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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Dresses -- The TOP Ranking of Womenswear

    2024-03-21 10358

    Dresses -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.

  • Instinctive Romance -- The Women's Runway Analysis of PRADA

    2024-02-26 36309

    Instinctive Romance -- The Women's Runway Analysis of PRADA

    Instinctive attraction to history. The Prada 2024 autumn/winter collection was designed in collaboration with Miuccia Prada and Raf Simons, blending fashion with historical fragments, exploring the concept of beauty, and exploring the contemporary world composed of memory. It contains a romantic sentiment towards the past.This season incorporates some historical design elements, such as 1960s style dresses adorned with bows and synthetic fur, as well as jackets printed with the letters P and number 13, paying tribute to Prada's founding in 1913. These designs not only showcase a romantic nostalgia for the past, but also demonstrate the brand's historical heritage.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 9377

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    2023-12-27 21826

    Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • The Comprehensive Analysis of the November Kidswear Market in Zhili, Huzhou

    2023-11-28 7003

    The Comprehensive Analysis of the November Kidswear Market in Zhili, Huzhou

    Based on market research in November, the autumn and winter styles of children's clothing wholesale market in Zhili, Huzhou have been fully updated. Several stores have launched new Dragon Year New Year costumes.This month, the wholesale market of children's clothing in Zhili, Huzhou saw an increase in the proportion of cotton down jackets, assault jackets, and outerwear, making them popular items in the market this quarter. The Huzhou Zhili Girls are based on Japanese and Korean styles, combined with French romance and Korean retro styles, presenting interesting combinations. At the same time, Chinese style and small fragrant style have also become popular styles this season. Boys and teenagers, on the other hand, have a mountain outdoor style as their main focus, combining the trend of street leisure and trendy sports. They have launched innovative styles such as cotton down, jackets, and workwear, emphasizing details such as pockets, badges, and sleeves.

  • Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand

    2023-11-14 19690

    Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand

    Malbon Golf is a street fashion brand focused on golf, founded by culture and golf enthusiasts Stephen and Erica Malbon in 2017. The brand is renowned for its innovative design, high-quality production, and unique style. Malbon Golf's clothing is characterized by fashion, youth, and avant-garde, injecting new vitality and trendy elements into golf. Their products, from golf jerseys to pants, hats, and accessories, pay great attention to details and comfort, and use excellent fabrics and craftsmanship. In addition to focusing on product quality, Malbon Golf also values co branding and collaborates with various fashion brands and artists to launch unique limited edition collections. Whether on the golf course or in daily life, wearing Malbon Golf clothing can showcase fashion, personality, and taste. The reasons for recommending this brand are as follows: the brand has recently gained a high popularity on social media and a high POP download index. The combination of fashion and professional performance is more in line with the current popular characteristics.

  • Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    2023-11-09 17549

    Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.

  • The Analysis of Jorya The Benchmark Womenswear Brand

    2023-11-01 28078

    The Analysis of Jorya The Benchmark Womenswear Brand

    JORYA 23AW takes GENTLE WOMAN as the theme and draws inspiration from the classic romantic comedy "Anne Hall". It blends the popular silhouettes of the 1980s between fashion and art, fashion and old money, breaking the inspiration lines and overturning the awakening of traditional and personalized consciousness. The overall style of this season leans towards a less formal and academic style, with the Maillard color scheme and red color scheme being the key colors, while knitwear, woolen jacket, and dress are the key items of this season. The following content will be analyzed.

  • Dirty Fit -- The Analysis of Women's Designer Brand

    2023-10-31 9764

    Dirty Fit -- The Analysis of Women's Designer Brand

    Dirty Fit, also known as Distressed Fit or No Money Style, is a popular fashion style characterized by a messy and unrefined appearance. The main purpose of this style is to create a simple, casual, and disheveled feeling, while showcasing a unique personality and attitude. In the Dirty Fit style, details such as wear, fading, and graffiti are the focus of attention. The tearing and tearing effects are important elements in the Dirty Fit style and are usually made manually, which can be found on clothing such as jeans and T-shirts. The traces of time are often created using wear and fading effects in the Dirty Fit style, which can be achieved by processing specific areas or using special dyes. Interlayer design is one of the common details in the Dirty Fit style, adding materials that appear to be peeled off or torn apart to make clothing more complex and fashionable.

  • Cotton-linen -- The Comprehensive Analysis of Women's Runway

    2023-10-18 70450

    Cotton-linen -- The Comprehensive Analysis of Women's Runway

    Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

  • The Runway Analysis of BOSIDENG

    2023-09-28 65592

    The Runway Analysis of BOSIDENG

    BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.

  • Elegant Commute -- The Womenswear Runway Analysis of 3.1 Phillip Lim

    2023-09-14 68603

    Elegant Commute -- The Womenswear Runway Analysis of 3.1 Phillip Lim

    This report provides a detailed analysis of the 3.1 Phillip Lim Spring/Summer 2024 fashion show, inspired by the brand's evolving New York story and incorporating themes of urbanity and nature. This season's collection introduces elements of loungewear and activewear, while dresses, jackets, and skirts take center stage. The following analysis will delve into the show based on four dimensions: key colors, key styles, key pieces, and key details.

  • Effortlessly Modern -- The Analysis of 3.1 Phillip Lim The Womenswear Designer Brand

    2023-08-26 9558

    Effortlessly Modern -- The Analysis of 3.1 Phillip Lim The Womenswear Designer Brand

    3.1 Phillip Lim's Spring/Summer 24 women's collection showcases a modern elegance while expressing female empowerment. The Y-shaped flutter sleeves, wide-shoulder designs, and utilitarian-style outerwear incorporate feminism and presence into fashion. The asymmetrically cut and offset horse-faced skirt displays a highly creative cutting technique, adding clever detail to seemingly simple styles, making it a highlight of the season. The seemingly effortless wrap silhouette embodies the laid-back attitude of urban women. The military-inspired workplace commuting style runs through the entire season's collection.

  • The Womenswear Market Analysis of Korean Dongdaemun August New Arrivals

    2023-08-18 7683

    The Womenswear Market Analysis of Korean Dongdaemun August New Arrivals

    In August, the early autumn styles have arrived at Dongdaemun Market in South Korea. Currently, the popular items feature a predominant striped pattern, with a highlight on French countryside style in terms of design. The color scheme focuses on vibrant dopamine colors, either used as mono-colors or as contrasting accents. When it comes to details, the design elements of functional work pockets are utilized in different items such as jackets and dresses.

  • The Analysis of ZARA The Benchmark Kidswear Brand

    2023-08-11 50770

    The Analysis of ZARA The Benchmark Kidswear Brand

    2023 Autumn/Winter ZARA is themed around retro, classic, playful, sunny, modern, and more, always adhering to its unique design concept and not following the trend of the masses. It has a clear positioning and direction, showcasing the vibrant side of children's fashion. This season's themed collections include "Ballet Dance," "Back to School," and "VARSITY," featuring classic and highly story-driven items. The knitwear and denim collections offer diverse designs that break free from fabric constraints. The baby and toddler collection is expertly crafted, with soft and meticulous fabrics that are both adorable and comfortable.

  • K-POP Denim -- The Comprehensive Analysis of Benchmark Denim Brand

    2023-08-10 30123

    K-POP Denim -- The Comprehensive Analysis of Benchmark Denim Brand

    K-pop women's denim refers to women's denim clothing that is influenced by Korean fashion trends, designed by Korean designers or inspired by Korean popular elements. It is a fashionable style that combines Korean fashion trends with classic elements of denim clothing. It emphasizes the sense of fashion and individuality through cutting and style. Common cuts include slim fit, loose fit, and oversize fit. In terms of styles, there are distressed jeans, high-waisted jeans, straight-leg pants, denim shirts, denim jackets, etc. At the same time, some unique designs commonly appear, such as irregular pockets, patchwork designs, deconstruction, etc., making denim clothing more unique.

  • The Comprehensive Analysis of CIFF KIDS Copenhagen International Fashion Fair (Part One)

    2023-08-07 5783

    The Comprehensive Analysis of CIFF KIDS Copenhagen International Fashion Fair (Part One)

    Ciff Kids holds two editions every year, with its headquarters based in Copenhagen, making it the center of the Scandinavian creative industry. It is the only trade fair for children in the Nordic region. Ciff Kids showcases numerous brands from the Nordic countries, excelling not only in children's fashion but also offering a wide range of other infant and children's product collections. Ciff Kids is dedicated to bringing together talent, brands, media, and buyers in a relaxed, fun, and vibrant atmosphere, creating an ideal platform for showcasing products and building relationships for children and youth brands.

  • Urbancore -- The Analysis of Womenswear Fashion Influencer

    2023-07-04 41033

    Urbancore -- The Analysis of Womenswear Fashion Influencer

    Urbancore is an aesthetic style inspired by urban and street life. This aesthetic showcases elements such as city streets, graffiti, nighttime skate parks, and picnics. Urbancore embodies a nostalgic and slightly rebellious attitude of young people. It is heavily influenced by Skater, Art Hoe, Hip-Hop, and Nostalgiacore fashion, making it a vibrant style with fashionable and comfortable clothing. In short, Urbancore fashion is a favored style among young people, emphasizing comfort, color, athleticism, and a street vibe. It doesn't require too much styling technique, with a relaxed vibe as its core characteristic. When styling, it's easy to showcase one's personality by simply adding one or two bright-colored pieces. It is a relaxed and easy-to-wear style suitable for daily work, school, travel, and leisure.

  • French Y2K -- The Analysis of Isabel Marant The Luxury Womenswear Brand

    2023-05-19 20341

    French Y2K -- The Analysis of Isabel Marant The Luxury Womenswear Brand

    Isabel Marant's 2023 Spring-Summer collection continues her iconic bohemian romantic style. Since the brand's founding in the mid-1990s, Isabel Marant has consistently recreated classic designs, presenting an intellectual French female image that captivates the romantic essence of time. This season's ready-to-wear collection features flowing chiffon fabrics combined with metallic embroidery, bohemian-style dresses with added low-waisted pants, loose work pants, and other contemporary fashion elements, bringing a modern and carefree feel and a retro touch of the 90s. The moderate attention to detail and carefree design strikes a balance between Isabel Marant's signature French style.

  • A/W 23/24 Comprehensive Womenswear Analysis of AI Fashion Week

    2023-05-18 65059

    A/W 23/24 Comprehensive Womenswear Analysis of AI Fashion Week

    AI technology has entered our lives and work at an astonishing speed, and has even redefined our way of working. AI has become an unstoppable trend by providing more efficient, accurate, and professional services to improve work efficiency. This report aims to analyze the visual effects of women's fashion items presented in AI technology during the 23/24 Fall/Winter AI Fashion Week, and provide creative inspiration for designers and brands.

  • Colorful Summer -- The Analysis of Lyn Around The Thai Kidswear Designer Brand

    2023-04-25 36580

    Colorful Summer -- The Analysis of Lyn Around The Thai Kidswear Designer Brand

    Lyn Around is a revolutionary brand of clothing and accessories, launched in January 2011, customized to fulfill young girl’ niche desire for playful and unique fashion. Lyn Around philosophy captures a delicate splendor of French flair and Japanese Pop culture quirkiness.

  • Key Detail -- The Comprehensive Runway Analysis of Womenswear

    2022-11-18 82982

    Key Detail -- The Comprehensive Runway Analysis of Womenswear

    This report digs deeply into the detail elements on womenswear runway shows. The comparison between S/S 2022 and S/S 2023 discovers the direction of fashion development. For S/S 2023, sexy elements are dominating; the balance between nightwear and daywear has also been the core. The YoY growth of ultrafine shoulder straps is the highest.

  • The Mud Show -- The Runway Analysis of Balenciaga

    2022-10-14 99597

    The Mud Show -- The Runway Analysis of Balenciaga

    For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.

  • Large-scale Futurism -- The Womenswear Runway Analysis of Louis Vuitton

    2022-10-10 80436

    Large-scale Futurism -- The Womenswear Runway Analysis of Louis Vuitton

    Staged once again in the majestic surroundings of the Louvre in Paris, Louis Vuitton’s Spring-Summer 2023 Collection is unveiled in the museum’s Cour Carrée. For the first time, Nicolas Ghesquière has invited leading French contemporary artist Philippe Parreno and production designer James Chinlund to conceptualize the event’s spectacular set design. With metal grills, mirrors, and a myriad of lightbulbs that evoke a fairground attraction, the set is centered upon a vividly red “monster flower” with golden stamen that rise up dramatically into the Parisian sky.

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