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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands
    Hot

    2024-04-08 6848

    Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands

    The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.

  • The Analysis of Popular Fabrics in Womenswear E-Commerce in March

    2024-03-28 5613

    The Analysis of Popular Fabrics in Womenswear E-Commerce in March

    From the analysis of hot keywords in fabric category search, Chinese style new Chinese style is highly favored, and jacquard fabric has become a hot topic of attention. Material hot keywords focus on the rising trend of Tencel (Lyocell) and acetic acid fabrics. In addition, high elastic knitted, waterproof and other functional fabrics under the outdoor sports trend are still the focus of attention.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2024-03-26 10543

    Denim -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.

  • Dresses -- The TOP Ranking of Womenswear

    2024-03-21 47838

    Dresses -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.

  • Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    2024-03-18 24406

    Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

  • The Comprehensive Analysis of Kidswear Retail Market in Zhili, Huzhou
    Hot

    2024-03-15 4493

    The Comprehensive Analysis of Kidswear Retail Market in Zhili, Huzhou

    In March, the children's clothing wholesale market in Zhili Liji Road, Huzhou will mainly focus on summer style replenishment, with a focus on rural vacation, light outdoor, street fashion, and Chinese style; We focus on creating fashionable style items through color, pattern, and detail design. Among them, T-shirts, baby shirts, sun protection clothing, skirts, pants, etc. are all worth our attention, which enhances the overall visual effect of the items. This article will elaborate on four aspects: key styles, individual items, details, and market attention styles.

  • Boudoir Style -- The Comprehensive Analysis of Luxury Brand

    2024-03-05 33497

    Boudoir Style -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as knitwear, shirt, camisole skirt, super shorts, and fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer collection of related brands, it can be concluded that this season's boudoir style emphasizes the use of details and materials in design. The details include exquisite and luxurious designs such as perspective layering, underwear exposure, rhinestone, lace splicing, and ruffle edge decoration. The silhouette emphasizes fitting the curves of the human body, highlighting the natural beauty of the human body, in order to create a romantic, soft, sweet, and sexy atmosphere.

  • Vacay Style -- The Comprehensive Analysis of Luxury Brand

    2024-02-29 38383

    Vacay Style -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on vacation style clothing, mainly analyzing single items such as dresses, skirts, camisoles, and shirts. Through the analysis of the 2024 early spring and spring/summer collections of relevant brands, it can be concluded that in addition to the conventional plant and flower patterns and romantic ruffle edges, the design details of this season's vacay style have been combined with key elements such as lace and hollow embroidery, bringing a brand new look.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 33948

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Dress Fabric -- The TOP Ranking of Girlswear

    2024-02-02 5675

    Dress Fabric -- The TOP Ranking of Girlswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for girl dress fabrics, which were evaluated by user download interaction data in the past three months. In the top three month hot list, Mayoral is the most popular women's pants brand, followed by Minkmui and Monalisa. According to the analysis results of the TOP Hot List, casual knitted material dresses are on the rise among girls, accounting for as much as 21%. Pure cotton is still the most popular component in the material, especially organic cotton, which has received increasing attention, mainly presented as smooth plain weave and color woven stripes; In addition, with the sweet French style and the socialite style becoming popular styles that have attracted much attention, their main materials, mesh fabric and tweed, are also popular, accounting for 19% and 7% respectively; The printed dress mainly features fresh pastoral flowers, accounting for 23%; The jacquard fabric is mainly made of luxurious and gorgeous relief jacquard, which is eye-catching.

  • Printed Fabric -- The TOP Ranking of Womenswear

    2024-02-01 38872

    Printed Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

  • Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    2024-01-30 31913

    Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

  • Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brands

    2024-01-29 23234

    Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brands

    "Hardware Girl" refers to a girl who likes to use fashionable items with "metallic texture" or "shiny elements" in her daily outfits. They add elements such as metallic clothing, accessories, or bags to make the entire design unique and no longer monotonous. In terms of makeup, they prefer shiny makeup with a watery texture and metallic accents, in order to express a free, confident, and bold attitude to the outside world. "Hardware Girl" style is a new fashion trend jointly released by Tiktok E-commerce "Fashion Trend Release" and fashion media "VOGUE". It is not only a continuation of the Y2K style, but also combines gorgeous romantic styles such as pop punk, '90s sloppy rock', and modern gothic. It reflects the cultural confidence, creativity, and diverse perspectives of contemporary young people.

  • Analysis of Guangzhou Women's Clothing Wholesale Market

    2024-01-23 31460

    Analysis of Guangzhou Women's Clothing Wholesale Market

    The main research area for the women's clothing wholesale market in January is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as coats and down jackets. The styles are mainly high-end and new Chinese styles.

  • Cool and Sexy -- The Analysis of Dion Lee The Womenswear Designer Brand

    2024-01-23 13175

    Cool and Sexy -- The Analysis of Dion Lee The Womenswear Designer Brand

    Dion Lee is a designer brand from Sydney, Australia, founded by the Creative Director of the same name in 2009, renowned for combining experimental structures with traditional tailoring. Its design is infused with a sensory and soft atmosphere, blending classic and sexy elements. The latest 2024 early spring collection continues its consistent style expression, showcasing the independent image of women and bringing practical items that are cool, sexy, and easy to match. The design of the series of products exudes a strong aura, with straps, chest cut shapes, and fishbone waist ties, all reflecting the brand's creativity and cutting-edge concepts of challenging fashion, rational and fashionable. This report will focus on analyzing the highlights of the new product.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2024-01-19 32482

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

  • Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    2024-01-15 42872

    Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.

  • All Gray -- The Comprehensive Analysis of Luxury Brand

    2024-01-09 53966

    All Gray -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on Gray style clothing, mainly analyzing individual items such as knitwear, tops, and jackets. Based on the analysis of the 2023 autumn/winter collection and the 24 early autumn collection of relevant brands, it can be concluded that this season's Gray style dressing presents a variety of styles, such as cool and powerful gray suits, warm gray vests and knitwear, and clean, low saturation, minimalist and light luxury. In addition, in terms of details, in addition to conventional logo design, handmade knotting, and creative splicing, major brands are using luxurious details such as jewelry and diamonds, gradient sequins, beaded tassels, shiny stitching, and floral embroidery to make Gray style items more noble and luxurious.

  • Dress -- The TOP Ranking of Womenswear

    2024-01-04 76991

    Dress -- The TOP Ranking of Womenswear

    Based on the analysis of the TOP100 women's dress downloads in December, the recent month's dress market has shown a strong focus on elegant commuting style, with a significant increase in the proportion of new Chinese-style. In terms of details, waist pleats, drawstrings on the neckline, and realistic floral prints are the main design elements.

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 26999

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Intellectuals Dressing -- The Comprehensive Analysis of Kidswear Designer Brand
    Hot

    2023-12-28 30178

    Intellectuals Dressing -- The Comprehensive Analysis of Kidswear Designer Brand

    The academic atmosphere is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all constantly being watched. Gray style clothing, based on a fashionable gray tone, is mainly composed of gray style items, becoming a key color for intellectuals and MIU style clothing. In recent years, MIU has successfully created various trendsetters, and major social platforms have doubled their attention to MIU's topics. MIU has become an important component in the discussion of style that cannot be ignored. At the 2024 Spring/Summer Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a leading intellectual sports style, becoming a sample for analysis on various platforms.

  • Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    2023-12-26 30311

    Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

  • The Comprehensive Analysis of Hangzhou Kidswear Market in December

    2023-12-20 6338

    The Comprehensive Analysis of Hangzhou Kidswear Market in December

    In December, the children's clothing market conducted research on two concentrated areas: Hangzhou Sijiqing and Kunlong children's clothing wholesale markets. This month, the Hangzhou children's clothing wholesale market mainly focuses on winter style replenishment, with a focus on Korean retro, mountain outdoor, casual and trendy, and Chinese style styles; We focus on creating fashionable style items through color, pattern, and detail design. Among them, New Year's clothing, anoraks, puff down, etc. are all worth our attention, which enhances the overall visual effect of the items. This article will elaborate on four aspects: key styles, individual items, details, and market attention styles.

  • Cozy Fit -- The Popular Style of Womenswear E-Commerce

    2023-12-19 11504

    Cozy Fit -- The Popular Style of Womenswear E-Commerce

    Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

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