Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-03-20 26964
Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand
In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.
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2024-03-13 14541
Amazon - Cross border E-commerce Data Analysis for Women's Wear in February
Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.
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2024-03-13 12701
Blokette -- The Comprehensive Analysis of Womenswear Designer Brands
As an emerging trend in the fashion industry, Blokette integrates two seemingly opposing aesthetic concepts - Blokecore and Coquette - cleverly combining masculine sporty style with soft ballet elements, challenging and reshaping the traditional perception of gender boundaries in clothing matching, thus giving birth to a unique fashion expression that combines frank and carefree characteristics with subtle female charm.
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2024-03-07 34430
Vacation Style -- The Women's Runway Analysis of CHANEL
The CHANEL 24/25 autumn/winter collection draws inspiration from the romantic seaside city of Dover and pays tribute to the love story that began in Dover - the movie "A Man and a Woman.". Dowell Wooden Road, Horizon, Off Season Beach. This season is full of the atmosphere of Dover and its scenery, featuring thick sailor sweaters and knitwear, silk shirts, ruffled low cut tops, and jumpsuits. Exquisite pajamas remind people of gentle waves and gentle breeze. The romantic long silhouette imagined by Virginia Viard uses the constantly changing colors of the Dover sky and brown and gold wire fabrics, presenting a vibrant or soft tone.
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2024-03-05 31539
Boudoir Style -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as knitwear, shirt, camisole skirt, super shorts, and fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer collection of related brands, it can be concluded that this season's boudoir style emphasizes the use of details and materials in design. The details include exquisite and luxurious designs such as perspective layering, underwear exposure, rhinestone, lace splicing, and ruffle edge decoration. The silhouette emphasizes fitting the curves of the human body, highlighting the natural beauty of the human body, in order to create a romantic, soft, sweet, and sexy atmosphere.
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2024-03-01 13184
Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand
The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.
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2024-02-29 27988
Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce
The boudoir style is a super feminine style derived from the pure desire style. Integrating lightweight lace fabric, lace lace lace, mesh and other materials into the design elements to create a new boudoir style. Unlike styles such as BALLETCORE, Sweetheart Barbie, and Valkyrie Madeline, the boudoir style focuses on overall lightness and thinness, while the silhouette conforms to the body shape with a smooth sense of body curves; At the same time, the boudoir style does not have too much delicacy and sense of regularity, but also weakens the sportiness of BALLETCORE and reduces the sweetness and cuteness of sweet Barbie. More emphasis is placed on highlighting female tension, either charming or sweet.
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2024-02-05 6996
The Comprehensive Analysis of Kidswear Retail Market in South Korea in January
The main filming location in January is South Korea. The retail market focuses on three age groups: babies, toddlers and teens in the spring and summer of 2024; According to market analysis, it can be seen that the key styles of children's clothing in the 24 Spring/Summer clothing market.
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2024-02-03 42928
Holiday Fun -- The Comprehensive Analysis of Women's Fashion Designer Brands
With the resurgence of vacation style on the 2024 spring/summer fashion week runways and the regional tourism boom from barbecue in Zibo to small potatoes in Harbin, as well as the lifestyle experiential consumption trends such as City Walk, camping, special forces travel, and cultural tours, leisure culture of holiday excursions has become an emotional outlet for people in the pressure and homogenization of urban life rhythms. French Riviera holiday and Bohemian style are key stylistic directions for this season's vacation trend. The French Riviera holiday style cleverly combines the lazy sunshine and romantic vibes of the Mediterranean coast, exuding a bright and sunny seaside vacation atmosphere while also mixing in a fresh and elegant countryside artistic charm. On the other hand, the Bohemian style showcases exotic folk patterns and handmade crochet craftsmanship, along with details like tassels and patchwork, reflecting a passionate, free-spirited, and culturally diverse ethnic vibe. In the following, this article will further interpret the design direction of holiday excursions.
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2024-01-15 51700
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2023-12-21 58877
Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand
Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.
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2023-11-09 35086
Data Analysis of Cross-Border E-Commerce Womenswear in October
Current situation analysis: In October, the underwear and pajamas category continued to rank first, accounting for 28%, and the number of sports products ranked second, accounting for 18%; The top, T-shirt, and shirt categories rank third, accounting for 10%. And jackets, jackets, and vests accounted for 4%, an increase of 1.79%. Data inspiration: In Amazon's clothing category, the women's clothing market share accounts for about 40.11% of the total market, which is one of the most important parts, reflecting the high demand for clothing by female consumers on Amazon. The underwear & pajamas category and sports account for the largest proportion in women's clothing, followed by the top&T-shirt&shirt and dress categories.
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2023-11-08 34145
SHEIN -- The Data Analysis of Kidswear Cross-border E-commerce
The POP market research team conducted data analysis on children's clothing and infants from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, key style analysis, hot sales&key colors, main key items, and fabric&pattern direction.
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2023-10-12 38129
The Data Analysis of Cross-Border Womenswear E-commerce in September
Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.
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2023-10-11 26946
DeFacto -- The Data Analysis of Cross-border Kidswear E-commerce
DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.
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2023-10-10 63402
Allover Pattern - Top Hot List of Women's Dress Patterns in September
According to POP pattern data, patterns of butterflies, flowers, and text elements have been relatively popular recently; Flower elements, as the main popular element in women's clothing, continue to be popular in the market, and in September's flower patterns, design elements such as ditsy florals, outlined flowers, and shadowed flowers have attracted much attention.
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2023-09-14 68952
Elegant Commute -- The Womenswear Runway Analysis of 3.1 Phillip Lim
This report provides a detailed analysis of the 3.1 Phillip Lim Spring/Summer 2024 fashion show, inspired by the brand's evolving New York story and incorporating themes of urbanity and nature. This season's collection introduces elements of loungewear and activewear, while dresses, jackets, and skirts take center stage. The following analysis will delve into the show based on four dimensions: key colors, key styles, key pieces, and key details.
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2023-09-04 64024
The TOP Ranking of Women's All-over Pattern
According to the TOP10 list, abstract tie-dye patterns have been popular recently. Floral elements as a major trend in women's clothing occupy a significant proportion in the market, with artistic techniques being highly favored by consumers, such as graffiti, watercolor, oil painting, etc. Abstract and blurry floral patterns deserve special attention.
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2023-08-11 51841
The Analysis of ZARA The Benchmark Kidswear Brand
2023 Autumn/Winter ZARA is themed around retro, classic, playful, sunny, modern, and more, always adhering to its unique design concept and not following the trend of the masses. It has a clear positioning and direction, showcasing the vibrant side of children's fashion. This season's themed collections include "Ballet Dance," "Back to School," and "VARSITY," featuring classic and highly story-driven items. The knitwear and denim collections offer diverse designs that break free from fabric constraints. The baby and toddler collection is expertly crafted, with soft and meticulous fabrics that are both adorable and comfortable.
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2023-07-27 15229
The Comprehensive Exhibition Analysis of Pitti Bimbo 97
From June 21st to 23rd this year, the 97th edition of Pitti Bimbo, the children's fashion exhibition, was held at Fortezza da Basso in Florence. The offline exhibition brought together 230 brands and attracted approximately 2,000 buyers, with 75% of the brands coming from cross-border locations. Despite the challenges faced by the industry, the number of exhibitors and sales points remained at the same level as the summer of 2022. The theme of this edition of Pitti Bimbo was "Pitti Games," representing a summer and carefree atmosphere. Children played alone, in pairs, or in groups, forming teams to face challenges. This edition of Pitti Bimbo showcased a decisive driving force for creativity and an increasing focus on values such as quality, sustainability, health, and authenticity.
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2023-03-16 62909
Lace Fabric -- The Comprehensive Analysis of Women's Runway
POP Fashion figures out the four major styles of lace fabric from the women’s runway show: See-through Textures(33%), Lightweight(21%), Sweet & Retro(29%) and Post Process(11%). Dress and tops are the major categories for lace fabric. The data and materials of this report are collected from the ‘Big Four’ Fashion Weeks.
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2023-03-10 89474
Subtle Sophistication -- The Womenswear Runway Analysis of Miu Miu
For Fall/Winter 2023, the House took to Paris Fashion Week to continue its efforts in creating it-girl bags and garments, while also putting the focus on cozy essentials elevated for the off-duty casual-chic attitude that oozes out of Miu Miu’s walls. This season, Mrs. Prada dives into the notion of “looking,” in turn uncovering what is “underneath” and addressing the “outer” layers of clothing construction, and the structure of how we dress.
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2023-02-20 39252
Retro Club -- The Womenswear Runway Analysis of Anna Sui
Anna Sui started to imagine what to wear to the Peppermint Lounge, and began her Fall 2023 collection. Slip dresses in satin or chiffon with lingerie lace trim plus beautiful blouses and bed jackets with the same treatment. For the year of the rabbit, Anna Suit revived the “Bunny” hat from her storybook Fall 98 collection, originally made by James Coviello.
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2022-07-28 80965
Lace -- The Fabric Analysis of Digital Première Vision Paris
Based on the fineness, elegance and comfort of fabric, lace is joined by organic cotton and regenerated synthetic fibers to strengthen the ecological duty. Gentle flower is still the key element for lace, which is combined with the ancient manufacturing of Leavers loom to display exquisite textures. Geometric shapes and linear element are trending upward in this season. The use of water-soluable treatment, beaded embroideries and digital embroideries develops modernized lace fabric.