illuminated 14th century backdrop of Seoul’s Gyeongbokgung Palace to deepen the ties it has had with the city since 1998.The collaboration with Korean artist RamHan, who introduced surreal patterns, is a highlight of this season. The collection combines the urbanistic style of the 90s with the current trends, creating a fresh and exciting new spark.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Alessandro Michele presented his latest collection, “Twinsburg,” for Gucci Spring/Summer 2023, and it primarily focuses on reflection and how that intertwines with individual self-expression despite appearing the same. The show leads with twin models matching across the runway, each a reflection of the other. The sophisticated concept was inspired by Michele’s upbringing. In true Michele fashion, the collection’s 68 looks didn’t need doubles to make an impact. He worked his way through strict tailoring, souped-up activewear, Hollywood Boulevard glitz, embroidered chinoiserie, red carpet glam, and country quilting, among other motifs.

POP Fashion sorts out the TOP100 ranking of girls’ dress fabrics based on the data analysis in the recent three months. Mini Peace(15%) is the most welcoming brand, followed by Patachou(14%) and GUCCI(12%). The most popular fabric category is comfortable cotton(39%), as misty tulle(19%) and fine knit(19%) also share the market. Cute printed fabrics take nearly one-third of the mix.

Del Core is a fashion house founded in Milan in 2020 by Daniel Del Core. The first collection has been presented in February 2021. At the heart of the project are an aesthetic vision and the environment where it comes to life: a house, in the tradition of the maison. Del Core is located in an historic building at via Donizetti 30, in the heart of Milano. Del Core integrates made-to-measure designs with ready-to-wear, creating uniquely feminine pieces that marry the flowing and the architectural. An idea of mutant glamor is conveyed throughout, brought on everyday territory in the selection of pieces that makes up for abstract, the pre-collection offer.

This year brought the vaccine and with it a transition to the "new normal"; we dressed up to go out and to make ourselves feel good. But the effects of covid remained; we craved comfort and a new form of workwear, while on-screen moments continued to influence us more than ever. Over the course of the year 150 million+ shoppers looked on fashion shopping platform Lyst.

GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.

The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.

The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.

The Chinese-born Malaysian designer Moto Guo founded his homonymic brand in 2015. At first, music was his favourite. But he decided to step into the fashion design world in 2011, and entered in Raffles College of Higher Education in Malaysia in the same year. In 2013, his graduation design collection Out Like a Light won the best design collection of that year, and attracted attention of global buyers and social medias. His weird and rebellious design style helped him become the first Malaysian designer shortlisted for the semifinals of 2016 LVMH Design Award.

A new report from Lyst, a global fashion search platform, suggests that off-White's dominance in the market may be changing. Lyst analyzes the online shopping behavior of more than nine million shoppers a month, including Google searches, retailers' sales data and social media mentions and engagement statistics. According to this report, the sportswear brand Nike beats Off-White and becomes the hottest brand this quarter, followed by Off-White, GUCCI, Balenciaga and Prada. It is also the first time a non-luxury brand has topped the list.

Epilogue, the latest series of Gucci, is the first series after Alessandro Michele gives up conventional seasonal collections. Before, he expresses in his diary that he would discard outdated seasonality and fashion rituals to find an expressive rhythm. Epilogue, this classical music term, serves as the final chapter of the fashion fairy tale trilogy of Alessandro Michele. "Breaking" is the dominate concept to break conventions.

Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.