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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Shanghai Fashion Week KIDS WEAR: Key Brand Recommendations
    Hot

    2024-04-17 1778

    Shanghai Fashion Week KIDS WEAR: Key Brand Recommendations

    This season, KIDS WEAR will hold a four-day fashion event from March 28th to March 31st at the Jing'an 800 Show. With the theme of "gradual change", we aim to create a gradual ocean and build a high-quality fashion ecosystem for all creative, design conscious, and forward-looking children's clothing brands and original designers. We aim to build a platform for communication, exchange, and collision of ideas. This season KIDS WEAR not only showcases international children's clothing trends, but also provides brand support with unique Chinese original characteristics. Famous children's clothing brands such as YEK, PUMA KIDS, memory in, and ASICS KIDS will bring exciting new series of children's clothing releases to KIDS WER this season.

  • Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
  • Elegant Outdoor -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-17 3533

    Elegant Outdoor -- The Comprehensive Analysis of Women's Fashion Designer Brands

    Elegant outdoor style women's clothing emphasizes simple and exquisite design, avoiding excessive decoration to showcase the high-quality texture of the clothing itself. Although simplicity is the main focus, the design can be enhanced by using different materials, such as high-quality materials such as wool and long staple cotton, as well as fibers such as viscose and Tencel, to give clothing a more delicate and smooth texture. In addition, urban outdoor style women's clothing will also combine outdoor functionality and fashion elements, such as using windproof and waterproof technology fabrics, while emphasizing comfort and convenience for daily commuting. The design will incorporate natural color schemes such as military green, earth color, gray blue, etc., as well as outdoor elements such as functional vests, fisherman hats, etc., making the overall design both practical and fashionable.

  • Romantic Garden -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-16 2797

    Romantic Garden -- The Comprehensive Analysis of Women's Fashion Designer Brands

    The romantic garden style cleverly blends French romantic countryside and vacation style, which is a more understated vacation style. Its design core is centered around floral and plant prints, combined with light and transparent thin gauze, breathable and comfortable linen fabric, glossy silk, supplemented by hollow weaving techniques and soft and delicate lace decoration, creating a fashionable atmosphere that emphasizes both visual beauty and tactile experience. In terms of color, bright colors similar to dopamine effect are used to create a strong and full summer vacation atmosphere in clothing, like being in a dreamy garden with blooming flowers. This article will analyze the romantic garden style from several women's clothing designer brands such as Xiao Li, Anna Sui, Sretis, Acler, Kitri Studio, Lyn Around, etc. Please refer to the following text for details.

  • Dress -- The Comprehensive Runway Analysis of Womenswear

    2024-04-15 4154

    Dress -- The Comprehensive Runway Analysis of Womenswear

    This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.

  • Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    2024-04-11 3967

    Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-09 5002

    Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands

    With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.

  • White Noise -- A Comprehensive Analysis of Women's Fashion Designers' Brands

    2024-04-09 4596

    White Noise -- A Comprehensive Analysis of Women's Fashion Designers' Brands

    The color scheme inspired by "White Noise" constructs a tranquility and harmony like white noise through the visual language of all white tones. In terms of pairing, pay attention to layered outfits with a certain degree of skin exposure or use fabrics with different textures and transparency, such as sheer, lace, cotton, etc., to create delicate detail levels in solid color schemes. It can also be paired with metal accessories and colorless accessories to increase visual focus and showcase high-end charm in a cool and peaceful atmosphere, allowing people to find endless imagination space in a pure visual experience. This article will recommend brands from three main directions: cold intelligence, classical romance, and vacation leisure in the current market for white noise and cold sensation. And expand more color options as design extensions.

  • SASAKIDS -- The Analysis of Girls' E-commerce Brand
    Hot

    2024-04-08 2553

    SASAKIDS -- The Analysis of Girls' E-commerce Brand

    SASAKIDS is an original design brand for children's fashion, providing more fashion inspiration for children. The design emphasizes the relaxation, freedom, happiness, laziness, and delicacy of high-end mix and match. Let every delicate girl have their own unique aesthetic in the world of clothing matching, without being defined.

  • Amazon -- The Cross border E-commerce Data Analysis for Women's Wear in March

    2024-04-08 6652

    Amazon -- The Cross border E-commerce Data Analysis for Women's Wear in March

    According to data from Amazon platform in March 2024, women's suits increased by 147.7% year-on-year in March, ranking 7th on the growth rate list, with hoodie style knitted dresses as its core item. Next is women's fashion workwear (suspenders), with a growth rate of 62.84%, ranking 14th. The growth rates of women's T-shirts are also as high as 58.7%. This report will focus on analyzing the popular designs of these rising categories and provide recommendations for corresponding styles.

  • Rebuilt Classic -- The Comprehensive Pattern Analysis of Women's Runway (Part 2)
    Hot

    2024-04-08 7305

    Rebuilt Classic -- The Comprehensive Pattern Analysis of Women's Runway (Part 2)

    This report focuses on extracting mature, elegant, and folk style patterns from the 24/25 autumn and winter fashion show for analysis. The pattern content focuses on eight directions: enlarged plaid patterns, abstract leather patterns, Bohemian, cashew folk customs, flat animals, ink tie dyeing, vintage geometry, and enlarged flowers. In terms of artistic techniques, flattening and silhouette are the main techniques; In terms of pattern elements, geometry, plaid, and vintage still dominate. In terms of color matching, low saturation color matching is dominant, with less overall color usage. Overall, this season emphasizes the reshaping and expression of classic minimalism while conveying classics.

  • Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands
    Hot

    2024-04-08 6419

    Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands

    The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.

  • Shanghai Fashion Week -- Recommended Womenswear Brands

    2024-04-04 16255

    Shanghai Fashion Week -- Recommended Womenswear Brands

    This season's Shanghai Fashion Week revolves around the theme of creating a new chain, with the runway as the starting point. It links markets, exhibition halls, shopping malls, and venues, radiating fashion spaces in five central urban areas and more than ten cities. It integrates fashion releases with commercial and cultural activities, and stimulates new vitality in the market through multiple effects. From Le Fame's Shanghai style new Chinese style to mithworld's integration of Chinese style Dim sum culture into fashion cutting, Chinese style aesthetics has become the core force of Shanghai Fashion Week this season. The Shanghai debut of Australian designer brand Dion Lee and Korean designer brand d ` Or youjiyoung, as well as the Wonderful Fashion Journey created by Disney and Tiggo, further demonstrate the upgrading of Shanghai Fashion Week's international influence.

  • Neo Chinoiserie -- The TOP Ranking of Kidswear Pattern
    Hot

    2024-04-03 5642

    Neo Chinoiserie -- The TOP Ranking of Kidswear Pattern

    According to the TOP 100 user downloads list in March 2024, Chinese style patterns in children's clothing for spring and summer 2024 have become a popular direction of attention. The main form of expression for Chinese style patterns is traditional Chinese painting, with bamboo, flowers, calligraphy, and other important elements of pattern content. Paired with fresh and elegant colors, it creates a flowing and classical charm like Chinese ink painting, adding a delicate and elegant touch to the overall children's clothing pattern.

  • Sandro -- The Analysis of Women's Luxury Brand
    Hot

    2024-04-03 6849

    Sandro -- The Analysis of Women's Luxury Brand

    Sandro was founded in France in 1984 by Evelyne Chetrite and Didier Chetrite. Sandro's clothing is simple and elegant, yet still exudes a cute temperament, and has always been loved by young French people. Each season's clothing incorporates fashionable elements of the season, while also reflecting the traditional French retro flavor. Sandro Creative Director Evelyne Chetrite draws inspiration from the streets, cities, buildings of France, as well as her childhood memories of growing up in Morocco. Each collection of the brand also brings together tasteful fashion designs, with surprising creative details adding to the styling. The cutting of the clothing is elegant and exquisite, while revealing a neutral charm.

  • Office Siren -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-01 12933

    Office Siren -- The Comprehensive Analysis of Women's Fashion Designer Brands

    Office Siren combines a sexy and charming boudoir style, a sharp and efficient commuting style, and a highly intelligent intellectual style, showcasing the collision of multiple qualities of women, such as being capable and sharp, and sexy and luxurious. At the same time, it is more youthful and suitable for more people to wear. Pay attention to the use of details and materials in design, such as straps, perspective, asymmetry, lace, mesh, satin, leather, etc; The colors are mainly dark shades such as black and gray, with a small amount of bright colors present; The silhouette emphasizes the delineation of the body's curves, making it concise and slim fitting. This article will analyze several intellectual style women's clothing designer brands such as MARKGONG, Courreges, Dion Lee, etc. For details, please refer to the following text.

  • The Comprehensive Street Style Analysis of Women's Fashion Week

    2024-03-30 5021

    The Comprehensive Street Style Analysis of Women's Fashion Week

    At the 24/25 Autumn/Winter Fashion Week, a variety of fashion trends are vividly presented in diverse poses, not only leading the trend in major fashion shows, but also showcasing unique personalized matching styles in street photography outside the show. Among them, the independent and powerful "Mob Wife" style has risen strongly, while the emphasis on femininity, romance, sweetness, and elegant urban style is still the first choice for trendsetters, reflecting a deep exploration and praise of female characteristics. With the evolution of the spirit of the times, more and more brands and fashion enthusiasts are actively promoting and expressing the connotation of women's power, and design pays more attention to extreme feminine details such as chiffon and bows. In terms of overall cutting and silhouette design, a new trend of pursuing oversized sizes has emerged, with ultra long coats and oversized jackets becoming important carriers for shaping the powerful aura and fashionable attitude of modern women.

  • Pattern -- The Analysis of Popular Patterns in March
    Hot

    2024-03-29 8311

    Pattern -- The Analysis of Popular Patterns in March

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis of styles such as seaside vacation, Chinese aesthetics, leisure retro, sand dune wasteland, as well as pattern content and drawing techniques such as mottled letters, mountain youth, cartoon animals, spring views, and dreamy filter. This month, the popularity of the Shanghai LOEWE "Craftsman World" exhibition continues to rise, and the fun and childlike interactions have also attracted the attention of many parents; The Louis Vuitton Nautical series gracefully debuts, inspired by sailor elements to create a romantic vacation atmosphere. The following is a specific analysis of popular patterns.

  • Skirt -- The Data Analysis of Womenswear E-Commerce

    2024-03-29 16175

    Skirt -- The Data Analysis of Womenswear E-Commerce

    Among the best-selling skirts in March, the commuting style is dominant, followed by the new Chinese style and romantic style. Key details include shirring, pleats, lace tiered skirts, new Chinese frog buttons, etc., followed by pleated skirts and suit short skirts, which have a higher proportion on the list.

  • The Analysis of Popular Fabrics in Womenswear E-Commerce in March

    2024-03-28 5417

    The Analysis of Popular Fabrics in Womenswear E-Commerce in March

    From the analysis of hot keywords in fabric category search, Chinese style new Chinese style is highly favored, and jacquard fabric has become a hot topic of attention. Material hot keywords focus on the rising trend of Tencel (Lyocell) and acetic acid fabrics. In addition, high elastic knitted, waterproof and other functional fabrics under the outdoor sports trend are still the focus of attention.

  • Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    2024-03-26 5430

    Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand

    Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

  • Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-03-21 23029

    Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand

    "Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.

  • Dresses -- The TOP Ranking of Womenswear

    2024-03-21 44944

    Dresses -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.

  • Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    2024-03-20 46739

    Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.

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