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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Magical Animal -- The Analysis of Louis Vuitton Women's Fashion Runway

    2024-04-22 3350

    Magical Animal -- The Analysis of Louis Vuitton Women's Fashion Runway

    After the ten year milestone show in the autumn and winter of 2024, Nicolas Ghesquière and Louis Vuitton embarked on a new journey. This time, the early autumn show was held at the West Bank Dragon Art Museum in Shanghai, where they collaborated with Chinese artist Sun Yidian to present many artistic designs on the runway. At the beginning, Sun Yidian's artworks kept appearing. This time, the tiger, penguin, duck, puppy, rabbit, and other animal graffiti in the preview of the big show appeared in different areas and styles on dresses, skirts, and coats. Similarly, these artworks also appeared on the bags in the hands of models.

  • Pattern -- The Analysis of Popular Patterns in March
    Hot

    2024-03-29 13185

    Pattern -- The Analysis of Popular Patterns in March

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis of styles such as seaside vacation, Chinese aesthetics, leisure retro, sand dune wasteland, as well as pattern content and drawing techniques such as mottled letters, mountain youth, cartoon animals, spring views, and dreamy filter. This month, the popularity of the Shanghai LOEWE "Craftsman World" exhibition continues to rise, and the fun and childlike interactions have also attracted the attention of many parents; The Louis Vuitton Nautical series gracefully debuts, inspired by sailor elements to create a romantic vacation atmosphere. The following is a specific analysis of popular patterns.

  • Paris Fashion Week -- Recommended Womenswear Brand

    2024-03-11 61845

    Paris Fashion Week -- Recommended Womenswear Brand

    In the spring of 2024, Paris Fashion Week once again became the focus of the global fashion industry. From February 26th to March 5th, multiple internationally renowned brands and emerging designers showcased their new autumn/winter 2024-2025 ready to wear products at this grand event. Famous brands such as Louis Vuitton, Chanel, Herm è s, Alexander McQueen, Saint Laurent, and Givenchy, as well as Chinese designers such as Dawei, Chen Peng, Uma Wang, Rui, Didu, Shiatzy Chen, and Ruohan, have all brought their unique collections. Designers not only showcase diverse styles and trends from practicality to vacation style, from classic retro to modernism, but also take high-end custom fashion to new heights, presenting a highly creative visual feast. This fashion week not only showcases the innovation and diversity of the fashion industry, but also once again proves Paris' position as the fashion capital.

  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 63877

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2023-11-29 33607

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.

  • Romantic Future -- The Comprehensive Analysis of Women's Runway

    2023-11-27 60260

    Romantic Future -- The Comprehensive Analysis of Women's Runway

    2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women's future romantic dressing. This season's retro futuristic style of women's clothing combines romantic palace elements, using gorgeous silk to create a futuristic architectural silhouette; In the future style of technology, a series of electronic accessories that capture sound are used to wear on suits, and the skirt part is designed with 3D printing and three-dimensional ruffles to create a three-dimensional sense; The cool future style comes from the spicy girl's attire, incorporating a pink futuristic feel based on black and white neutral tones. The materials and accessories use a large amount of leather and hardware, creating an extremely comfortable deconstructive design; The romantic future style not only borrows the concept of the East, but also integrates the silhouette of the past era, presented through thin gauze and light colors. The core of the romantic future style is based on the spicy girl style, retaining slim fit silhouettes and hardware decorations, drawing on the romantic light colors of young ladies, and then creating some innovative future silhouettes, showcasing a fashionable style full of dreams and technology.

  • Women's Dress -- The Fabric Analysis of Luxury Brand

    2023-09-12 41436

    Women's Dress -- The Fabric Analysis of Luxury Brand

    Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

  • American Street Fashion -- The Analysis of Off-White The Womenswear Designer Brand

    2023-09-05 14823

    American Street Fashion -- The Analysis of Off-White The Womenswear Designer Brand

    Off-White is a streetwear brand founded by American designer Virgil Abloh in 2013. Abloh, who holds a Master's degree in Architecture, is also a renowned DJ and the creative director for Kanye West, as well as the head of Louis Vuitton's menswear division. Off-White's greatest strength lies in its continuous innovation. At its inception, the brand's iconic logo consisted of bold letters combined with diagonal zebra stripes or a square "X" element. The avant-garde and fun details in its designs exude a strong sense of fashion. The brand's 2023 autumn/winter collection, named "Lunar Delivery," recreates the lunar landscape in its setting, while incorporating a significant amount of African ethnic styles inspired by Abloh's childhood in Sierra Leone, his education in Central Saint Martins, and the brand's own DNA. This collection features many mature industrial-inspired cuts, as well as punk influences from Abloh's experiences in London, which add a touch of shine and unconventional elements to the products.

  • The Lyst Index -- Fashion’s Hottest Brands and Products Q2 2023
    Data Reports

    2023-08-02 65927

    The Lyst Index -- Fashion’s Hottest Brands and Products Q2 2023

    Lyst is an authoritative fashion shopping platform that is used by over 150 million people annually to browse, discover, and purchase products from 12,000 brands and stores. The formula behind Lyst Index takes into account the behavior of Lyst shoppers, including conversion rates and sales volume. It also includes Google search data, as well as statistics on social media mentions and engagement worldwide over the past three months.

  • Spring 2024 Womenswear Runway: Recommended Brands (Part One)

    2023-06-30 68997

    Spring 2024 Womenswear Runway: Recommended Brands (Part One)

    This report is the first part of the 2024 early spring fashion show/brand recommendation, focusing on a brief overview and summary of the luxury brands for the early spring of 2024. The early spring of 2024 still maintains a vacation style, with various poses and floral patterns. Plant patterns are emphasized, and top brands such as Louis Vuitton, Dior, Max Mara, etc., have chosen floral patterns from certain folk or cultural backgrounds as key designs for this season. The following content will provide detailed descriptions.

  • Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton

    2023-06-09 69892

    Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton

    On May 24th, Louis Vuitton's Resort 2024 women's wear show took place on the Isola Bella, Italy. Prior to the show, it rained on the island and due to the downpour, guests were moved indoors, resulting in the show starting 15 minutes earlier than originally scheduled. The Louis Vuitton resort 2024 collection draws inspiration from marine life, with fish scale-like decorations on the skirts and shell elements on the headwear. The finale pieces were inspired by the concept of mermaids, with a variety of three-dimensional shapes and colors. The Baroque-style headpieces were custom-made by a studio in Rome that works with operas and films. "In the end, the mermaid became a flower, but perhaps not a real one," said Ghesquière, the designer. This idea inspired a series of long dresses in soft hues.

  • Practical Modernity -- The Analysis of Louis Vuitton The Luxury Womenswear Brand

    2023-06-08 63352

    Practical Modernity -- The Analysis of Louis Vuitton The Luxury Womenswear Brand

    Louis Vuitton's summer collection has landed in Xiamen with a pop-up. Fresh shades of blue illuminate the romantic seaside, creating a relaxed and elegant Louis Vuitton lifestyle in the sunny holiday atmosphere.

  • The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023
    Data Reports

    2023-04-27 70993

    The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Large-scale Futurism -- The Womenswear Runway Analysis of Louis Vuitton

    2022-10-10 80521

    Large-scale Futurism -- The Womenswear Runway Analysis of Louis Vuitton

    Staged once again in the majestic surroundings of the Louvre in Paris, Louis Vuitton’s Spring-Summer 2023 Collection is unveiled in the museum’s Cour Carrée. For the first time, Nicolas Ghesquière has invited leading French contemporary artist Philippe Parreno and production designer James Chinlund to conceptualize the event’s spectacular set design. With metal grills, mirrors, and a myriad of lightbulbs that evoke a fairground attraction, the set is centered upon a vividly red “monster flower” with golden stamen that rise up dramatically into the Parisian sky.

  • Popular Pattern Analysis in August

    2022-08-31 94111

    Popular Pattern Analysis in August

    This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.

  • The Analysis of Louis Vuitton The Luxury Womenswear Brand

    2022-05-18 53431

    The Analysis of Louis Vuitton The Luxury Womenswear Brand

    1.Louis Vuitton unveiled ‘200 Trunks, 200 Visionaries: The Exhibition’ in April in Marina Bay Sands Event Plaza, Singapore to celebrate the 200th anniversary. 2.The Foundation Louis Vuitton unveiled “Coming of Age” on 8 April in Paris, France. The exhibition is in loving memory and honour of the late Virgil Abloh, and an extension of the original global “Coming of Age”. 3.Louis Vuitton’s Objets Nomades in Taiwan 4.Eileen Gu walked her first runway show for Louis Vuitton Cruise 2023 collection.

  • Young Adulthood -- The Womenswear Runway Analysis of Louis Vuitton

    2022-03-08 84167

    Young Adulthood -- The Womenswear Runway Analysis of Louis Vuitton

    Louis Vuitton released its A/W 22/23 collection in the famous Musée d’Orsay, and it was the first runway show ever at the museum. The ‘squid game’ star Jung Ho-yeon opened and closed the show. Time has been a subtext for Nicolas Ghesquière since the beginning of his tenure at Louis Vuitton. Ghesquière called the collection “an excursion into a perceptible, fleeting, and decisive moment when everything comes to the fore, in all its innocence and insight. The impermanence and beautiful volatility of adolescence.”

  • A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    2021-10-09 75399

    A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    Louis Vuitton held a grand ball of time in the Louvre. The artistic director Nicolas Ghesquière continued his unique understanding of architecture and couture. The design of architectural silhouettes brought the gorgeous romanticism of the 19th century to the present. Rococo bustle and gorgeous beaded embroidery were the elements in the retro court. The combination with modern elements as mask-like sunglasses, denim and cargo pants provided us with a time journey.

  • The Art Across Time & Space -- The Analysis of Louis Vuitton The Luxury Womenswear Brand

    2021-08-05 73064

    The Art Across Time & Space -- The Analysis of Louis Vuitton The Luxury Womenswear Brand

    As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world -- LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.

  • THE LYST INDEX --  Fashion's Hottest Brands and Products Q2 2021
    Data Reports

    2021-07-27 69791

    THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021

    The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.

  • Retro Future -- The Womenswear Catwalk Analysis of Louis Vuitton

    2021-07-08 92970

    Retro Future -- The Womenswear Catwalk Analysis of Louis Vuitton

    Louis Vuitton Resort 2022 collection was presented by a short movie filmed at Axe Majeur, a sculpture park outside of Paris. The creative director Nicolas Ghesquière once again integrated urban context and architectural aesthetics into his design. An immersive artistic experience was created. Inspired by space travelling, jacquard patterns and prints of Resort 2022 collection feel a thick futuristic sense. The features of 60's silhouette and space suit have become the elements of this season. Parachute pleats on minidresses and the patterns of space landscape nod to the futurism designer André Courrèges. Solid tech fabrics are also chosen to present the avant-garde sense of future.

  • Minimalist and Young -- The Catwalk Analysis of Jil Sander Womenswear

    2020-10-30 102090

    Minimalist and Young -- The Catwalk Analysis of Jil Sander Womenswear

    Jil Sander is the representative brand of minimalism, founded by a German designer and later merged by Prada. In 2017, Luke and Lucie Meier took over Jil Sander as creative directors. Luke Meier, who worked eight years as the chief designer of Supreme, has a background in street fashion that makes up for years of Jil Sander's neglect of the youth market. Lucie Meier has worked at haute couture brands like Dior, Louis Vuitton and Balenciaga, helping to keep the simple and elegant style of Jil Sander. Its S/S 2021 womenswear continues the fine and delicate DNA, employs cotton, recycled polyester and mulberry silk, and accentuates female graceful form via embroideries, creating simple yet ethereal looks.

  • Gender-Neutral Journey -- The Comprehensive Analysis of Louis Vuitton Womenswear

    2020-10-21 78834

    Gender-Neutral Journey -- The Comprehensive Analysis of Louis Vuitton Womenswear

    Louis Vuitton catwalk just ends in La Samaritaine, which also marks the end of Paris Fashion Week this year. It brings a future fashion proposition that urgently needs to be thought and solved - what potential does fashion have after removing all the boundaries of gender and function? Nicolas Ghesquière, a self-proclaimed "time conflict" enthusiast, has never stopped combining hot topics of social development with clothing in different periods. This season Louis Vuitton S/S 2021 collection spans five eras, and discusses gender non-dualization. Nicolas blurs gender boundary, displays creativity and creates a space for imagination, thus embracing the sensitive and unknown world and blending contradictory elements like the past and the future, softness and toughness, elegance and street fashion. The show makes use of a green curtain to bring audience into a vivid scene, and they can rotate 360 degrees in their own seats. Moreover, online audience see footage from Der Himmel über Berlin by Wim Wenders film in 1987, interacting with the online fashion show.

  • French Flavor -- The Comprehensive Analysis of Paris Fashion Week

    2020-10-20 94396

    French Flavor -- The Comprehensive Analysis of Paris Fashion Week

    Due to this pandemic, online New York Fashion and London Fashion Week almost gain no attention. But more brands hold physical fashion shows in Milan Fashion Week. Paris Fashion Week from September 28th to October 6th seems even more unique. 84 brands join it; 18 brands including Dior, Louis Vuitton and Chanel hold physical shows; there are also 29 static shows. This time Paris Fashion Week focuses on eulogizing nature, French flavor and Chinese elements, to inspire people to get closer to nature, inherit French romanticism and rebuild confidence in future life.

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